It was 2007. Nina Parker—depressed and tired of answering phones as a call center agent for Verizon Wireless—cashed in her two weeks worth of vacation the following day, and drove to Los Angeles from Sacramento with a few thousand dollars in the bank and no place to live.
At 27 years old, she was starting over.
“My mom was like, 'You know you don't have to do this. You're in your 20s. You have a degree,'" Parker says. “I wasn't married nor had kids. She was like, 'I don't understand why you're suffering every day.'"
It's not that she was completely unsure of her passion in life. She grew up turning cardboard moving boxes into television sets, interviewing fellow classmates about their thoughts on drugs, and gaining valuable experience as an intern at a local news station. The San Francisco State graduate even had a job offer right out of college at NBC in Las Vegas, but turned it down in hopes of snagging a coveted gig as an MTV VJ. She packed her bags for New York City but quickly learned that a degree isn't a guarantee for immediate success.
Photo Credit: Nina Parker
“I was fresh out of college, arrogant, and they were like, 'Girl, you don't have any experience to do anything like that'," Parker says. It's hard to believe that the Access Hollywood contributor who got her big break as one of TMZ's first on-camera talent once struggled to find a job and shied away from the camera.
Hustling Hard
Parker arrived in L.A. with a dollar and a dream and was working as a temp in television when she got word that a new celebrity gossip site was hiring. Without hesitation, she submitted her resume despite her lack of experience working in entertainment news, and was offered a position as a runner. At the same time she was also up for a full-time opportunity with Paramount, who she had been temping for, but despite the pay being more, she chose the position that appeared to be less logical.
"I had to go where I felt I was going to be the most true to myself."
“At the time it was half of the money that I was making being in a corporate job, and I was like I want to do this because it spoke to my spirit to be there. I had to go where I felt I was going to be the most true to myself. I had decided when I moved to L.A. that I wasn't going to let money be a deciding factor for anything. I was okay with struggling for the short term to get a long-term goal that I knew would pay off later," says Parker.
A couple of weeks into her new gig, Parker was fired. “I was a horrible runner," she says. “I was really late with tapes and I didn't know most things Angelenos knew so I was really slow. Harvey [Levin] basically fired me and said that I didn't know where I was going, so I went to the bathroom and I cried."
Her instinct—and her ego—told her not to give up. After apologizing to the managing editor and expressing interest in writing and producing, she was brought back on as the writing PA, and within four months was promoted to producer. But it didn't come without its sacrifices. Working in a start-up entertainment company meant 12-hour workdays, including weekends and holidays.
“I didn't have a line for how hard I was willing to work," says Parker. “Sometimes people turn that switch off like I only want to work 40 hours a week, and to me if you're chasing a dream, you're always working on your craft. If you're not at a job all day, you should do something that day that benefits your craft. If you can outwork people, you're already winning because there are a lot of people who are really smart that aren't where they're supposed to be because they refuse to put in the work, and it's not going to be 40 hours a week."
While she excelled in her new position, Levin had another plan for the humorous and outspoken Parker, and found her to be a perfect candidate for the TMZ pilot show that they were shooting. But Parker, still battling with the insecurities of her 70-pound weight gain during her time in Sacramento, politely declined.
“I was very insecure, and basically you have this little Jewish man giving me this Black power speech where he's like, 'You have a voice, there's other black women that need to hear you, I think you can relate in a way that people understand. You're not afraid of me. You like to debate, and we need you on the show so I'm not really asking you that was just a courtesy, you're doing it.'"
Photo Credit: Nina Parker
As Levin predicted, Parker was a star in her own right, breaking stories and being a part of a new wave of reporting where people no longer relied on traditional television for their entertainment news—even if it meant spending 12-hour days outside of courthouses and hospitals hoping to be the first to catch a celebrity-sighting.
