
I know, right? You would think that this is the kind of topic that doesn't even warrant a full-on article. Yet, the more I thought about my own personal experiences, the kind of conversations that I've had with married couples about it, and a video that I recently watched, it is my personal belief that the answer isn't quite as black-and-white or cut-and-dried as it might appear on the surface. But before I get into all of that, because I know that a lot of people will process, "Should you consider dating someone you're not attracted to?" as "Should you settle for less than what you really want in a relationship?", when it comes to that second question, the answer is "no". Mostly because, as my favorite quote on settling (by writer Maureen Dowd) states, "The minute you settle for less than you deserve, you get even less than you settled for."
Still, I don't really believe that it's an automatic that you should never consider someone that you aren't attracted to. One reason is because initial attraction can lean a bit on the shallow side of things (more on that in a sec). Another reason is because, as a very wise man said in his video entitled, "Attraction vs. Connection: 'Bro, you 'Wifed' the wrong one!'", a lot of us find ourselves in relationships that don't truly satisfy us; it's because we've believed that attraction and connection are one in the same when they absolutely are not (according to him, most men only truly connect with three women over the course of their lifetime, by the way). I tend to agree with him (we'll explore a bit more of his commentary in a moment as well).
Even if you're someone who just read those two paragraphs and still think that if you aren't attracted to a dude, a potential relationship can't go any further, while I'm not trying to change your mind, humor me for a few minutes, will you? At least allow me to offer up a few points that could possibly open up your perspective, just a bit—so that you can know if a lack of initial attraction could be hindering you from establishing a truly powerful and lasting connection with someone.
What Is Attraction Initially All About, Anyway?
GiphyAttraction is powerful. There's no questioning that. When I think of all of the men who I've been physically attracted to over the course of my lifetime, this definition of attraction definitely applies—"to draw by a physical force causing or tending to cause to approach, adhere, or unite". That's why it made so much sense to me, what a particular article shared. It was based on research about what men and women are most (initially) attracted to. Reportedly men are drawn to (shocker of all shockers), women who have a nice body while women like men who are taller than they are (I concur). However, the article also stated that when it comes to attributes like intelligence and kindness, those weren't much of a factor. That's because this particular study surveyed almost 70,000 individuals on what they look for in a casual partner not a committed one.
Y'all can check out my piece on casual sex to see that the word "casual" isn't exactly my favorite word in the world. That's because it means things like "without definite or serious intention; careless or offhand; passing", "seeming or tending to be indifferent to what is happening; apathetic; unconcerned" and "without emotional intimacy or commitment". When something is casual, serious intention is not a factor. When something is casual, it's OK to be indifferent or apathetic towards it. When something is casual, there is no real intimacy or commitment involved. Casual kind of reminds me of a man who I am very physically attracted to who is also very physically attracted to me. One time, he asked me what I thought about us having a homie-lover-friend relationship. He's one of those guys who isn't really what I would consider to be a "f—kboy" yet he is a chronic commitment-phobe. Every few years, he gets an exclusive sex partner who he doesn't commit to, even though he only has sex with them. He likes the exclusivity of the sex while still keeping up emotional walls. A ton of people are just like him. It's an epidemic, to tell you the truth.
So yeah, if you're entering into something with someone and your intention is for it to be on the casual tip, of course looks are what's going to matter most to you. You're not trying to establish anything more than physical gratification and maybe a few dates and laughs.
That's why, to me, attraction is like icing on the cake. It's definitely what initially draws two people to one another, but it shouldn't hold a ton of merit. I mean, do you know how many attractive people get blindsided, cheated on and dumped? Tons. Just check out your favorite gossip blog; you'll see all sorts of examples.
So, why does it seem like so many of us put so much stock in attraction? I think that it's because a lot of us put attraction and connection into the same boat when they shouldn't be. This where the video that I referenced earlier comes in. As I was listening to a man who goes by the name Soul Immortal talk about the differences between attraction and connection, here is a part of what he shared:
"So, before we even get into it, there are two things that I want my brothers to understand, right? And the first thing is this—Sex is a byproduct. It's a byproduct of energies that are exchanged. You know what I'm sayin'?
It's just like when gasoline is made. You know, they take crude oil, they take several chemicals, they put it together and they make gasoline. Now when this gasoline is extracted, what's left is diesel fuel. Now diesel fuel is a beautiful thing. But this diesel fuel wouldn't have came to be if it wasn't for the creation of this gasoline, know what I'm sayin'?
So, sex is a byproduct, know what I'm sayin'? And the second thing is, we need to redefine intimacy. Intimacy is not the physical act. Intimacy is the fuel. The physical act is the byproduct…we have to understand that the physical body is only a catalyst. We have to understand that the physical act is only a primer."
So true, so true. A great example that Soul Immortal provided in the video is a friend of his and his wife. Soul Immortal said that when he initially saw the wife for himself, while his friend was what he knew many women would consider to be attractive, to him, the wife was around a six out of 10. But the more he watched his friend and his friend's wife interact with one another, she became a 10 out of 10. It was because they had such a beautiful connection.
I can relate to this. There have been many times when I've looked at a couple and, purely based on looks, I've wondered how one ended up with the other. But that's just based on appearance—the surface of things. I had to open myself up to the fact that clearly there is a connection there. But what makes a connection different from an attraction?
Is Attraction Costing You a True Connection?

