
Happy New Year! The month and decade begin on a high note with Mars moving into free-spirited Sagittarius, giving us the push we need to shoot for the stars. As we ride the waves of eclipse season, energies may be a little chaotic. Lean into your faith in a higher plan and surrender with grace around the Full Moon Lunar Eclipse.
After spending the past five months retro, Uranus finally goes direct, requiring us to be flexible with the shifts taking place during this pivotal month. Matters of the heart get revived with a sense of magic as Venus begins her transit through Pisces on the 13th. Most of the action takes place in Aquarius for the rest of the month, inviting us to embrace our weird, connect with our tribe, and make a mark on the planet while we're here.
Check out what's in store for your zodiac sign in the month ahead!
Aries

Laci Jordan/xoNecole
The fire gets lit beneath your ass as Mars begins its transit through Sagittarius on the 3rd, getting you hyper-focused on soaking up as much knowledge about your truth as possible—whether that's your spiritual beliefs, political views, or sense of morality. On the 10th, the Full Moon Lunar Eclipse crashes over you with some deep feels related to your home life and family matters, granting you clarity about which generational patterns you need to clear out. This could also indicate a time in which you change residences. Uranus goes direct on the same day and it's time to hit the ground running with all of those great money-making ideas you've been sitting on since August.
On the 13th, Venus moves into Pisces and love matters take on a more quiet, private approach with you likely spending more time tucked away in silky sheets with your lover. If you're single and looking, you could wind up meeting someone that shares similar spiritual beliefs and practices. Mercury moves into innovative Aquarius on the 16th with the Sun following behind on the 20th. It's time to reconnect with those like-minded individuals that make you feel like you're not "the crazy one". Keep in mind, that there are people just as weird as you are. The New Moon on the 24th could mark the beginning of a beautiful, new friendship that validates the visionary that you truly are.
Taurus

Laci Jordan/xoNecole
The new year begins with fiery Mars moving into Sagittarius, heightening your sexual desires and encouraging you to explore any inhibitions that hold you back from embracing your prowess. If you've got any outstanding debt, now is a good time to conquer it (or at least strategize a plan for getting out of it). Eclipse season is ushered in by the Full Moon on the 10th may stir up some tension between you and your siblings. Strive to see beyond your projections of others and into their emotional wounds instead. Compassionate communication is your superpower around this time. On the same day, Uranus goes direct in your sign helping you feel more confident about marching to the beat of your own drum. You may even decide to revamp your appearance unexpectedly by dyeing your hair or splurging on a more eccentric wardrobe.
Around the middle of the month, Venus moves into sentimental Pisces to sweeten up your friendships and restore your faith in the bigger vision you're co-creating with the Universe. On the 16th, Mercury moves into Aquarius, enhancing your business acumen by gifting you with foresight to strategize your way to success. The Sun moves into this part of your chart on the 20th, helping you stand out amongst the competition, thanks to your leading-edge approach to your work. Recognition, or even a promotion, may be in store for your accomplishments around the New Moon on the 24th. Your influence is reaching new heights as well as your social media following. Use your power wisely.
Gemini

Laci Jordan/xoNecole
January kicks off with Mars moving into Sagittarius, heating up your significant relationships. The desire is strong and so are your opinions. Keep in mind that your truth isn't necessarily the truth. It's OK to share what you think without it turning into an argument (unless debating is a form of foreplay for you). Also, be mindful of pushy clients or business partners during this transit and do your best to temper your frustrations dealing with the constraints that others place on you. On the 10th, the Full Moon Lunar Eclipse brings your focus to money matters. Become more aware of your emotional states and how they affect the way that you spend money. Uranus goes direct on the same day, enhancing your psychic gifts. Pay attention to your dreams as they hold the key to some genius ideas and a peek into what's coming your way.
Venus moves into dreamy Pisces on the 13th, rekindling the sparks between you and your work. You may be on the receiving end of praises for the creative or spiritual works that you offer. When it comes to love, you may connect with someone in the same line of work as you. Around the middle of the month, Mercury moves into Aquarius with the Sun following behind on the 20th, enhancing your inquisitive mind with knowledge that you're soaking up on the internet. Going back to school is something worth considering as well with the New Moon giving you the push to submit those applications. This is also a good time to sign up for that online seminar, start writing that book, or prepare to teach others about one of the many areas of your expertise.
Cancer

