Ahh, it's the most wonderful time of the year. The sound of love is finally in the air but for some of us, the only thing making noise is Janet Jackson's "I Get So Lonely" blasting through our AirPods. But thanks to xoNecole, we've got something for you that'll hopefully perk you right on up, or at least help keep hope alive on the love and romance front.
We've rounded up more than a fair share of eye candy and found out exactly what draws them in about a woman and what they're looking for in their next relationship. Ranging across various industries and zodiac signs (side-eyeing you Geminis though), these fine, fine assortments of chocolate delight are sure to have you blasting "Let's Get Married" in no time.
So if you think you're ready to trade in your Janet Jackson vibes for an Ari Lennox "BMO" mood, check out these 9 gorgeous MCMs and don't ever say we never did anything nice for you. We always got you, sis.
Mike Merrill
@_MikeMerrill_
Courtesy of Mike Merrill
Age: In his twenties
Occupation: Actor, Emcee & Motivational Speaker
Hobbies/Interests: Working out, playing Call of Duty, sports, going to the gun range, creating content and family time
Zodiac Sign: Cancer
Relationship Status: Single
How he prefers to meet a woman...
"If she's already seen me in person, then I would rather meet that way. But if you've seen me on social media first, then I don't mind that either. But my choice would be in person!"
What attracts him to a woman...
"The way she looks overall: her face, body, the way she dresses and the way she walks. But specifically, I love to catch a smiling woman."
What keeps him interested...
"The way she carries herself as a person, meaning the way she speaks and how much personality she has. Honestly, with me, it depends on the woman because I could find different things in a woman firsthand that might get me--that another woman can't. Different women have different flaws and features to them. But if on social media: the marketing of her page, the things she says in her captions, her bio and last but not least the type of work she does. You can get a lot more info on a person through social media before even approaching."
How he knows he's ready to commit...
"When we are both in tuned with who we are as separate individuals and can deal with each other through thick and thin based off the bond we've already built thus far. Our energy has to be welcoming most of the time when we're with each other. We have to respect each other on all levels and come to agreements instead of arguing. [We] both [have to] believe in God and truly know the meaning of faith and have it. And even though we're in control of our own happiness, we have to be there for each other to support our individual life choices."
His stance on courtship...
"Hell no! Let me say first: I'm a Cancer, so I feel a lot more than others. If you don't believe in courtship and don't want it, then you don't want me because that's a big factor for me."
His top three relationship must-haves...
"Trust, compassion, and a sense of humor."
His version of the best Valentine's Day date...
"A positive, eventful, smiling/laughing all day and sharing good energy type of day pretty much sums it up for me!"
Romel Rose
Courtesy of Romel Rose
Age: 28
Occupation: Filmmaker & Actor
Hobbies/Interests: Watching movies, making movies, and spending time with family
Zodiac Sign: Leo
Relationship Status: Single, but on a journey of working on my relationship with God
What attracts him to a woman...
"What draws my attention now is seeing how she carries herself: Is she somebody who seeks attention or is she somebody that's confident in herself? And then I try to see what she's about because, in LA, it's slim pickings. And that goes both ways, men and women. Everyone's out here seeking some kind of attention and approval, so you kind of have to know how that person gets down."
What keeps him interested...
"Our interests, if we catch a vibe and just have a good conversation. If we're on the same page and have a similar sense of humor, that's really big for me."
How he knows he's ready to commit...
"I never really know, to be honest. From my personal experience, it's always kind of just happened. It was never calculated, it was always like, we started dating and we grew a bond. And then it becomes a thing to where it's like, 'I don't want to be with anybody else and you don't want to be with anybody else, so?' Then you have to have that conversation. I think you kind of know when there's nobody else in the picture. But that changes over time because for me now, I have to look at 'are we compatible?' Just because there's nobody else, it doesn't always mean we're going to be compatible romantically or that we share the same views on different things. It has to be more of a spiritual, soul type of thing; otherwise I'll get bored after six months."
His top three relationship must-haves...
"We have to be spiritually in alignment, it can't be a 'you're attractive and I like you.' It has to be ordained by God, it has to be deeper than that. A sense of humor, and we have to be able to get along. I have to like being around you. Our souls have to be aligned, our spirits need to be aligned, and a sense of humor are my biggest ones. That's just where I am right now."
"We have to be spiritually in alignment, it can't be a 'you're attractive and I like you.' It has to be ordained by God."
