
Something that I am really big on is doing things that will heighten self-awareness and tap into a deeper level of emotional intelligence. One thing that is sure to do that is self-introspection and one of the best practices for that is to ask yourself questions. While I’m pretty sure that, just like me, you can’t believe that we’re headed into — what in the world?! — 2022, before your calendar officially ushers in January 1, pull out one of your journals (‘cause I know you’ve probably got more than one) and ask yourself the following seven questions. If you’re serious about answering them, it could provide you with just the clarity that you need in order to move fully forward into a brand-spanking new year.
7 Self-Reflection Questions to Prepare for the New Year
1. “Did I Accomplish All That I Set Out to Do This Year?”
Something that I personally find to be pretty unfortunate is how so many people think that focusing solely on their looks is what will make them feel good about themselves when it’s actually setting goals and reaching them that will take their self-confidence to an entirely new level. Keeping that in mind, when you reflect on these past 12 months, what did you accomplish that you are truly proud of? For instance, for me, I set out to make real and complete peace with how some of my past trauma and poor decisions as a result of said trauma have resulted in some of my current outcomes.
An example? Being sexually molested as a child and teen definitely played a role in my abortions (long story) which resulted in years of healing which resulted in my being in my late 40s now with no children. I am not someone who will say I don’t have some regrets tied into all of this (check out “Why Regret Might Not Always Be A Bad Thing”) because I do. Regret means remorse and having remorse is a good thing. Anyway, even though my cycles (periods) are still on-point and I’ve got more than a few good eggs (I roll my eyes at my doctor whenever we discuss it), I’m at peace with not being a mom now — partly by circumstance and partly by choice. And because I set out this year to get to this space, I now look at where I am in life as a new season rather than replaying so many woulda-coulda-shouldas. And yes, that is a big accomplishment in my world because I am confident that I will make decisions out of wholeness, not fear.
I’m sharing all of this to say that an accomplishment doesn’t have to be professional or even huge. It just needs to be something that you wanted to get done and you did. When it comes to what you said you were going to focus on in 2021, what can you put a gold star on with pride? Whatever it is, pat yourself on the back. You’ve earned it.
2. “Am I As Devoted to My Purpose As I Need to Be?”
Let me tell you two things that I will fight to the death over — my purpose and my peace of mind. I don’t care what person, place, thing, or idea is trying to stand in the way, if you’re not an “ally” in those areas for me, you’ve gotta go. You just do. That’s how loyal I am when it comes to why I was put on this planet and what kind of mentality I need to have in order to manifest my purpose on a daily basis.
You know, one of the worst things that you can ever do with your time and really, your life overall, is to never really know, with complete clarity, what your purpose is (check out “5 Signs You Are Living Your True Purpose” and “How To Handle ‘Purpose Fatigue’”). The next thing is to allow so many other things to distract you that you never end up fulfilling it. Only you know if you’ve been as loyal and committed to the reason why you were put on this planet, to begin with. The good news is if you haven’t been, there is no time like the present to do some serious and significant rerouting. Make sure that you bring peacefulness along with you. Your purpose will not fulfill itself without it.
3. “Am I Spending? Or Investing?” (Across the Board)
I recently saw a tweet where someone was saying that we should stop investing in people who don’t really care about us. My immediate thought was, “If you’re not in something that consists of consistent reciprocity, you aren’t ‘investing’, you are spending. And honestly, you actually could be wasting time, resources, energy, etc.”
Mark 2:22(NKJV) says, “And no one puts new wine into old wineskins; or else the new wine bursts the wineskins, the wine is spilled, and the wineskins are ruined. But new wine must be put into new wineskins.” This basically means that it makes no sense to put what is new into what is old because you’ll end up wasting (some of) it. Matthew 7:6(NKJV) says, “Do not give what is holy to the dogs; nor cast your pearls before swine, lest they trample them under their feet, and turn and tear you in pieces.” For the record, one definition of swine is “a coarse, gross, or brutishly sensual person”; another is “a contemptible person”. When dealing with “swine”, it doesn’t know how to value you because, well, it’s swine.
So yes, when you put these verses together and you apply them to this particular question because time is short and life is far too precious, it is absolutely imperative that you reflect on who and what are actual investments and who and what is actually causing you to spend without getting much of a return or waste without anything to show for it at all. I don’t care if it’s personally or professionally, familial, platonic or romantic — you deserve to have people invest in you as much as you choose to invest in them. Is that currently happening in your life or…not?
4. “Who Do I Need to Get Closure From?”
The more I talk to people who prefer to ghost someone rather than get closure with them, the more I have come to the personal conclusion that far too many people function from a place of fear. A part of the reason why I’m such a fan of closure is because I communicate for a living and, even when something comes to an end, I think the dignity of communicating is important. Another reason is because oftentimes, bitterness, resentment, and unforgivingness can reside in people for years because they assume about what led to the breakdown of a relationship or situation rather than getting the information that will help them to truly know. And finally, and perhaps most importantly, the people in your future — the ones who have absolutely nothing to do with what someone else did to or didn’t do for you — deserve you getting closure so that they don’t have to overcompensate in areas that are absolutely not their issue or fault.
