November is a month of the scales of karma coming into balance. We are walking toward the end of this year at full speed as an active, expansive, and transformative month is ahead of us. A lot is happening in the stars in November, and many different aspects of life will be influenced by this energy, especially when it comes to your financial and emotional worlds.
Eclipse Season is officially over, but now we enter some significant astrological transits and retrogrades of the year. November is all about finding your balance between the powerful changes occurring and the intentions you are creating. The month begins in Scorpio Season and with a New Moon in Scorpio on November 1. This New Moon is bringing transformations and new beginnings when it comes to intimacy, emotional connections, shared resources, and your financial reality.
This is a good New Moon to set your intentions for the commitments you want to build and sustain over the next month and where in your life you want to feel a renewed sense of empowerment. This New Moon is here to be a catalyst for what is next for you, and this will be an especially transformative time for finances.
Exploring the November Cosmos: Key Transits & Transformations
On November 2, Mercury enters Sagittarius where it will be until January 8, 2025. This is a significant Mercury transit as Mercury will be in this fire sign for a while and will be going retrograde in Sag from Nov. 25 until Dec. 15. Mercury in Sagittarius is bold, outspoken, self-confident, and open-minded. This is an active and, at times, aggressive Mercury sign, and in retrograde, it's best to consider having even more patience with others than usual when it comes to communication matters.
Mercury in Sagittarius acts from thought alone, and while sometimes this can be inspiring, during retrograde, it backfires. This Mercury transit is all about getting inspired, considering all options and solutions, and moving forward intentionally.
Mars enters Leo on November 3, and another significant transit occurs. Mars will be in Leo until Jan. 6, 2025, and will be retrograde from Dec. 6 until Feb. 23, 2025. Mars in Leo is creative, passionate, enlivened, and self-empowered. While Mars is direct in this sign, this is a great time to put yourself out there, honor your skills, talents, and authenticity in life, and do something bold.
Throughout November, Mars will be direct, and this will be the best time within the next few months to advocate for yourself and support your dreams, as once Mars is retrograde, there may be some more obstacles here. Overall, Mars entering Leo in November is the passion and self-love we need to fuel the inspiration and empowerment this Scorpio Season is bringing.
Saturn goes direct in Pisces on Nov. 15 after being retrograde since late June, and we have a Supermoon in Taurus on the same day. Mid-November is bringing in closure, but also the love that comes from healing. Saturn now being direct makes the head and the heart feel a little clearer, and this is also a better time for creativity and inspiration.
With a Full Moon happening on the same day, we are wrapping up a chapter in love as we commit to something deeper right now. With the Sun in Scorpio and the Moon in Taurus, relationship matters are highlighted, and much-needed clarity, forgiveness, and acceptance are here during this time.
Pluto enters Aquarius on Nov. 19 and will remain here until 2043, and we begin a new generation and collective energy. This is one of the most important transits of the year, and its influence will be felt on a larger scale over the years to come.
Pluto in Aquarius brings transformations to the community and the world at large, and there will be a rebirth and a coming together in the world. Pluto, in this air sign, feels empowered to connect and bring greater equality and progress overall. Sagittarius Season begins on Nov. 21, and we end the month ready for some excitement.
This Sag Season is starting slower while Mercury will be retrograde, but there is a sense that there is a lot to look forward to and gratitude to embrace right now.
Read for your sun and rising sign below to see what November has in store for you:
What November 2024 Has In Store For Your Zodiac Sign
AriesKyra Jay for xoNecoleARIES
November is a month of opportunities for you, Aries. You are being recognized for the work you have done and the skills you have, and this is the time to put your best foot forward. You are claiming your abundance this month, and with a New Moon in your 8th house at the start of November, this is a good time for seeing new beginnings within your financial world, business partnerships, and the commitments you are making in this area of your life.
On Nov. 25, Mercury goes retrograde in Sagittarius, and being retrograde in a fellow fire sign means you are going to be feeling this retrograde a little more so than others.
For you personally, this isn’t the best time for travel matters or for taking any unnecessary risks, and you should focus on going within more over the next few weeks as life adjusts around you. Before November comes to an end, a Supermoon is occurring in another financial area of your life and what you were intending for financially at the beginning of the month is coming full circle for you now in positive ways.
TaurusKyra Jay for xoNecoleTAURUS
You are feeling inspired, passionate, and happy this month, Taurus. This is a beautiful month for you and a time when you are feeling confident about where life is and what is next for you. You are building the magic in your world and the New Moon happening on the first day of the month is when you are recognizing how capable, loved, and supported you are in life. The beginning of November is all about finding your balance and setting your intentions in life and in love.
