While you're out here laying your edges, securing a bag, and becoming the woman of your dreams, it's easy to feel overworked and undervalued. On your quest to realizing your God-given vision, there will be times where you feel invisible, but digital content creator, PR Vet, and filmmaker Renae Bluitt wants you to know that she sees you, sis; so much so, that she created a whole documentary to put us on display for the world to see.
When Black women link, issa celebration, and Renae's latest project, She Did That., (now available on iTunes, Amazon Prime Video, Google Play, Comcast, Spectrum, and more) gets the party started in the best way. Featuring mogul mavens like bestselling author Luvvie Ajayi, Melissa Butler, creator of The Lip Bar, and founder of Carol's Daughter, Lisa Price, the documentary is the first of its kind and chronicles the struggles, sacrifices, and strength that it took for these women to manifest their best lives and become major breadwinners in their respective industries.
We sat down with some of the women from the film, who gave us the blueprint on how they evolved their business from a startup into a whirlwind success. Here's what they had to say:
Renae Bluitt
Creator & Executive Producer, She Did That.
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've always been a storyteller. My career as a PR strategist allows me to tell my client's stories. In 2009, I launched my blog, In Her Shoes, which is where I share the stories of Black women entrepreneurs. Now, as a new filmmaker, I'm diving deeper into the Black woman entrepreneur's story with my first documentary.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
I'm in it right now with the production of She Did That. When I came up with the idea, I never imagined the doors that God would open for this project. For a first time filmmaker, this is a huge feat and I will never take this blessing lightly.
Struggles and uncertainties are part of life's experiences. There's really no way around it. How you respond to those challenging times is what determines your success. It's only natural to let our feelings slow things down a bit when the road gets rocky. I allow myself time to react but then I remind myself that I've been here before and things always work out the way they are supposed to. Even if the outcome isn't what I hoped for, it's always for the best.
"Struggles and uncertainties are part of life's experiences. There's really no way around it. How you respond to those challenging times is what determines your success. It's only natural to let our feelings slow things down a bit when the road gets rocky. I allow myself time to react but then I remind myself that I've been here before and things always work out the way they are supposed to."
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Seeing how women and girls of all ages are impacted by this film lets me know no matter how challenging it gets, I'm on the right path. When I really look at what I've been able to accomplish so far with She Did That., I am reminded of God's favor and grace.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I would say stop waiting for your moment. It will come to you when the time is right. Instead of waiting for this magical moment to happen, just do the work. And when the work becomes exhausting and you feel like you're losing fuel, don't be afraid to stop and recharge. We aren't machines, our minds and our bodies need rest. Once you've rested, get back in the game and keep going. Your She Did That. moment is closer than you think.
Yaz Quiles
Founder, Pop! by Yaz
Courtesy of Yaz Quiles
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I graduated college with a Bachelor's in mass communications. The idea then was to work in television or entertainment. Now, I can proudly say I have 20+ years of experience in event marketing, design, and production. I am an award-winning and published experienced brand and event marketer, who has developed and executed industry-leading integrated events for small- and large-scale brands on both agency and client sides. I have consistently delivered strong results for leading Fortune 500 Brands including Dropbox, Verizon, HBO, Instagram, Pepsi, MillerCoors, Moët Hennessy, and Barnes & Noble.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
Oftentimes, it felt as if I were running in quicksand. Exerting an exponential amount of energy, but not feeling like I was yielding a great return. That return was not only financial, but emotional. Finally, after a couple of years, I had clients on my roster who I worked just as hard for, if not more, but the efforts made me feel challenged to be better, more innovative and alive! My clients made me feel appreciated, which boosted my spirit and ultimately made me feel fulfilled.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
It changed my trajectory as I started to focus on projects, which were aligned with who I am, who I wanted to be and made me happy. With each project I sign up for, I always ask, "Am I excited about this opportunity? Will I wake up with excitement to work this client? How will this project help me reach my overall goals?"
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
Every step you take, even when it doesn't feel right, is part of the journey. Those moments help you tweak the plan. Knowing what you don't like or want to do is just as important as what you like to do. Take stock of these moments and commit to getting to the other side. It's not easy, but it's definitely worth it.
Anika Jackson
Co-Founder, The TEN Nail Bar
Courtesy of Anika Jackson
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I'm a native Detroiter born into an entrepreneurial family. I first assumed my role at Jackson Asset Management where I am responsible for managing over 500K sq feet of commercial and residential real estate and overseeing the operations of the portfolio of companies including dealerships, golf courses and apartments.
