
Whew. Okay, so anyone who grew up “churched” and has never heard of what I’m about to share is probably already a little shook when it comes to the title of this piece. Because oh, believe you me, I went to Christian schools along with church every Sabbath back in the day and I think that it was at least once every few months that 666 and the mark of the beast (which comes out of Revelation 13:18 of the Bible) would come up in some sort of conversation.
This time, though, it has nothing to do with Scripture or end times theories nor is it a slight on a man (like him being evil or something). It’s actually speaking of, what seems to be a constant, relentless, and ever-growing-in-popularity desire that many women have when it comes to the kind of guy that they want to have a long-term relationship with — and it just happens to be that the three top traits all have the number “6” in it.
What To Know About The 6-6-6 Man: 6 Feet, 6 Figures, 6 Inches
And actually, because I know many of the things that six symbolizes, the 6-6-6 man is fascinating because the number represents things like physically appealing, high standards, domestic happiness, and stability (hmm…).
So, whether you already know about this kind of man and want him, or you’ve never heard of him before and you want to learn more, let’s do some unpacking, shall we? Because, like most things in life, a 6-6-6 man is more than just a catchphrase or notion, chile.
What Is a 6-6-6 Man? He's 6 Feet Tall.
Two things that I’m pretty big on are stats and studies. A part of the reason is that, while a lot of people think that their feelings are facts, stats and studies are rooted in more than emotions that can change on a dime — there’s research, surveys, and hardcore intel involved. So, when it comes to physicality, it’s interesting that while a lot of women are consumed with height, a lot of men are consumed with “width” and neither wants to compromise much. Meanwhile, the stats reveal that only roughly 15 percent of men are over 6 ft and the average dress size in America right now is somewhere between 16-18. So, while you can want what you want all day long, you’ve also got to take into account what is actually available.
And how do I know that 6 ft. stands (pun intended) out for women? Because any time I’m out in the YouTube streets watching videos about what women find to be desirable, I can almost say it along with them that he must be at least 6’ tall. Some say it’s because a tall man makes them feel safe and secure. Others say that they don’t find short men attractive. Still, others don’t really know why they actually need a guy who is six inches taller towering over them, if they’re say only 5’4” in height themselves.
Me? I’m 5’6” and most of the men I’ve dated (or sex-ed) have been basketball player-tall. I did some soul searching and I think a part of it is because I was molested by a family member when I was younger (and much shorter) and so I was subconsciously programmed to think that as I got taller, the men in my life should be too. Once I factored that into what I thought was merely my preference, the desire ceased to be quite as rigid. Not to mention the fact that I’ve spent many years with super tall men who were shorter on character.
I mean, if ONLY 15 PERCENT of men are that tall, am I really going to automatically cancel someone who is 5’9” or 5’10”? How ridiculous would that be? Hmph. According to two Black women, VERY.
One of them is a Black influencer who has a YouTube channel called Only One Jess. She got married last year to what appears to be a very remarkable young man. She’s 5’1” and he’s 5’3” and she regularly brings up that, if she had stayed hung up on his height, she definitely would’ve missed out — BIG TIME. The other woman is someone, who, I wish I had kept the video because she PREACHED PREACHED when she said this about her around 5’7” man: “I had a father to look up to while growing up, so I don’t need my husband to overcompensate.”
BOOM! 10 TIMES! I hope y’all caught all-a-dat too!
What Is a 6-6-6 Man? He's 6 Inches Long.
Over the years, I’ve written quite a few pieces for this platform on the topic of penises including “Apparently, A Certain Penis Size Can Make Us Orgasm The Most (Chile)” (it’s eight inches, by the way) and “Sex Hacks For Different Kinds Of Penises (You Heard Me Right).” However, the one that probably deserves the most attention when it comes to this particular topic is “BDE: Please Let The ‘It Needs To Be Huge’ Myth Go.” If you haven’t checked it out (yet), it’s about a wife I know who has a husband with a lot to offer in the genitalia department, who actually has a pretty dysfunctional sex life with him (still) and a huge (no pun intended) reason is because his ego is far bigger than his package and his performance is less than stellar as a direct result.
As a marriage life coach for well over 15 years at this point, I’ve heard literally countless stories from women who’ve said that a big penis isn’t all it’s cracked up to be — that oftentimes we just say that we want that because we’ve been conditioned to; that a smaller size is just fine when your partner is attentive, selfless and confident.
Besides, I will continue to say until ALL of the cows come home that the average size penis 5.5” erect, our vaginas expand to 4.75” when aroused and our most intense nerve endings are 2” inside of it. Moral of the story? You can get stimulated just fine with a smaller size. Science says so.
In fact, the reason why many women struggle with experiencing a vaginal (penetration) orgasm isn’t because a man’s penis isn’t large enough, it’s either because their clitoris is too far away from their vagina for both to be stimulated by penetration (which no woman has any control over) or they’re not in a sex position where their clitoris can be stimulated during intercourse (the spoon position immediately comes to mind).
