If you’re someone who has trouble sleeping, let me ask you something real quick: do you have a nighttime ritual that you follow on a consistent basis? If you don’t, you should definitely consider getting one because there are plenty of sleep experts who vouch for the fact that doing things like setting a standard bedtime, disconnecting from electronics, taking a warm bath, doing some meditation, and reading before turning in can make all of the difference in the world when it comes to improving your quality of rest.
And while you’re out here being all proactive about sleeping well, why not show your vagina some love by implementing a nighttime routine for “her” too? When you’re tired after a long day, it might seem trivial on the surface; however, after reading this, I’m pretty confident that I can convince you to take giving your vagina some end-of-the-day TLC super seriously.
1. Give Your Vagina a Massage
A yoni massage might be what your vagina secretly craves.
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Reading an article on a yoga website is what inspired me to make this point. Although it should go without saying that there is a myriad of benefits that come with getting a professional massage (check out “12 Different Massage Types. How To Know Which Is Right For You.”), have you ever thought about why it’s a good idea to give yourself a self-massage on a weekly basis too? Not only is it a cheap and easy way to de-stress your mind, body, and spirit, but it also can help to detoxify your system and rejuvenate yourself.
Your vagina is no exception here. By rubbing your pubic mound, vulva, and the outer rim of your vagina, that can help to bring relief to minor discomfort, increase blood flow to that area of your body and help to boost your sexual self-confidence.
For the record, although masturbation and even vaginal mapping (check out “Why 'Vaginal Mapping' Needs To Be Part Of Your Healing Journey”) can be seen as forms of vaginal massaging, to learn more about how to give yourself the type of vaginal massage that is basically designed to bring you nothing more than rest and relaxation, check out “A Yoni Massage Might Be Your Tantric Ticket To Sexual Healing;” there are some techniques in there that I’m pretty sure will make you want to follow through with this tip, just as often as possible.
2. Invest in a Humidifier-Diffuser and Put a Calming Essential Oil in It
Keeping your stress levels low benefits you and your vagina in the long run.
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One of the best investments that I’ve personally ever made is buying a humidifier that doubles up as a diffuser. Humidifiers are bomb when it comes to keeping moisture in the air, reducing snoring, keeping allergens at bay, and so much more (check out “10 Really Good Reasons To Get Yourself A Humidifier This Fall”). Diffusers are cool because they can help to put essential oils into the air. Well, as far as your vagina goes, it needs moisture, and it can also have moments when it needs to chill out a bit (check out “Ever Wonder If Your Vagina Is Stressed TF Out?”).
Putting calming scents like lavender, clary sage, chamomile, orange, rose, bergamot, or frankincense into it will significantly increase your chances of sleeping (more) soundly — and that will only benefit you, your vagina, and every other part of your body in the long run.
3. Take a Magnesium, Calcium and Zinc Supplement
Supplements that keep the vagina healthy? Yes, please.
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Something that my mother used to give me was a magnesium, calcium, and zinc supplement. Listen, if you’re looking for a natural way to bring your nervous system down a few notches, I can speak from very up close and personal experience that this will get the job done!
As far as your va-jay-jay goes, magnesium lowers oxidative stress and makes PMS (and menopause) more tolerable; calcium (especially if it’s combined with vitamin D) can reduce vaginal dryness, and zinc is not only a solid libido booster, it can also help to keep your vaginal tissues nice and healthy.
Personally, I prefer to take vitamins at night because, if there is any minor discomfort while digesting them, I sleep right through it. Plus, if you want to be calmer as you sleep, a nerve relaxant makes all the sense in the world, especially if/when it’s all-natural.
4. Drink Some Kefir
Maintaining your vagina's pH balance can be as easy as drinking more kefir.
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Lawd, when it comes to vaginal care, if there’s one thing that I’ve learned that you damn near have to become your own chemist about, it’s maintaining your vagina’s pH balance (check out “Sis, This Is How To Keep Your Vagina's pH Balanced”). One way to do that is to take a probiotic; that’s because it keeps the bad bacteria that is (probably) inside of your vagina from overtaking the good bacteria. Plus, there’s plenty of science to support that probiotic intake helps improve sleep quality as well.
That said, if taking supplements aren’t really your thing, a nice workaround is drinking some kefir. Kefir is basically fermented milk (think drinkable yogurt that’s on steroids as far as probiotic content goes). If that sounds nasty, I’ve been drinking Lifeway’s brand for a few years now. It comes in different flavors and tastes pretty damn good. Now, if you hate yogurt…umm, a supplement it is, I guess. *Elmo shrug*
5. Rinse Your Vulva with Some Water
Whatever your personal wash routine, a little rinse never hurt nobody.
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Some health experts say that water is all you need to cleanse your vagina. Others say that you should just make sure that you use all-natural ingredients (check out “Love On Yourself With These 7 All-Natural DIY Vaginal Washes”). A cleanser that I am a huge fan of is Boric Fresh PH Balancing Daily Feminine Wash with Boric Acid, Tea Tree Oil, Coconut Oil & Essential Oil. It is so soothing and non-irritating.
Anyway, whatever your personal wash routine is, do make sure that you at least rinse your vulva before turning in. With any luck, you’re about to get 6-8 hours of rest and so, the less bacteria you’ve got lurking around your skin’s folds, the better.
6. If You’re Shaving, Follow It Up with Some Witch Hazel
Prefer to shave? Get yourself a bottle of witch hazel.
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If nighttime is when you do your vaginal upkeep, get yourself a bottle of witch hazel. It soothes skin. In a broader sense, it helps to speed up the healing of breakouts. It helps to treat psoriasis and eczema. It brings relief to a sore throat. It’s a strong astringent that contains anti-inflammatory properties. And because of that, it’s also a solid treatment when it comes to soothing skin after shaving and also helping to prevent ingrown hairs. It’s one of the best all-natural, inexpensive remedies for your skin from head to toe, no question.