His version of the best Valentine's Day date...
"I'm not a big romantic, but honestly it depends on the person you're dating. Catering to what that person likes to do. But something like us going out of town, getting out of LA, leaving our phones in the car and just enjoying each other. That would be dope, I'm not real extravagant. I'm very simple."
Lawrence H. Robinson
Courtesy of Lawrence H. Robinson
Age: 30
Occupation: Actor
Hobbies/Interests: Family time, restaurant-hopping, and relaxing
Zodiac Sign: Aries
Relationship Status: "Single as hell"
How he prefers to meet a woman...
"She can definitely slide in my DMs. I'm not mad at a DM slide, her or me."
What attracts him to a woman...
"Definitely if it comes across as if she doesn't go out too much. Like on social media, if she's posting about her job or her travels and not out at clubs, that'll stick out to me."
What keeps him interested...
"If she notices that I have a son. If that's one of the first things she mentions, that's important to me."
How he knows he's ready to commit...
"I'll know when it gets to the point to where I feel like I have to talk to you everyday. If it's a necessity that I talk to you everyday or I need to see you everyday, then we should take it to the next step. I don't want to spend all that time and have all these conversations for us to just say we're just friends."
His top three relationship must-haves...
"We must laugh a lot. I can't stand a serious relationship. We must be able to help each other with our finances. I think that we should be able to communicate and help each other if need be. Not necessarily meaning we always give each other money but just checking up on each other and making sure her bills are intact and my bills are intact. And if we're both in communication about our finances, it could help make both of our lives better. We must be supportive of one another, she has to be my best friend. I believe your partner should be your best friend. She has to outdo them."
His version of the best Valentine's Day date...
"I love to sight-see, so probably somewhere where there's a beautiful view and you can grab dinner. Dinner on a rooftop is always a good thing for me. Dinner on a rooftop, good conversation, and taking in the person I'm with and the environment will always be a solid date for me."
Terayle Hill
Courtesy of Terayle Hill
Age: 26
Occupation: Actor
Hobbies/Interests: Playing basketball, filmmaking, and producing
Zodiac Sign: Aquarius
Relationship Status: Single
What attracts him to a woman...
"I don't want to sit here and act like looks don't mean anything, but sometimes you could just hear her voice and notice her energy and that could be it. I think the more I come into who I'm becoming, I feel like I can just feel it. A lot of times when I see someone I'm attracted to, it's because of how I feel when I look at them and not just what they look like. You have to pay attention to both. If you have an energy that pulls in a room, then that's what'll get my attention."
What keeps him interested...
"Her smile. I think if you meet somebody for the first time and they're not smiling, it says a lot about how they feel. And the conversation, so I would say the verbal and non-verbal communication that we have. That'll pretty much sell it for me."
How he knows he's ready to commit...
"It depends on what you want. Some people are looking to build, other people are looking for somebody to explore their twenties with. For me personally, I'm trying to build. I have a lot of things I'm working on in the background entrepreneurially, that are very important to me. So if this person has the capacity to deal with the things that I have going on in my life, as well as openness to me being a part of her passion, then I think we can keep each other inspired.You have to check with the mandatory things, her parents accepting you and her family, and the red flags. But if all the standard stuff checks out, then I would have to make sure she aligns with my journey. That's how I would know."
His top three relationship must-haves...
"A good attitude about life. I have to have positive energy. It's a bonus if you're athletic. I like someone who likes to take care of themselves and who pays attention to health and fitness. And a talent. Talent in something, a chef, a singer, a dancer.It's not a requirement but it's definitely something that gets my attention. Talent in something, a chef, a singer, a dancer."
His version of the best Valentine's Day date...
"I like to plan things so it would consist of me planning the day for her and things going exactly how I pictured it in my head while. As long as everything goes well and she's enjoying herself, that's all I care about. I don't necessarily care about me, I think it's the guy's job to pursue and put things in action for the person that we're with. Especially on a day like Valentine's Day."
Jason Shockness
Courtesy of Jason Shockness
Age: 27
Occupation: Software Engineering Student
Hobbies/Interests: Traveling, sports mainly basketball and football, and cooking
Zodiac Sign: Scorpio
Relationship Status: Single
How he prefers to meet a woman...
"By chance, only because hopping into DMs usually doesn't lead to anything. When it's a genuine connection and you meet when you're just out and about, I think it's more likely to last. For me, at least."
What attracts him to a woman...