When it comes to my past sexual dealings, I surpassed the TMI mark a long time ago (check out “14 Lessons I've Learned From 14 Sex Partners” for instance). So, I’ll be the first to say that I’ve had some really large, umm, men in my lifetime and sometimes all I got out of the deal was a lot of bladder and yeast infections. In fact, the guy who gave me the most vaginal orgasms actually had one of the most average penises out of everyone. So, please don’t be out here resolved that only 9” (or hell, even the popular 8”) can please you. It’s one of the greatest lies ever told.
What Is a 6-6-6 Man? He Has 6 Figures in the Bank Account
Okay, so from what I’ve read and researched, somewhere around 33 percent of Americans currently make six figures (only nine percent earn a million on an annual basis). In Black households, 18 percent earn six figures. So, as far as availability and options go, that’s pretty much up with the height thing that I was talking about earlier.
Now to add some real perspective to this (beyond some women just parroting what they hear other women say), if the goal is to live a comfortable life, where you live plays a huge role in that (so does if you have and/or desire to have children). But let’s say that you’re only factoring in yourself and your future husband for the next 2-3 years or so. If you lived in Alabama, you’d currently need around $60,000 a year to be better-than-good (in the $60K range is the average for a lot of southern states), around $92,000 to live in Maryland, and — surprise, surprise — close to six figures to live in California and New York.
However, if you’re working too and you plan on contributing to the household expenses (and if you’re not…why not? It’s a fair question), then a man could still make, say, 60 or even 70 percent of what we see here and still hold things down, in all of these states, pretty damn well.
My point? When it comes to “requiring” a man — especially a Black man when only 18 percent of Black people even qualify for this particular “6” — ask yourself why that’s such a big deal to you. How much of it has to do with what you’ve heard on the internet or some ridiculous reality show? How much of it is rooted in some semi-unrealistic expectations? And most importantly, how much of it is such a big deal that you’d pass up a great man who makes $55,000 just so you can have your “6”…a “6” who just might not ever come? #justsaying
What a 6-6-6 Man Has to Say About Being in a Relationship with One:
“I’ve been a six-figure earner since I was in my late 20s. I’m well aware of the 6-6-6 phenomenon and I personally think it’s comedy because a lot of women who say they want that kind of man have no clue what his standards are — or if they do, they say that we’re full of ourselves. I’m not gonna lie — we have a lot of events where we want to show our woman off and so, there’s just a certain beauty standard that’s required."
"There are a lot of women who want us and so our patience level is pretty short because we’re not going to argue with one woman when we can find another who is far more accommodating. But the main thing that women miss about us is in order to make a lot of money, we have to do a lot of work. We just don’t have the kind of time to be doing the type of bulls — t that they see on television — three dates a week, traveling all of the time, constantly going on shopping sprees, and talking on the phone. In fact, a lot of us would be considered ‘cheap’ because we’re putting more money into investments than trying to woo a woman."
"That’s why a lot of women who’ve dated us see us as assh—es. It took a lot of work and focus on self to get where we are, especially when we’re Black. We’re very calculated on who gets to reap the benefits of that — and when.” - Dean, 45, in a long-term relationship
What a Woman with a 6-6-6 Man Has to Say About Being in a Relationship with One:
“My husband is 6’3,” I won’t share his penis size because it’s none of your business; just know that I qualify to answer this question. And as far as how much he earns, it’s around $170,000. When we first got married, that wasn’t the case. He was still in school. And although I won’t lie and say that I don’t enjoy not having to worry about how the lights are going to stay on or if we can take a vacation every summer, it all comes at a price.”
“Back when my husband was making less money, he had more time. He could also be more spontaneous. I don’t know what makes people think that [being] financially secure means more leisure time — unless you’re wealthy, rarely is that the case. I can also tell you for a fact that holding him down while he was on the ‘broker side’ of things is why he’s so willing to give to me now. Men who make a lot of money have a difficult time trusting which is why it can be hard to get them to marry you once they’ve already ‘made it.'”
“I just think that women need to be very mature, very secure, and extremely willing to make some sacrifices as far as time and expectations. You might have more money to play around with but sometimes that comes at the expense of not having him as much as you did before his tax bracket switched up on you.” - Wendell, 39, married 14 years
Never Forget: Trends Are Not (Automatically or Necessarily) Standards
Uh-huh. I already know. Some of y’all just read all of this and were like, “If I can’t have a 6-6-6, I’ll just stay single then.” I mean, if that’s what you want to put out into the universe, it’s your world, and the best of luck to you. I just wanted to make sure that you realized the reality of the combo and what comes along with it.
Besides, don’t let social media — hell, media in general — have you out here believing that just because they push a particular “good man narrative” down our throats that it’s actually a standard. Plenty of famous people tank their relationships on a daily basis…and many of them had a 6-6-6 man (again…just saying).
Bottom line, having preferences is fine. Just try not to be so rigid about what you think a good man is that you miss up on the right one. One who might be a bit shorter than 6 ft, whose penis might be shy of 6 inches and who may make five figures (or may have some but not all three) — but is a blue ribbon winner in standards that aren’t current trends.
Amen? Amen.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









