These Black Girl Bosses Are Breaking The Mold In The Tech Industry One Code At A Time
The tech industry is more than just men in hoodies glued to their desks in Silicon Valley. There are also beautiful Black women cracking the code every single day - and slaying while doing it. Each of the Black women included in the list below has created an app, a platform, or a community based upon a need that they've identified or a hole that they sought to fill with their relatability and brilliance. From food and science to self-love and mental health, Black women in tech are setting positive examples in the STEM field that encourage the confidence of other tech entrepreneurs on the rise.
xoNecole had a chance to speak with these leading Black girl bosses who are sprinkling their #BlackGirlMagic all over the tech industry. Here's what they had to say about their online communities and the importance of diversity and representation in the world of technology.
Carina Glover, CEO of HerHeadquarters
Courtesy of Carina Glover
The platform she created: "HerHeadquarters is a brand partnership platform exclusive to women entrepreneurs. Female founders and entrepreneurs all over the country use HerHeadquarters to quickly secure valuable brand partnerships with other women-owned brands. The platform currently houses 400+ women-owned brands from the fashion, beauty, entertainment, events, and PR industries."
The importance of Black women in tech: "We are the key to creating the products that will positively impact the lives of Black people and women. Until we create the solution, we (and everyone else who falls within the demographic) will continue to live in the problem. Our experiences, perspectives, and culture are unlike those who currently dominate the tech world. They can't develop products that solve problems they've never experienced because they can't relate, therefore they don't see the need for the products. Black women in tech are not a luxury, we're a necessity."
Advice for budding tech entreprenueHERs: "Don't be afraid to take up space. You don't have to be an expert in every area, but learn as much as you can, even outside of your area of focus. Find someone that can mentor you, someone who sees your potential and wants to help water the seed in you."
"Don't be afraid to take up space. You don't have to be an expert in every area, but learn as much as you can, even outside of your area of focus. Find someone that can mentor you, someone who sees your potential and wants to help water the seed in you."
Riana Lynn, Founder of Journey Foods
Courtesy of Riana Lynn
The platform she created: "Journey Foods solves food science and supply chain inefficiencies with software in order to help companies feed eight billion people better. [We do this through] technology that improves product management and development for CPG companies, ingredient suppliers, and manufacturers. In addition to helping food manufacturers create better products, we also use the power of our data to create experimental snacks that help us test our AI called Journey Bites. They're nutrient-dense, micro foods that we release for sale online and Amazon."
The inspiration behind her platform: "Globally, consumers spend three trillion [dollars] on packaged foods every year. This number is set to eclipse jump from 700-900 billion in the US by the end of the year. These products, packaged and manufactured foods, account for over 70 percent of our daily caloric intake. At the same time, there's clear evidence that much of the food we eat is related to the increase in chronic diseases - cancer, diabetes, and poor mental health."
The importance of Black women in tech: "As a Black woman, I want to continue to solve problems for myself, family, friends, and communities across the globe. Even though Black women are one of the fastest growing sectors in entrepreneurship, it is a challenging road for the most impactful industries in the world which happen to be dominated by old heads: agriculture and tech. I want to continue to break through on growth, servant leadership, and impact that will help inspire the next crop of Black women that can solve the world's greatest challenges."
Joy Ofodu, Coordinator of #ShareBlackStories
Courtesy of Joy Ofodu
The community for which she leads the brand effort: "#ShareBlackStories, Instagram's first multi-channel program, call to action, and campaign to support and inspire our Black community. Since launching in the U.S. in Feb 2019, #ShareBlackStories has also taken root in the U.K. and Brazil."
The inspiration behind her community: "The U.S. Black community is so active and vibrant on Instagram. We share a sense of pride, perseverance and promote a shared cultural identity that is emulated by so many others. In February 2019, our Black employees were inspired by this and knew it was important to create a space within the app for Black people to fearlessly express themselves. I helped to create a unifying brand identity across our existing efforts, brainstorm new applications, and stepped up to coordinate the efforts of over 11 teams including Editorial, Product, Partnerships, Design and Policy. Since 2019, we've partnered with hundreds of creators, businesses, and public figures to bring #ShareBlackStories to life online and in-person, including Jackie Aina, Jidenna, Ruth Carter, Overbrook Productions, and Afropunk."
