Why Professional Ghosting Is The Lamest Ish Ever—And A Real Problem For Young Job Seekers
Sis, I've got a story to tell. There were thousands of dollars on the table, rent to pay, and lots of phone calls and texts in between. I mean I thought I'd found a perfect match: A mature, seasoned businessperson, a high achiever, and someone who seemingly had a good reputation. This was a win-win situation where we'd talk for hours, share stories, encourage one another, and nurture each other's interests. It was bliss, such a comforting place to finally be after dealing with the financial and emotional challenges of the pandemic.
Then suddenly the calls stopped. I could no longer reach this person by email, phone, or text, yet they were "following" my IG stories, liking LinkedIn posts, or actively tweeting. They weren't deceased or busy. Think I'm talking some raggedy fool I met on a dating site? Nah. I have a whole fiance, sis. This is a case of professional ghosting.
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I was paid dust by someone I respected and had grown to admire and depend on. I had no reason to believe there was an issue. We'd worked together previously on multiple projects, all of which were completed and paid for.
Actually, this person commended me multiple times on my great work ethic, and offered several projects to me before the ghosting even happened. After a few weeks of silence, I even sent emails inquiring about their welfare—as I was truly concerned. The messages went unanswered. Voicemails. DMs. Nothing. So you can only imagine my utter surprise and disgust when I saw them all up in my social notifications a week or so later.
Listen, I'm not the only one who has dealt with this type of B.S. A recent study found that 77 percent of job seekers have been ghosted by a prospective employer during the pandemic, and 10 percent have reported that they've even been ghosted after a job offer was given.
'Professional Ghosting' Is Indeed a Thing
One subcontractor wrote about her experience early last year and described how it "played havoc with my financial planning, my emotional being, and workflow planning." Another leadership coach talked about how it negatively impacts professional credibility of the person doing the ghosting, adding that it's a "sign of someone who avoids conflict, can't communicate honestly, and perhaps doesn't understand how disrespectful it is." Another freelancer lamented about "the gut-wrenching uncertainty and maddening second-guessing" that's involved.
On the flip side, job candidates have been found to ghost employers and recruiters as well, either due to just not being interested anymore or not knowing how to properly communicate that they've decided to take another offer. This has even hit "crisis" levels during the pandemic, with candidates just going cold and quiet in the middle of the hiring process. But this story ain't about that.
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The Gall of It All Is...
It's one thing to not get a response after follow-ups about an initial round of interviews for a job, or to hear nothing back after pitching yourself or your concept. There's a healthy understanding, on the part of job- or opportunity-seeker, that not every employer or professional has the time to send follow-up emails to the candidates who didn't make the cut or offer individual feedback on why. I also know that most recruiters and prospective employers aren't even legally obligated to follow up with a candidate or tell them their reasons for going in another direction. I get it.
But it's a whole other jar of stank, unprofessional, annoying pickles when you've gotten an offer or you're in good standing with moving forward toward landing an upcoming project only to be met with passive aggression, vague responses, or no response at all in reference to specific next steps. It's also a whole other thing when you knew the person, thought you had a good relationship with them, and they just cut you off with no explanation, .
It's even more infuriating when the "vetting" or planning process took weeks, if not months, so you'd already put in more hours of work to get ready for the multiple stages of that process and you might have even quit or turned down another opportunity in preparation for the one you thought you had in the bag.
Think about it like this: A doctor can charge people for no-shows. So can a hairstylist, therapist and others who offer quality services. When you ghost them, they see it as lost wages (because they could've given your spot to another paying client or patient in need), and it leads to a disruption of their schedules as well as their money flow.
So... what now?
For me, being professionally ghosted was devastating at the time, not simply for the potential money loss but the loss of respect and relationship with the person who ghosted me. Oftentimes, at least in my case, it's not all about the money. Cultivating relationships takes extensions of the heart and use of time that can never be replaced. I was initially very angry, then bitter, then sad, and I kept wondering what I could've done to cause the sudden cut-off. I mean, it's the lack of closure for me. Then the words of my Granny came to mind: "Silence is an answer."
Three things helped me cope and better prepare to avoid the recurrence of emotional trauma and negative financial impact in the future:
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1. Stop taking it personal. It's them, not you.
I had remind myself of why I'm great at what I do and why they're in the wrong for ghosting. I also applied grace and thought back on times when I might have made some professional mistakes, been part of misunderstandings that just couldn't be explained at the time, or made questionable decisions related to work in the past. I then thought about the idea that maybe something was indeed going terribly wrong in that person's life and it might be causing them to embrace unhealthy communication and relationship-building habits. I prayed about it, gave it to God and let it go.
It was also helpful to talk to a trusted mentor in the industry to assess the situation and give me balanced, outside-looking-in advice. A huge part of overcoming situations like this is the self-reflection, because I really didn't have control over much else.