“I had gone from having to clock in and out to use the bathroom to being able to be free and do something that was entertainment," Parker says. “I'm bringing back this tape that's being watched by millions of people, so it was enough to motivate me to stay on that path. It was a crazy job to be coming out of Verizon Wireless, but it was refreshing to me after feeling like I wasn't in my purpose to now feeling like I wasn't doing what I wanted to do 100% but I knew I was on the path."
The Glow Up
Before hitting the set of Access Hollywood, Parker takes a few minutes to get her hair and makeup touched up, but she remembers when just a few years ago she couldn't afford to even get a touch up because her hustle was more important than her hair.
“Oh I died, I died!" she says with a laugh, sharing that she often sacrificed being social while living paycheck to paycheck. “It was hard. I had moments where I was at a check-cashing store."
Having a minimal budget meant that she had to get creative, such as hosting game nights with friends in lieu of going out, and finding side hustles to help make ends meet. “Ultimately I started getting involved in other projects and so it was like now I have multiple streams of income, so gradually it just got better and better. The buildings went from a bad neighborhood to a gated community. It definitely changed, but I had to be patient."
Parker's patience paid off as she began to build notoriety as a face of TMZ. But after five years, it was time for a change. She left the show in May 2011 without a job or an agent, but she did have valuable relationships that she had cultivated over the years. After taking time off for the summer she reached out to a Vice President at CBS through social media, who informed her that The Insider was looking for an Internet reporter. By the fall, she had secured a new contract.
"If you're good to people and they see you working hard, they give you opportunities that not everybody would have."
“This is why you have to network because in the real world you can't just hit up the VP of a network. If you're good to people and they see you working hard, they give you opportunities that not everybody would have."
While the position required Parker to be the face of their website, Parker made it her mission to also be involved in the television meetings, where her unique perspective as a woman of color caught the attention of the higher-ups, who began booking her for shorter segments before offering her a television correspondent contract just a few months into working with the show.
“Sometimes you have to go in a place and if it's not necessarily the job that you want initially, you have to create it. You have to meet with the people inside and get them to respect you with your opinion and your work and you're able to translate that into something that pays off in the long run."
Photo Credit: Nina Parker
After a couple of years she left The Insider and went on to host the Love and Hip Hop: Atlanta reunion as well as begin contributing to Access Hollywood Live. But more visibility also meant more criticism. “They're like who is this girl think she is as if being curvy eliminates me from having an opinion? As if a gap in my teeth means I'm less intelligent. As if because I don't have makeup on means I can't be passionate about my people."
It forced the woman who was once too shy to be in front the camera to turn her insecurities into empowerment. “I was like I don't care what this person says. I'm going to be on your TV and I'm going to tell you how I feel," she says. “You can say whatever you want, but every time you turn on the TV at this time you're going to see my face and you're going to hear my take. I can't imagine allowing the opinions of people I don't even know to affect my day to where I can't function properly. I wish I would let a stranger have that much power over me to determine my success. You're going to watch me get all of these checks."
"I can't imagine allowing the opinions of people I don't even know to affect my day to where I can't function properly."
Standing her ground and being a voice in an industry where women of color are few has given Parker a new purpose.
“I didn't have a lot of black women in this industry, as far as television news, that I could look up to and be like I want to do that. So, for me, it was important to be like, 'We don't have to get on TV and agree with everybody else. We don't have to agree with mainstream media, we don't have to placate anybody.' You can come and say what you have to say if you have a strong opinion and not offend anybody and give them a different point of view to look at. My experience, that's all I can speak about. I can't speak about a white experience. I had people in the community tell me how proud they were that I held my own."
Staying true to who she is and her vision has opened doors in ways she only once dreamed about. This year, you can catch Nina as a guest host on E!'s The Daily Pop and covering red carpets at The SAG Awards, Grammy's and more.
For someone who pressed the reset button on her career at a time when many are just settling into their positions, Parker is proof that there is no age limit to finding and walking in your purpose.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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