Quantcast
Here's A List Of Major Retailers Where You Can Buy Black-Owned Products
Shutterstock

Here's A List Of Major Retailers Where You Can Buy Black-Owned Products

It's time to loosen those purse strings and buy black-owned.

Business

It's my favorite time of the week, y'all! Time to loosen those purse strings and buy some black-owned goodiesss! #hellosomebody

And listen, I know it can be difficult at times to get out hands on those accessible to our day-to-day shopping, but fear not! I'm here to help a sista out with all this tea of where to find them. And what better way to help us all out than pointing us to major retailers? I mean, if you're already at Ulta Beauty, why not grab a few black-owned products while there, right? Right.

So, consider this list as a guide and a flex, because these business owners have worked hard out here, mkay?! Alexa, get in here and play "F.U.B.U." We're about to support some black-owned businesses today!

1.Ulta Beauty

OK, you may not know this, but Ulta Beauty has recently unveiled a plan to double Black-owned brands on store shelves by the end of 2021. Additionally, they plan to invest in media campaigns that feature Black women and expand employee training to fight unconscious bias. In this plan, Ulta Beauty has pledged to spend $25 million on the initiative, including more than $4 million toward marketing that fuels growth of Black-owned brands. Also, Tracee Ellis Ross will become the company's diversity and inclusion advisor.

Currently, the beauty giant has 241 black-owned products in stores and online, including, Pattern, Juvia's Place, tgin, Mented Cosmetics, and Shark Tank alums, Kreyol Essence.

Shop online via this link, or head into their stores to get your hands on a few gems.

2.Target

Much like Ulta Beauty, our forever bae, Target, has committed to supporting black-owned businesses--an initiative that they have supported for a very long time. They've recently added badges to its site and app that helps shoppers identify--and support--black-owned brands.

Additionally, one of the brands that they carry (and one of our favorites), The Lip Bar, has curated a full list of products sold in stores and online. Get into it!

3.Walmart

Walmart has also swept in and answered the call of adding more black-owned beauty brands to their shelves, which they highlight on their website here.

OK, Wally World, I see you!

4.Sephora

Sephora is the GOAT at this BO product game, as they have been inclusive to the culture for years. They've dedicated their website to much of the BO products they carry, and have it broken down by makeup, skincare, haircare, and more. Sephora also spotlights black-owned brands and is committed to taking part of the 15 Percent Pledge--where because Black people are 15 percent of the U.S. population, we'll have that much shelf space in their stores. Shout out to their very fierce (and black) Beauty Director, Myiesha Sewell.

Sidebar: this is a great time to pitch to them, sis! So stop waiting and get on it! Yes, YOU!

Shop Sephora's black-owned products here.

5.Amazon

Not much more can be said about Amazon's support for BOB except that they are fckin ON it. Get on over there, ladies. They have a LOT to choose from.

6.Nordstrom

Much like the other retailers, Nordstrom is stepping up to combat the issue of product disparity with Black_Space, a dedicated shop of Black-owned brands. Black_Space was created as part of Nordstrom's New Concepts pop-up initiative. Nordstrom tapped into a group of five Black creatives for this initiative: creative consultant Azza Yousif, stylist Marcus Paul, entrepreneur Beth Birkett, artist Harris Elliott, and stylist Matthew Henson, all of which have spearheaded and curated the shop's featured brands. What was born, was a large selection of menswear, womenswear, accessories, and beauty products from 28 Black-owned companies, 25 of which are new to Nordstrom.

Get those coins, y'all. Get all the coins.

Learn more, and shop more, here.

--

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image by Shutterstock

From Love & Basketball to The Woman King, The Evolution of Gina Prince-Bythewood

Of all the joys that came from my recent viewing of The Woman King in theaters, my favorite was simply watching another one of Gina Prince Bythewood’s visions brought to life. Since 2000 when she came on to the scene with her sports romantic drama Love and Basketball, Bythewood has built a diverse filmography that centers Black women.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
Bags Secured: How Tia Mowry Continues To Make Money Moves Outside Of Acting

After 25 + years in the entertainment industry, Tia Mowry has remained a mainstay in many of our lives. Tia and her twin sister Tamera garnered fame after starring in their own TV series Sister, Sister, which premiered in 1994 and since then we have seen them venture into solo endeavors. Tia, specifically, went on to act in the film Baggage Claim, Netflix’s series Family Reunion, and who can forget her role as Melanie Barnett in The Game?

Keep reading...Show less
5 Ways To Keep It Together On A Stressful Work Day

Stress is a common part of living, especially when it comes to work. For women, the impact can be felt even more due to workplace issues including unequal pay, gender discrimination, and race-related aggressions. In fact, research shows that professional women experience more stress than men, with a 46% prevalence for those employed full-time (versus 42% for men).

Keep reading...Show less
What 14 People Say 'Great Sex' Means To Them

What is the difference between bad, average, and great sex? If I ask thirty people this question, I would get thirty different answers. As someone who's had their fair share of both good and not-so-good sex, I understand that there is no one size fits all answer to this question. "Great sex" can mean different things to different people. Case in point, I once had an amazing sexual experience with a guy that a mutual “friend” had a horrible experience with. Great sex is subjective AF! According to the mutual friend his sex was subpar at best. One person’s trash is another one’s treasure. Great sex boils down to what is good for you and your partner at the moment. No two people are the same so no two sexual experiences will be the same either.

Keep reading...Show less
Halle Bailey On The Revolutionary Act Of Wearing Her Locs As Ariel

When the trailer for The Little Mermaid dropped, everyone finally got to see Halle Bailey as Ariel. Black women and girls raved over the singer/ actress’s beauty as the beloved character while she belted out the Disney classic song “Part of Your World.” And one of the most noticeable things that many fans pointed out was that the character’s red hair was made of locs.

Keep reading...Show less
Exclusive Interviews
Latest Posts