Don't you think it's funny that as human beings born imperfect, we despise making mistakes so much? Making mistakes is something that we've been doing since we were given the chance to breathe and which we'll pretty much continue to do for the rest of our lives. It's a character trait that we all share. Yet, it's also something that, oftentimes, we strive to avoid and struggle to forgive ourselves or fail to brag about when we allow it to happen. (Yes, I said, "brag about." You read that right.)
Despite the uncomfortable feeling that it can provide us with, I believe that making a mistake is a beautiful thing to do. Although I agree that they can be tougher to learn from, mistakes are impactful life teachers and the fundamental lessons that they carry with them deserve to be put under the spotlight and passed along rather than being considered shameful secrets.
If anything, I'm sincerely grateful to have crossed paths with women of color who share this point of view throughout my life. I'm even more grateful to those that recently granted me some of their time to tell xoNecole about their biggest career mistakes, the things they would've done differently, the lessons that they learned, and more.
Jeannette Reyes, 31
Courtesy of Jeannette Reyes
News Anchor for FOX5 DC
Her biggest career mistake and the things she would've done differently:
"I had just turned down a job offer in my dream city because I didn't feel I was good enough for it. For much of my career, I didn't bet on myself because I felt like a fraud and felt like I didn't deserve the position I was in. The handful of times when I did take a leap of faith, it was largely motivated by fear.
"The news director who'd offered me the job was the first to tell me that I was probably experiencing Imposter Syndrome. It was the first time that I'd heard of it. I didn't realize until years into my career that I'd been suffering from it. When it comes to the things that I would've done differently, I believe I would've been intentional about correcting my self-talk earlier in my career.
"Our minds have a way of emphasizing mistakes to fit a certain narrative and minimizing our successes as just luck. I was often my worst enemy in that respect. It took the joy out of a lot of things when it came to any accolades or promotions I got."
What the journey to access resilience looked like:
"My rock bottom wasn't so much physical as it was spiritual and emotional. I had spent so much of my life being motivated by fear and the desire to prove to myself that I was worthy of my accomplishments, I found myself chasing after the wrong things. Although I'd achieved everything I set out to do, I still wasn't satisfied.
"I put in some serious work to address my negative mindset, my source of motivation, what my fears were, whether they were legitimate or not, and what I found to be fulfilling. It was a tough few months for me during which I had to get reacquainted with myself all over again and that has shown me that you can have everything you've dreamed of and still be unhappy. Happiness and fulfillment should be found within."
The lessons that she learned from making this mistake and her advice:
"When you suffer from Imposter Syndrome, you're less likely to advocate for yourself, go after a certain higher salary, negotiate a higher salary, etc. because you're convinced that you're lucky to even be there. Not to mention that you experience a constant fear of being 'exposed', so it feels best to lay low.
"However, I've learned that we shouldn't be ashamed to be our biggest fans. Self-talk is powerful. We often wouldn't speak to a friend—even a stranger—the way we speak to ourselves. So, my advice is mainly to give yourself some grace and know that you've earned whatever successes come your way."
"What helped me was having a mentor who is just as much a spiritual mentor to me as a professional one. During my most insecure moments, she would figuratively hold a mirror up to me to show me who I really was and remind me of the things I had accomplished despite what I'd been through. Our self-image can be so distorted, sometimes it takes someone else to remind us of who we really are."
Follow Jeannette on Instagram @msnewslady.
Alisha Robertson, 32
Courtesy of Alisha Robertson
Business Coach
Her biggest career mistake and the things she would've done differently:
"One of the biggest mistakes that I've made was chasing someone else's idea of success versus focusing on what I felt I was called to do [and] listening to all of the marketing gurus and making products that I wasn't excited about because that's what I thought would make me successful. Because of that mistake, I suffered from severe burnout which, in return, pushed me into starting over in my business so that I could do it the right way.
"If I could go back, I would've spent more time figuring out what I wanted and developing actionable steps that would get me closer to that dream. I would've set boundaries around my work and my clients, and would have leaned more on the marketing strategies that were working for me versus attempting to do all the things."
