
Don't you think it's funny that as human beings born imperfect, we despise making mistakes so much? Making mistakes is something that we've been doing since we were given the chance to breathe and which we'll pretty much continue to do for the rest of our lives. It's a character trait that we all share. Yet, it's also something that, oftentimes, we strive to avoid and struggle to forgive ourselves or fail to brag about when we allow it to happen. (Yes, I said, "brag about." You read that right.)
Despite the uncomfortable feeling that it can provide us with, I believe that making a mistake is a beautiful thing to do. Although I agree that they can be tougher to learn from, mistakes are impactful life teachers and the fundamental lessons that they carry with them deserve to be put under the spotlight and passed along rather than being considered shameful secrets.
If anything, I'm sincerely grateful to have crossed paths with women of color who share this point of view throughout my life. I'm even more grateful to those that recently granted me some of their time to tell xoNecole about their biggest career mistakes, the things they would've done differently, the lessons that they learned, and more.
Jeannette Reyes, 31

Courtesy of Jeannette Reyes
News Anchor for FOX5 DC
Her biggest career mistake and the things she would've done differently:
"I had just turned down a job offer in my dream city because I didn't feel I was good enough for it. For much of my career, I didn't bet on myself because I felt like a fraud and felt like I didn't deserve the position I was in. The handful of times when I did take a leap of faith, it was largely motivated by fear.
"The news director who'd offered me the job was the first to tell me that I was probably experiencing Imposter Syndrome. It was the first time that I'd heard of it. I didn't realize until years into my career that I'd been suffering from it. When it comes to the things that I would've done differently, I believe I would've been intentional about correcting my self-talk earlier in my career.
"Our minds have a way of emphasizing mistakes to fit a certain narrative and minimizing our successes as just luck. I was often my worst enemy in that respect. It took the joy out of a lot of things when it came to any accolades or promotions I got."
What the journey to access resilience looked like:
"My rock bottom wasn't so much physical as it was spiritual and emotional. I had spent so much of my life being motivated by fear and the desire to prove to myself that I was worthy of my accomplishments, I found myself chasing after the wrong things. Although I'd achieved everything I set out to do, I still wasn't satisfied.
"I put in some serious work to address my negative mindset, my source of motivation, what my fears were, whether they were legitimate or not, and what I found to be fulfilling. It was a tough few months for me during which I had to get reacquainted with myself all over again and that has shown me that you can have everything you've dreamed of and still be unhappy. Happiness and fulfillment should be found within."
The lessons that she learned from making this mistake and her advice:
"When you suffer from Imposter Syndrome, you're less likely to advocate for yourself, go after a certain higher salary, negotiate a higher salary, etc. because you're convinced that you're lucky to even be there. Not to mention that you experience a constant fear of being 'exposed', so it feels best to lay low.
"However, I've learned that we shouldn't be ashamed to be our biggest fans. Self-talk is powerful. We often wouldn't speak to a friend—even a stranger—the way we speak to ourselves. So, my advice is mainly to give yourself some grace and know that you've earned whatever successes come your way."
"What helped me was having a mentor who is just as much a spiritual mentor to me as a professional one. During my most insecure moments, she would figuratively hold a mirror up to me to show me who I really was and remind me of the things I had accomplished despite what I'd been through. Our self-image can be so distorted, sometimes it takes someone else to remind us of who we really are."
Follow Jeannette on Instagram @msnewslady.
Alisha Robertson, 32

