4 Smart Questions You Should Be Asking Any Job Interviewer In 2024
When you finally land a job interview, it's easy to think that the only thing you need to worry about is impressing your potential managers or peers. And if you've been out of work for an extended period of time, you might even feel super desperate. You just want the whole process to be over with.
When interviewing for a job, it's important that you make it a two-way conversation because, in essence, it's a two-way transaction: They need your talent, training, and experience. You need to get paid for those three things. And you're valuable. I mean, the only capital almost as important as human (when it comes to business) is time.
Knowing this, these are four smart questions you should be asking at any job interview this year:
1. "How does the company evaluate my performance and award great work?"
This question is huge. It's a great way to find out more about the company's values, how they see productivity and results, and whether you might be signing up for a toxic environment where there's hardly any fulfillment. Good work should be acknowledged, and depending on what motivates you at work, the way in which it's noticed should be in line with your values. If you're motivated by more pay, then it might not be great if the interviewer says, "We throw a pizza party quarterly," or "We offer product discounts with our corporate partners." If they really don't have an answer for this, try to deflect, or their answers are super-vague, go ahead and raise that mental red flag.
I once worked for a company where I had to sell six figures worth of a certain product. We had to meet monthly KPIs (key performance indicators), and we were paid a little more than minimum wage while the company made millions from us closing sales.
They'd reward those who met their KPIs with a pat on the back and a potluck lunch. Yeah. That didn't end well for me because the math wasn't math-ing. I made my KPIs 90% of the time, but never got any tangible (i.e., monetary) reward for it, drove a used car, couldn't afford rent at that time (so I was living with family), and was one of their top sellers in my quad.
If I ever go into a sales-focused job again, I want one that offers commissions and paid bonuses for meeting targets. So, ask those questions early in the interview process.
When interviewing for a job, it's important that you make it a two-way conversation.
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2. "What additional benefits (other than PTO and healthcare, which are mandated by law) are available to me?"
Today, as we all focus more on wellness and self-care, it's important to get to know how much more you can get than 10 days off a year. (For some jobs or industries, more than this just might not be a realistic ask, but for many, it is). You'd probably be surprised how much more you can negotiate when it comes to benefits. It could be taking Mondays off, going home an hour earlier, or a free gym membership. It could be payment for wellness classes or resources that you can use while at work. It's anything beyond the usual "package" offered to someone.
Some companies really offer scraps, and then you're responsible for actually asking for the true basics of benefits. Ask about these things before you take a job and find out when it's too late that you can't even get a paid sick day off because you've been at the company less than six months.
This question also reflects the values of the company as well. Are they more into squeezing blood out of a turnip and treating their workers like robots, or do they put humanity first and know that people work at their best when they not only feel valued but are shown through actions and dollars that they are. Here's a great checklist you can use, via Indeed, to consider what additional benefits you might want to ask about.
3. "Could you tell me more about the educational or additional training resources made available to me, supported by the company?"
Any innovative and thriving company wants to be able to keep its best employees, and a big part of doing this is offering educational and training opportunities that will help its professionals continue to grow with the company. It's great to be able to go back to school, take online courses, get mentorship opportunities, or be placed with other leaders at the company without having to leave or dip into your own pockets to do so. Many leading companies that are among the favorites of millennial women offer such resources, so ask.
4. "What's a day in the life look like in the role?"
This is another huge question that will give you all you need to know about the company's values, culture, and ways of treating its employees. When you're interviewing for a job, the manager should be able to very clearly let you know what's expected in terms of duties. This is a great way to also find out if you've been catfished by a job posting because they literally have the opportunity to reinforce what was already included there.
If they slip up and start adding duties, seem confused, don't really know, or describe something totally different from the job posting, quietly decide that you'd rather mop up the ocean for a living than take that job. You'd be in for a disaster.
I've already told the story of how I'd interviewed for a dream job, went through three rounds of interviews, got the job, and on the first day, was told I'd be managing an additional department full of very disgruntled professionals (mourning the loss of their manager who was laid off a short while before they hired me). Oh, by the way, the pay would remain the same. And when I pushed back about it, they gaslit me and downplayed why they'd totally flipped the script on me just after I'd signed my paperwork. Yep, that didn't last. I unapologetically walked away.
So, save yourself the disappointment, heartache, and stress and ask the important questions about job duties up front. I'd ignored the signs during the interview because, again, it was my dream job. There were red flags like a very bewildered interviewer who answered the question but wasn't head of the department I'd be working under, nor was she experienced in the type of work I was interviewing to do.
Let's kill the practice of getting a job to do one thing but being manipulated into doing three different jobs without the pay increase or the courtesy of giving us the opportunity to decline.
When you're interviewing for a job, the manager should be able to very clearly let you know what's expected in terms of duties.
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BONUS (If applicable): "Are there opportunities to work remote? If so, what does this look like?"
Remote work is not some "privilege" that companies are bestowing on their workers. It's becoming a norm. Don't let any manager fool you. If you're a parent and need to be there for your kids, ask about this option. If you don't thrive working in an office and do better work while away from a cubicle, ask this question. If you have a health issue where commuting makes things unnecessarily difficult for you, ask about this. If you simply want to have one or two days to be out of the office for hybrid work, you know what to do.
Again, for some industries or jobs, this is not possible, and for very good reasons (i.e., cybersecurity being a great one), but if you are working in an industry or are interviewing for the type of job that lends to this, speak up about it at the onset of the interview. For many of us, remote work saved our lives. It provided more wellness benefits than HR could ever offer.