What the journey to access resilience looked like:
"I truly believe that just because you hit rock bottom, it doesn't mean that you're supposed to stay there. I figured that, even if I needed to shift and start over, I could easily build another successful business again. So I took the time that I needed to rest and get back to myself mentally. Only then did I get back to work. I spent about a year just getting clear on what I wanted as well as the impact that I wanted to make. I also spent that time working through and trying out different business models.
"That's what entrepreneurship is about—taking the time to experiment and see what works and then building on whatever results you receive. Eventually, I figured out something that stuck. I felt some guilt at first and was down on myself for a while but I always kept going back to my 'why'."
"That bigger reason for doing what I do is what got me up every day even when I wanted to throw in the towel. But I also knew that one day, that experience would be a huge part of the story that I tell today."
The lessons that she learned from making this mistake and her advice:
"There are three major lessons that making this mistake taught me:
- To get clear on what my desire and the way I want to impact the world and those around me;
- To not be afraid to shift and pivot if it'll help me get closer to my ultimate goal;
- To trust my gut and stay consistent with putting that mission out there. That's what will help separate me from the others.
"If I had a piece of advice, it'd be to keep your eyes on your own path. And as you go through your journey, always take time to reconnect with your 'why' and your ultimate goal to ensure that you're on the right track of building your business your way. There isn't anything wrong with pivoting but make sure that those changes are what you want and not what everyone else wants for you."
Follow Alisha on Instagram @thealishanicole.
Keyera Williams, 27
Courtesy of Keyera Williams
Producer at Westbrook Inc.
Her biggest career mistake:
"My biggest mistake so far was probably not understanding what my actual value is and not advocating for more. I've had a few jobs in the past where I knew what I was bringing to the table but was afraid to ask for a bigger salary thinking that, in return, I'd get reprimanded or have that opportunity taken from me.
"I've said 'yes' to a lot of opportunities below my pay grade because I felt like I should simply be grateful for the opportunity. I remember working 50+ hours a week and barely being able to pay my rent."
"As a Black woman, you're constantly being force-fed just enough and told that you raise trouble if you complain or advocate for more. I'm all about good trouble, and it's taught me how to advocate for myself or either to go somewhere else where I'm valued."
What the journey to access resilience looked like:
"That journey is still ongoing, to be honest. There are days where I still feel like I'm not good enough or I don't believe that my voice matters because I've spent time in places where I was constantly treated as such. It's a journey that includes a lot of therapy, self-evaluation, and just learning how to move forward.
"Moreover, I believe that there's no such thing as a last opportunity. What's for you is for you, and when you walk in your purpose, opportunities will keep presenting themselves to you."
The lessons that she learned from making this mistake and her advice:
"I've learned that if I don't know what I'm worth, no one else will remind me. It's important to know your worth not just in regard to the dollar amount, but also when it comes to your mental health and quality of life. I've also learned to not be afraid to reach out to mentors or ask questions to find out if something is normal within the industry I work in [and] moreover, to recognize when a person, place, or opportunity is no longer serving me or pushing me toward the person and the creative I want to become.
"As for my advice, unfortunately, there will be jobs that you have to take to get your foot in the door. The money won't always be great, but take advantage of these opportunities to prove your value and your capabilities so that when you move on, you have work to show and can also negotiate what you're worth."
"Lastly, check the market. See what people occupying the same position as you in your field are making and advocate for the same—if not more based on your education and experience."
Follow Keyera on Instagram @keywilliamss.
Chi Ilochi, 21
Courtesy of Chi Ilochi
Founder of StylingByChi | Fashion Stylist & Image Consultant
Her biggest career mistake and the things she would've done differently:
"One of the biggest mistakes I've made in my career is not understanding the power of 'no'. I would oftentimes stretch myself thin because I thought my value came from being able to deliver when people needed me. This mistake resulted in stress and exhaustion because I had so much on my plate. I couldn't even hang with my girls or have a brunch date.
