When we imagine arranged marriages in the traditional sense, our minds may trail off into stereotypes that reflect reluctant brides, invasive parents, with two coerced individuals, doomed to suffer in a loveless union. Not so romantic, right? But arranged marriages are not to be confused with forced marriages. See, the former centers the autonomy of choice: with two consenting adults, choosing to pursue one another for a lifetime - even after the allure of their parent's wise counsel fades. This was the case for content creators, Cam and Vicky Logan; who after 7 years of marriage illustrates what can happen when the potential for love is offered and accepted.
Courtesy of Vicky Logan
Cam and Vicky's parents were friends before the two of them ever met. Follow me: Vicky's father was celebrating his 40th birthday and invited Cam's father; it was there that Vicky met Cam's dad. Soon after the party, both sets of parents suggested that the two should meet, so Cam and Vicky started by adding each other on Facebook. Initially, there weren't any sparks that ignited their correspondence. In fact, Vicky shares that she never intended on dating someone who shared the same "Preacher's Kid" background that she grew up in, being that both her mother and grandmother were wives of preachers.
"I wanted a different experience and I knew how much work it would take," she shares. But what she didn't know was how God would use her expert-level background as preparation for the marriage awaiting her, "The joke was on me because since I knew how much it would take, it was just preparing me for doing the work with Cam."
Although reluctant at first, answering the call allowed her to step deeper into her purpose in becoming a helpmeet, which for Cam, was an answered prayer, "Growing up as a preacher's kid, various girlfriends didn't understand my necessity to be at church all the time, it's part of my life. As I got older and matured, I knew I needed someone that was going to understand this life in ministry and when I found out that she was a PK too, things started going off in my head like, 'Oh, this could work.'"
Courtesy of Vicky Logan
Their friendship grew even as the miles separating them widened, with Vicky finishing school in Texas, and Cam starting his post-grad life in Chicago. The distance between them allowed the space to be filled with what would fortify their relationship in the long run: deep and intentional communication. Still, the two had to get creative for things to work since, even in the early 2010s, technology still hasn't quite reached its peak, "We were recording videos on the back cameras of our iPhone 3s, we were on ooVoo and Skype. We communicated as much as we could to feel connected even though we were 1000 miles away," Cam says. Or as Vicky puts it, "We were definitely doing the most."
But you have to applaud the effort. Especially when you're young and dating at a distance, since, let's be honest, the innate reflex is to jump straight to the physical. Cultivating verbal and non-physical intimacy was fundamental for the two in their early days, "Since we weren't sexually attracted to each other at first, we were able to develop a natural, non-sexual friendship," Cam shares. "We genuinely talked about our interests and desires. It wasn't just, 'Aye girl, what you got on?'"
This approach laid a solid framework for their relationship because they were (and still are) truly friends, "At the end of the day, she's my homey, that's my best friend. Then you add the physical, sexual attraction and it just elevates how deeply we care about each other," Cam tells xoNecole.
"At the end of the day, she's my homey, that's my best friend. Then you add the physical, sexual attraction and it just elevates how deeply we care about each other."
One of the keys to making love work is building a relationship from a solid friendship. You never really know how important that can be until you're facing a difficult time with your partner, like a global pandemic, and realize there are some things that romance and sex just can't fix. As Vicky shares, you have to truly be in like with each other, "People like to ask me, how do we not get bored with one another? Well, we're friends! Do you get bored with your friends?" she shares laughingly.
The authenticity of their companionship not only beams over the phone but also through the camera. For over 10 years, YouTube has served as a digital archive for Vicky to document everything from ever-changing hairstyles, her colorful style hauls, and witty girl talk videos. So when the two got engaged in 2013, it was only natural for them to join forces to create their own vlog channel, Life With the Logans. As both platforms grew, there was one annual video that their community looked forward to the most: their Marriage Q&As.
Only in 2020, things were different. With COVID forcing everyone inside, Cam and Vicky decided to open their YouTube livestreams for their subscribers to ask them all things love and relationships advice. The response was so great, it springboarded their newest collaboration, the Everything is We podcast.
"We had a really good foundation because we spent a lot of time just being friends. Now, when we go through things as a married couple, we have our friendship to fall back on, it's not like our only connection was sexual or romantic. We had a true friendship where we enjoyed hanging out together, doing things together, marking each other laugh, no matter what we're doing, we're enjoying each other's company."
