How To Negotiate Your Worth & Completely Change The Game
Sometimes speaking up for ourselves and what we deserve at work is easier said than done. While previous studies say women don't negotiate as often as men, recent studies counter and suggest that women do in fact negotiate, they just don't get their full ask as often as men. The beautiful thing about life is that there is power in asking for what you want, especially in the workplace.
We talked to a few boss women in career coaching on the art of negotiation and helpful tips to get what you want.
Jacqueline Twillie, Founder of Zero Gap
Jacqueline Twillie
Big Yourself Up and Prime The Pump
If you know you've been killing it and other people are acknowledging your value-add, let your boss know this too! "When you're receiving compliments at work, [it's important] to really accept them so don't shy away and say, 'No big deal.' Really say, 'Thanks for recognizing that. I pride myself on doing this well.' [That way] you are emphasizing the value that you add. So, you've been priming the pump with those two things."
Speak From A Standpoint of Team
Understanding your company culture and language is crucial in stating your case that you understand the vision, direction and business goals for the company, and how you meet or exceed them. Jacqueline recommends using the DISC Profile Assessment which gives insight into how people communicate.
"When you ask for something, whether it's that time off from work or a promotion and some type of adjustment, what you should do in the next instance is use language like 'we' and 'us,' it needs to be communal."
We know that double standards are real, and common language can be particularly helpful for women. "Stanford researchers showed us a few years back that western culture American culture specifically expects women to be communal, and because we have to be communal that is like a two-edged sword," says Jacqueline. "If we come off like 'I-I-I' it will backfire even if we negotiate with a woman."
L.A.T.T.E.
When it comes to negotiation, Jacqueline lives by the motto L.A.T.T.E – a checklist of five points you should use before you go into a negotiation which she shares in her book, Don't Leave Money On The Table: Negotiation Strategies for Women Leaders in Male-Dominated Industries. It stands for:
Look at the details.
Anticipate challenges.
Think about the walkaway point.
Talk it through.
Evaluate the options.
Yvette Gavin, Founder of Yvette Gavin Consulting
Yvette Gavin
Build With Your Boss
One-on-one meetings with your boss are optimal times to showcase your work and skill set. "You should be having regular one-on-one conversations, meeting with the person they report directly to. Don't wait for your manager to schedule a one-on-one with you. You schedule it with him or her," says Yvette.
Frequent one-on-one meetings with your boss allows them to understand your work value and can place you in a better position to negotiate comfortably. "When you want to talk to your leader, it shouldn't be like, 'OK, now I need to have a conversation about making more money.' You should have already established some type of rapport so that by the time you get to the place where you now want to really negotiate, you have something more to leverage."
Tone and Body Language Is Key
How we carry ourselves is also a reflection of how we feel about ourselves. While it's natural to be nervous in a negotiation meeting, it's important to exude confidence. Show that you deserve a seat at the table through verbal and non-verbal behaviors like sitting up straight, speaking loudly and clearly and eye contact. "If someone comes into my office and they are acting meek, not looking me in my eye and don't sound like they are convinced that they deserve to earn a pay increase, I'm not going to buy it either."
Time Your Negotiation Request Properly
If your company is in crisis mode about budget cuts or operation issues, then it may not be a good time to bring up a promotion request. Instead, set yourself up for a promotion by showing you're a team player and are flexible to changes.
"If you have knowledge that the company is about to go through a transition weather [it is] a lay off or cut back, your leaders are more concerned at that point about putting out the fire," says Yvette. "You really just want to show yourself and adding greater value than your peers when that transition [happens] and how you do that [is] you volunteer to help in some way right help help your leader."
Latesha Byrd, Founder of Byrd Career Consulting
Latesha Byrd
Play It Big With Negotiation Ask
"Every year, you need to ask for something. Ask if you are on track to receive a promotion or what your future looks like at that company. There are so many things you can negotiate for, like maybe you want a flexible work schedule. So, think about your current lifestyle and the position you are in."
While many may typically think of negotiations as financial, Latesha recommends exploring more ways your company can invest in your growth and success.
"Don't just focus on salary, [focus] on the other things and other benefits that you want," says Latesha. "One thing that I think we should all negotiate for [is a] professional development budget - that includes going to conferences [and] letting them pay for membership professional association."
Be Confident In Your Value
Despite the nerves you may be experiencing during a negotiation meeting, it's important to conceal it as best you can. "They (managers) can kind of sense that fear and hesitation and nervousness, they're not going to take you seriously. Speak from a place of, 'Hey, this is how I've added value.'"
Latesha also recommends to stay away from language like "I think." You know what you deserve, say it with your chest!
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Featured image by Shutterstock
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Lauren London Is On A Journey Of Self-Love: 'I Need To Learn Who I Am Outside Of My Trauma'
Lauren London has gone through many transitions in her life, from becoming a mother to experiencing loss when her beau, Nipsey Hussle, passed, and now she is focused on self-love.
During her conversation on A Really Good Crypodcast, the beloved actress revealed her struggles with self-love and why it's important to take this time in her life to learn how to love on herself.
"I've never really functioned in self-love. I've never really functioned in self-acceptance, and this is my time to learn what that is," she shared.
"I need to learn who I am outside of my trauma, from the childhood trauma and then the adult trauma. I need to really know what it feels like to be in sovereignty with me, and that's the space that I'm in.
"I don't really know self-acceptance like that and I would like to know that. I would like to see myself the way God intended me to see myself. Not through the reflection of anyone else right now, really just through the eyes of God."
She continued, "I didn't have that growing up. I had a lot of things I had to overcome. I've been in survivor mode for many years before the tragedy (Nipsey's death), and so I need to love on Lauren. I need to see what that is."
Being an actress, Lauren opened up about some of the things that come with the territory, including going to events and parties to stay relevant.
While she said going out doesn't fill her soul, it is a constant battle with her friends and her team. But according to the mom of two, she no longer wants her identity to be tied to her work.
"I think now I'm just, again, finding home within myself," she said. When it comes to what's next for the You People star, Lauren said she doesn't know and it's okay to just be and sit in what you just accomplished.
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Feature image is by Dimitrios Kambouris/Getty Images for Glamour