Advocate for yourself so that you can be the best professional and you can grow in order to be a leader in your industry.
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- Don’t Leave Your Next Job Interview Without Doing This. ›
- How To Answer Tough (But Common) Job Interview Questions ›
- 21 Questions You Should Ask During Your Next Job Interview ›
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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There Are Actually Scientific Reasons Why So Many Of Us Adore The Fall Season
Chile, maybe I’m just biased, but when I read earlier this year that the majority of Americans prefer the fall season over any other one, all I thought was, “Duh.” There really is no telling just how many articles I’ve written for this platform alone that have mentioned how fond I am of autumn and especially the month of October. I like the temperatures (well, I mean, global warming excluded). I like the scenery. I dig the outfits. I like pulling out my blankets and sipping on warm cider — hell, when it comes to fall, I adore pretty much everything about it.
Know what’s wild, though? There are actually some science-based reasons why so many of us are such big fans of that time of the year — one that is steadily approaching. So, if you’ve been trying to talk yourself out of getting a new neutral-colored comforter for your bed or you’re wondering if you’ve already gone too far with the pumpkins that you’ve got on your porch — my answer would be that you haven’t done enough to officially ring fall in! I’m not the only one who thinks that, either. Quite a bit of research thoroughly agrees.
It Takes Us Back to Our Childhoods
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It’s very common for fall to create feelings of nostalgia.For instance, even though it’s the season that technically doesn’t happen until the third week of September, many of us associate it with the first day of school, high school games, new television schedule line-ups (gee, remember that?), some of our favorite foods and drinks (like ginger snaps and hot cocoa), corn mazes, carving pumpkins, going trick-or-treating, attending fall festivals and so much other stuff that made autumn such a special time while growing up. Yeah, I bet if you thought back to what fall was like back when you were a kid right now, at least a couple of memories would immediately bring a smile to your face. (See…I told you.)
The Aesthetic Is Cozy and Comforting
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Scented candles. Roaring fireplaces. Fresh chrysanthemums. Foliage art. Metallic branches in vases. Neutral throw rugs. Carved pumpkins. Warm hues. Big throw pills. Cable-knit blankets. All of these are things that say “fall is here” in the most cozy and comforting ways. I mean, can you think of another time of year that beckons you to stay indoors more than fall does? Yeah, me neither.
It Boosts Your Self-Image
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Listen, if there’s one thing that I’m gonna do during the fall and winter seasons, it’s layer my outfits. That’s actually one of the reasons why I like fall so much — it’s because the fashion and style takes tend to be super on-point. And yes, based on what I’ve read, that’s another reason why a lot of people like the fall so much…since layering is about adding additional articles of clothing on, you don’t have to worry (as much) about the condition that your body is in like you do in the summertime. And when your body image is elevated, so is your confidence overall.
The Landscape Calms Us Down
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You might’ve already been aware of the fact that when you spend time in nature, it can help to de-stress you. Well, were you also aware of the fact that the beautiful colors of fall foliage can keep you calm as well? If you know anything about color psychology, this makes a lot of sense, considering a lot of leaves are shades of red (love), orange (happiness), and yellow (hope). So, if you’ve had a really stressful day at work, take the long way home to check out some fall trees or even rake up a pile and jump into them like when you were a kid. It could end up giving you the feeling of much-needed relief that you’ve been looking for.
It Creates a “Temporal Landmark”
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If you’ve never heard of a temporal landmark before, the long short of it is it’s moments in time that stand out to you to the point that it creates the perceptions that you currently have, plus it influences how you use your time in real-time. Since the holiday season kicks off during the fall season, activities like football games and homecomings mean a lot to people, and for some of us, the fall season marks the beginning of a new year (Rosh Hashanah), that’s another thing that makes autumn such a wonderful time of the year — we enjoy the way that we spend that season…a lot.
It’s an Unexpected Motivator
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On the heels of what I just said, whether you observe Rosh Hashanah or the winding down of the year is simply when you choose to pause and reflect in preparation for the calendar new year that is to come, some people really like the fall season because it motivates them to set new plans and goals. In fact, when you get a chance, check out “Why Fall Is The Perfect Time To Prep For The New Year.”
Using the next couple of months to ease into the new year makes a helluva lot more sense than jotting something down on New Year’s Eve real quick and then pressuring yourself to follow through for the first month of January.
It Means More Time with Family and Friends
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There’s probably no other time in the year when you are able to spend so much quality time with your loved ones than during the fall season, especially if they live out of town. I mean, just Thanksgiving alone proves that. Plus, winter doesn’t officially begin until December 21, which means that if you take time off leading into Christmas to visit family as well — that’s two times in less than a month that you’ve been able to get in some family and friends bonding time. If you love being around your family, fall always gives you time with them to look forward to.
It Means More Fall-Themed Sex
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When you get a chance, check out “Here's How To Have Some Really Great Fall-Themed Sex.” A part of the reason why I wrote it is because, did you know that late fall/early winter are the best times of the year to get some nookie? If you don’t believe me, also read “Did You Know Fall & Winter Are The Best Times To Have Sex?”
Between it being darker for a longer period of time, science saying that rainy weather actually makes us hornier, and pumpkins being an aphrodisiac (among other things) — if fall wasn’t your favorite time of year before you read this, maybe it will convince you to change your mind. Enjoy your fall season, everybody! Oh, and read up on what the combination of pumpkin and lavender scents can do for your boudoir experience. Thank me later. #wink
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