Additionally, I have a passion to create businesses that should exist but did not, namely personal services. I partnered with my long-time friend and savvy businesswoman Kelli Coleman and, in 2016, we opened The TEN Nail Bar. The TEN is a modern self-care destination.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
As an entrepreneur and someone who wants to live their purpose and positively impact the lives of those I employ as well as my family, there are tons of moments of uncertainty on this journey. I keep great counsel around me so that I can bounce ideas off those I trust. I also remind myself that pivoting is OK on the journey as long as it's purposeful.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
These moments further confirmed my belief that this business was needed and desired by consumers. It provided validation that we were on the right path. Doubt creeps in regularly and when the universe provided that validation, it helped reaffirm that my idea was viable. These moments helped me know that if I have an idea and I am willing to put hard work behind it, then I can produce a real-life manifestation of that idea. I felt like I was really living in my purpose.
"Doubt creeps in regularly and when the universe provided that validation, it helped reaffirm that my idea was viable. These moments helped me know that if I have an idea and I am willing to put hard work behind it, then I can produce a real-life manifestation of that idea."
There were times where I would share the idea and was met with skepticism or confusion on why I was seeking to open a beauty business when I had an MBA, but I knew this was a good idea and that it could be successful. Regardless of how it might appear to those who felt I should be pursuing other opportunities, it was something I was passionate about.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I have three things I want to share with budding entrepreneurs. I kind of feel like we are all budding in some way. Businesses evolve over time and while you may have been an expert or performing well one year, in an instant, market factors could shift and you could find yourself reinventing or pivoting. So, remember we are all on the path of continual improvement.
Be patient. While you can put your idea out and receive immediate feedback be patient and ensure you are working on your idea/business purposefully instead of with ego.
Do the real work. You can't fake the hard work of starting a business. You can't get the knowledge through osmosis, networking or asking everyone else their opinions or advice. Get started now!
You are enough! When doubt creeps in, just remember that this idea was planted in you and it's your responsibility to foster its growth.
Chioma Ngwudo
Co-Founder, CeeCee's Closet NYC
Courtesy of Chioma Ngwudo
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
My very first job was an internship in the Contracts Management Department of a finance firm; that job was just about as interesting as it sounds. I ended up founding Cee Cee's Closet NYC with my sister right around the time I started my first job as a side hustle. Soon enough, Cee Cee's Closet grew enough that I could leave my six-figure job and pursue my business full-time.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
One of the moments when I felt like "she did that!" was when we hired our first full-time employee in Nigeria. Not only were we able to get the help that we needed to continue to grow our business, but we were also able to give her a solid middle-class income. It's still one of my proudest moments.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
That moment was incredibly affirming for me. My purpose has always been to have a positive impact on the lives of black women globally, whether it be through the diverse imagery we produce to represent our brand, the black women that we hire to work for us both on the continent and in the US, or the women who are inspired to chase their dreams when they read our story. As long as my work is improving the lives of black women around me, I know that I am on the right path.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I would tell them to continue to do the work and drive towards their purpose. Behind every "she did that!" moment is hours of work (not all of it enjoyable) but all of it worthwhile for the lessons you learn, the people you meet, and the lives you impact along the way.
Denequa Williams Clarke
Founder, LIT Brooklyn
Courtesy of Denequa Williams Clarke
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've always been an entrepreneur at heart. I just never knew I would become a chandler. When I think about it, I've always loved candles and making people feel good, so I lucked up in choosing a path that merged the two.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
Struggles and uncertainty are inevitable in this thing called life. They are important for growth and development and they help to mold and define you. The moment where I felt like "she did that!" was when I was I was featured in a magazine that my mom had been subscribed to for years, ESSENCE. Another "she did that!" moment was being invited to the Roc Nation office by THE Lenny S. Everyone who knows me knows how obsessed I am with the ROC, so to be personally invited was dope.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Those moments solidified to me that I was on the correct path because I wasn't looking for them, nor was I seeking it. My head was down doing the work, putting in my 10,000 hours. I never started a business to become popular, I started it to fill a void. The void was providing people who look like me with an opportunity to afford luxury items. And in filling a void, I became noticed; the rest is history.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I'd tell budding entrepreneurs to unfollow everyone on social media and in life that is doing what they are aspiring to do. I say that because there will be moments in your journey where things won't go the way you'd like and you need to be OK with that. We all have seasons and I'm here to tell you, you are setting yourself up for disappointment because you are bound to continuously compare your path to theirs without seeing the behind the scenes, and that becomes very dangerous.