My dad took his life almost eight years ago. The amount of people who hurt him over the course of his life is endless. Some of those same people have hurt me, so I get it. Yet his approach was to ghost, internalize and use substances to ease the pain. Mine was to confront as many as possible to, at the very least, get the reasons behind why they did what they did. And because I got that closure, I know to not expect every person to be like those people. I know not to put a residue of pain onto everything. I also know the kind of foolishness that is in my bloodline, on both sides, that I absolutely and proactively need to avoid.
It takes courage to get closure. There ain’t no way around that. However, I am a personal testament to the fact that getting it is better than running from it. Standing firm rather than running is better across the board, actually. That’s another article for another time, though.
5. “Where Am I Spiritually?”
You can check out articles that I’ve written for the site like “What's The Difference Between Being 'Religious' And Being 'Spiritual', Anyway?”, “7 Signs You're Spiritually Compatible With Someone”, “7 Spiritual Principles About Sex That Married Couples Should Never Forget”, “Here's Exactly How To Start Protecting Your Spirit” and “I’ve Got Some Ways For You To Start Pampering Your Soul” and know that when I speak of “spiritual”, I am not talking about religion. What I do know, though, is if you don’t put your spiritual health and well-being above, pretty much anything else, everything else will suffer — if not immediately, eventually.
And just what are some telling signs that you are in a good place on the spiritual tip?
- Prayer and meditation are consistent practices.
- You function from a place of boldness rather than fear.
- You respond more than react.
- You would rather be happy than right.
- You know how to take accountability for your actions.
- You extend the kind of mercy and grace that you wish to receive.
- You make time for creativity.
- You see humility as a strength, not a weakness.
- Empathy and compassion are important to you.
- Your vibration is high.
If there’s one thing that this world doesn’t want you to be, it’s spiritual. After looking at some of these signs of spirituality, I’m pretty sure you can see why. As you think back on this past year, where did you flourish spiritually and where is there still a lot of room for improvement? Focusing on even one of these 10 things can make you such a better person. That, I can guarantee.
6. “Where Can I Improve When It Comes to Self-Care?”
Please sis, if you don’t do anything else in the upcoming year, free yourself from the bondage of thinking that maintenance is pampering. I speak from very up close and personal experience when I say this too because, prior to getting pedicures and waxes on a monthly basis, I used to see those things as a way to pamper myself. Nope. Those are maintenance. Pampering is about being self-indulgent for no other reason than you are worth it.
I believe that’s a good way to introduce this particular question because self-care is so paramount. And yes, it includes consistent maintenance, pampering, and also doing whatever will keep your mind, body, and spirit thriving. When it comes to what self-care actually means, one wise person said, “Be enough for yourself. The rest of the world can wait.” A mental health expert by the name of Katie Reed once said, “Self-care is giving the word the best of you, instead of what’s left of you.” And civil rights leader Audre Lorde once said, “Self-care is not self-indulgence; it is self-preservation.” Shoot, even Christ himself has gone on record as saying, “Love your neighbor AS YOURSELF.” (Mark 12:30-31)
If you look up dictionary definitions of self-care, you will see words like “soothe,” “comfort” and “attending to one’s physical and mental health.” There are a lot of us who run on fumes, constantly, because we are finding ways to do these things for everyone and their grandma but ourselves. Shoot, some of us even struggle with feeling guilty for even contemplating putting ourselves on the top of our “care” list. If you are one of them, don’t. You can’t be your best genuine self without self-care and yes, that includes pampering. If you didn’t do it enough last year, make it the ultimate priority in the year that lies ahead.
7. “What Can I Do to Avoid Experiencing a ‘Rerun Life’?”
Y’all, I haven’t watched that Sex and the City reboot. For what? I barely even watch the reruns of the original show now…because I’ve pretty much outgrown them. The entertainment and sometimes ah-ha moments that they provided many moons ago, they don’t now. I’m a different person. I’m in a different headspace. What’s next? WHAT’S NEW? (Yes, I am yelling it because all of these reboots, chile, are doing THE most!)
A lot of my life is similar. These days, very few people, places, things, and ideas from my past hold my attention. Not because they didn’t serve their purpose or at least a reason — whatever that was — at the time; it’s just...very few people, places, things, and ideas are just so monumental to me now that I want to replay them over and over again. Sometimes I reflect for nostalgia’s sake and that’s cool. Other than that…again, what’s next? WHAT’S NEW?
Whenever I think of a “rerun life”, I think of that doggone hamster, running for dear life, in a wheel that is getting him absolutely nowhere. Listen, I don’t care if it’s at work, at home, in your friendships, when it comes to your spending habits, your church life, your health, sex, communication — y’all pick one…if you know that you are in your own hamster wheel, right now, jot down some ways where you can break all the way out in 2022. It makes absolutely no sense to spend (or is it waste?) all of that time, effort, and energy, blood, sweat, and tears on stuff that really isn’t getting you anywhere…isn’t expanding the quality of your life.
2022 is right up the street, y’all. The answers to these questions can help you to enter in on a higher plane. And who doesn’t deserve that? New year. New you. Let’s do this!
Featured image by Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