Laci Jordan/xoNecole
The beginning of the month brings your focus to your daily routines and with Mars moving into Sagittarius on the 3rd, you'll be itching to make some changes. Do your best to stay grounded while still inviting more variety into your schedule to make you feel more alive. Also be mindful of workplace drama and err on the side of caution when sharing your religious or political views during this transit. On the 10th, the Full Moon Lunar Eclipse in your sign wipes the slate clean as you exhale the bullshit that's been lingering in your life, whether it's a mindset, habits, a job, or a relationship. Uranus goes direct on the same day, helping you feel more confident about the unique perspective that you bring to your social network or friend group. This is also a good time to explore some innovative ways to secure the bag via social media.
On the 13th, Venus moves into idealistic Pisces, inviting you to merge with your spiritual beliefs more deeply. Honor your truth—whatever that is for you. Fall in love with the process of learning more about yourself and your place in the world. Around the middle of the month, Mercury moves into Aquarius which has you spilling all of your feels on social media. The Sun moves into this same part of your chart on the 20th, reminding you of the importance of sharing your vulnerabilities and embracing your humanity. The New Moon on the 24th serves as a reset in your approach to nurturing more intimacy with your social network and friends. Allowing yourself to fully be seen can be scary but it's necessary to experience more fulfilling connections.
Leo

Laci Jordan/xoNecole
The new year begins with Mars moving into your sister sign, Sagittarius, on the 3rd. You're feeling sexy, adventurous, and ready to mingle. Spice up your life with romance and take that suitor up on that opportunity to get flewed out. If you haven't been feeling inspired, your creativity will flow a lot more easily during this transit. On the 10th, a Full Moon Lunar Eclipse helps you break through subconscious conditioning that inhibits you from embracing your emotions and receiving the nurturing you deserve. Pull out the Kleenex and schedule that therapy session to hash out those mommy issues. Rebellious Uranus goes direct on the same day and you could be on the receiving end of some surprise recognition for your work from a higher up.
The planet of love, and money, moves into sweet Pisces on the 13th, making you a magnet for financial support that seemingly falls from the heavens. When it comes to matters of the heart, you and bae are merging in mind, body, and spirit. If things have been rocky, couples therapy could be just what you both need to forgive each other and move forward. On the 16th, Mercury moves into Aquarius and you're focused on partnering up with more like-minded folks in love and business. As the Sun transitions into this same part of your chart, you're being recognized for your brilliant vision, making this an opportune time to whip out that proposal. The month winds down with a New Moon on the 24th inviting you to sign your name on the dotted line to solidify a new business relationship or to tie the knot.
Virgo

Laci Jordan/xoNecole
The New Year kicks off with Mars moving into Sagittarius on the 3rd, making you restless for an adventure. If you're able to manage it, this is a good time to take a vacay to a new place that will stimulate your mind. Getting in touch with your ancestral roots is also favorable during this transit and you may feel pulled to visit the "Motherland" (wherever that is for you). On the 10th, the Full Moon Lunar Eclipse illuminates your creative and romantic blocks. What do you need to feel secure enough to express yourself and to experience more pleasure? Innovative Uranus goes direct on the same day inviting you to implement those genius ideas you've been sitting on since August. It's time to get in your bag!
The planet of love moves into ethereal Pisces on the 13th and your relationship gets all the more magical. You could find yourself feeling deeply connected to your partner through your shared spiritual beliefs and practices. If you work within the healing or spiritual arts, an influx of clients and partnerships are on the table. On the 16th, Mercury moves into Aquarius, making you a social butterfly amongst the workplace. Your curiosity about people is your superpower this month. The Sun moves into the same part of your chart on the 20th, encouraging you to get more organized especially if you create social media content for yourself or others. January winds down with an exciting New Moon on the 24th, inviting you to implement new habits and routines that can benefit your health.
Libra