"Definitely her face. There are three things: her face, her body, and her personality. Sometimes you can tell if she's goofy especially on social media or in person."
What keeps him interested...
"Her personality. Something has to stand out about her to make me want to stay and learn more. What's interesting about you? What do you like to do? What are your go-to's? What do you do? You have to ask if you have kids nowadays too."
How he knows he's ready to commit...
"When you get a certain vibe from that person and when you feel like you don't want to go out anymore and you just want to be with that person more often. Most of the time your friends will point it out too. That's probably the point when you feel like you want to be exclusive with that person."
His top three relationship must-haves...
"She must be determined, must be a go-getter for sure. She must be down to earth and she must have common sense. It's crazy I have to say that but it's real. A lot of people don't have common sense."
His version of the best Valentine's Day date...
"It would probably be like a weekend vacation. Just the two of us, like if we leave Friday and come back on a Sunday, we just be excluded from the world."
Tripp Fontane
Courtesy of Tripp Fontane
Age: 29
Occupation: Poet & Educator
Hobbies/Interests: Reading and writing, shopping, and having conversation
Zodiac Sign: Cancer
Relationship Status: Single
What attracts him to a woman...
"On social media, it depends on the social network. On Twitter, it would be her thought process, that's really what I look for. Because I know most of it is used for vanity, I really need to see a little bit more than that. Out in public, I would probably say her air of confidence. How confident she is and if she walks with that and how she visibly carries it."
What keeps him interested...
"Her open-mindedness and her sense of humor. I think both are equal because when you have someone who is able to be objective and perspective, that gives you a lot of room to build and relate. And then sense of humor because, for me personally, humor is how I cope with trauma."
How he knows he's ready to commit...
"When the level of consideration I have for her starts to go up. And that's a natural process, I think, and not so much of a 'a-ha moment.' When I start thinking of different ways to include her in my plans, that's when it's a bit more serious. When I start thinking of just me less and us more."
His top three relationship must-haves...
"Open-mindedness, a sense of humor, and effective communication."
His version of the best Valentine's Day date...
"First of all, we both have the day off. I'm huge on cooking, so I would cook breakfast to start the day off right. Probably chicken and French toast. Then we would spend the early morning thrifting, hit a couple bookstores, and then take a break around lunch--just because I don't believe in spending the whole day with each other. I'd send her to go get her nails done and her feet done. Then link back up early evening, have a nice beverage at a hole in the wall and hit dinner at her favorite spot. For dessert, probably a local bakery then we'd end the night getting as physical as she would like."
Ritz Williams
Courtesy of Ritz Williams
Age: 32
Occupation: Licensed Barber & Stylist
Hobbies/Interests: Finding good soul food places, spoken word poetry, and go-karting
Zodiac Sign: Gemini
Relationship Status: "I'm single officially, but depending on who's asking that's how that goes."
What attracts him to a woman...
"If she's smiling or not. I think that the most attractive thing about a woman to me is her smile. I like people with good energy. And you can tell alot about someone based off whether they're smiling or they're frowning. Or even if they want to be approached."
"I think the most attractive thing about a woman to me is her smile."
What keeps him interested...
"It would probably be who she's around. What are her friends doing around her, how is she acting? If her friends are being wild and crazy, is she being wild and crazy? And if she is, is that something I want to get to know more about? Or is she the shy one in the group? It depends on who she's around--not that I judge--but I base it off of where I see someone fitting into my life."
How he knows he's ready to commit...
"The point where we get past exchanging phone numbers, I've already decided I'm going to pursue this person. I never really start at a casual place because I don't casually exchange my phone number with anybody. I don't casually invite people to my home, I don't casually go out on dates. I don't do anything casual, everything I do has intention. I don't date people just to have fun. And if I see someone that I like, then my intention is to get to know that person and put forth the effort. Now I've always been a one-woman, loyal person. So I'm not really into dating several people at once. So it's kind of easy for me, if I go out of my comfort zone to approach somebody, once things click and our energies match up--then I've already decided that I'm going to pursue this. And the moment she meets me at that level, that's when it's committed."
"I don't do anything casual, everything I do has intention. I don't date people just to have fun. And if I see someone that I like, then my intention is to get to know that person and put forth the effort."
His stance on courtship...
