It's my favorite time of the week, y'all! Time to loosen those purse strings and buy some black-owned goodiesss! #hellosomebody
And listen, I know it can be difficult at times to get out hands on those accessible to our day-to-day shopping, but fear not! I'm here to help a sista out with all this tea of where to find them. And what better way to help us all out than pointing us to major retailers? I mean, if you're already at Ulta Beauty, why not grab a few black-owned products while there, right? Right.
So, consider this list as a guide and a flex, because these business owners have worked hard out here, mkay?! Alexa, get in here and play "F.U.B.U." We're about to support some black-owned businesses today!
OK, you may not know this, but Ulta Beauty has recently unveiled a plan to double Black-owned brands on store shelves by the end of 2021. Additionally, they plan to invest in media campaigns that feature Black women and expand employee training to fight unconscious bias. In this plan, Ulta Beauty has pledged to spend $25 million on the initiative, including more than $4 million toward marketing that fuels growth of Black-owned brands. Also, Tracee Ellis Ross will become the company's diversity and inclusion advisor.
Currently, the beauty giant has 241 black-owned products in stores and online, including, Pattern, Juvia's Place, tgin, Mented Cosmetics, and Shark Tank alums, Kreyol Essence.
Shop online via this link, or head into their stores to get your hands on a few gems.
Much like Ulta Beauty, our forever bae, Target, has committed to supporting black-owned businesses--an initiative that they have supported for a very long time. They've recently added badges to its site and app that helps shoppers identify--and support--black-owned brands.
Additionally, one of the brands that they carry (and one of our favorites), The Lip Bar, has curated a full list of products sold in stores and online. Get into it!
Walmart has also swept in and answered the call of adding more black-owned beauty brands to their shelves, which they highlight on their website here.
OK, Wally World, I see you!
Sephora is the GOAT at this BO product game, as they have been inclusive to the culture for years. They've dedicated their website to much of the BO products they carry, and have it broken down by makeup, skincare, haircare, and more. Sephora also spotlights black-owned brands and is committed to taking part of the 15 Percent Pledge--where because Black people are 15 percent of the U.S. population, we'll have that much shelf space in their stores. Shout out to their very fierce (and black) Beauty Director, Myiesha Sewell.
Sidebar: this is a great time to pitch to them, sis! So stop waiting and get on it! Yes, YOU!
Not much more can be said about Amazon's support for BOB except that they are fckin ON it. Get on over there, ladies. They have a LOT to choose from.
Much like the other retailers, Nordstrom is stepping up to combat the issue of product disparity with Black_Space, a dedicated shop of Black-owned brands. Black_Space was created as part of Nordstrom's New Concepts pop-up initiative. Nordstrom tapped into a group of five Black creatives for this initiative: creative consultant Azza Yousif, stylist Marcus Paul, entrepreneur Beth Birkett, artist Harris Elliott, and stylist Matthew Henson, all of which have spearheaded and curated the shop's featured brands. What was born, was a large selection of menswear, womenswear, accessories, and beauty products from 28 Black-owned companies, 25 of which are new to Nordstrom.
Get those coins, y'all. Get all the coins.
Learn more, and shop more, here.
Are you a member of our insiders squad? Join us in the xoTribe Members Community today!
Featured image by Shutterstock