The importance of Black women in tech: "When people envision a tech wiz or hacker, they envision a white man from the Silicon Valley. They forget that Black women are expert hackers by nature, some of the most creative problem solvers. Even though Black women make up less than 5% of most major tech company workforces, we play such vital roles in these organizations, both in STEM roles and non-STEM roles, serving as inspiration to other girls. Our presence helps to validate that yes, we are brilliant and deserving of the opportunity to serve a global user base. Sometimes we can't be what we can't see. Finally, when we are represented at the table, we can help make our companies more empathetic to and supportive of Black users."
"Our presence helps to validate that yes, we are brilliant and deserving of the opportunity to serve a global user base. Sometimes we can't be what we can't see. Finally, when we are represented at the table, we can help make our companies more empathetic to and supportive of Black users."
OlanikeeOsi, CEO/Founder of SelfishBabe
Courtesy of OlanikeeOsi
The app she created: "The SelfishBabe App is my self-love app that sends women a daily affirmation and self-love reminder. SelfishBabe is about women selfishly and authentically loving themselves. Choosing themselves and creating a life they enjoy. It puts self-love at the forefront, really themselves, when usually many women would put themselves at the backseat and put others first."
The inspiration behind her app: "I wanted there to be one place where you could have personal development. A few years back I was big into personal development, learning about spirituality, the law of attraction, crystals, and the power of our words. I had already seen and been inspired by BossBabe and ManifestationBabe. I wanted to change the way we viewed the word selfish. When one thinks of being selfish they usually think about someone who is mean and greedy. With SelfishBabe I just want women to think about them putting themselves first because honestly when it comes to self-love, you are placing yourself first and you're not thinking of anyone else but you, so it is SELFISH but not in the negative way people usually think about it. Being selfish actually helps humanity. Imagine if more women were selfish with themselves where the world would be right now."
Advice for budding tech entreprenueHERs: "My advice would be to be patient, have your vision of what you want your tech to do, how you want it to impact the world, and have a way that it will make money eventually. Have patience because at least in my experience, tech is a long-haul thing. You have to build up visibility about what you have and why it's important and you probably spend a good penny on developing it, without immediate return. This can be frustrating if you don't know this in the beginning and may make you want to quit. Don't quit if you really have the vision for it."
Amanda Spann, Founder of The App Accelerator
Courtesy of Amanda Spann
The community she created: "The App Accelerator is an online program and community that provides a framework for non-technical and aspiring entrepreneurs to build their first app. We pair our robust curriculum with group and 1:1 coaching and add an additional layer of support with our resource repository to provide you with every asset you need to make your app business a reality."
The inspiration behind her community: "Creating my first app was a long, hard, and lonely process. I blew thousands of dollars and wasted countless hours aimlessly trying to navigate the path from idea to app. Building any product is difficult, but it can be a particularly challenging task when you're non-technical. It can feel like a never-ending trail of Google searches, technical jargon, and a good ol' boys club that you don't necessarily have a membership to. As I was building and some of my apps rose in popularity, I started to receive hundreds of emails from nearly every continent from people who had similar stories, 'Amanda, I have an app idea but I don't know where to start.'
"The App Accelerator was my own 'reply-all' of sorts to each and every one of those messages. I wanted to let people know that everyone has to start somewhere and it's OK to not know what you don't know. Your ideas still hold value and you are capable of building them from anywhere, at nearly any budget. The App Accelerator is my roadmap for making your app ideas happen."
Advice for budding tech entreprenueHERs: "If nothing else, have the audacity to continually show up for yourself, even on the days you don't feel capable, confident or worthy. Give yourself the patience to make mistakes and the grace to keep going."
"If nothing else, have the audacity to continually show up for yourself, even on the days you don't feel capable, confident or worthy. Give yourself the patience to make mistakes and the grace to keep going."
Quincy K. Brown, Ph. D., Co-Founder of blackcomputeHER
Courtesy of Quincy K. Brown, Ph. D.
The inspiration behind her community: "blackcomputHER.org was born out of the lived experiences of the three co-founders. We each have PhDs in Computer Science and met as graduate students. Throughout our years in graduate school and early in our post-PhD careers, we would see each other at conferences and remark about the small number of Black women with visible roles, e.g. presenters, keynote speakers, committee chairs, etc., in the community. We would often have these conversations at night after the day's conference programming ended.