"Of course, not knowing how to say 'no' resulted in more opportunities career-wise, but it also resulted in an unhealthy amount of stress that wouldn't allow me to capitalize on those opportunities. Knowing what I know now, I would've said 'no' more often, and taken more time to understand the saying, 'What's for me is meant for me.'"
What the journey to access resilience looked like:
"My journey to access resilience was one of the loneliest periods of my life. I had to take the time out to sit with myself and my mistakes so I could learn the right way to show myself grace.
"I knew that little progress would be made if I spent my reflection period beating myself up about my mistakes. Instead, I forgave myself for what I did wrong while reaffirming myself for the things I did right."
"It took me about two years to navigate this hard process but once I completed it, I realized that I am far more capable than I thought I was. I am not my mistakes and I don't have to identify with them."
The lessons that she learned from making that mistake and her advice:
"I've learned that your value isn't found in how much work you can fit on your plate, it's in who you are as an individual and the quality of your work. Therefore, work at the pace that works for you and remind yourself that success isn't found in your ability to overextend yourself. These two lessons shifted my mindset from scarcity to abundance."
"It's hard to do better and be better when you've conditioned yourself to operate out of scarcity. Abundance requires vulnerability, and my lessons have taught me that it's OK to be vulnerable. It's OK to say, 'Hey I've got too much on my plate right now.' One thing that I know for sure is that when you allow yourself to be vulnerable, the opportunities flow abundantly and stress becomes a thing of the past."
Follow Chi on Instagram @Igbohippie_.
Ponchitta Lanoue, 46
Courtesy of Ponchitta Lanoue
Beauty Entrepreneur
Her biggest career mistake and the things she would've done differently:
"I decided to start a business to offset some of the unhappiness I felt in my personal life and career. But while building the latter, I made some of the worst decisions which only made my life harder.
"I would say that the most detrimental mistake was taking all the money that I had to put it into my business and not knowing where to put it or where to invest."
"I started my business with my savings of $20,000 and then my brother invested $5,000. I blew through the money in less than eight months. For five years, I was flat broke because of that [and] a bitter divorce that left me empty-handed. My business was surviving on a wing and a prayer.
"If I could do it all over again, instead of buying too many product categories and not being able to sell them, I would have launched with four lip colors and sold the hell out of them until my lipstick line paid for the next category. I would have bought $100 Facebook and Google ads each month to promote the brand and sell the products. I would have focused less on investors or trying to get capital and would've been more worried about figuring out what exactly it was that my customers wanted from me. However, as difficult as it got at times, I honestly don't think I would've wanted to do anything differently. I needed to grow through those growing pains."
What the journey to access resilience looked like:
"So many times we don't want to grow because we fear change and failure. Change is the catalyst that pushes us into action. Failure is the impetus that propels us into destiny if we are wise enough to keep going."
"I had to move in with my mother to bounce back. It has taken me six years to recover from those two major life-changing events. I thought I would never recover from the financial losses that I experienced as a result. For the longest time, I was hard on myself because I could not believe that I allowed myself to be in this situation. It seemed like I was always starting over. It caused me to go into a deep depression. I was even angry at times. A conversation that I had with my grandmother years ago helped me pick myself up and dust myself off. After that, I was able to forgive myself and give myself more grace."
The lessons that she learned from making that mistake and her advice:
"Those experiences made me stronger and wiser. Eventually, I came to understand that money isn't the answer to all problems. You can have a lot of money, but if you don't know what to do with it, then all that you have is a lot of money—no direction. The major lesson, however, was learning the power that I possess. I don't need 1 million followers to define my success. A solid group of 100 to 300 customers can easily keep the lights on and sustain a business.
"My advice is to start small and then promote your products all day every day. Define your target audience and sell to them specifically. Don't worry about being popular, but find influencers that can be brand ambassadors for your products or services. Be frugal and watch every single dime. Do not focus on money or a man; instead, make sure that you're never in a position to depend on a man for happiness or finances."
Follow Ponchitta on Instagram @ponchcosmetics.
Featured image courtesy of Alisha Robertson
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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Featured image by PeopleImages/Shutterstock