"I'd tell budding entrepreneurs to unfollow everyone on social media and in life that is doing what they are aspiring to do. I say that because there will be moments in your journey where things won't go the way you'd like and you need to be OK with that."
Tonya Rapley
Founder, My Fab Finance
Courtesy of Tonya Rapley
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've been working in communities since I was in college, first through populations at risk of contracting HIV and then I moved into affordable housing and community planning. Because of my desire to be a catalyst for community change, I pursued and received a BA in Public Administration and an MA in Urban Policy and Affairs. The work in financial education came from my own need as well as seeing how financial insecurity contributed to a lot of the issues communities I was serving were dealing with.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
It's happened with each level of my progress and continues to happen. The first time is when someone said the content I created helped them. Then it was when I was on the cover of Black Enterprise. Then when I spoke about financial literacy to women in the Philippines and now on the eve of celebrating my 5th year of being self-employed and generating over half a million in revenue.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Each moment made me continue to pursue sustainability both as a business owner and change agent. I wouldn't say they changed my trajectory but they reinforced my confidence in myself as an entrepreneur.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
Do the work. You can't get away from that. Eventually, you'll get to a point where you can work smart. A book that's been really helpful for me is The System is the Secret. Surround yourself with people who celebrate you yet encourage you to question what's next.
She Did That. is now available on iTunes, Amazon Prime Video, Google Play, Comcast, Spectrum, Cox, DIRECTV, and Xfinity. Learn more about the film on shedidthatfilm.com and join the movement on Instagram by following @shedidthatfilm!
Featured image courtesy of Renae Bluitt.
It’s not a good thing either because, basically, what the quote is saying is a lot of us experience so much trauma as children that many of our adult years are actually spent trying to figure out how to survive it all. In fact, I recently read a Guardian article entitled, “Survivors of childhood trauma often grow up believing they are unworthy,” which had a line in it that summarizes a lot of why I do what I do for a living: “Jane now understands that she was conditioned as a child to see toxic relationships as almost normal.” I’m here to reprogram a lot of counterproductive stuff that a lot of us don’t realize we are doing…as best as I possibly can.
And yes, believe it or not, a part of the reason why we get into then tolerate then endure the oftentimes pure suffering of unhealthy relationships with other people — personal and professional, romantic, platonic and familial — is due to something known as unconscious contracts. Boy, when I first learned about unconscious contracts and what they entail, it was like I had a new way of helping to free up so many people from their hamster wheels of dysfunction with other individuals.
Okay, but I’m getting a little ahead of myself. If you already feel drawn to or even triggered by the intro of this article alone, please set aside some time tonight or this weekend to dive into what it means to sign an unconscious contract, how it typically ends up working against you, and what you can do to change it ASAP.
What Is an Unconscious Contract?
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I like giving credit where credit's due, and when it comes to the entire concept of unconscious contracts, one of my instructors taught it to me. She said she learned it from a neuroscience educator by the name of Sarah Peyton.
The gist of an "unconscious contract" is it's an agreement that you made, oftentimes in order to get through living with your toxic parent (or parents), that ended up being an unhealthy habit or approach to dealing with other people as you grow and develop into adulthood (you can watch an intro video about it here that is pretty damn enlightening if I do say so myself).
According to Sarah and her findings, a lot of our full dependence on our parents (especially our mother since she's usually the primary caregiver), as far as communication goes, happens around four months of age and, without us even noticing it, we find ourselves figuring out what needs to be done in order to get along with them — even if it's ultimately to our detriment.
An article that dives deeper into all of this is "When Relationships Fall Apart: Conscious and Unconscious Agreements in Relationship." The authors speak on the fact that a conscious contract is an agreement where both parties know the commitment that they are getting into, while an unconscious contract is usually unspoken, although what transpires is one person decides to suppress their thoughts, feelings, and needs in order to make another person happy (or it at least makes getting along with them easier to do).
Now I'll already tell you that if you read this and thought, "Isn't that just compromising?" you just revealed that you are someone who definitely needs to continue on with this piece because, no, suppression is not compromise; suppression is you denying a part of who you are in order to keep the peace — or avoid abuse — and there is nothing compromising about that. It is destructive and definitely the kind of "unconscious contract" that you need to break…immediately if you can.
Before I break down how to do that, let's go a bit deeper into all of this.