These became known as the 'Conference after the Conference'. At some point, we realized that our community was dope enough such that for us, the 'Conference after the Conference' really was the conference that we all needed to sustain ourselves, to learn and grow from our experiences, and to be the support for each other that we need.
"We started the conference as a means of organizing the community of Black women in computing and tech by developing an agenda that we can implement and scale. We created the annual #blackcomputeHER conference to be a safe space for us to gather. A time when we can be ourselves, turn off our guards, and have the frank conversations that we know we need. The conference is a gathering for us, not about us, and a time unlike any other when we can speak about our technical expertise and the other topics of importance to us. The organization grew out of this effort as a structure to enable us to do the work."
The importance of Black women in tech: "Representation matters because we matter. Black women in the computing [and] tech world matter. We contribute, we innovate, we create, and we lead at every level. The research literature about Black women and girls in computing [and] tech is scant. The narrative about Black women in tech, who we are, where we come from, what our interests are, what works for us, etc. has not been created by us.
The representation of Black women that is based on 'our' truth is important because it allows us to be free of other people's perceptions of what we can or cannot, should or should not, do or be. The freedom of 'dropping the mask' and just being who we are is not afforded to us, generally, and even less so in tech. Having visible representation that highlights the breadth and depth of who we are and our accomplishments allows us to see ourselves in the space that we have contributed to and created."
Davinia Tomlinson, Founder of rainchq
Photo Credit: Simeon Thaw
Courtesy of Davinia Tomlinson
The platform she created: "rainchq is a membership platform created to help women take control of their financial futures. 'Rainmakers' gain access to financial education, qualified and regulated financial advice from female financial advisers and events focused on all aspects of holistic well-being – all delivered digitally."
The inspiration behind her platform: "As someone who has spent my entire career in the world of investment management, it was obvious that women are chronically underrepresented, not just in terms of visibility in senior leadership roles within the industry, but also in terms of the client base. There are a number of different financial challenges women face which have become more prominent in recent years, from the gender pay gap to the gender investing gap, all of which have the potential to cripple us in later life.
rainchq was set up to provide practical solutions to help address this gloomy picture through education, advice, and online community in a mutually supportive and ultimately enriching environment. My ambition is to build a global community of rainmakers who are smashing it, not just professionally but financially too."
The importance of Black women in tech: "I live by the mantra 'if you can't see it, you can't be it', which has become even more important to me as a mother of two young daughters. Black women are trailblazers in whichever field we choose to pursue, however the importance of role models in helping us recognize our capabilities and importantly see what the possibilities are for women who look like us is invaluable."
"Black women are trailblazers in whichever field we choose to pursue, however the importance of role models in helping us recognize our capabilities and importantly see what the possibilities are for women who look like us is invaluable."
Nichelle McCall Browne, Co-Founder of Bramework
Courtesy of Nichelle McCall Browne
The platform she created: "Bramework is my second tech Startup. I started BOLD Guidance in 2013 to help students apply to college and raised $1/2 million in a year as a non-technical founder (putting me in the .02% of Black women to raise venture capital for a tech company). Now I'm working on my second startup, Bramework, helping small businesses create high-quality blog posts in minutes. Bramework is a marketing department in your pocket.
Helping small businesses that can't afford to hire a specialized team produce blog content regularly so their customers can find them online. When you produce quality content regularly on your website, Google starts to index more pages, which can help you rank higher in search engines. We've found that digital marketing strategists and entrepreneurs love Bramework because they can produce more quality content faster, especially in this current COVID-19 environment where more businesses need to be found online but have limited resources."
The importance of Black women in tech: "Black women bring their own experiences and perspectives, so we see problems, opportunities, and solutions differently. We tap into markets that may be a barrier of entry for others because they don't understand the nuisances of the customer's problems, needs, or how to connect with them. If it wasn't for Black women, there would be no Miss Jessie's, Carol's Daughter, or NaturAll Club. If it wasn't for Black women in tech, there would be no digitalundivided, Blavity, or Travel Noire.