If you need to write down your feelings in a journal, block the person just to feel like you've taken your power back, talk to a loved one to get reminders that you're an amazing person, or seek a therapist to deal with your feelings of abandonment, frustration, or anger (yes, sis, it can be that serious), do that as well. Hey, they ghosted you, so this ain't got nothing to do with being petty or dramatic. It's about learning from it and turning a negative to a positive. Word to Biggie. (Just please, avoid harassing the person with more calls, messages, or emails, and definitely don't talk about the person to others. They no longer deserve any extra energy from you.)
2. Focus on other projects and ways to enrich yourself.
Just like when they say there are "other fish in the sea" when it comes to dating, the same goes for your career opportunities. When I was ghosted by this particular person, I had other clients, so I could focus a bit less on the ghosting than if I didn't. (While ghosting can strike a huge blow to the ego, I've always been one to get pretty nervous about putting all my eggs in one basket anyway, whether it's dating, applying for jobs, or working as a freelancer.)
Just remember that there are plenty of other companies or brands who would love to hire or work with you. Edit your LinkedIn page, get more engaged on the platform, and update the settings to reflect the opportunities you're looking for. Find other platforms where you can find a community of support in your industry as well. (There's an awesome list of other platforms here.) Apply for more jobs, and take charge of your journey to be successful.
If you're unemployed, create projects for yourself like building your professional website (or redesign the one you have), and research new ways to get leads on opportunities. Try volunteer work or building relationships via offering another service you love doing and are great at. Expand your network by attending virtual events, reconnecting with professionals you may have lost touch with during quarantine, joining a professional or mentor organization, or applying for jobs in a totally different sector where your skills might be an ideal fit. Being booked, busy, and blessed (or at least present, positive, and productive) is the best revenge.
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3. Upgrade your vetting process for considering opportunities.
Sometimes we ignore signs that somebody is full of ish in business, just like we do while dating someone. In my case, this person had previously exhibited some pretty suspect behavior related to a previous person they had worked with. They'd insert comments about the other person's personal business during project-related calls with me, and they had a shaky payments and project acquisition process.
Sis, sometimes the signs are there that you might not be dealing with an ideal client or employer. For job seekers, doing a bit more research on a company before even agreeing to the interview can be helpful in avoiding a potential ghoster.
Look up their online reviews, try to connect with someone you know who has worked at the company (or with the particular brand), and find out as much as you can about whether they'd be a good fit for you before the first call—or round of calls—even happens. If you're still impressed and interested, you can peep more red flags during the first round like their urgency to get started with no plan or specifics, or their disrespect of your time when setting up meetings. (I often raise eyebrows on folk who either don't ask me when I'm available and just assume I'll be available whenever they are. Or how about those who don't really seem to be on point when it comes to knowing their own calendar and constantly feel the need to reschedule, for example.)
Ask more questions, get to know people a bit more, and try to build a discernment against BS. Maybe they're a bit overzealous, exhibit signs of stress or anxiety, or they just give you a bad feeling. Their brand or company could have even made the news due to financial problems, workplace scandal, or recent layoffs. Maybe their bare-bones website is a reflection of the type of experience they offer to potential clients or employees or the scarcity of resources. Oftentimes your gut isn't wrong about someone, whether you have proof of eminent danger or not.
You'd feel a lot less offended about a potential ghosting if, in the long run, the person or brand was not up to par in the first place, so exploring involvement wasn't really worth your time anyway.
The moral of the story is...
Nobody deserves to be professionally ghosted, and at the end of the day, it might even be an unavoidable part of life. Direct, specific and consistent communication are true indicators of great leadership, and these have been the main common factors among many of the awesome clients and brands I've been blessed to consistently work for or with.
I now operate the same on this as I have in the past while dating: Not to toot my own horn, but most men have never even had a chance to ghost me. I'd see the passive aggressive, suspect red flags super-early, and I'd kindly decline and delete. (I also approached dating with a deep sense of the fact that power is with me, not them. I do the choosing. But again, that's another story.)
I've always known that any man who wants me will make his intentions clear quite early, and he will almost immediately begin consistently communicating or taking actions to show he's serious. I look into his background and try to get to know people who know him, no matter how we met. (My fiance knew he wanted to marry me the first week we met. He's a Jamaican man who does not hold his tongue nor waste time. He also knew I thought he was crazy for even admitting that, and I reiterated that I had no plans of marrying for several years. He simply slowed his roll and showed, through consistent and deliberate action, that he was serious. Four years later, we're still together.) Any real boss operates the same way to tap into top talent, nurture relationships, and protect their reputation.
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Not too long ago, while in a session with one of my clients, they were talking to me about having strong sex cravings that seemed to have come out of nowhere. After asking some questions for clarity’s sake, I got that the reason why they used the word “craving” is because it’s not like they are hornier than usual all of the time. Nah, it’s more like the urge creeps up at some pretty random and/or unexpected moments. What they wanted to know from me was if I thought that it was normal.
The short answer is “yes.”
Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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