Laci Jordan/xoNecole
Happy New Year! The month gets going with Mars moving into fiery Sagittarius, giving you the extra oomph you need to get through those school assignments or make some progress with your business, thanks to social media. If you're feeling restless, a staycation could be just what you need to satisfy your wanderlust. On the 10th, the Full Moon Lunar Eclipse invites you to reassess whether your career goals are in alignment with what brings you a sense of security (both financially and emotionally). A big achievement of yours may finally be recognized around this time as well. Spontaneous Uranus goes direct the same day, helping you shift your money mindset from broke bitch to boss bitch.
Your ruling planet, Venus, moves into self-sacrificial Pisces, encouraging you to stand firm in those boundaries you've been developing. It's time to fall back in love with the work you do on a daily basis. Delegate those arduous tasks to the expert and stick to what you know (and enjoy). When it comes to love, you may get lucky meeting someone at the office or at the gym. Around the middle of the month, Mercury moves into Aquarius, flooding you with genius ideas for creative projects. This energy may have you feeling anxious, so do your best to stay grounded as you turn your vision into a reality. On the 20th, the Sun moves into the same part of your chart, inviting you to indulge in some adventure and romance. The New Moon on the 24th encourages you to let your inner child flourish by recommitting to those dreams you've swept under the rug.
Scorpio

Laci Jordan/xoNecole
Money matters are your primary focus at the start of the year as Mars begins its transit through Sagittarius on the 3rd. The hustler spirit is bestowed upon you, so make the most out of this energy. Also spend some time figuring out what financial freedom means to you. This could involve you seeking employment opportunities that offer you the flexibility to work from anywhere in the world (as long as there's a wifi connection, of course). On the 10th, the Full Moon Lunar Eclipse marks the ending of a chapter within your spiritual development which could require you to ditch some old beliefs and practices that just ain't it for you anymore. Remember—there is no guru outside of you. Uranus, the great awakener, goes direct on the same day, encouraging you to join forces with people that value your weird.
On the 13th, Venus begins her transit through gentle Pisces to sweeten up your life with some much-needed romance. Are you ready to be swept off your feet? If not, channel your hopeless romantic vibes into a creative project that you can share just in time for V-Day next month. Halfway through the month, Mercury moves into Aquarius stirring up a bit of friction in the household or amongst your family. You all have the same goal but just different ways of reaching the destination. The Sun moving into this same part of your chart on the 20th reminds you to focus on the bigger picture. If you're searching the market for your dream home, this is a good time to connect with a professional who knows their stuff. The month winds down with a New Moon on the 24th, helping you restore the harmony for the greater good of everyone involved.
Sagittarius

Laci Jordan/xoNecole
The new year takes off with Mars moving into your sign on the 3rd, giving you a pick-me-up after partying hard during your birthday season. Take advantage of this potent energy to knock out your to-do list and anything else that requires a lot of effort. You may feel a little more irritable than usual during this transit, so find some healthy ways to blow off the steam. On the 10th, the Full Moon Lunar Eclipse invites you to face your demons with a tender approach. In layman's terms, it's OK to cry, babe. Let yourself release those pent up feels related to issues with your mom or a lack of nurturing growing up. Uranus goes direct after a five-month retrograde on the same day. Time is money. Do what you must to create a more efficient schedule for yourself.
On the 13th, Venus moves into Pisces, encouraging you to beautify your home. When it comes to romance, you'll most likely want to lay low with bae in the comfort of your humble abode. Mercury moves into Aquarius on the 16th, gifting you with the gift of gab. It's time to make your debut on IG live to talk yo shit. A few days later, the Sun moves into the same part of your chart, making you super popular on social media. Use your power of influence for something bigger than yourself. The New Moon on the 24th inspires you to share your unconventional ideas, trusting that they'll resonate with the right people. Sometimes you have to ruffle some feathers to create some change. If anyone is down for the cause, it's you.
Capricorn