Courtesy of Alisha Robertson
Business Coach
Her biggest career mistake and the things she would've done differently:
"One of the biggest mistakes that I've made was chasing someone else's idea of success versus focusing on what I felt I was called to do [and] listening to all of the marketing gurus and making products that I wasn't excited about because that's what I thought would make me successful. Because of that mistake, I suffered from severe burnout which, in return, pushed me into starting over in my business so that I could do it the right way.
"If I could go back, I would've spent more time figuring out what I wanted and developing actionable steps that would get me closer to that dream. I would've set boundaries around my work and my clients, and would have leaned more on the marketing strategies that were working for me versus attempting to do all the things."
What the journey to access resilience looked like:
"I truly believe that just because you hit rock bottom, it doesn't mean that you're supposed to stay there. I figured that, even if I needed to shift and start over, I could easily build another successful business again. So I took the time that I needed to rest and get back to myself mentally. Only then did I get back to work. I spent about a year just getting clear on what I wanted as well as the impact that I wanted to make. I also spent that time working through and trying out different business models.
"That's what entrepreneurship is about—taking the time to experiment and see what works and then building on whatever results you receive. Eventually, I figured out something that stuck. I felt some guilt at first and was down on myself for a while but I always kept going back to my 'why'."
"That bigger reason for doing what I do is what got me up every day even when I wanted to throw in the towel. But I also knew that one day, that experience would be a huge part of the story that I tell today."
The lessons that she learned from making this mistake and her advice:
"There are three major lessons that making this mistake taught me:
- To get clear on what my desire and the way I want to impact the world and those around me;
- To not be afraid to shift and pivot if it'll help me get closer to my ultimate goal;
- To trust my gut and stay consistent with putting that mission out there. That's what will help separate me from the others.
"If I had a piece of advice, it'd be to keep your eyes on your own path. And as you go through your journey, always take time to reconnect with your 'why' and your ultimate goal to ensure that you're on the right track of building your business your way. There isn't anything wrong with pivoting but make sure that those changes are what you want and not what everyone else wants for you."
Follow Alisha on Instagram @thealishanicole.
Keyera Williams, 27

Courtesy of Keyera Williams
Producer at Westbrook Inc.
Her biggest career mistake:
"My biggest mistake so far was probably not understanding what my actual value is and not advocating for more. I've had a few jobs in the past where I knew what I was bringing to the table but was afraid to ask for a bigger salary thinking that, in return, I'd get reprimanded or have that opportunity taken from me.
"I've said 'yes' to a lot of opportunities below my pay grade because I felt like I should simply be grateful for the opportunity. I remember working 50+ hours a week and barely being able to pay my rent."
"As a Black woman, you're constantly being force-fed just enough and told that you raise trouble if you complain or advocate for more. I'm all about good trouble, and it's taught me how to advocate for myself or either to go somewhere else where I'm valued."
What the journey to access resilience looked like:
"That journey is still ongoing, to be honest. There are days where I still feel like I'm not good enough or I don't believe that my voice matters because I've spent time in places where I was constantly treated as such. It's a journey that includes a lot of therapy, self-evaluation, and just learning how to move forward.
"Moreover, I believe that there's no such thing as a last opportunity. What's for you is for you, and when you walk in your purpose, opportunities will keep presenting themselves to you."
The lessons that she learned from making this mistake and her advice:
"I've learned that if I don't know what I'm worth, no one else will remind me. It's important to know your worth not just in regard to the dollar amount, but also when it comes to your mental health and quality of life. I've also learned to not be afraid to reach out to mentors or ask questions to find out if something is normal within the industry I work in [and] moreover, to recognize when a person, place, or opportunity is no longer serving me or pushing me toward the person and the creative I want to become.
"As for my advice, unfortunately, there will be jobs that you have to take to get your foot in the door. The money won't always be great, but take advantage of these opportunities to prove your value and your capabilities so that when you move on, you have work to show and can also negotiate what you're worth."
"Lastly, check the market. See what people occupying the same position as you in your field are making and advocate for the same—if not more based on your education and experience."
Follow Keyera on Instagram @keywilliamss.
Chi Ilochi, 21

