How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
Everyone loves a Cinderella love story. In fact, when most of us daydream about love, there's usually a Prince, a Princess, and a happy ending. As lovely as it might sound, what these fantastical stories have failed to highlight is what happens in the "in-between". The days when romanization meets the sobering realities of when love looks less like a fairy tale and more like sacrifice. Truth be told, that might actually make a better story. Still, this alt-fairy tale may not be too far off script as one could imagine, just ask Kyle and Kobe Campbell.
When Kobe and Kyle first met, most people would think that the environment where their initial attraction sparked wasn't exactly conducive for what would later come out of it. The two met in college and lived in the town where Kyle's father leads the largest Black church in the community. "Think Greenleaf," shared Kobe, 27, to describe the church they both attended. When the two met in college, Kyle, 26, was the guy that all the church girls in town were convinced would be their husband. And as their courtship progressed, Kyle's social status and Kobe's introduction to it, began to take a strain on the early days of their courtship. Still, in the midst of their rocky beginnings, they knew that what they were experiencing was all a part of the greater plan and love story that God was writing for them.
Courtesy of Kyle and Kobe Campbell
Now the couple works to bring light to mental health, faith, and relationships through their podcast, The Healing Circle, and have founded a non-profit, The Healing Circle Therapy Fund. Through their work, the two are showing the world what love looks like when two people are committed to each other's healing. "God dispelled so many myths for us, the idea that the things God called you to [were] meant to be and come easy and that just isn't true. Don't give up on love just because it's hard."
In this installment of How We Met, we learn about the power of healing, growing (up) together in love, and how God can write the ultimate love story.
How They Met
Kobe: There are two sides to the story. I met Kyle coherently at bible study, through some mutual friends, my sophomore year of college. Kyle, would you like to tell your side of the story?
Kyle: OK, there's what she said and then there's the truth (laughs). The truth is, a year before that bible study, "B.C." (or before Christ), I met her at the club. She was throwing it and I was catching it. We danced all night and I went home and told my brother, "I met the woman I'm going to marry." And I didn't see her again for a year until that bible study.
Kobe: I didn't remember dancing with him at the club because I was very drunk, and when we got married, he kept telling people that we met at the club. I thought it was a joke at first until I realized he was serious and I was like, "Stop telling people that." Especially at church because it's embarrassing. Then he was like, we're going to hash this out right now and started telling me how my hair was, the dress I was wearing. I had a That's So Raven moment and was like, 'Oh my gosh, I remember the night I wore that dress because I had only worn it once.' And all my friends were like, "Get off of him, you've been dancing with him all night," and I was like, "I'm grown!" Turns out, he was my husband. God works in mysterious ways.
First Impressions
Kyle: So, I don't know if you've ever seen Kobe, but I'm sure you're well aware that she's ridiculously good-looking. Gotta be the top 2-3% most beautiful people in the universe. I always thought she was beautiful, even when we first met. I don't know what she thought about me. When we met a year later at the bible study, it was very much so platonic because I was dating someone else. I thought she was beautiful, but I wasn't interested in her in that way. I remembered her from the club!
Kobe: Well, I knew whoever I was dancing with at the club was fine! When I met him at bible study, I thought he was really handsome and just who he was and how much he loved the Lord, was something that was really attractive. But similarly, he was dating someone, and I was like, 'I'm just going to go about my business.' I thought he was a little bit arrogant. He's a PK (Preacher's Kid), so he was the guy that all the girls thought were going to be their husband. I wanted no parts of such foolery, so I very clearly drew the friend line and we just moved forward from there.
Navigating Insecurities
Kobe: It was really difficult. Where [he] lived and went to college, Kyle's dad is the pastor of the biggest Black church, so think of it like Greenleaf. It was a very close-knit family and in the minds of the people in the church, Kyle was already married off to the daughter of the assistant pastor. And here I was, this 21-year old girl, like, "Hi, I like this boy and I want to date him," and it brought out my insecurities. I'm a darker skinned woman and I have a twin sister who's fairer skinned than I am, so I was always aware of colorism and comparison. In my childhood, I was taught that men don't marry women darker than them. So when this guy who's a couple of shades lighter than me wants to be with me instead of all these light skin girls who are intelligent and beautiful, it made me suspicious that there must be ulterior motives. But it highlighted the uniqueness that I have because being with Kyle was one of the first times I realized that I have something that no one else has. I didn't have to be the prettiest person in the room, I didn't have to be the skinniest, with the biggest butt or the longest hair, I just needed to be myself.
Kyle: Truth be told, a lot of those "well-meaning" women were actually really vindictive and mean. They would spread rumors about her, that she must have done something to be with me. Everyone thought she was a hoe and called her that to her face. Then I'd have to show up with the DMs from the same girls who were talking about how they would give it up if I gave them the chance. It was tough.
Courtesy of Kyle and Kobe Campbell
"In my childhood, I was taught that men don't marry women darker than them... being with Kyle was one of the first times I realized that I have something that no one else has. I didn't have to be the prettiest person in the room, I didn't have to be the skinniest, with the biggest butt or the longest hair, I just needed to be myself."
The One
Kyle: I always say that we didn't fall in love, we walked into love and it was slow. We were committed to each other long before we ever liked each other. We didn't really "like" each other until we were engaged. We respected each other and saw value in each other but we didn't really have the honeymoon phrase. We were just out here holding hands and having hard conversations.
Kobe: That needs to be put on a t-shirt! Kyle has given me a physical reference for what it means for God to never leave me or forsake me. No matter what I do, Kyle always has the most kind and gracious response. If I say something to hurt him, his response is, "I know you're hurting right now and I want to walk with you in that." Just like the Lord, he disarms the shell that I'm so used to operating in and sees right through it. I can go off, and he's not going to speak to how I'm manifesting my anger, he's going to speak to the anger. And he makes me feel like I deserve love. And for a long time, I didn't think I deserved that. It's never an act, it's just who he is.
