Guess What? Dating Was Never Supposed To Be Transactional.
Gender wars. If there’s one thing that social media — hell, the internet, period — is gonna have ready and waiting for you on a daily (oftentimes hourly) basis, it’s some freakin’ gender wars. And if there’s one topic, specifically, that I try not to let trigger me, yet many times it does just that, it’s the topic of dating.
Between men either implying or flat-out saying that after paying a certain amount of money on a date (or flying someone out), sex should be expected and women and their long (and oftentimes super annoying) TikToks about how a man should damn near break the bank on the first date and/or pay for whomever they choose to bring along (which is mad rude, by the way) — the transactional approach to something that once was way more intentional, pure and holistically beneficial has really got out of hand.
And although I can’t stop an avalanche once it’s begun (no one can), it is my hope that this piece will restore some integrity back to what was designed to bring genuine connections together — not make booty calls easier or Instagram posts imitate dates from The Bachelor/The Bachelorette franchise (or whatever not-so-reality-based show that’s on these days). By the way, 21 years into both of those shows, although there have been 34 proposals, only six couples are still married. That’s not a success story; that is utterly ridiculous.
So, let’s tackle dating in a way that can actually bring some sanity, practicality, and, shoot, dare I say, virtue back into it by restoring a bit of order when it comes to what dating should actually be about.
When You Don’t Know the Purpose of Something, You Will Misuse It
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I’m pretty sure that it comes as no shocker that I am a huge fan of healthy relationships. I am also a big-time investor in Black love and an advocate for Black men. So much, in fact, that I have been known to say, pretty consistently, in fact, that I have been customized for a Black man. No one else is an option. Hey, that’s just me.
And because I do spend so much time writing about relationships, working with couples, and hopefully helping people to see themselves in a light that will cause the light in others to reflect the best back to them (in their relationships), I constantly encourage others to move in purpose when it comes to dating.
The definitions of purpose include “the reason for which something exists or is done, made, used, etc.” and “an intended or desired result; end; aim; goal.” So yes, when it comes to dating before anyone shares their time, energy, feelings, resources, body parts, or anything else, it’s imperative — crucial even — that they spend some serious, sobering, and significant time figuring out the reason behind why they want and then choose to date, along with what they ultimately desire to get out of doing so.
And that’s why I thought it would be a good idea to lead this all off with the TikTok post above. Because sis definitely dates with a clear purpose (the first date?! Wasted no time!). Do I think that a first date has to be this…heavy? No. Oftentimes, a first date is about seeing if there is any chemistry that could possibly evolve into a connection — and that’s why I’m all about short ones like coffee dates, drinks, and/or appetizers; it’s not about a man “getting off cheap,” it’s about both of you trying to figure out if something is there. If there is, there will be a second date. If not, no harm, no foul on either side.
Anyway, when it comes to this particular couple’s journey (she used the word “fiancé” so clearly her approach paid off for her), again, even though a first date can certainly go much lighter than this, I do salute the fact that she provided a stellar example of what it means to know what your purpose is for dating so that you know how to move — and what to expect based on your personal standards and even convictions — while you’re dating. Good stuff.
So, how did dating become what, in my opinion, is the colossal-ishshow that it currently is? It’s because, as I oftentimes say, when you don’t know the purpose of something (or someone), you will be almost guaranteed to abuse (abnormally use) or misuse it — and if you ask a lot of folks who yap about their dating expectations to explain their purpose for dating in the first place…many of them will have absolutely no clue. And that’s truly sad. In many ways, it’s counterproductive as well.
Dating. Revisited.
GiphyIt’s kind of another message for another time yet, just like it irks me to hear single guys say that they expect single women to submit to them (even the Bible says that submission is for marriage, and yes, we’ll have to tackle that topic on another day; I do wish more people understood its purpose better, though — Ephesians 5:21-33[AMPC], I Peter 3:1-7[AMPC], Colossians 3:18-20). What I think they actually mean is they like the femininity of a woman to show up during the dating process. Anyway, along these same lines, I don’t like how dating and courting overlap, either.
Let’s deal with dating first.
If you were to talk to, probably your great-grandparents at this point about the topic of dating, they would probably say that there is no need to go out on a lot of dates with someone unless you see some real potential there. As antiquated as that might sound, it’s a mindset that can also keep you from wasting time, it can potentially spare you from investing in something that isn’t really going anywhere, and it can prevent you from moving too quickly (on the emotional and physical tip — check out “Ever Wonder If You're Moving Too Fast In A Relationship?”).
Because, if you’re dating with a clear purpose and say that it’s so you can transition into courting, then engagement, and then marriage — why date for years on end? Yeah, dating is like the “first base” of getting to know someone.