Laci Jordan/xoNecole
Happy New Year (and birthday for the January Cappies)! The month begins with energetic Mars moving into Sagittarius on the 3rd which has the potential to bring up some hidden frustrations to the surface. Triggered, much? Find some healthy outlets to express your anger to avoid unnecessary drama. Lean into whatever keeps you balanced spiritually to navigate this transit with more ease. On the 10th, the Full Moon Lunar Eclipse brings a huge revelation to the light, regarding a key relationship whether romantic or business. If the connection hasn't been working, it will likely dissolve around this time, granting you with a new perspective on how to approach your partnerships moving forward. Uranus, the great awakener, goes direct on the same day, encouraging you to think outside of the box when it comes to romance and creativity.
Venus, planet of love and money, moves into intuitive Pisces on the 13th and you could be getting lucky with online dating. Maybe it's time to respond to that message that's been hanging out in your DMs. When it comes to securing the bag, you could experience an increase in funds if you're promoting something for healing purposes. How can you connect with your audience on an emotional level that makes them want to invest in your brand? On the 16th, Mercury moves into Aquarius and you're talking business (but what's new?) that could bring you long-term security. With the Sun moving into the same part of your chart, you're advised to evaluate whether you're receiving a return on your investment. The New Moon on the 24th invites in a new opportunity that is more in alignment with your true value.
Aquarius

Laci Jordan/xoNecole
The new year has finally arrived (as well as your birthday if you were born in January). In the beginning of the month, you'll find much of your energy exerted towards reconnecting with friends and social networks. Be mindful of competition among your circle. Everyone has something unique and amazing to bring to the table. Utilize each other's strengths to strategize any group projects you're working on. The Full Moon Lunar Eclipse on the 10th helps you recognize which habits you need to ditch that ultimately drain you. How are you overextending yourself to the point that you're neglecting your own well-being? Give yourself the nurturing you deserve on a regular basis and notice how much your health improves. On the same day, Uranus goes direct helping you revolutionize your money mindset which ultimately has a ripple effect on your family as well. Call in the realizations needed to shift your lineage's energy from poverty to prosperity. Dare to take a risk and pave the way for a new relationship with your finances and family.
On the 13th, Venus moves into Pisces bringing in more money and more opportunities especially if you work in the healing/spiritual arts. This transit invites you to explore ways to increase your income that give you a deeper sense of purpose. And no, you don't have to sacrifice your earning potential by doing work that you love! Around the middle of the month, Mercury moves into your sign which will keep you busy and social in the weeks to come. Your birthday season officially begins on the 20th with a New Moon on the 24th reminding you to make a wish. Where do you see yourself a year from now? Dream big, babe. The world is yours.
Pisces

Laci Jordan/xoNecole
January kicks off with passionate Mars moving into free-spirited Sagittarius on the 3rd, getting you motivated for success. You've got what it takes to make your presence and contributions known in the professional world. On the 10th, the Full Moon Lunar Eclipse in Cancer illuminates how you need to nurture your inner child and creativity. Make more time for play and pleasure as these things are just as vital to your well-being as a good night's sleep. This energy could also reveal how you're sabotaging yourself in romance by consistently pursuing people that are unwilling to receive or give love. Stop rehashing your mommy issues with the people you date. As you learn how to nurture yourself more, the people in your life will reciprocate the energy. On the same day, Uranus goes direct helping you innovate the way you share your gifts and talents with the world.
You're receiving a lot of attention, and maybe some extra coin, when Venus moves into your sign on the 13th. This is a good time to revamp your appearance or wardrobe as well. Your confidence will be at an all-time high, making this the perfect energy for getting into some money magic. Around the middle of the month, Mercury moves into Aquarius, activating your dream world with reminders of your destiny. Take it easy as you spend time reflecting, and reconnecting, with a deeper sense of purpose. On the 20th, the Sun moves into Aquarius and your mind is buzzing with ideas, insights, and downloads. Ground yourself to process this information with more ease. Sleep is your best friend during this time. The month winds down with a New Moon on the 24th encouraging you to embrace the endings that must take place before you begin your new solar year.
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
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Feature Photo by Laci Jordan/xoNecole
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
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