Making It Official
Kyle: The courtship was pretty interesting, we had an honest conversation and I told her that I felt like I really wanted to pursue a deeper relationship with her. She told me that she might be attracted to me all of a sudden, out of nowhere, but didn't want to talk about it again. Then she high-fived me and said, "Let's give it 30 days and it will go away." I took her advice and 30 days later I came back and my feelings hadn't changed, so I asked if I could pursue her and she said no. The next few months were just me asking her If I could take her out and going through more extreme lengths. I asked her dad before we were dating if I could marry her and he told me if I could get her to like me, he was all good with me marrying her. After that, it was really just me knocking at the proverbial door trying to get her to like me until I kind of just annoyed her into answering it.
Kobe: I think we went into things sober-minded, knowing that there wouldn't be a honeymoon phase. If I'm just being candid, the beginning of our relationship was the first time I had experienced depression that strongly before. It was a lot of what led me to become a therapist myself because that time was just so formative for me. The amount of social kick-back from Kyle saying that he wanted to be with me was just something that I wasn't used to. It felt like my life was not my own, but I knew God had called me to this person, but with his person came all these things I didn't like. There were a lot of women at our church who had known Kyle since they were like 12 years old, and they had an eye on him and were very upset [about him dating me] and were very vocal about it. That was the first time in my life I found myself being quiet; I was just the new girl who was really disliked because I was with Kyle which was really confusing because I knew I was called to be with him.
Courtesy of Kyle and Kobe Campbell
"I always say that we didn't fall in love, we walked into love and it was slow. We were committed to each other long before we ever liked each other... We respected each other and saw value in each other but we didn't really have the honeymoon phrase. We were just out here holding hands and having hard conversations."
Love Lessons
Kyle: Love and marriage is not about happiness, it's about healing. Having one can bring you the other, but it doesn't work in reverse. Being happy won't make you healed, but after enough healing has been applied, you will definitely be happy. Our relationship was not filled with all the happiness in the beginning because it was really just focused on a lot of healing. We were in the type of relationship that most people would tell us to get out of. The world would say, "You don't owe this person this type of commitment, clearly something that hurts this much cannot be good." But we were encouraged in our relationship that this wasn't something we experienced before, but there had to be something at the end: and it was healing.
Kobe: It's OK to sacrifice for other people if you feel like it's worth it. People would say, "Stop sacrificing so much," but in my heart I knew [our love] could save his life. And looking back I lost nothing that mattered and gained everything that did.
Keeping The Faith
Kobe: Kyle and I made an agreement that we would do our best to love God more than we loved each other and anytime we felt like we loved each other more than we loved God, we had to check each other. The reference of me saying that it's OK to suffer for someone if you feel like you can save their life wasn't just something that I came up with, that's what I've experienced from Jesus. And I think sometimes our ideas of love look more like mutual convenience than it looks like sacrifice. Kyle says that the hard times feel like, "Day 2," and Day 2 looks like God's a liar and that every miracle Jesus did was in vain. But then Day 3 comes and now Day 2 looks like the liar. So for us, if we did not have the Lord, we would not be together.
Kyle: Our faith anchors us, it puts context into what it meant to be together. It wasn't about how happy we could make each other, God was like, "I have something really good for you if you trust me and move forward in faith." Since our commitment was to the Lord and not to each other, we got to a point where we were really freed up to love each other really well.
Courtesy of Kyle and Kobe Campbell
"Love and marriage is not about happiness, it's about healing. Having one can bring you the other, but it doesn't work in reverse. Being happy won't make you healed, but after enough healing has been applied, you will definitely be happy."
Favorite Things
Kyle: Very easy for [me]. My favorite thing about Kobe is her generosity. People say they know generous people, but Kobe is different. If she sees a homeless person asking for money, not only does she give every single time, she'll go out of the way to go to the bank to give them money. There are folks that have a commitment to doing the right thing but there are some people who wouldn't have it any other way, it's just who she intrinsically is.
Kobe: I love how gracious he is. Kyle has never let something I've said or done define who I or anyone else is. He will always be the person who sees beyond the moment. He also has this child-like joy that I love. He's just so free, loving, and hilarious and that's not something I was able to see in Black men growing up. Now, I get to live with that every day.
Common Goal
Kyle: The biggest piece of evidence of, "Two different purposes combining to be more than they are separately," gets into our non-profit, The Healing Circle Therapy Fund, which addresses the economic side of the mental health care gap of POC, and the emotional aspect of people who need healing and the disparity in the number of African American therapists who can help them. I'm highly analytical and Kobe is the Einstein of emotional intelligence. She can't do math very well, she counts on her fingers sometimes, but emotionally, she is a genius. In this non-profit that we started it came out of her having a dream and seeing the need for people and her moving recklessly in that direction. She saw that she had clients that needed therapy, but just couldn't afford it, so she started her own practice. Six months in, we started losing money because she was paying for more therapy than she was being paid for. So I said, tell me what the problems are in your industry and he taught me about it and we put a plan together to help fix it.
Kobe: I think the more we became healed individually, the more we realized that our passions didn't match but they complement each other. For me, my passion is healing. I do consultations with Corporate American businesses but I primarily provide therapy for women of color who have experienced trauma. For me, healing is my thing. So for Kyle, his analytical mind marries my passion where he can make it logistically possible [to achieve] the dreams we have.
For more of Kobe and Kyle, follow them on Instagram @healingcirclepod and @urban_apologist.
Featured image courtesy of Kobe and Kyle Campbell
Originally published May 27, 2020
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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