How an Unconscious Contract Affected Your Childhood Development
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Last fall, Newsweek published an article entitled "Why Adult Children Are Cutting Off Their Parents More Than Ever." Now for the record, no parent is perfect, and since some people like to throw around words like "toxic" as if they are confetti, let's look into some signs that you definitely had a toxic parent as a child/teenager — and that you may still have one now:
- They didn't respect your privacy/boundaries
- They pressured you to agree with them even when you didn't
- They were harder on you than they were on other children (especially outside of the home)
- They found a way to make everything about them
- They wouldn't let you ask questions for clarity (and/or they lashed out when you did)
- They were controlling
- They didn't shield you from trauma (and they oftentimes caused it)
- They used religion to justify their toxic behavior
- They used you as a makeshift therapist/counselor (told you too much information)
- They were verbally and/or emotionally and/or physically and/or sexually abusive
- They were emotionally unpredictable
- They weren't supportive (or you felt like they were competing with you)
- They kept you walking on eggshells
- They deflected from taking accountability for their mistakes (or poor choices)
- They either used guilt or withheld love in order to get their way
If any of this resonated with you, yes, on some level, you are a survivor of a toxic parent — again, not an imperfect parent; more like someone who put you in a position where you dealt with some level of trauma on a consistent basis. And because it's a parent's job to help you to become a holistically healthy individual, when the opposite happens, it can stifle you on some level.
For instance, I grew up with parents who didn't know how to respect a boundary or take accountability if it hit them square in the face. I don't even have the time to get into how deep it all went. For now, I'll just give one example of how it played out in my adult years — recent ones. One parent was so toxic that they really should be in prison. Because they're not, they had the nerve to email me acting like they were doing me some favor by leaving me alone…like I had told them to do for almost two decades now, that they still had moments when they would disrespect the boundary. And where did they get my contact information? From the other parent. WILD. Not you out here enabling my abuser.
Boundaries are limits, and limits (when they are not used to weaponize or manipulate) are put into place to keep us safe. People who don't respect your boundaries are unsafe individuals.
When I think about how my boundaries were constantly being dishonored as I was growing up affected me all through those years. One way is I didn't know how to set healthy boundaries with other people. As a result, I had some of the most toxic female friendships known to man (no joke). Another result is I had a tendency to be controlling to certain other people too. Control is what was modeled to me (suffocatingly so), all the while being told that it was love, and so… that's what I thought it was.
I had written an "unconscious contract" with my parents that allowed them to railroad my space, my body, and my feelings. My needs were basically the "rent" that I had to pay to live in their home and have my basic material needs met. And so, I thought that's what relationships looked like — that I had to go above and beyond while overlooking what I deserved in order to keep people around, OR I had to control the narrative in some way as a way of expressing my "love" to them. And I lived just like this for many years.
How an Unconscious Contract Affects Your Relationships Now
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Before the end of the year is out, I'll be finishing my third book. One of the things that it's going to touch on is just how emotionally abusive one dynamic with a certain guy was. I'll give you an example. One time, I helped him put on an event. I got him the venue for free. I made the programs. I set up the slideshow. I ran the slideshow. He didn't pay me a dime. Because the venue was about an hour away and we left unbelievably late (in separate cars), I asked him if he would stay on the phone with me because I was sleepy. He yelled at me, told me that I needed to find someone else, and hung up. And the next day, what did I do? I texted him to make sure that he was okay. AMAZING. He never apologized, even when I brought it up. Instead, he deflected and justified his behavior. Also AMAZING.
In hindsight, I know this is the fallout from unconscious contracts that I had "signed" with my parents, several of them. Something in me thought that if I just loved that man enough, eventually, he would stop mistreating me. Yet, I know him well enough to know that he has his own unconscious contracts that need to be broken, so while I was over-giving, he was over-hustling. He also was being ungrateful and narcissistic (and narcissism is also oftentimes the result of a traumatic childhood; it's a cryptic way of protecting oneself). Yeah, because I still had some "live contracts" going on, folks were able to get away with all kinds of stuff.
I'll give you another example. I have a girlfriend who keeps picking materialistic and shallow women as friends (check out "7 Signs Your Friendship...Actually Isn't One"). Her mother was exactly that way. It's wearing her out now because she feels like all she has in common with her circle is shopping and, inconsequentially, debt. Yet, until I introduced the concept of unconscious contracts to her, she didn't realize that all she really had in common with her mom — and the only time her mom ever really spent quality time with her — was when money was involved (including her mom feeling entitled to her money in present time).
Again, adulthood is surviving childhood. So, take a moment and think about the list that I provided as it relates to whether or not you had a toxic parent. Where the points apply, ponder what your adult relationships look like these days. Where are there patterns? Where are there mirror reflections of the relationship that you had with your mother and/or father and/or caregiver? Where do you see the same kind of unhealthiness…even now?
