
Tanya Sam Talks Raising Funds For Women Entrepreneurs And Leaning Into Multiple Career Passions

One can say that entrepreneur Tanya Sam checks all the boxes: Beautiful. Eloquent. Quirky. Fashionable. Her impact and interests transcend reality TV (though many of us loved watching her on The Real Housewives of Atlanta for sure), and she has the smarts that she's using to empower women entrepreneurs through The Ambition Fund. It's an investment company she founded that has worked to level the playing field for women and minorities to access resources like mentorship, investment capital, and funding.
Oh, there's more. She's an expert in the Web3 and NFT spaces, has served as director of Partnerships at TechSquare Labs, mentoring more than 60 companies founded by women and minority entrepreneurs, and has served as host of the influential Money Moves podcast powered by the Greenwood platform.
And through her work, she has made valuable investments, helping businesses generate more than $100 million in revenue. Add to that her hosting gig on "Making of a Mogul," a TV series focusing on the success stories of entrepreneurs in Black and Brown communities.
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She's been the queen of taking up space across diverse interests and passions, so beyond tech and entrepreneurship, she also has a robust social following and has built a diverse community centered on a love of books via the Tanya Time Book Club, a virtual space that will soon host its first in-person meet up in London.
I caught up with her after our first conversation, pre-Covid, to talk more about how things have been going with The Ambition Fund, her continued pursuit of advocating for women and minority entrepreneurs through actual investment (i.e., putting your money where your mouth is), and how she's been able to lean totally into multiple things she loves while building community:
xoNecole: We spoke almost three years ago, and you talked about all the awesome things you've done with the Ambition Fund. Talk a bit more about the success and impact of your work since then with BuiltxWomen and Ascend 2020.
Tanya Sam: That was just when we were going into the pandemic, perhaps, and that's so crazy! A lot has gone on from there and changed. The Ambition Fund is a fund I started to help underrepresented founders and early-stage entrepreneurs grow, scale, and educate themselves on how to build scalable businesses. A lot of that came from the work I did with TechSquare Labs, BuiltxWomen, and Ascend 2020.
[There was] a little bit of influence from my time at Real Housewives of Atlanta when I was exposed to a much bigger audience. I was constantly being inundated by women, in particular, who were building businesses outside of this smaller tech silo but had credible businesses that they were looking to scale, whether they were in hospitality, beauty---just so many people.
I feel like the pandemic grew this as well, where people were looking for different ways they could make their businesses successful---make their dreams come true.
Courtesy of Tanya Sam
That's where the Ambition Fund [came in.] Prior to that, I was investing in hydro-scalable companies, trying to find an avenue for some of these smaller businesses to help them grow and scale and have profitable enterprises.
Since then, I've done several more investments. In the entrepreneur world, it takes time. One of the things people are always asking is, 'Have you cashed out?' or 'Are you living on an island right now?' A lot of us founders have gone on to raise Series A from either the investment check I wrote---Series A [first major round of funding] or B [second major round]. They've increased their number of employees, which is always important to me, to grow and scale and hire more people and create more avenues for families to grow.
Some of those businesses, sadly, did not survive. They're starting another business based on the learning and pivots they've had to do. I look at that in all sorts of growth because there's a learning lesson for it all.
xoN: You really know your tech and business. What led you to pivot into tech, especially from your background in STEM and what you studied in school? Were you always a tech and business geek?
TS: My background is in healthcare and medicine. I did a degree in genetics and cell biology and then went back and did another bachelor's degree so I could study nursing. I [spent] most of my career in bone marrow transplant and oncology. So when I really was exposed to tech and the idea of it, I was dating my partner at the time. He was instrumental and was a serial entrepreneur starting a cybersecurity company. I knew nothing about cybersecurity, technology, or entrepreneurship at the time.
I really grew up in a family that was very medical-focused. The idea of starting a business and raising a round was completely foreign to me. But, there's all these ideas I sort of noodled on myself and how I wanted to approach entrepreneurship.
There are so many people out there that have this idea, and they're faced with this dreamer's dilemma. Do I take a chance on myself and build my own business to solve a problem that I'm passionate about, or do I keep doing what I'm doing, get my paycheck and live life out as we've been taught?"