Now am I saying that only people who want to get married should date? Contrary to what a lot of church culture thinks, no. Personally, I get that not everyone desires marriage (check out “Single-Minded: So, What If You Like Dating But DON’T Desire Marriage?” and “12 Couples Reveal Why They're Happy With A Long-Term Commitment Instead Of Marriage”) — and they shouldn’t be forfeited romantic companionship because of it. In fact, I respect people who value marriage so much that they know, ahead of time, that they don’t want to play with it; not enough people see it from that relational lens.
However, even if marriage isn’t on your menu, you still need to have a purpose for dating, and you still need to be intentional about seeing if the individual who is sitting across from you is on the same page as you are — whatever that page may be. And so, it’s a good idea to not be so transactional in your mindset that you cheapen the entire experience.
How? Probably one of the easiest ways to describe a transactional kind of relationship is it’s something that you see as not much more than a lop-sided business dynamic. All you care about is how you can benefit and what your demands are. There is very little compromise or mutuality — and that makes it hard for anything with a healthy emotional foundation to evolve.
And honestly, that’s why a lot of guys tend to sound so cold and flippant when they talk about dismissing a woman who won’t give them any after a date (or trip), or a lot of women sound so rude and inconsiderate while “grading” their dates or who they are dating — things have become so transactional that there is no real connection beyond “what can I get out of this as quickly as possible?” — and that hinders a fulfilling dating experience and almost always sabotages the possibility for courtship.
Courting. Revisited.
GiphyAs I’ve already stated, Black men are always gonna be my preference. That doesn’t mean I don’t know fine when it comes to other ethnicities when I see it, though, and looka here — some of y’all will probably have no clue who I’m talking about, but Michael Landon, the man who played Charles Ingalls on the Little House on the Prairie, was fine and then some mo’ fine.
Anyway, there are many things that I still appreciate about that show. One of them is how they modeled courtship back in the late 1800s. When a young man was interested in a young woman, he would go to her parents (specifically her father) with his plan for how long it would take him to build a home and provide for her so that he could propose marriage and, after the wedding, move directly into their new home. Typically, if the plan was going to take more than a couple of years, the parents wouldn’t be interested in giving their blessing.
Lawd, how far we have gotten away from this — and I’m not convinced that we’ve elevated. Yet the main point I’m making is dating, and courting were never designed to be the same thing. Dating is about seeing if you want to transition into courting, so that you can either get engaged or go into something more serious and long-term. And what this means is no, men nor women should expect (and definitely not demand) “courting privileges” during the dating season. Meaning, why should someone be paying someone else’s bills while dating? Why should someone expect marital duties to be performed while merely dating? THEY SHOULDN’T. Both directions.
Until it’s been clearly and mutually articulated that both individuals want to do life together, as a couple, on a very serious and committed level, courting is not to transpire — only dating is. And that means that people need to remain in a state of simply enjoying someone’s company while collecting the data/intel that they need in order to decide if they should move forward with someone or…not.
Bottom line, dating and courting are not to be used interchangeably; their purpose and agendas are quite different.
No One Is OWED Anything
GiphyA couple of nights ago, while having dinner with my godchildren’s mother, one of the things that we discussed is how entitled my older goddaughter (who is officially a preteen now) is. An example is my telling her that if she found some sneakers for $85 before tax, I would get them for her birthday. When she went on to say that she only prefers Air Force 1s (this kid), I went on to tell her that she took the entire joy out of getting her anything because of her entitled attitude.
“She’s gonna be someone who guys are not going to be interested in dating if she keeps this up,” I said to her mother after she shared with me that after coming back from a camp that cost a pretty penny, just hours into being home, my goddaughter was whining about how boring her life is at home. Whew, chile.
Entitlement is unattractive. ENTITLEMENT IS UNATTRACTIVE. Why? Because the message it sends is that someone owes you what they have. Plus, there tends to be a total lack of graciousness if you happen to receive whatever you’re expecting — and no one who values themselves or their time wants to be around someone like that. And yet, here we are, watching the entitlement of so many people rise to a fever pitch in our culture, especially when it comes to dating.
And here’s the real trip — no, you are not entitled to what someone has just “because you are worth it” and the same thing goes for them when it comes to you. Owing someone is about being obligated or indebted, and that’s why the whole “a man should pay hundreds on a first date” mantra is ridiculous to me. What makes him obligated to do that for someone he barely knows? What have you done for him that makes him indebted to you on that level?