7. Soothe Your Labia with Some Coconut Oil
Your vulva loves some coconut oil.
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I won’t lie — coconut oil and I have a bit of a love/hate relationship. Although, when it comes to natural hair care, I know that some women adore it, it tends to leave my hair dry (although it is a nice soother for my scalp whenever it’s irritated). And even though others like to “seal their skin” with it when they finish bathing, I personally prefer plum oil (check out “Plum Oil Is The Oil You Should Ease Into The Fall Season With”).
Oh, but if there is one time when I will TOTALLY sing its praises, it’s when it comes to applying coconut oil to my inner and outer labia. The saturated fats keep those areas naturally lubricated, the lauric acid that it contains helps to naturally heal yeast infections (and even a couple of STDs), and it’s also full of antioxidants and has antimicrobial and antifungal properties too.
So, get in those nooks and crannies with some of it; your vulva will totally love you for it if you do.
8. Soften Your Pubic Hair with Some Fur Oil
Prevent ingrown hairs and nurture your pubic hair with this oil.
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I’ve gotta admit that ever since I’ve become more intentional about literally nurturing my pubic hair, it has gotten so much softer to the touch. If pampering your own is something that you’d like to get more into, you honestly cannot go wrong with Fur Oil. It contains a blend of different lightweight oils that will moisturize your hair, help prevent ingrown ones, and leave that part of your body feeling smooth as silk. Is it cheap? Nope. Is it worth it? Absolutely, especially since a little bit tends to go a very long way. You can learn more about and cop some of it here.
9. Sip on Some Honeybush Tea
Drinking honeybush tea can do wonder for your body.
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Now ain’t THIS a trip? As I was doing a bit of prepping for this article, even though tea is totally my thing (check out “8 Teas That Are Really Good For Your Vaginal Health”), I’ve gotta admit that my “something new” for the day is the fact that there is a tea out here called honeybush — and boy, if that ain’t a new word that I’m going to use to define vaginas, moving forward, boy! Anyway, honeybush is an herbal-infused tea that hails from South Africa (this just keeps getting better and better!).
Some of its health benefits include it being loaded with antioxidants (which can help to keep vaginal infections from becoming an issue), it boosts immunity, it helps to bring relief to menopausal symptoms, and it also can keep your skin — on every part of your body — nice and healthy. So, if drinking tea at bedtime is totally your thing as well, pick up some honeybush the next time you’re at a local health food store.
10. Wear Nothing Down Below
There are gonna be times when your vagina needs a break from wearing panties.
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Even when you’ve got on the right kind of panties (check out “These Are The Kinds Of Panties Your Vagina Actually Prefers”), there are gonna be times when your vagina is gonna need a break. Between being cooped up in fabric all day long and the moisture and bacteria that can get trapped in panties after hours of wear, going without drawers can be quite beneficial. That said, even if you’re not someone who would even consider going without underwear during the daytime hours (check out “10 Women Told Me Why They Stopped Wearing Panties (And They Don't Regret It)”), at least try your hand and going to sleep without any panties on. There’s simply too much evidence out here to support that it can help to keep vaginal infections at bay; plus, sleeping naked is a great de-stressor as well.
11. Tell “Her” Something That You’re Grateful to Her For
When was the last time you gave gratitude to your vagina?
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Question: when’s the last time you told your vagina that you were grateful to her? No matter how crazy that might sound, if you really stop to ponder what life would be like without her (hell, just on the sex tip alone!), she definitely deserves a high five (umm, so to speak). And since there are proven health benefits of expressing gratitude, in general (including the fact that it relieves anxiety, decreases stress levels, and improves one’s quality of sleep), before turning in, at night, audibly tell your vagina one thing that you love her for. Something tells me that making that a nightly practice could probably end up helping you out in the sexual self-confidence (check out “10 Sensuous Ways To Boost Your Sexual Self-Esteem”) department, too.
12. Listen to Some Natural Sounds As You Fall Asleep
Nature sounds can do more than just increase your quality of rest.
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Although getting some z-z-z’s has never really been a problem for me, I will say that since I’ve been intentional about going to sleep with some rain sounds in the background, my quality of rest has increased in a major way. I’m pretty sure that it’s not by happenstance either because I once read a study that said listening to relaxing music for 45 minutes before turning in can affect your brain in a similar way that a sleeping medication would (the more you know). Know what else will do this? Sounds of rain, thunder, or nature.
YouTube is chock full of videos that will give you all kinds of nature sounds for hours on end for free (just go to the site and put the kind of sleep sound that you want into the search field). And since the less stressed you are, the more you decrease your chances of having a vaginal infection — anything that you can do to rest better would be a wise move, wouldn’t you say?
BONUS: Follow a Vaginal Pre-Sex Routine Too
Your vagina will appreciate the extra effort of prep before sex.
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If you’ve ever wondered when the best day of the month is to have sex, reportedly, it’s the day before your period; your hormones are in a state where you’ll have the most intense orgasms then. The best time of year? Right now — fall and winter. Rain makes us hornier. Testosterone levels rise. Being indoors more makes it easier to make sex plans. And although science actually says that around 7:30 a.m. (I’m not sure which time zone…LOL) is the best time for sex, we all know that nighttime is when things tend to be more convenient.
So, as I close this out, if your vagina is gonna be getting some serious action tonight, put a pin in this article, save it for tomorrow and check out “Here's How To 'Pregame' Your Vagina For Sex.” She’ll appreciate your extra effort, and ultimately…so will you. Sweet sex…sweet dreams or…BOTH. #wink
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023