Love Yours' co-founder Mia Banks is what happens when purpose and pain blossom into passion. The southern girl was born in Dallas, TX and raised in a small town near Little Rock, AR and much like many of us, Mia had planned out her whole life. With dreams of taking over the soundwaves, she studied Speech Communication at Missouri Western State University and further at Howard University, leading to her first paid position in radio as a board operator for WPGC 95.5.
One thing she never planned was being diagnosed with uterine fibroids.
According to the National Institute of Health, between 80 and 90 percent of African-American women will develop fibroids by age 50. The medical community describes uterine fibroids as noncancerous growths of the uterus. They can range in number and size from a single growth to multiple growths, and from very small to large. For Mia, she didn't realize anything was wrong with her periods intially despite feeling like they were a "whole production." She'd be so fatigued during the day that she'd have to spend her 30-minute lunch break taking a nap. She wore super-sized pads during the day and large overnight pads at night, with the extra protection of sleeping with a towel underneath her out of fear she'd ruin her sheets while she slept.
One day, at the start of her daily 50-minute work commute, she bled so badly it soaked through her pad, underwear, and dress pants. That's when she knew something wasn't right.
During an annual women's wellness visit, her OB/GYN felt a mass – leaving her to think she was pregnant because her uterus had expanded to the size of a 25-week pregnancy. After countless appointments, specialized ultrasounds, self-research and communicating with other women who suffered from the same diagnosis, she decided to have surgery in 2015 to have eight fibroids removed. Having experienced a diagnosis that affected her self-esteem, Mia knew she needed to create something that would uplift women when they are at their most vulnerable. Through her experience, Love Yours was born.
Co-created with her business partner Lydia Page, Love Yours is a subscription box that creates a quarterly experience reminding women everywhere to love themselves wholly, inclusive of their body, journey, mind and spirit. Each box contains a self-care ritual, packed with all things wellness, beauty, and skincare products specifically curated to help women love themselves more.
We had a chance to talk with Mia about living an authentic life, diligently pursuing her passions, and being persistent in fulfilling her purpose all while looking good and having fun.
What inspired you to create Love Yours?
I was inspired to create Love Yours with my business bestie Lydia Page because we both were at a crux of life. I was ready to dig deeper to pursue my dream of starting my own business that catered to women interested in beauty, "bossin' up" and blossoming at this thing called life. After a couple of meetings, Lydia came up with the name "Love Yours" to remind women everywhere to love all that they are no matter where there are in life.
How has having fibroids affected your life in both your personal life and in business?
Having fibroids has affected my life in a variety of ways but thank God it doesn't affect me as negatively as it once did being four years post-op from my myomectomy. Within my personal life, full disclosure: it hindered my sex life. I did not enjoy sex whatsoever. I literally used to question myself and ask what was wrong with me? I even asked my boyfriend. Like, it was a real self-esteem blow. I couldn't lie on my stomach to sleep and when I lied on my back, I felt a tugging sensation. And I could never get a flat stomach, even though I was working out 3-4 times a week then.
Image courtesy of Mia Banks
"I did not enjoy sex whatsoever. I literally used to question myself and ask what was wrong with me? I even asked my boyfriend."
What advice do you have for women suffering from fibroids?
Do your own research and make the best decision for you! Get a second and even third opinion if you feel the need. Also, do not allow any doctor to make you believe that a hysterectomy is the only solution, especially if you desire to have children. Google is your friend. I researched and researched. I discovered that women have so many more options today. I even joined an online support group. I researched and tried holistic options as well. Ultimately, I did what was best for me and my well-being, and that is what I'd encourage women who are suffering today.
Also, talk to your moms, grandmothers, sisters, [and] friends because your support group is usually a lot closer than we think, as most Black women suffer in silence. I learned a lot about other women in my immediate family who experienced issues with fibroids as well. Know that no procedure is a 100% cure because sadly, in most cases, the fibroids may return. Unfortunately, a few fibroids have returned for me, but they are significantly smaller in size and number. Hence, I'm now focusing on eating better and really focusing on more natural, holistic options this time around because I at least want to take home a baby or two the next time I'm cut open.
What does Love Yours mean to you? And what do you hope for women to gain from the box?
Love Yours means loving all of you – unapologetically. Love your past, present and future because all of those experiences make up who you are and what you contribute to the world. Love Yours is about girls and women being confident to be their authentic selves, courageous to pursue their dreams and clear about who they are as a female. Love Yours also embodies collaboration and support amongst women; we need each other to survive and thrive. I hope that women everywhere no longer feel guilty for putting themselves first. Self-care is self-love, and we can't adequately take care of our families and other responsibilities, if we don't first take care of ourselves.
Click here for a 10% discount on your Love Yours subscription.
Image courtesy of Mia Banks
"Love Yours means loving all of you – unapologetically. Love your past, present and future because all of those experiences make up who you are and what you contribute to the world."
How do you balance your career and self-care?
This is an evolving process. I've learned to #lovemyselfmore by giving myself grace. Sometimes it's as simple as indulging in a sweet treat and reminding myself that it's okay to "eat the cake." Other times it has to be very intentional, like scheduling a full-body massage two times a month or setting time aside on my calendar for meditation and prayer. Honestly, that is what works best for me with my demanding work schedule, I must put it on my calendar and treat self-care like any other task. It is my responsibility to take care of me.
Can you share a time you felt lost and how you made it through?
There was a time while living in Washington, DC that I was unemployed and felt completely lost and didn't know up from down. Full transparency, I was slightly depressed as a small town Southern girl living in the big city, no longer in graduate school, no longer calling home for a loan and really having to figure things out on my own. That period really forced me to level up and show up for myself. Thank God for my genuine relationships and my commitment to maintaining those relationships mutually.
Eventually, as with almost every "down moment" of life, I made it back into the light. One day, I simply spoke up and asked a friend of mine if he knew of anyone who was hiring for part-time work, and he connected me with a private school on Capitol Hill that was looking for after-school care coordinators. I applied and received that job, and it turned out to be just the boost I needed to get myself back going. Not to mention I had a great confidant and roommate who was both supportive and reminded me of my talents. I connected with a church family that was literally a Godsend and reminded me that it will all work out for my good. Life will always give us exactly what we need when we need it, we just have to pay attention and go with the flow when circumstances are out of our control.
Image courtesy of Mia Banks
"Life will always give us exactly what we need when we need it, we just have to pay attention and go with the flow when circumstances are out of our control."
If you had to choose three words to describe your life, what would they be and why?
Covered – I truly cannot answer this question without giving all glory, thanks and honor to God. I have numerous times from childhood to now when I can remember when I was down to my last – I even had a car accident where I could've lost my life -- but God saved me. I'm covered by God's grace, and that means I must share that grace with others through my daily actions, personal and professional brand. That's why I'm so sincere about Love Yours uplifting women.
Hustlher – I've always had to work hard for everything. I've never been given anything. Since I was 18, I've worked two jobs. I currently work three jobs – radio personality, HR professional and freelance makeup artist. I learned the importance of hard work and never making excuses from my mother.
Ambitious – I've always been taught to dream big and do everything I can to make my dreams a reality. I'm very ambitious. From grade school to now. I have high goals that I will achieve as long as I remain committed, true to me and secure in my abilities. That last part is an ongoing fight. I will win.
Keep up with Mia's journey on social media!
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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