Exposure lets other women see what's possible for them, while being a voice at the table opens up the way for more Black women. It's like when Kimberly Bryant created Black Girls CODE – once women and girls started to see people who look like them and had someone open the doors to opportunities in tech, we saw a huge increase of Black girls being interested in tech. We must continue to open the doors and support each other along the way. We do better when we come up together."
Advice for budding tech entreprenueHERs: "When building your tech company, focus on finding your right paying customer and generating revenue. This is the number one thing I teach entrepreneurs in my courses. Make sure all your milestones and activities point to revenue-generating goals. Don't put too much focus on raising money and what the stats say about Black women raising venture capital. When your number one concern is creating a product that solves your customer's biggest challenge, it's easier to sell it and the money will come. It's always easier to raise money when you have money. But even if it takes longer to raise money, your business is OK because you're making the money that can help you to grow. Plus, you give up less equity when your company is making more."
Featured image courtesy of Joy Ofodu
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The Final Mercury Retrograde Of 2024 Is Here—How This Bold Energy Will Shift Your Perspective
The final Mercury retrograde of the year arrives this month, and this is an opportunity to close one chapter and prepare for a new one. Mercury retrogrades are the time of the year when you take a step back, assess where your life currently is, and be a little more flexible with how things are playing out for you. When Mercury is in retrograde, miscommunications and misdirections are more likely; however, this isn’t the time to fear where you are headed; it’s more about looking at things from a different perspective right now.
Mercury enters Sagittarius on November 2, will be retrograde from Nov. 25 until Dec. 15, and will be in this sign until Jan. 8, 2025. Mercury in Sagittarius is bold and outspoken but, in retrograde, can come across as impulsive and brash. Thinking before speaking is important right now, and so is considering your values and interests before committing to something new. Since Sagittarius rules long-distance travel, this isn’t the best time to plan a new trip or to rush the ones already in place.
Consider where you want to be, and take your time getting there.
What to Expect from Mercury Retrograde in Sagittarius
A little more than a week after Mercury goes retrograde in Sagittarius, Mars goes retrograde in Leo. With these important transits happening in fire signs, energy can be misdirected right now. It’s about looking at the full picture and not overwhelming yourself with too many options or interests. Take your passions and align them with your heart and willpower, without confusing inspiration with ego. Emotions are running high, yet this activation is creating a breakthrough in personal development before the year ends.
Read below to see how this Mercury retrograde transit will be for you. Read for your sun sign and rising sign.
Your Sun Sign and Rising Sign Horoscopes for Mercury Retrograde in Sagittarius
ARIES
Mercury goes retrograde in Sagittarius, and you are focused on the bigger picture right now, Aries. With Mercury retrograde in your 9th house of adventure over the next few weeks, this is the time to expect the unexpected and to go at your own pace. Don’t rush the clarity that is meant to bloom for you right now, and take things one day at a time.
Even if you don’t have all the answers you need right now, there are still some important truths and insights to gain. You are in the process of reinventing yourself and your life, and the universe is helping you get the space in order to do so. If you are traveling over the next few weeks, remember to be flexible and to go over plans thoroughly.
TAURUS
Mercury goes retrograde, and you enter a time of change and rebirth, Taurus. This transit, for you, is an opportunity to gain balance, perspective, and empowerment. Your commitments and close partnerships are being addressed right now, and you are seeing where your needs are being met and where they aren’t. You are on a journey of letting go and allowing more, and this is the time to focus on being more flexible rather than controlling outcomes.
This retrograde could also be affecting your shared finances and earnings, and this is a good time to take another look at the money coming in and the money going out and make sure things are in order here. Trust your intuition right now, Taurus.
GEMINI
Mercury goes retrograde in your sister sign, Sagittarius, and you are ready for a fresh perspective in love. This retrograde will highlight your 7th house of partnership, connection, romance, and inner harmony, and your heart is figuring things out right now. Confusion or disagreements are more likely within your relationship dynamics, and this is the time to address what your partnerships need.
If you have been feeling out of balance when it comes to love, then this is the time to get things back on track.
This Mercury retrograde is helping you gain a new perspective and reminds you that you deserve the love you are looking for. Use this time to forgive, grow, and use better judgment regarding matters of the heart and the relationships you are building in your life right now.