On Nov. 11, your ruling planet, Venus, enters your 9th house, and this is a great time for you to enjoy a joyful, romantic, and exciting love. You require a little more freedom emotionally this month and you want enough space to be, explore, and learn, and you are having fun doing so. The stars align for you as the month ends, as we have a Supermoon in your sign on Nov. 15.
This Supermoon is the closing of one chapter, and the clarity of another, as you can see yourself and your path forward a little clearer now.
GeminiKyra Jay for xoNecoleGEMINI
November is reminding you to let it go, Gemini. A lot is coming to the forefront of your life this month, and it can feel heavy to address it all at once. The month begins with your ruling planet, Mercury, entering your 7th house of love, and you are thinking a lot about your role in some of the relationships in your life, what makes you feel at peace within them, and where you may be giving more than you have to give.
It’s about asking for what you need right now, as once Mercury goes retrograde at the end of the month, it will feel more difficult to find that understanding here.
A Full Moon is happening in your 12th house of closure, healing, dreams, spirituality, and secrets on Nov. 15, and this Full Moon is bringing up a lot of emotions. This month is about acceptance and not putting things on the backburner anymore, and emotionally, you are clearing out some cobwebs of past experiences and relationships. Overall, there is a lot to work through this month, but you are ready to finally do so and to move forward for good.
CancerKyra Jay for xoNecoleCANCER
November is about taking care of yourself, your health, and your overall well-being, Cancer. This month is reminding you of the disruptions that can come from overthinking and showing you a way out of some unhealthy attachments or coping mechanisms. You are entering the month with a New Moon in a fellow water sign, and this is a good time for you to think about the things and people who make you happy, how you can honor your passions, creativity, and interests more, and to set your intentions for the love you want surrounding you now.
Venus, the planet of love, enters your 7th house of partnership from Nov. 11 until Dec. 7, and this is bringing a coming together for you romantically. Opportunities in love are presenting themselves, and it’s all about knowing that what you seek is seeking you, too, right now, and not overwhelming yourself or self-sabotaging things here with old insecurities. There is a Supermoon in Taurus before the month ends on Nov. 15, and this is allowing your heart to let go of doubting your dreams and intentions and embracing the magic you bring to the world and others.
LeoKyra Jay for xoNecoleLEO
November is all about perspective, Leo. This is the month to focus more on gratitude and intention so that you don’t let anything disrupt your peace or happiness. On Nov. 2, Mercury enters your 5th house of romance where it will be into 2025, and there is a lot to think about when it comes to love right now. With the Sun also in your 4th house of home and family for most of this month, your focus is on the love and people around you and how you can feel more supported and uplifted here.
One of the most important transits of the year for you happens at the beginning of November, and that is Mars entering Leo from Nov. 3 until Jan. 6.
Mars in your sign brings extra energy, passion, motivation, and direction in life, and this is going to be a good month for you to get things done, reinvent yourself, and focus on your personal goals and path. You are entering a space in life where you are learning to be a little bit more selfish with your time for your peace of mind and health while also nurturing the relationships you want to continue to build.
VirgoKyra Jay for xoNecoleVIRGO
This month is about using your voice, Virgo. Communication matters hold prominence for you in November, and you are getting your message across right now. With the Sun in your 3rd house of communication for most of the month and a New Moon here on the first day of November, you have a lot of new ideas to gain and perspectives to consider, and you are finding your power within the clarity you are receiving now. You are exuding inner peace and confidence in November, and you are not to be messed with this month, Virgo.
On Nov. 11, Venus enters your 5th house of romance for the next few weeks, and love is flowing through your world in a new and more secure way. You are focused on your passions, happiness, and interests and are looking for new ways to feel more stability and abundance here. Before the month ends, we have a Supermoon in Taurus, and this Full Moon is bringing things full circle for you mentally. You are gaining an inspiration you have forgotten and are embracing honesty, spirituality, and contentment right now.
LibraKyra Jay for xoNecoleLIBRA
This is a month of focusing on your values and priorities and grounding your energy, Libra. A lot of your energy is going towards your finances in November, as this area of your life is more prominent for you around this time of the year. The New Moon on Nov. 1 is a great time to set your intentions for your financial abundance, create a new income plan, and ask for what you need within financial matters.
This month is reminding you that you are worthy of the things you are asking for and that you don’t have to change who you are to receive them.
Venus enters your 4th house of stability mid-month, and this will help you fully grasp your reality financially and emotionally right now. You are building beauty, peace, and acceptance in your home life, and this is a good time to spruce up the home, create safe spaces, and connect with family or your roots. Mercury goes retrograde before the month ends and will be retrograde in an area of your life that has to do with the mind and communication.