Courtesy of Vicky Logan/Instagram
On their faith-based, relationship-centered podcast, the two speak candidly about a range of topics from sex before marriage, toxic relationships, love languages, and even gender roles and submission. After 7 years of marriage, the two felt confident enough in their experiences to dish advice on their union from a place of transparency to host honest and open dialogue. "We know each other well enough to give people something of substance. This a 'we' thing, not just a 'me' thing," Vicky shares, explaining the origin of the show.
Creating as a "we" continues to add color and vibrancy to the Logans' relationship, with visual documentation being a vital part of how they keep record of their experiences together and connect with their audience. Vicky grew up with home videos and videotapes being essential in logging her childhood memories, so continuing that tradition was a natural progression for her and Cam's story. "I love documenting our relationship because I can always go back and see our memories happening on video. It keeps me grounded because I can see our progression as a couple," Vicky explains.
Courtesy of Vicky Logan
Documenting your life online for yourself and for the world to see comes with its own set of boundaries. For the Logans, that means staying true to their authentic selves and being present in the moments they share together. Cam expresses that who you are online should always match who you are in private. "I saw people that would vlog and become these public figures, and when they turn the cameras off, they're nothing like that. For me, in everything that I do, I want to be consistent."
Staying rooted as a content creator requires a deep level of self-awareness and routine check-ins with yourself. In fact, Vicky recalls a time early in her vlogging career where she found herself swept away in the process of creating a perfect memory, instead of participating in the moment. "When I was heavily into YouTube, I was vlogging so much, I felt like I have to go back and watch those videos to remember what happened because I wasn't present in the moment." She continues, "I was looking at my life through the lens instead of looking at it as my life. I never want to get back to that point. I try to prioritize being in the moment rather than creating content."
"When I was heavily into YouTube, I was vlogging so much, I felt like I have to go back and watch those videos to remember what happened because I wasn't present in the moment. I was looking at my life through the lens instead of looking at it as my life. I never want to get back to that point. I try to prioritize being in the moment rather than creating content."
When you've been with someone through your 20s and into your early 30s like the Logans have, evolution becomes the third wheel. Over the years, the two have seen each other grow and evolve as individuals with callings that stand alone and complement each other's purpose. Arriving at the place in a relationship where everything is truly about the we and not the me takes sacrifice, time, and the process of "dying to yourself" daily. That means pride and self-centeredness have no place. For the Logans, this required taking the time to learn how to truly love each other the way each person needs to be loved, not the way they assumed they needed to be loved. As Vicky puts it, "I think sometimes people come into relationships a little bit prideful and don't want to change."
But if the common goal is longevity, you have to forgo the "that's just the way I am" mentality. "We know that we're different people, but at the same time, we want to operate as a team," Vicky shares. "You have a partner for a reason: to help you."
Courtesy of Vicky Logan/Instagram
If you follow the #CamToria hashtag on Instagram, you'll find that the Logans are far more than your typical "relationship goals", they're the embodiment of steadfastness. A marriage that hasn't rushed through the years or the moments that they've shared together, but has instead made the daily decision to partake in the witnessing of one another's blooming growth. "My life has changed just by being friends with Cam," Vicky reflects, "He truly loves people and I try to be like that more and more every day."
For Cam, experiencing Vicky's growth has been the greatest honor to witness as a husband, "[Vicky's] ability to literally go after her dreams... I don't know if people realize how difficult that is in a society that trains you to do what people tell you to do." He adds, "She's a boss, but remains humble and loving at the end of the day. She's constantly growing and I'm just happy to be married to her."
The freedom in having an unconventional love story is in the license it gives to a couple to tell a story that's never been told before. Although arranged marriages aren't something that's typically highlighted in the Black community, the Logans exemplify what can happen when you follow the wise counsel of your parents, while fostering the "it takes a village" adage. "I think our community could benefit from the fact that our parents are connected with solid people with solid foundations, values, and morals," Cam says. When you're building towards a future legacy, sometimes the best way to know where you're headed to by trusting the wisdom and guidance of those who have been where you're headed. Even if that turns out to be your own parents.
"I know that when we have children, that's definitely something I plan on doing," Cam says.
To stay connected with Cam and Vicky Logan, check out their new podcast Everything is We on YouTube and Spotify. And follow them on IG via @victoriouslogan and @camlogan.
Featured image courtesy of Cam and Vicky
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023