Coveteur
CANCER
This Mercury retrograde transit for you is a chance to gain some renewed clarity regarding your health, well-being, and work life. You could be feeling more pressure to perform and have it all together on the job, and there is a need to delegate, let go, and take care of your health more right now, Cancer.
This transit will highlight where some cracks are seeping, where you may need to build stronger foundations and healthier daily routines, and also how you can manage a better work/life balance. Your daily lifestyle may feel a little more difficult to find consistency in right now, and this is because new avenues and perspectives are waiting for you to grab ahold of. Overall, use this time to listen to your inner voice and do more of what feels right for you and your body.
LEO
Mercury goes retrograde in Sagittarius, and this transit highlights your 5th house of romance, creativity, passion, and happiness, Leo. This retrograde is an opportunity for you to address what and who makes you happy and how you can show up more for these fortunate experiences in your life. You are looking at if you’ve been making your happiness as much of a priority as it should be this year and also taking a look at what sources help you align with that energy altogether.
This time is about being a little bit more flexible, doing things differently, and being open to a new perspective. Relationship developments are also providing your heart more clarity right now, and you are balancing your needs with the needs of your partnerships and creative ventures.
VIRGO
Your ruling planet Mercury goes retrograde before the year ends, and this is helping you rebuild your foundations, Virgo. Mercury will be retrograde in an area of your life that has to do with your home, history, family, and emotional stability- and you are getting a new grasp on things here.
Where you have been planting your seeds and building for your future are coming up for review during this time, and you are gaining clarity on which of these foundations is stable enough to continue to build upon. You could be feeling less secure than you would like to right now, and this change of pace is helping you reassess your goals and figure out what is worth it for you and the legacy you want to live.
Coveteur
LIBRA
Mercury goes retrograde in Sagittarius, and the focus turns towards your communication channels, Libra. Mercury retro is already a more chaotic time when it comes to communication, and with this retrograde also happening in your 3rd house of insight and communication, you may feel this heaviness a little more right now.
This transit, for you, is about taking your time getting your message across, being patient while traveling and running errands, and giving yourself space to gain some new clarity.
Meditation, journaling, and talking to someone who can support you are therapeutic, and know that your voice deserves to be heard. You are looking at ways you can take up more space and show up in the world without letting your insecurities keep you away from true connection, vulnerability, and understanding.
SCORPIO
This Mercury retrograde is happening in your 2nd house of income, values, assets, and self-confidence, and you are taking a step back to assess your current reality, especially financially, Scorpio. This is a good time to go over your spending habits and earnings, to find greater balance here, and to think about some of your financial goals moving forward.
Look at your resources, skills, and talents, and make sure what you are receiving is equal to or greater than what you have been giving. Less is more right now, and this isn’t the best time to overspend or overindulge, as you need more time to grasp your current stance on things, and how to increase your overall wealth and abundance.
SAGITTARIUS
With this Mercury retrograde happening in your sign, it’s hitting a little closer to home for you, Sagittarius. This is a good time to refine your goals and direction in life and how you want to show up right now. You deserve to be able to change your mind when you need to, and you are thinking about some of the things you have done and what you want to do moving forward.
Miscommunications are more likely while Mercury is in retrograde, but you can use this as a source of empowerment, knowing that you are living in your truth and allowing yourself room to grow in the process. Remember to be a little kinder to yourself during this transit and to give yourself the grace you need right now.
Coveteur
CAPRICORN
This Mercury retrograde for you, Capricorn, is about rest and taking care of your emotional world. You are being given the opportunity to spend more time alone, to gather your strength, and to heal before you enter the new year. A lot has happened, and there have been many changes in your world this year. This Mercury retrograde is here to help you find acceptance and closure.
You are in a preparation stage right now, and things can feel a little more lonesome in this energy, but with a different perspective, you can see just how much of this space your heart truly needs right now. The past is coming up for you to see things in a new light, and you are ready to gain some renewed insight, closure, and healing.
AQUARIUS
This Mercury retrograde highlights your friendships, community, and your hopes and dreams, Aquarius. You are being reminded of the importance of connection, but more significantly, of good connections. You are looking at who and what surrounds you right now and gaining clarity on whether this energy matches who you are and the things that you stand for.