Courtesy of Chi Ilochi
Founder of StylingByChi | Fashion Stylist & Image Consultant
Her biggest career mistake and the things she would've done differently:
"One of the biggest mistakes I've made in my career is not understanding the power of 'no'. I would oftentimes stretch myself thin because I thought my value came from being able to deliver when people needed me. This mistake resulted in stress and exhaustion because I had so much on my plate. I couldn't even hang with my girls or have a brunch date.
"Of course, not knowing how to say 'no' resulted in more opportunities career-wise, but it also resulted in an unhealthy amount of stress that wouldn't allow me to capitalize on those opportunities. Knowing what I know now, I would've said 'no' more often, and taken more time to understand the saying, 'What's for me is meant for me.'"
What the journey to access resilience looked like:
"My journey to access resilience was one of the loneliest periods of my life. I had to take the time out to sit with myself and my mistakes so I could learn the right way to show myself grace.
"I knew that little progress would be made if I spent my reflection period beating myself up about my mistakes. Instead, I forgave myself for what I did wrong while reaffirming myself for the things I did right."
"It took me about two years to navigate this hard process but once I completed it, I realized that I am far more capable than I thought I was. I am not my mistakes and I don't have to identify with them."
The lessons that she learned from making that mistake and her advice:
"I've learned that your value isn't found in how much work you can fit on your plate, it's in who you are as an individual and the quality of your work. Therefore, work at the pace that works for you and remind yourself that success isn't found in your ability to overextend yourself. These two lessons shifted my mindset from scarcity to abundance."
"It's hard to do better and be better when you've conditioned yourself to operate out of scarcity. Abundance requires vulnerability, and my lessons have taught me that it's OK to be vulnerable. It's OK to say, 'Hey I've got too much on my plate right now.' One thing that I know for sure is that when you allow yourself to be vulnerable, the opportunities flow abundantly and stress becomes a thing of the past."
Follow Chi on Instagram @Igbohippie_.
Ponchitta Lanoue, 46

Courtesy of Ponchitta Lanoue
Beauty Entrepreneur
Her biggest career mistake and the things she would've done differently:
"I decided to start a business to offset some of the unhappiness I felt in my personal life and career. But while building the latter, I made some of the worst decisions which only made my life harder.
"I would say that the most detrimental mistake was taking all the money that I had to put it into my business and not knowing where to put it or where to invest."
"I started my business with my savings of $20,000 and then my brother invested $5,000. I blew through the money in less than eight months. For five years, I was flat broke because of that [and] a bitter divorce that left me empty-handed. My business was surviving on a wing and a prayer.
"If I could do it all over again, instead of buying too many product categories and not being able to sell them, I would have launched with four lip colors and sold the hell out of them until my lipstick line paid for the next category. I would have bought $100 Facebook and Google ads each month to promote the brand and sell the products. I would have focused less on investors or trying to get capital and would've been more worried about figuring out what exactly it was that my customers wanted from me. However, as difficult as it got at times, I honestly don't think I would've wanted to do anything differently. I needed to grow through those growing pains."
What the journey to access resilience looked like:
"So many times we don't want to grow because we fear change and failure. Change is the catalyst that pushes us into action. Failure is the impetus that propels us into destiny if we are wise enough to keep going."
"I had to move in with my mother to bounce back. It has taken me six years to recover from those two major life-changing events. I thought I would never recover from the financial losses that I experienced as a result. For the longest time, I was hard on myself because I could not believe that I allowed myself to be in this situation. It seemed like I was always starting over. It caused me to go into a deep depression. I was even angry at times. A conversation that I had with my grandmother years ago helped me pick myself up and dust myself off. After that, I was able to forgive myself and give myself more grace."
The lessons that she learned from making that mistake and her advice:
"Those experiences made me stronger and wiser. Eventually, I came to understand that money isn't the answer to all problems. You can have a lot of money, but if you don't know what to do with it, then all that you have is a lot of money—no direction. The major lesson, however, was learning the power that I possess. I don't need 1 million followers to define my success. A solid group of 100 to 300 customers can easily keep the lights on and sustain a business.
"My advice is to start small and then promote your products all day every day. Define your target audience and sell to them specifically. Don't worry about being popular, but find influencers that can be brand ambassadors for your products or services. Be frugal and watch every single dime. Do not focus on money or a man; instead, make sure that you're never in a position to depend on a man for happiness or finances."
Follow Ponchitta on Instagram @ponchcosmetics.
Featured image courtesy of Alisha Robertson
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
Courtesy
Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
Shutterstock
Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
Shutterstock
Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
Shutterstock
Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