Remember that not everyone is going to understand you or your perspective, but that doesn't mean you don't have the right idea about something.
ScorpioKyra Jay for xoNecoleSCORPIO
Scorpio Season is here, and it’s time to bring some more magic into your life, Scorpio. You are thinking clearly and powerfully this month and are connecting with all the right people. With a New Moon in your sign on the first day of November, you are walking into the month feeling an empowerment and renewal that will take you far, and you have all the tools you need to succeed right now. This is your month to move full speed ahead and to remember the power of your voice.
Mid-month, we have a Supermoon in your sister sign Taurus, fueling a new understanding of love. You are seeing gifts and clarity being reflected to you now within your relationships, and some real progress is likely within your one-on-one partnerships overall this month. On Nov. 15, Saturn goes direct in Pisces after being retrograde here for the past five months, and you are ready to experience more bliss when it comes to romance, passions, hobbies, children, and your self-expression.
You have less weight on your shoulders right now, and new paths are opening up for you to embrace and find security in your happiness.
SagittariusKyra Jay for xoNecoleSAGITTARIUS
Dreams are coming true for you in November, Sagittarius. This month is an opening for you and a time to set your sights high. The Sun is in your 12th house of closure for most of the month, but the closures you are moving through are closing out chapters that bring you more reward than anything. You get to enjoy the success of your endeavors and are emotionally moving into a space of fulfillment right now.
With Mercury entering your sign as the month begins on Nov. 2 until Jan. 8, your mind is especially active now, and there is a lot to think about and get inspired by.
Sagittarius Season officially begins on Nov. 21, and it’s your time to shine! It’s all about embracing the things that make you unique and allowing love to come to fruition for you through grace and patience. Mercury goes retrograde in your sign from Nov. 25 until Dec. 15, and some old miscommunications or misunderstandings may be coming around for you again to address and heal from as the month ends.
This Mercury retro is about being kinder to yourself and giving yourself and others time most of all.
CapricornKyra Jay for xoNecoleCAPRICORN
November is about choosing your battles wisely, Capricorn. Not everything needs a reaction, and you are recognizing when and where you need to put your energy right now. The New Moon on the first day of the month will be giving you clarity on the friendships and community in your life that need addressing, and this is a good time to set your intentions for your future here and what you want to manifest for yourself in regards to the support and love you receive in your life.
Venus enters your sign from Nov. 11 until Dec. 7, and you are ready to feel the romance you have been seeking as of late. Venus in your sign brings greater love, harmony, and beauty into your life, and your power of attraction is especially strong right now. Self-love is what is holding prominence for you now, as you show others an example of how to treat you by the way you are treating yourself.
Before the month ends, your ruling planet Saturn goes direct in your 3rd house of communication, and you are overcoming and healing from some mental obstacles that may have been playing out these past few months.
AquariusKyra Jay for xoNecoleAQUARIUS
This month is about moving on and moving forward, Aquarius. You are choosing yourself and your peace as you continue into your dream reality. There is a letting go you are moving through emotionally in November, but this is long overdue as you close out some old chapters in your life. With Venus in your 12th house of endings, closure, secrets, dreams, and healing for most of this month, your heart needs time to process right now. It’s about knowing what you deserve and not settling for anything less.
Saturn, one of your planetary rulers goes direct on the 15th after being retrograde since June, and your finances see a positive turnaround during this time.
Saturn has been helping you build stability financially, but may also have given you some tough lessons in the process. Now that Saturn is direct, you have more opportunities to grow than just dream. Pluto enters your sign on Nov. 19, before the month ends, where it will remain for the next 20 years or so. This is a very significant transit for the world, but for you especially, and you are entering a time of greater empowerment, self-recognition, and support from others.
PiscesKyra Jay for xoNecolePISCES
November is a month of abundance, success, and fulfillment for you, Pisces. You have a lot to look forward to right now, and you are walking through some new doors of opportunities. The New Moon on Nov. 1, is a good time for you to set your intentions for what adventures you want to go on, what you want guidance on, and what new people you want to connect with, as you are in a good space to manifest and to receive some extra good luck right now.
Saturn then goes direct in your sign on Nov. 15, after being retrograde here since June. This is huge news for you and a time for you to fully embrace the power and magic of your existence and build up some new dreams as well. There will be a Supermoon in Taurus that occurs that same day, and you are ready to let go of what doesn't serve you or your mental health and are focused on progress more than loss. You have a lot of good going for you right now, and life is magical for you this month, Pisces.
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Featured image: Kyra Jay for xoNecole
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff