On a Tuesday evening, I am waiting for an interview that I know will be full of gems and will surely change a Black woman’s life. But I’m also full of nerves and anxiety. Friends and family members all around are testing positive and it's like Omarion took his hit song, "Touch" to a new level. My anxiety is on 1,000. Then, E! News host Francesca Amiker joins the Zoom call. Full of joy and light, I can’t lie, she brightened my day as soon as she turned on her camera, flashed that bright smile, and greeted me the only way a Southern belle would.
Born and raised in Atlanta, the Vanderbilt University graduate’s journey is simply inspirational. Francesca originally set out to follow in her father’s footsteps by studying political science and law, but something happened after a special person empowered her to lean into communications because of her brilliant way of captivating the class during public speaking. One idea led to another, and she started her first show, Francesca in The City, where she rode around Nashville with a little camcorder, traveling to museums, hotspots like The Bluebird Cafe, and local events to tell the story of the people.
“That’s when I got the bug. This can be me. I enjoy storytelling. I enjoy smiling at the audience and drawing them in and letting them know something that they didn’t know before.” And just like that, she switched her major to communications and garnered a gang of internships. By the time she graduated, the rising media maven completed 12 internships, from Country Music Television to local news in Nashville, all the way to Time Warner Cable in San Diego.
With detours and delays, Francesca is a testament to hard work and trusting divine timing. After nearly five years of including the position of her dreams at E! News on her vision board, she is now living out her wildest dreams. "I am a woman who is standing firm and who she is now. She knows what she wanted back then. She worked her butt off to get to this position literally to get to her dream job in Hollywood at E! News," she shares. "I’m someone who knows who she finally is, and I know what I bring to the table.”
xoNecole: I heard you say you put E! News on your vision board, so I wanted to talk about how you manifested your new role.
Francesca Amiker: It’s very interesting. If you are in an industry, for starters you need to know and have an idea of who else is in that industry who’s dominating. I knew of various entertainment shows but E! News is the brand that has stuck with me for years. Fifteen years ago, I watched Ryan Seacrest and Giuliana Rancic for the first time, owning that red carpet, captivating the audience, pulling in these interviews, and really getting people excited about the entertainment industry and doing it so effortlessly smack-dab in the middle of Hollywood. It was something I wanted to do—interviewing the biggest stars in the world and bringing them down to earth. Not talking to Oprah because she’s a billionaire, but talking to her about her humble beginnings. That gets me excited because then that creates an ability for viewers to relate.
When it comes to manifesting E! News, the year was 2011, and [I sent] a woman by the name of Jen Lanvin an email stating, "Hi, my name is Francesca Amiker, and I’m a sophomore at Vanderbilt University. I see that you have an E! News associates internship program, and I would love to be an intern for you all." No response. Seven years ago, "Hi there, I see that you guys are creating a digital entertainment show and you’re looking for PAs for that position. I would love to be a production assistant." I heard nothing back, but when I tell you, it’s all about timing.
'What can I do in the meantime to get me to E! News to attract them? How can the morning position in Lansing, Michigan, get me to where I want to be?' I immediately started thinking, 'Alright, I’m going to cover car accidents. I’m going to cover unfortunate vigils and homicides. But I’m also going to cover fun and lighter topics to build those chops for the news because I know I’m going to be there one day.' So I was doing live shots from a hot-air balloon to hosting shows with the Harlem Globetrotters.
So I continue to manifest E! News more and more and more. I said, "I am ready." I got to Atlanta, my hometown, and they created a position for me on the morning show as an entertainment anchor. It was the first time the station had that type of position and entertainment ever, but I knew I had to bring something to the table. I knew I was at a point where I’m now in a top 10 market in my hometown as their first-ever entertainment anchor. What can I do, because we talked about creating where you are, right? Don’t wait until Hollywood calls you. Create in the meantime.
I created my very own entertainment franchise called The A-Scene, AKA the Atlanta scene, and literally, the interviews started coming. I started getting calls like, "Hey Francesca, we’re going to be at the Waldorf Astoria. Would you like to interview Oprah Winfrey? Would you like to interview Ryan Reynolds?" The respect and credibility started building. My favorite part was educating my audience, so despite whether Hollywood ever called, I was now educating and creating a community of Hollywood or entertainment lovers right in my hometown. Four Emmys later and a bunch of eyeballs later, God is so good.
"The respect and credibility started building. My favorite part was educating my audience, so despite whether Hollywood ever called, I was now educating and creating a community of Hollywood or entertainment lovers right in my hometown. Four Emmys later and a bunch of eyeballs later, God is so good."
It was all about timing. I created a vision board right when I started in Atlanta. I printed off two photos of the [E! News] hosts at the time and then, on that third [spot] I put my face. It didn’t mean that I was going to be a third host, but it meant that I was going to be a part of the news family. And every other day I woke up, and I looked at that vision board, I would see myself and I’d be like, 'You got next. You got next. You got next.’ And right above the words E! News, it said, ‘Remain your authentic self,’ words by Oprah Winfrey and Viola Davis. Remain your authentic self and you will get to where you want to be, where you belong.
Four years [and] many jobs later, and this is where we are. I wasn’t supposed to be at E! News 11 or 12 years ago when I emailed to be an intern. I wasn’t supposed to be at E! News as a PA seven years ago. I wasn’t supposed to be at E! News four years ago when I put a gift on one of the executive’s desks after visiting LA and having a moment in the cafe.
That’s just happenstance. That was just me being prepared for the moment. This was all about timing. It’s all about timing. I appreciate God hindering me and creating those roadblocks and saying not yet because now I have not one doubt of what I’m able to do with this company. I’m so excited because this is the gold standard in entertainment and to be a part of it is a blessing, but it’s a blessing I earned. I’m proud of not letting it go. I don’t take it for granted at all.
"Every other day I woke up, and I looked at that vision board, I would see myself and I’d be like, 'You got next. You got next. You got next.’ And right above the words E! News, it said, ‘Remain your authentic self.’ Remain your authentic self and you will get to where you want to be, where you belong. Four years [and] many jobs later, and this is where we are. This was all about timing. It’s all about timing."
Oh, and you shouldn't because it's so inspirational. I don't even have the words. It's so powerful seeing a Black woman be in this space. What do you love most about being a Black woman?
The power that we have when we walk into a room, people are immediately intrigued by us. People are immediately intrigued by what’s in our minds. Of course, naturally, each Black woman that walks anywhere, we are goddesses. We are gorgeous women. But aside from that, what I think is most beautiful about us are the different levels of thinking and what we possess, and the creative juices that each one of us has. Right now, in my current realm, some Black women are hairstylists, some Black women are makeup artists. Nina Parker, who I adore, is a Black woman who has taken me under her wing. And not just a Black woman who was hosting a TV show, but she is a woman who has now created her own Nina Parker empire.
To just be on the sidelines and seeing that happening, from what’s going on with her clothing line at Macy’s to what she has going on thereafter. I am now in the space of so much greatness, so many entrepreneurs walking by me every single day. We are so varied and so diverse and we’re able to do everything, and if we stick together, we can take over everything together. Black women are just phenomenal creatures, and it’s this little bit of sass about us, too.
It’s the magic for me. It’s the magic. It’s the flavor, and we can deliver it in such a classy, professional, sophisticated way. We are magical chameleons.
That's beautiful. So, as you're entering this new level, how have you learned to balance self-care with your career?
That’s an excellent question because at 31 I’m not sure that I have completely balanced it just yet. Talking about my career, this is one of the insecurities I have. I’m not the best at caring for myself and putting myself first. I’ll give you a prime example. And I said this to one of my girlfriends last month, a realization and I knew it, but I never really said it out loud. I waited and I want anyone who’s watching this or listening to this or hearing this. I don’t want them to make this mistake, and this is probably one of my biggest regrets, but something I appreciate about myself too.