A simple way to explain a connection is it's a link with or bond to another individual. I like the word "bond" because it refers to something that holds two people together. Shared principles and values can create a bond. Trust and reliability can create a bond. Individuals who are emotionally present and available for one another can create a bond. Folks who complement one another's lifestyle can create a bond. An article on Psychology Today's website on emotional connections shared that a "yes" to questions like, "When I ask for your attention, can you be available to me?", "Can you comfort me when I am anxious, sad, lonely, or afraid?" and "I need to know that you care about my joys, hurts, and fears. Will you care about me consistently and reliably?" also signifies a real bond. But here's the thing—how can you get to know someone long enough to discover if you are bonded, if all that you're caught up in is physical attraction?
When I reflect on my own relational past, there were two men, specifically, who I most definitely were not attracted to. They were also two of the best men that I've ever known to this day. Kind. Attentive. Patient. Thoughtful. Forgiving. The only reason why I know this about them, though, is because I pushed past the initial lack of physical attraction and got to know them as people. What it ultimately taught me was that there was a connection—it just wasn't meant to be romantic or sexual.
Yeah, that's what a lot of us miss when we're not being open to considering someone who we're not attracted to—we miss that our connection may serve a different purpose than a romantic relationship, if we'd simply give things a chance.
So, what exactly are you saying, Shellie? That you do think that it's important to consider dating someone I'm not attracted to? Kinda. I think what I'm saying more is that, when it comes to someone who is interested in you who you are not attracted to, you should ask yourself the following questions before totally shooting them down:
1. Have you been told that you’re addicted to a specific “type”?
GiphyAs cliché as it might sound, I really do like men who are tall, dark and handsome. The taller and darker, the better. But you know what? The man I have probably had the healthiest connection with is my late fiancé who was probably around 6'-6'1" (which is kinda short to me) and lighter than I am. When he first let me know that he was interested, I was like, "Yeah…naw." Not because he wasn't attractive, but because I was so hung up on what my type was. Hmph. My first love was "my type" and that negro got me arrested, made another baby while I was pregnant with his child and is one of the biggest commitment-phobes on the planet to this day.
The moral to the story is this. We all have preferences. It's perfectly fine to like what you like. But if you're not open to dating someone because you're not attracted to him, is it because you don't find him appealing at all? Or, is it simply because he's not what you are used to? If it's Column B, well…if all you eat is pizza how would you ever know if you like Thai food? Feel me?
2. Does the way a man looks validate you in some way?

There is a woman I used to know who had the ultimate form of low self-esteem. It's not that she isn't attractive; it's that she didn't feel that she was. And how that revealed itself was pretty cryptic. She would turn down perfectly nice guys who treated her well for the ones who, at least in her mind, were fine as hell—and treated her like dirt. The cycle got to be so much of a hamster wheel in her life that one time I asked her what her deal was. She said that she wanted to be the kind of woman who, whenever she walked into a room with a man, women would envy her. She said it would make her feel more attractive to be with someone who others thought was physically desirable.
If a lot of us were honest with ourselves, we've adopted this warped way of thinking before. Somewhere deep down, we think a good-looking man validates our own beauty. But looks really can be deceiving. Someone who immediately comes to my mind to prove this fact is ex-NFL player Darren Sharper. He's attractive. He's also currently in jail right now for drugging and raping women in various states. And the women I just told you about? The fine men dogged her, the nice men got married, and she's still single.
If you're rejecting someone simply because you don't think they are good enough to "validate" you, that really has very little to do with them and their appearance and more to do with you and your own self-image. And if that's the case, it would be best to be single and get your own self together for a while; to not be out here dating anyone—your type or otherwise.
3. Have you considered that ole’ boy serves a purpose that you can’t see—yet?

It's kind of interesting that, when we're not physically attracted to someone, sometimes we can repel them as if they've got some sort of plague or something. You like me, I'm not interested. Please stop talking to me. But y'all, one of my closest friends is someone who used to be attracted to me, although I was never attracted to him. Had I left it at that, I wouldn't have the blessings in my life that come as the direct result of him being a part of my world.
Not everyone is meant to be "the one". But there are a lot of people who do serve a purpose in our life. If a guy is interested in you and the only reason that you're considering not going out with him is because you're not physically attracted, you could be missing out on him becoming a part of your life for other reasons. But hey, you won't ever know this if all you're thinking about is attraction without factoring in connection. This brings me to my final question and point.
4. C’mon. What would just one date hurt?

If you check out "My Eureka Moment For Why I'm Not Into 'Nice Guys'", you'll see that I get what it's like for someone to like you, for others to like that person for you, only for you to convince yourself to go against your better judgment and then later regret it. So, please hear me when I say that I am not like the church ladies who say, "Who cares if he repulses you? Chile, you might be missing out on your husband." Look, I am a huge fan of sex, marital coitus more than anything, and you can't enjoy that if you're not attracted to your partner. I would scream that point at the top of my lungs if I could.
At the same time, happily married people tell me all of the time that, while their spouse is not someone who initially caught their eye, by going on a few dates and getting to know them better, they ended up becoming the most beautiful, interesting and sexy person they've ever known. They wouldn't have found this out without going on a first date.
It took a hot minute to get us here, but the title of the article is a question, right? My answer is this—in my opinion, should you consider dating someone you aren't attracted to? If we can change "dating" for "going on a date", the answer is a firm "yes". One date is just that…one date. And who knows? By stepping out and spending quality time with that individual, you just might discover that you're more attracted to them than you thought. That they are someone you could be connected to. All because you went past the surface and looked for something deeper. Good for you, girl. Good. For. You.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
7 Ways To Have An Incredible First Date
Why We Love Men Who Are Absolutely No Good For Us
Unpopular Opinion: Men And Women CAN Really Be "Just Friends"
Feature image by Giphy
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