In a time in our culture where more narcissists are being created (and even cultivated) than ever, it’s important to keep in mind that people who are entitled are self-absorbed, have a puffed-up attitude, are typically quite difficult to get along with, do not reciprocate in relationships and suck at listening. Who wants to even attempt to build with someone like that?
You know, one time I spent, hell, more time than I should’ve, watching TikTok posts on dating standards. One woman (who I will spare by not linking her into all of this) had a list of about 20 things and started off her video by saying, “You know, I have been on many, many dates…”
Sometimes I wonder if people listen to themselves before they hit publish on their videos because if you’ve got a ton of first dates with not much else to show for it, you might want to revisit if all that you think you deserve (check out “Before You Talk About What You 'Deserve'...Do You Know What That Even Means?”) or are owed on a first date is actually working for you or…against you. Because while you’re calling them “standards” what they really might be is super unrealistic dating demands.
This brings me to my next point.
Standards and (Unrealistic) Demands Are Totally Different
GiphyWhen it comes to the topic of standards, I once heard someone define them as being a healthy set of boundaries (or limits), principles, values, morals, ethics, and habits that you choose to base your life on. That said, if there’s something else that social media has done (to our overall detriment), it’s provided a platform for people to loudly use words without really knowing the core essence of their meaning.
That said, an example of thinking that an unrealistic demand is somehow a dating standard is saying that you want a 6-6-6 man (check out “Okay, So Here's What You Need To Know About the '6-6-6' Man”) and yet, in your mind, he should text you several times a day or immediately answer every call. Ask any super ambitious man (or the woman who is with him), and they will tell you that they have to manage their time, almost down to the second, in order to meet their (oftentimes daily) goals. This means that testing him to see if he will be at your beck and call? That isn’t really about boundaries or values — c’mon…that’s either about a profound insecurity or it’s about being consumed with getting a shot of ego boosts on a daily basis.
And that’s what can jack a lot of people up when it comes to dating in these days and times too — both men and women. Yeah, I have this conversation with men as well. You want someone you’re dating to cook for you all of the time? What man needs that? What is ethical about it? And how does taking that kind of stance put you into the mindset of being grateful if you feel like she is required to do so? And what would make a woman want to marry you if you’re already acting that way?
So yeah, it’s definitely a good idea to set your own ego aside and ponder which of your dating standards are actual standards and which ones are basically ridiculous. And before you offer pushback by saying that if your standards are too high, “oh well,” let’s bring any angle about double standards as I close out.
Remember the Golden Rule. Always.
GiphySomething that oftentimes tickles me when I talk to singles about what they expect in a future partner is how so many of them have these long ass laundry lists about what they require, and yet, when I ask them if they have achieved or accomplished what’s on their list, suddenly they’re either deflecting or irritated. He’s gotta make six figures and have great credit when you make $30K (gross), and your credit score is barely scratching 550? She’s gotta have a banging body when you’ve got plenty of girth around the middle? Why are you out here thinking it’s so easy for someone to have or be what you desire…when you’re (general "you") not even those things yourself? Please stop.
That’s another ridiculous thing about transactional dating culture, for sure. Far too many folks are out here expecting what they absolutely are not — and yes, that is a double standard. Know what else it is? It’s hypocritical as all get out. Besides, someone who hits even 80 percent of your list, guess what? They are more than justified to expect you to be what you asked of them. And either that should be a humbling revelation or something that makes you want to revise your list or commit to doing some serious self-work before going out on a new string of dates.
Yeah, I can only imagine how much the quality of dating would shift, for the better, if people committed to implementing the Golden Rule: do unto others as you would have them do unto you — or, in this case, be what you require. Because when you genuinely and sincerely come from this frame of mind, it’s hard to be transactional because you are more focused on being realistic and holistically beneficial.
And that, my friends, should be the framework for dating.
Be real: is it yours?
If not…why not?
No one wants to be treated like nothing more than a basic transaction. So, let’s all lead by example out here in this dating (and social media) streets. Straight up.
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Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next October (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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How A Teen Mom Used Her Tax Returns To Start A Multi-Million Dollar Business
Money Talksis an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they get it.
Sherri J comes from very humble beginnings. Her family was impoverished, and she was forced to grow up early after becoming a teen mom. It was not expected for her to thrive. Yet, against all expectations, she has risen to become a multimillionaire, owning three successful childcare facilities across Metro Atlanta.
Sherri recognized a need in her community and decided to act on it. Today, she is not only a thriving entrepreneur but also a published author, business coach, and motivational speaker.
Additionally, her daughter is following in her entrepreneurial footsteps. Together, they are the dynamic duo behind the Offices at Dogwood Park. Within this building, Sherri and Janaya operate their Success Suite, offering cost-effective conference rooms and business suites for emerging entrepreneurs.
Janaya also runs her own business, Belle Lux Day Spa, which occupies a quarter of the building and exemplifies the family's entrepreneurial spirit.
Sherri J’s journey was far from easy, and throughout this process, she’s learned a great deal about the childcare industry, money management, and the power of determination. She shared a bit of her journey with us in today's Money Talks.
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On how she got started:
"Well, I fell pregnant very early in life, at 14 years old. That's what molded me and the rest of my life. I had to learn responsibility very, very early. I had to be a mother all while balancing being a teenager, trying to find and learn myself. Having that type of responsibility at such an early age gave me a quicker start at life.
"Anyway, my daughter's father’s side of the family was into childcare. I had to work for them to kind of earn my keep and to take care of this new child that I had sprung on everybody. So in working for her father's side of the family, I learned the childcare industry – really unbeknownst to me. I was kind of being molded into being the person that I am today. Then I decided I wanted to step out on faith and try to open my own childcare center; I did that by 24. Long story short, that's what got me to where I am today."
On her initial relationship with money:
"I didn't have the option or experience to be good with money. I didn't know anything about it. My mom was just the average everyday working woman trying to make ends meet. I didn't know what a wealthy lifestyle was. I didn't know what having money looked or felt like. I think I got my first understanding of it when I met his family and saw what they had. That's when I knew we didn't have money."
On stepping out on her own:
"I was very scared because, at this time, I was working as an executive assistant to the principal for [the] Atlanta Public School System. So I was making maybe $35,000 in my early twenties. I had always been in corporate America. I worked for Wachovia Bank (Wells Fargo) and H&R Block and felt like I had gotten a good job at the school system.
"I mean, 16 years ago, $35,000 was a lot of money for a 21-year-old. But I knew that I wanted to always be a resource for my daughter, and even on $35,000, I was barely making ends meet. I had enough to pay my rent, my little car note, and maybe buy some McDonald's here and there."
On using her taxes for startup money:
"When I made the decision to jump into childcare, I had saved three years' worth of tax returns. At the time, I was getting between a $2,500 to $4,000 return. And one year, I just decided not to spend it. Also, I was saving like $100 out of each check. For two years, I ended up with about $5,000 – so that was my startup. I literally just buckled down and decided not to waste the money."
"When I made the decision to jump into childcare, I had saved three years' worth of tax returns. At the time, I was getting between a $2,500 to $4,000 return. And one year, I just decided not to spend it... For two years, I ended up with about $5,000 – so that was my startup. I literally just buckled down and decided not to waste the money."
On her favorite splurges:
"Sadly, I do not splurge. I like cars so when I want a new car, I'm going to get one. But that's not all the time. You know? I really don’t do much for myself. Everything I do is always for other people. My life is really 'complex-simplicity.' But for my 40th birthday last year, I threw a huge party and went to Turkey. That was the beginning of me doing more for myself. Oh, and property! I’m responsible, but I’ll buy a property in a minute."
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On money-lessons she learned the hard way:
"I was never taught budgeting, so I had to figure it out on my own. And honestly, most Black people are counting and spending their money before they get it. So mentally, they know exactly what they do and don't have.
"Childcare is fast money. If you set up shop in the right location, you can go from $0 to $40,000 quickly. And this happened so early on in my business and so fast that I was out having fun, spending all this money, but I wasn't growing the business that I started.
"You gotta think, I went from getting around $1,200 every two weeks to $8,000. But I learned very, very quickly that I couldn't be gone on vacation 24/7 because no one was running or growing the business. And so it wasn't until that $8,000 a week was $2,500 a week, then $1,800 a week, that I realized I didn’t have as many kids to care for!"
"Childcare is fast money. If you set up shop in the right location, you can go from $0 to $40,000 quickly. And this happened so early on in my business and so fast that I was out having fun, spending all this money, but I wasn't growing the business that I started."
On real estate and passive income:
"I'm a licensed Realtor in both Georgia and Florida, and I became licensed in both states because I invest in real estate. I own the buildings for all my childcare centers outright, with no mortgages. I also own the buildings for any business I operate; I don't rent from anyone. My investment portfolio is focused on real estate because it consistently gains value, and you can always generate income from it.
"Whether you choose to start a business or rent it out, real estate offers flexibility. If you need to access funds, real estate allows for that too. I always recommend investing in real estate because it has worked well for me."
On a final, personal money-saving tip:
"I would say, if your business is a heavy cash flow business, meaning you get a lot of cash but also accept credit cards, checks, and etc., save the cash that you do not need. Put that cash in savings, don’t ride around with it. That way you don’t think twice about spending it."
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