I intentionally put off a lot in life, just to wait to be in a city that I felt was going to be my forever home. I put a lot off. I’ll start getting my nails done when I get to Cali. I’ll start getting my hair done frequently when I get to Cali. I’ll start dating when I get to Cali. I’ll start going to therapy when I get to Cali. I always put off taking care of myself mentally, physically. I waited until I got the dream job, but what if that never even happened? I never want another woman to make the mistake of putting off life and putting off love—because that’s a part of self-care as well, opening up to the world and allowing someone to love you—which is what I have not done at all for decades.
And allowing you to love yourself, of course, that’s the self-care I can bring to myself. I love myself dearly but as far as balance, I can do a lot better with that. I urge anyone who can take anything from this to put yourself first now because you don’t know if tomorrow’s promised or if next year is promised. You don’t know when that dream job is coming. You don’t know if your dream city is coming. Take care of yourself and protect yourself now.
I’m at a point, Joce, where I am now fortunate enough to take a step back. Let me explore my new city, let me go on a hike, let me go get my nails done, let me see what Black therapists are around this area so I can go to one weekly, because that is, thank goodness, my coworkers talk about that like it is so normal. Therapy is normal and it should be more normalized, so I’m still learning how to balance.
"I never want another woman to make the mistake of putting off life and putting off love—because that’s a part of self-care as well, opening up to the world and allowing someone to love you—which is what I have not done at all for decades. I urge anyone who can take anything from this to put yourself first now because you don’t know if tomorrow’s promised or if next year is promised. Take care of yourself and protect yourself now."
Absolutely. I watched the interview with Gabrielle Union, and she was talking about how the word 'balance' has somewhat of a negative connotation. Sometimes we might not achieve balance, and that's OK. What is something you wish 21-year-old Francesca knew that you know now?
I wish I dated. But do I want to say that?
I feel like that's honest, especially with who you're becoming. That's a very honest answer. You can have another answer, but I hear you when you say that.
Yeah I am. It’s OK to be vulnerable in that state and also be a boss at climbing toward your amazing professional life. For me, it was, 'You’re not about to get in my way.' I see all these girls getting pregnant or she’s upset about this relationship or she’s crying over here, and I did not want that to be me.
But you know what, 21-year-old Fran, she could have learned and begun trying to balance, instead of trying to learn the balance at 31. Ten years ago, I would have challenged her to be open to living life in that way. I lived life academically and professionally. I could have lived a little more and not tried to rush. We always put this limit. I want to get here before the age of 26. I want to have children by the age of 23.
I want us to live in the moment. I would have challenged myself to live in the moment and be in the moment and it’s OK. Let yourself be vulnerable in that way. I protected myself and kept my guard up for quite some time.
Right! I'm wondering if that was modeled for you to know balance was possible, because for me, it wasn't modeled. I always thought you had to pick one: devote yourself to this one thing, and that's it.
It’s interesting, you know, the thing I saw in my household. My parents have been together now for 40 years and have been married for 36 years. I saw my mother as a schoolteacher and my dad as the breadwinner of the home. My mom created an amazing outlook for us on balance. They have an amazing marriage, and I don’t know that my generation is going to measure up to that, so I avoided that at all costs.
And unfortunately, with social media nowadays, I look at social media, and even as a woman at 31, I’m like, 'Oh my gosh, there’s just no hope.' Where are the professional men out there who know how to treat a woman who isn’t thinking like a certain popular influencer, who just truly values a woman and also wants to be valued? I have the fear of never finding the love of my life like my parents. I still have that fear, but I am being more open. Social media has tainted our generation in our generation’s outlook on love—what love is.
And I'm wondering, if you applied the same pressure manifesting a man the way you manifested your dream job, how that would have turned out.