When we're children, we are innocent and a blank slate. We rely on our parents to show us how we are to see ourselves, along with how we are to live out our lives. So yeah, without some serious inner work (and oftentimes therapy), the contracts that we became a part of as children will continue in our adult world — that is, until we break them.
What Can You Do to Break an Unconscious Contact
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I already know — this is some pretty heavy stuff (which is why I implied at the beginning that it's not exactly lunchtime reading). Yet you know how the saying goes, knowledge is power, and if you could relate to any of this, how freeing is it to get to some of the roots, to receive confirmation that you're not crazy (sis, you're not) and then be provided with tips on how to get up out of these, what seem like lifelong binding agreements, that are not serving you (and never really were)?
Okay, so now that you know what an unconscious contract is, how you found yourself being a part of one, and how much damage they ended up doing, what can be done to break the contract? Good question.
A PDF that I was given (via Sarah Peyton's site) is what my instructor shared with me. I have edited it a bit so that it can make a bit more sense (if this is your first time hearing about unconscious contracts):
Step 1. Determine what the contract initially was.
“I (your name), ________________ , solemnly swear to you (parent/caregiver),___________________
to (whatever the self-defeating behavior was) ________________________ in order to protect you/honor you/survive, no matter the cost to myself. “
Step 2. Was the vow heard? (In order to feel validated in this exercise, you should get someone you trust to serve as a representative to act as the parent/caregiver you are speaking to.)
“Parent or caregiver, did you hear this vow?”
“Parent or caregiver, do you like this vow?”
Step 3. Can the vow be released? If so, release it.
If yes, the representative says, “I release you from this vow and I revoke this contract.”
(If the vow cannot be released, like your parent lives with you and they are still doing the behavior, you may want to seek therapy to figure out what boundaries need to be set up, especially if your parent tends to go full gaslight or full denial whenever you bring trauma or their past mistakes up.)
Step 4. Create a blessing to break the unconscious contract.
The representative says, “And instead of this vow, I give you my blessing to...(create the blessing)”
In a perfect world, you could talk to your parent about all of this, and no representative would be needed — yet honestly if that were the case and your parent was truly self-aware, apologetic, and willing to make amends, they would probably approach you first about the harm that they caused. That's why a representative can be helpful. They are symbolic, and while you may never get this kind of release from your actual parent, the validation and affirmation that comes from the exercise may be enough for you to fast-track your way to healing and to feel stronger in saying "no," setting limits and requiring that your needs be met from your parents — and to offer up consequences when that is not the case.
This is an exercise that can reduce fear and stagnation so that you can start to get on with how to have healthier relationships with others moving forward.
The Benefits of Ending Unconscious Contracts…and Creating New Ones
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A wise man once said, "My word is my bond." That said, to tell you the truth, the only way that breaking an unconscious contract is going to work is if there is integrity behind your words. You need to identify them, vocally acknowledge them, and have your representative acknowledge you/them. You need to receive the blessing, and then, what I recommend is setting up a new contract — this time between you and yourself.
For instance, if your childhood unconscious contract was all about you walking on eggshells, the new contract needs to say something along the lines of, "I will no longer put my own feelings and needs aside whenever I feel bullied or even dismissed. My voice matters, especially when it comes to what directly affects me, so I will speak up when necessary." Whew. Can you see how empowering that is?
It can't be said enough that there is plenty of data out here to support the fact that at the age we are traumatized, oftentimes we remain right there emotionally until we heal — and healing can include breaking our unconscious contracts. Only, in my opinion, it's not enough to break one…you need to then replace it with another; otherwise, you could find yourself slipping back into what's familiar…even if you know it's not what's better/best for you.
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This really is something that I could go on for days about because it’s the kind of topic that is so freeing once people are able to apply it in their own world. For now, I’ll just say that contracts are binding agreements. Yet, the good thing about unconscious contracts is you can let yourself off of the hook, knowing that you, as an adult, now have the space to live as you wish. You don’t have to “go along to get along” in the midst of super crazy, super counterproductive, super toxic ways.
You can write new contracts — ones that will strengthen you, validate you, and give you the kind of life that YOU want to live. Not the one that your toxic parent(s) made you think you had to settle for.
So, what unconscious contracts are you going to break today?
What new ones are you going to put into motion?
There’s no time like the present to start fully living YOUR life.
Amen? Hallelujah. For real.
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