Your social circle and the people around you are shifting as the power dynamics do, and you are finding your place and purpose amidst this change. It’s about identifying who and what makes you feel good and aligning things in your life to bring in more of that energy. Don’t be discouraged right now; find your people and ask for support.
PISCES
Your career and ambitions are the focus during this Mercury retrograde, Pisces. You have a lot to address here, and you are gathering your skills and talents and reminding yourself that you are worthy of your dreams. Miscommunications and setbacks are more likely within your professional world, but they are here to ask you if what you are striving for, is really what you need right now.
You are thinking a lot about how you show up in the world, what you want to be known for, and what successes you still want to obtain. This isn’t the time to let anyone’s idea or vision of you define who you are; rather, define that for yourself. Show up as you want to be seen, and don’t count yourself out right now, Pisces.
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Featured image by We Are/Getty Images
Your December Monthly Horoscopes Are All About Planting Seeds & Honoring What's Blooming
December is about creating magic in your life. Things are coming full circle as we close out the year, and there is a lot of love to tend to, priorities to maintain, and success to obtain. We have a few planets going direct this month signaling a moving forward and an overcoming of obstacles. December is typically the month to wind down and prepare for the new year, but there is work to do this month and intentions to manifest.
On the first day of the month, we have a New Moon in Sagittarius, and hope is high right now. This is a great time to think of your future, and to plant the seeds for the successes you want to see this month. Sagittarius is all about taking risks, owning what is authentic to them, and creating abundance in their lives through their open-minded perspectives. Mercury is currently retrograde in Sagittarius until mid-month, and this New Moon is a good opportunity and opening for some more clarity and grace during challenging times within communication.
December 2024 Monthly Horoscope Insights
Mars goes retrograde on Dec. 6, a transit that only occurs every few years. Mars will be retrograde in Leo until Jan. 6, 2024, and then will be retrograde in Cancer from then until going direct on Feb. 23, 2024. This retrograde transit is a time of redirecting your passion, and energy and taking more time for intentional actions rather than rushed or impulsive ones. Mars retrograde in Leo heightens the ego, and some power struggles could play out.
Venus going direct in Leo opposite sign the following day until Jan. 2, will help balance this energy out a lot, and the key over the next few months is to consider other’s heart and perspective as well as your own.
We have a Full Moon in Gemini on Dec. 15 and Mercury goes direct the same day, and this is when things start to get interesting this month. Breakthroughs are occurring, old chapters are disappearing, and gratitude is strong. Capricorn Season officially begins on Dec. 21, and we are able to ground the energy we have been developing this month. Capricorn Season highlights your ambitions, successes, and sense of abundance and tradition. This is a beautiful time to work on the things that matter to you and to feel some more support in your life.
Chiron goes direct in Aries on Dec. 29 after being retrograde here since the end of July, and old wounds are healing. With Chiron now direct in this fire sign, something is empowering about the lessons we have learned this year and a sense of personal growth that is heartening. Before December ends, we have another New Moon, highlighting the new paths we are walking into right now.
The New Moon in Capricorn is on Dec. 30, and it is the second Capricorn New Moon of the year, and dreams are becoming a reality. Think back to January of this year and what you were intending for yourself and your life, as these same themes are manifesting for you again, but this time, you have more wisdom, support, and stability to receive them.
Read for your sun and rising sign below to see what December has in store for you.
ARIES
December is an adventurous month for you, and you are feeling the self-empowerment in your life, Aries. Things are moving forward for you right now and with the Sun in your 9th house of adventure for most of December and a New Moon here on the first day of the month, you are seeking more freedom and personal development right now. You are expanding your world, having fun, and doing what makes sense for you.
Your ruling planet Mars goes retrograde on Dec. 6 for the next couple of months, and you are learning more about your passions, direction, and where you want to put more energy into your life. This is the time to be more patient with creative and romantic experiences and to trust the process more. Chiron goes direct in your sign before the month ends on Dec. 29, and your heart is healing. With Chiron now direct you are feeling emotionally enlivened and transformed as you end the year.
TAURUS
This month is a coming together in love, and a new beginning for you within your close relationships, Taurus. Venus enters your 10th house of success, recognition, and reputation on Dec. 7, and you are feeling the connection and support in your life. Your efforts are being encouraged, and you are being well-received exactly as you are showing up today. With the Sun also in an area of your life that has to do with love, intimacy, and resources, you are gaining a lot of clarity on the different relationship dynamics in your life, and feeling a lot of growth here.
Before the month ends, we have a New Moon in fellow earth sign, Capricorn, and you are ending the year on a high note. This New Moon is a great time to set your intentions and manifest your dreams for the next year and you are feeling especially hopeful as you end 2024. Don’t be afraid to take calculated risks during this time, as it’s about thinking big right now and expanding your horizons.
GEMINI
We enter the month we have a New Moon in your opposite sign, meaning love is being activated for you this month. This is a good time to think about the new paths your heart is walking on right now, and to know that your perspective on it all is going to determine how things play out for you. Gratitude is the attitude this month, and it’s all about focusing on the things you can control, rather than what you can’t.
Mid-December is an important time for you, Gemini. There is a Full Moon in Gemini happening on this day, and Mercury goes direct. You are feeling more in tune and balanced with what is happening in your life and around you, and are feeling a new sense of security between your personal goals and your relationship needs. You are getting the closure you have needed and it’s helping you let go of what has not been serving you or your heart.
CANCER
Things are picking up for you this month, Cancer. You are moving forward freely, taking new opportunities into your hands, and feeling courageous. With the Sun in your 6th house of health, work life, lifestyle, and daily routine, and a New Moon here on the first day of the month, your responsibilities may be heightened this month but you have the energy and passion within you to get things done right now. You are feeling encouraged to succeed, and are moving into a time of success in December.
Mercury goes direct on Dec. 15, and this will bring more ease and communication within your work life, and you will feel more heard and seen than you may have been these past few weeks while Mercury was in retrograde. On Dec. 30, a New Moon in Capricorn is happening, and you are leaving the year feeling a breakthrough occur for you in love. A lot of this month and this year you have needed to focus more on yourself and your dreams, but as you close out 2024, you are ready to let some more people into your world.
LEO
This month is all about balancing your priorities, Leo. Only take on what you feel you can handle right now, and don’t burn yourself out before your dreams come to fruition. Mars goes retrograde in your sign from Dec. 6 until Jan. 6, and there is a lot to process emotionally and personally right now. You may be feeling some power struggles in your life during this time, and it’s about owning your power without trying to force or control outcomes.
With Venus entering your house of love on Dec. 7 until 2025, don’t forget that you have support in your life, and lean on people when you need to. It’s okay to ask for help, and this month, you may need to reach out. The Full Moon in Gemini on Dec. 15, is a great time to be with friends, and your community, and to take note of the dreams that have come to fruition for you this year. There is a lot to be grateful for as the year ends, remember to focus on the gifts of that.
VIRGO
December is a new beginning for you, Virgo. You have found your stability, and are feeling confident on the ground you are walking on right now. New beginnings, experiences, and opportunities are more likely for you in the home, and there is a lot of excitement in your world right now. The New Moon on the 1st is a great time to set your intentions for your home life, foundations, family, and inner well-being.
Neptune goes direct in your 7th house of love after being retrograde here since the summer, and your relationships are receiving more understanding, clarity, and hope. You are experiencing a coming together in your life that is making you feel more self-secure and stable as you walk into the new year. Your ruling planet Mercury goes direct on Dec. 15 as well after being in retrograde these past few weeks, and the seeds you have planted are ready to bloom. The feeling of uneasiness or uncertainty is leaving your life this month, as things clear up for you in your private and personal life.
LIBRA
You are feeling all the feels this month, Libra. Emotions are heightened, but so is your intuition, and you are seeking truths. This is a great month for communication matters, for figuring things out, and for connecting through the heart. On Dec. 7, Venus enters your 5th house of romance, and you are ready for some more fun in love. Your love life is an area of your life where you feel more confident and emotionally in tune as you end the year, and there is a lot to look forward to here this month.
On Dec. 15, we have a Full Moon in fellow air sign, Gemini, and culminations are occurring and helping you see things in a new light. This Full Moon is bringing things full circle within the mind, and this is a good time to gain some guidance, renew, and mentally heal. The New Moon before the month ends on Dec. 30 is about creating breakthroughs in the home and with your close loved ones, and your focus should be on what you want to manifest in this area of your life for the next year.
SCORPIO
December is all about patience, Scorpio. This is the time of the year when you should focus on rest, letting things come to you, and trusting the divine timing of your life. With the Sun in your 2nd house of income for most of the month, and a New Moon here on the 1st, new developments are happening for you financially, but you may need some time to fully accept, grasp, and understand them. It’s about nurturing your dreams, and not doubting them right now.
Mars, one of your ruling planets, goes retrograde mid-month, and this is bringing things to a head within career matters. This is your time to refocus your ambitions, redefine how you want to show up and what you want to be known for, and let opportunities come to you. Mercury goes direct a week later, and this is even further clearing things up for you when it comes to your security in life, and you can attain more success, wealth, and assets moving forward. Overall, December is a big month for you financially, and a key moment in understanding the importance of patience and trust.
SAGITTARIUS
Trust your intuition this month. It’s your season, beautiful, Sag, and you are feeling the synergy and fulfillment in your life. You have grown in so many ways this year and your wisdom and knowledge are inspiring others. This month is all about standing in your empowerment, owning what you know, and moving yourself forward. The light is shining on you, and you are manifesting success and beauty in your world.
Mercury has been retrograde in your sign since Nov. 25, and will finally go direct on the 15th. This is doing wonders for your soul, your goals, and the new beginnings you are seeking, and you are mentally feeling a lot more clear-headed now. A Full Moon in Gemini is happening on the same day, activating your heart space, and it’s all about balancing what you know with what you feel. Trust that what is blooming in your life is meant for you and that what isn’t meant for you, won’t become.
CAPRICORN
Things are getting exciting for you in December, Capricorn. You are one of the stars of the show this month, and you are overcoming the past in major ways. Venus enters Aquarius on Dec. 7, and this is bringing love and protection into your finances, values, and self-confidence in life. This is a great time for seeing manifestations bloom for you in love as well, and also for investing in yourself more. Mercury goes direct in your 7th house of romance and partnership mid-month, and this is even further helping you feel a lot more supported and in harmony than you have been feeling recently.
Capricorn Season officially begins on Dec. 21, and it’s your time to shine and move forward, beautiful! You have fewer restrictions and obstacles towards your new beginnings and are entering 2025 at full speed. Before we close out the year the second New Moon in Capricorn occurs on Dec. 30, and you are proving to yourself the power of your mind and what you have created for yourself. This is a great month for feeling empowered, independent, and successful overall.
AQUARIUS
Life is coming to fruition for you in magnificent ways this month, Aquarius. You are feeling fulfilled, loved, and accomplished and you have risen above the mess. The Sun is in your 11th house of friendship for most of this month, and this is a good time to connect with the people who understand and support you and to take the time to feel gratitude for this area of your life. Mars goes retrograde in your 7th house of love on Dec. 6, and dynamics will be changing for you within your relationships over the next few months, so having balance here and trying to focus more on what does work rather than what doesn’t, is needed.
Venus enters Aquarius on the 7th, and this is when you are going to feel a lot more of the sweetness that this month is bringing into your life. Support is coming in, and you are being reminded how loved you are. On Dec. 15, there is a Full Moon in your house of romance happening as well, and your heart is the focus. The closures and conclusions you have been seeking are coming to the forefront, and you can see the light at the end of the tunnel. Remember that you deserve good love, Aquarius.
PISCES
December is all about being hopeful, Pisces. Gifts and opportunities come to you when you need them, and finding your stability and self-assurance amid change is needed right now. Right as the month begins, there is a New Moon in your 10th house of career and aspirations, and there is a lot to look forward to. This is a good time to set your intentions for your professional world and social life and to seek new opportunities and connections here.
Neptune, one of your ruling planets, goes direct on the 7th after being retrograde in Pisces since this summer, and your heart can breathe a little better now. Any confusion you have been feeling regarding what you want for yourself and your life is clearing up for you now, and your hope for it all is healing. On Dec. 15, a Full Moon in your 4th house of stability occurs, and this is going to help you feel more grounded through the midst of change that you are currently in in your life.
Remind yourself often this month, that all is well, and everything is working in your favor.
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Featured image by Kyra Jay for xoNecole