It’s funny because while I was interviewing Ciara I asked, "So you finally released this prayer!" She said, "Y’all have been begging for it. I just found it was the right time." For me, it’s all about timing. Maybe young Francesca was not ready. I wasn’t ready to dive into this amazing love. Maybe she would have been too immature. Maybe she would have not been willing to bend like she should because a relationship is about ebbs and flows. Right now, I realized that his time is just as valuable as mine, and my love and his love, it needs to equal out.
I agree. You keep talking about divine timing. I'm in therapy and that's something I'm learning. I'm just thankful that you keep dropping these gems. What's next for you?
You know this week and next week I’m about to create that vision board. I do one every single year. I encourage everyone to not only write their vision but to go get those magazines, glue, tape, scissors, and a poster board. And even go to Google, search the item—the picture that you see for yourself—and you put that baby smack dab in the middle of your vision board. I urge everyone going into this new year, even with all the uncertainty, things are still possible. We can continue to live out our biggest, wildest dreams.
Some folks had the best two years, ever in the past two years, with this pandemic. Some people have tapped into things that they didn’t even realize they would have time to do, or they would have the mental capacity to create, and so I just want this to be a challenge to all of our xoNecole readers. There’s a reason you dream and you wake up and you go and you turn to the side, or you go to call your girlfriend and go, 'Can you believe that dream?' There’s a reason she may not fully understand what you’re talking about. Because God only gave you that dream.
It only showed up in your heart, it only showed up in your mind. I want people to seriously take those thoughts, those creative juices that happen now and then, write them down and take them seriously because we’re one action away from living our wildest dreams and creating financial lifestyles that we can only imagine. You’re one dream away from a billion-dollar contract with a company that goes, 'Wow, you’re the only person in the world that thought of that.'
I challenge us to just tap into ourselves more and to deliver on these dreams.
To learn more about Francesca, follow her on Instagram. You can also catch Francesca on E! News’ Daily Pop weekdays at 11 am ET on E!
Featured image courtesy of Francesca Amiker
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
We have less than 40 days left in 2024, and while I'm not one to rush goals just because it's the end of the year, it can be fun to challenge yourself to think about ways you'll close out this year big.
Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
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1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
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19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
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High Achievers: Black Celebs Redefining The Cannabis Industry With Purpose
As an avid cannabis lover, I truly appreciate the magic of the flower.
I also believe it's crucial to create a space for Black women to fully participate in the cannabis industry. We need to empower Black women to not only consume cannabis but also to thrive as entrepreneurs. As the only demographic stigmatized for cannabis use, this inclusivity is essential.
According to FlowHub, cannabis will add $115.2 billion to the economy in 2024. Despite this growth, Black women remain significantly underrepresented in cannabis leadership roles. Data from MJBizDaily reveals that men own 80% of cannabis businesses. Furthermore, Black people constitute only 2% of cannabis company ownership nationwide.
With that said, we thought it was only right that we curate a list of Black celebrity-owned cannabis brands you can support. For many of these folks, the brands are designed to bridge cannabis culture with storytelling, creating space for underrepresented voices in the industry. They strive to use cannabis to cultivate creativity and promote equity within an industry that has disproportionately affected Black communities.
1.Lena Waithe
Lena Waithe launched First Draft, her first cannabis partnership and collaboration with entrepreneur Chris Ball’s Ball Family Farms. She told ESSENCE, “He’s so passionate about it—he invited me to his plant and I saw him in his element. And he said, ‘If we’re going to do business, you’ve got to get to know me.'” Soon after forming a friendship, the pair decided to collaborate on First Draft. This hybrid cannabis strain, released in Los Angeles stores last year, offers a fruity experience described as promoting calm, bliss, and creativity.
2.Method Man
Method Man created TICAL (Taking Into Consideration All Lives) as a cannabis brand rooted in social justice. Recognizing the racial disparities in the cannabis industry, TICAL partners with Black-owned dispensaries and highlights quality products while advocating for equity. His efforts aim to dismantle stigma and create opportunities for communities of color.
3.Jay-Z
Jay-Z debuted Monogram in 2020, presenting a luxury cannabis line under the parent company The Parent Company, where he serves as Chief Visionary Officer. Focused on high-end products, Monogram offers artisanal cannabis curated by experts. Despite its premium positioning, the brand has faced financial challenges in a volatile market, reflecting the difficulties of scaling even with a superstar founder. Amid reports of a $575 million loss breaking early this month, it has since been reported that Jay-Z is no longer tied to the luxury weed line.
4.The Game
The Game co-founded Trees by Game, a cannabis lifestyle brand offering a range of premium products from flowers to concentrates. Known for blending his West Coast roots and entrepreneurial drive, The Game positions his brand as an authentic voice in the cannabis space. His involvement underscores the intersection of hip-hop and cannabis culture.
5.Jaleel White
Known for his role as Steve Urkel, Jaleel White ventured into cannabis with ItsPurpl, a collaboration with 710 Labs. Specializing in Purple Urkle strains, his brand merges nostalgia with premium-quality cannabis, catering to aficionados and new consumers alike. ItsPurpl reflects White’s commitment to authenticity and innovation.
6.Al Harrington
Former NBA player Al Harrington founded Viola, a cannabis company named after his grandmother. Viola champions Black ownership in the cannabis industry while producing premium products. Harrington also prioritizes social equity, advocating for criminal justice reform and creating pathways for minority entrepreneurs.
7.Whoopi Goldberg
Whoopi Goldberg co-created Whoopi & Maya, a cannabis line focused on alleviating menstrual pain and other conditions affecting women’s health. Although the company has since ceased operations, Goldberg’s venture was groundbreaking in addressing women’s needs in a male-dominated cannabis market, highlighting the plant’s medicinal benefits.
The EGOT winner and co-host of The View, is expanding her cannabis business. Under the WhoopFam umbrella, she has a new brand and is revamping Whoopi & Maya. Emma & Clyde, named for Goldberg's late mother and brother, was initially launched in 2022 with a limited Arizona run. The brand is now expanding to select stores in California, Arizona, and Ohio. It offers a range of products for both medical and recreational users, including edibles, pre-rolls, flowers, and accessories.
8.Lil Wayne
GKUA Ultra Premium, launched by Lil Wayne, focuses on high-end cannabis. The brand is a cultural extension of his creativity and artistry, blending music and cannabis culture. He told Forbes, “I used to just want to get high, now I smoke to get inspired. With GKUA, I'm sharing a feeling that I love." The rapper’s Co-founder Beau Golob added, “The combination of our incredible products, market knowledge and commitment to quality, paired with the unmatched fanbase of Lil Wayne, the ultimate cannabis connoisseur, creates an unprecedented opportunity to create a cannabis brand that values creativity and the artistic pursuit.”
9.Ricky Williams
The former NFL star created Highsman, a cannabis lifestyle brand featuring strains tailored to sports themes like Pre-Game and Post-Game. Williams emphasizes wellness, integrating cannabis into mental and physical health practices.Highsman decided to merge with Frozen Fields and Abundant Labs. Ricky told Forbes, “To remain competitive and drive continued growth, we began exploring M&A opportunities about a year ago, seeking to integrate our brand into a scalable backend. After numerous discussions with potential acquirers and partners, we concluded that merging with Frozen Fields and Abundant Labs presented the strongest path forward.”
10.Damian Marley
As part of Evidence, Marley turned a former prison in California into a cannabis cultivation facility, highlighting his focus on social justice and high-quality cannabis. Locals pushed back against plans for a weed-growing facility in their area. “Educating a community that was conservative was not easy,” Dan Dalton, co-founder shared withForbes. “It was hard to convey that our cannabis wouldn’t hit their streets and drive crime. What we grow gets into trucks and leaves the town; the facility has no signage. And all this tax revenue is here for the town now. The first year we provided 100 jobs.”
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Featured image by Bryan Bedder/Getty Images