[That's the case] for most of our generations----take the safe route. Work the corporate ladder. I did both. I like to say that because there was a time when I was working 12-hour shifts in the hospital but at the same time, I was running my own business and working in startups and tech, learning everything I could. I had people around me that were instrumental in helping me combat the imposter syndrome I think everybody has when it comes to navigating and making those career shifts to go from what they know---what is safe--to risking it all and trying something new.
xoN: You spoke about 'generations' and being taught to go the 'safe' career route, and I know you're Ghanaian-Canadian. There are many friends and family I know who are first-generation immigrants, with lineage from Africa and the Caribbean, who have been told the same. How has your upbringing played a role personally for you in your diverse career journey?
TS: My dad came to Canada on a med school scholarship back in the early '60s. Canada had a very small Black population, so it was a huge deal that he was awarded a scholarship to go to Canada to study medicine, which really changed the trajectory of so many people in our family. One of the main tenants that I think Africans have when you go overseas to study is that there are like five professions you go into. And so, I decided to pursue nursing, and even that, it was like, 'Oh, I'm not sure. You should go be a doctor.'
To branch out and do entrepreneurship in the U.S. was a big point of contention in my family, however, I say all that to say that most Africans---and it's very commonplace---have so many jobs.
When I think back to my aunts who stayed in Ghana, they ran businesses---shops, kitchens, clothing businesses. The idea that I could be a multi-hyphenate and that I could do all these things and wear multiple hats---that part is in my blood.
xoN: What is your advice for other women who have a passion for careers considered 'safe' but also want to branch out and fully lean into businesses or other careers?
TS: You've gotta just go for it. Oftentimes, we're our own worst enemy, and we talk ourselves out of it. We want to wait until the timing is right. I've heard this over and over again. The timing is never right, and you just have to go for it.
My second piece of advice is done is better than perfect. I say this often as well. I came from a background of life-or-death decisions, but most decisions you're going to make in building your business are not going to be life or death. I feel like we have to let go of that idea that everything has to be perfect. [We think] we have to go back to school to study business or get that MBA.
There's so much information available online that can help you scale a business, how to market, how to do operations, so done is better than perfect. Just launch it, and you will always---if you're committed to it---be able to reiterate and grow from that. You will be able to make the best decision possible based on getting your business out there.
And last, access your resources. The best resources are right there under your nose. It's vertical resources and horizontal. It might be people in your mastermind group or others who have built businesses and can help you when you hit roadblocks. Others can help you raise money.
There are people out there who are willing to help you. You just have to ask.
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Adrian Marcel On Purpose, Sacrifice, And The 'Signs Of Life'
In this week's episode of xoMAN, host Kiara Walker talked with R&B artist Adrian Marcel, who opened up, full of heart and authenticity, about his personal evolution. He discussed his days transitioning from a young Bay Area singer on the come-up to becoming a grounded husband and father of four.
With honesty and introspection, Marcel reflected on how life, love, and loss have shaped the man he is today.
On ‘Life’s Subtle Signals’
Much of the conversation centered around purpose, sacrifice, and listening to life’s subtle signals. “I think that you really have to pay attention to the signs of life,” Marcel said. “Because as much as we need to make money, we are not necessarily on this Earth for that sole purpose, you know what I mean?” While he acknowledged his ambitions, adding, “that is not me saying at all I’m not trying to ball out,” he emphasized that fulfillment goes deeper.
“We are here to be happy. We are here [to] fulfill a purpose that we are put on here for.”
On Passion vs. Survival
Adrian spoke candidly about the tension between passion and survival, describing how hardship can sometimes point us away from misaligned paths. “If you find it’s constantly hurting you… that’s telling you something. That’s telling you that you’re going outside of your purpose.”
Marcel’s path hasn’t been without detours. A promising athlete in his youth, he recalled, “Early on in my career, I was still doing sports… I was good… I had a scholarship.” An injury changed everything. “My femur broke. Hence why I always say, you know, I’m gonna keep you hip like a femur.” After the injury, he pivoted to explore other careers, including teaching and corporate jobs.
“It just did not get me—even with any success that happened in anything—those times, back then, I was so unhappy. And you know, to a different degree. Like not just like, ‘I really want to be a singer so that’s why I’m unhappy.’ Nah, it was like, it was not fulfilling me in any form or fashion.”
On Connection Between Pursuing Music & Fatherhood
He recalled performing old-school songs at age 12 to impress girls, then his father challenged him: “You can lie to these girls all you want, but you're really just lying to yourself. You ain't growing.” That push led him to the piano—and eventually, to his truth. “Music is my love,” Marcel affirmed. “I wouldn’t be a happy husband if I was here trying to do anything else just to appease her [his wife].”
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
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You Don’t Have To Choose: How Black Women Can Care For Others Without Self-Sacrifice
One of the primary instructions we receive before a flight takes off is to prioritize putting on your life vest first if there’s an emergency, even before assisting others. It’s funny how this rule rarely translates to the daily routine of women.
As women we are taught, directly and indirectly, to put others first. Whether it’s our romantic partners, kids, parents, friends, or even our jobs. Mental health survivor and founder of Sista Afya Community Care, Camesha Jones-Brandon is challenging that narrative by using her platform to advocate for Black women and their right to self-care.
Camesha created the organization after her struggles with mental health and the lack of community she experienced. The Chicago native explains how she created Sista Afya to be rooted in “culturally grounded care.”
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“So at my organization, Sista Afya Community Care, we focus on providing mental health care through a cultural and gender lens,” she tells xoNecole. “So when we think about the term intersectionality, coined by Kimberlé Crenshaw, we think about the multiple identities that lead to certain experiences and outcomes as it relates to Black women.
“So in the context of culturally grounded care, being aware of the cultural history, the cultural values, and then also the current issues that impact mental health outcomes.”
Words like “strong” and “independent” have long been associated with Black women for some time and many of us have begun to embrace the soft life and are using rest as a form of resistance. However, some of us still struggle with putting ourselves first and overall shedding the tainted image of the “strong, Black woman” that had been forced on us.
Camesha shares that while there’s more and more communities being created around empowerment and shared interests like running, she still questions, “are Black women really comfortable with being vulnerable about sharing their experiences?”
Being vulnerable with ourselves and others play an important role in healing the instinctive nature of always being “on” for everyone. “I'm currently facilitating a group on high functioning depression, and yesterday, we talked about how when Black women may be struggling or have shared their concerns with other people. They may be minimized, or they're told to just be strong, or it's not so bad, or I went through something worse back in Jim Crow era, so you should be thankful,” she explains.
“So I think there's a challenge with Black women being able to be honest, to be vulnerable and to receive the support that they need in the same capacity as how much they give support to other people. So that is probably a very common theme. I think we've made a lot of progress when we talk about the superwoman syndrome, the mammy stereotype, the working hard stereotype, the nurturing stereotype. I think we're beginning to unpack those things, but I still see that we have definitely a long way to go in that area.”
I think there's a challenge with Black women being able to be honest, to be vulnerable and to receive the support that they need in the same capacity as how much they give support to other people.
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While we’re unpacking those things, we know that we’re still women at the end of the day. So as we continue to serve in various roles like mothers, daughters, sisters, and caretakers, we have to make caring for ourselves a priority. Camesha reveals four ways we can still care for others without abandoning ourselves.
Trust
First things first, trust. Camesha explains, “Some of the burdens that Black women have can be linked to not feeling like you can trust people to carry the load with you.
“It's hard because people experience trauma or being let down or different experiences, but one of the things that I found personally is the more that I'm able to practice trust, the more I'm able to get my needs met. Then, to also show up as my best to care for other Black women.”
Know Your Limitations
Another thing Camesha highlighted is Black women knowing their limitations. “The other thing that I would like to bring up in terms of a way to care for yourself is to really know your limitations, or know how much you can give and what you need to receive,” she says.
“So often, what I see with Black women is giving, giving, giving, giving, giving to the point that you're not feeling well, and then not receiving what you need in return to be able to feel well and whole individually. So I really think it's important to know your limitations and know your capacity and to identify what it is that you need to be well.”
Don’t Take On A Lot Of Responsibilities
Next on the list is not taking on so many responsibilities, sharing herself as an example. “The other thing is taking on too much responsibility, especially in a time of vulnerability.
“One thing that I personally struggled with was being so passionate about community mental health for Black women, and saying yes to everything and taking on so much responsibility,” she reveals. “That affected me to do well in serving Black women and then also impacting my own well being.”
Practice Self-Care
Lastly, she notes the importance of practicing self-care. “The last thing is really practicing regular self care, regular community care, so that it's embedded into your daily life. So for me, having prepared meals, going to the gym, getting eight hours of sleep, spending time with friends and family, all of those things are part of my self care that keep me at my best,” she explains.
“Then community care, leaning into social networks or social groups, or spending time with other interests or hobbies. That's a part of my community care that keeps me going, so that I can take care of my needs, but also to be able to show up best in care for others.”
Find out more about Camesha and Sista Afya Community Care at communitycare.sistaafya.com.
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