"I don't think it's dead, I think it's evolved though. It's evolved into having an open mind of what courtship means to someone else. Back in the day, courtship was: nice guy, or not-so-nice guy sees a girl, goes after her and does all these grand gestures. And he may or may not end up with her. But now it's like men and women both realize that their worth and their time is important. When it comes to courtship though, speaking for myself--I have no problem going after someone. But if I'm not met with the same energy or I feel like you don't see the same value in me as I see in you, then at that point I'm like, 'I don't want to do this.' But if you hold value in someone, then you should treat them like you do. That's a part of courtship for me, showing equal interests."
His top three relationship must-haves...
"Confidence, patience, and a sense of humor."
His idea of the best Valentine's Day date...
"It would definitely include go-karts, definitely include cheesecake, and I like soul food but my favorite food is lasagna. So a nice lasagna, a fine go-cart, laser tag or live music, followed by dessert at home and quality time with my girl would literally be perfect for me."
Norman Towns
Courtesy of Norman Towns
Age: 34
Occupation: Actor
Hobbies/Interests: Drawing and painting, playing basketball, and building house decor
Zodiac Sign: Capricorn
Relationship Status: Single
What attracts him to a woman...
"On social media, the only thing that would attract me would be what's on their stories. Their page is just something else but whatever they post on their stories, that gives you insight into who they are and what they like to do for fun. You can see more of their personality and how they move throughout the day. If I'm out, then it would be her eyes. I stare at someone's eyes, that tells me something."
What keeps him interested...
"Their interaction with me within our conversation. You can kind of tell within the dialogue if they're cool or even if y'all can be friends or have an in-depth conversation."
His stance on courtship...
"I don't think it's completely dead, but I think it's 80 years old and on its way out. We live in such a systemized world where it's so narcissistic, and people are really out for themselves. And as a result, a lot of people are doing things--not because they want to do it--but because they're trying to protect themselves from that hurt. We're so guarded. So I dont think it's all the way dead or even wrong. But the society that we live in and the accessibility that we have, we've lost that balance needed for courtship."
His top three relationship must-haves...
"I need a woman who has taken the time to love herself. A lot of times, men and women get into relationships to fill certain voids because we're not happy with who we are by ourselves.But if you don't love yourself, then it's almost impossible for you to love me. I also need someone that's a team player and who understands we're not competing with each other, we're completing each other. And lastly,she has to have a good spiritual foundation."
His idea of the best Valentine's Day date...
"I would go to a museum because it's fun to just talk and I wouldn't say we'll go to an expensive restaurant. But we'll go to a restaurant that she loves."
Andra Fuller
Courtesy of Andra Fuller
Age: "Grown"
Occupation: Entertainer, Actor, Producer, & Soon-To-Be Director
Hobbies/Interests: Traveling, football, & being active and outdoors
Zodiac Sign: "A lovely Gemini"
Relationship Status: "SINGLE single"
How he prefers to meet a woman...
"I'm definitely a more organic person. I would preferably like to meet someone in person. I also take into consideration the place in which you meet somebody, I factor in the environment as well. I wouldn't want to meet somebody at a club or at a certain type of event; but I would prefer to meet them out and about on a natural type of vibe."
What attracts him...
"Their perceived personality. You can't gauge somebody's personality if you never talk to them, but one thing that social media does allow you to do is get a pretty accurate representation of it. A pretty face and a nice body and a nice smile--all those things are good too. But what separates that pretty face from the next one?"
What keeps him interested...
"Our mutual-ness. I hate to be cliche but if the vibe is good, and we mesh well, and her interests seem to meet my interests--then that kind of gives you the green light to further pursue. Sometimes it doesn't always work but you know."
How he knows he's ready to commit...
"The tell-tale sign would be if you can see a future with that person. And you're willing to let things progress naturally to take things to the next level. Because let's be real, once you're past the age of 35, nobody's trying to play games. But that doesnt mean everything has to be so serious. And that's not just men or just women, that's universal across the board. If you let things progress organically then maybe you could start seeing some wife potential and some husband potential."
His stance on courtship...
"It's not dead and it shouldn't be dead. The unfortunate thing is, not a lot of men know how to court a woman. This generation just doesnt value it as much and a lot of people aren't up to par when it comes to courting in relationships."
His top three relationship must-haves...
"A sense of humor and fun because I'm a goofy person. Intelligence, I find that very sexy. And then she has to be loving. It's a good feeling to know that the person you're involved with has unconditional love for you and that's rare. I've experienced it before and it was beautiful."
Featured image via Andra Fuller
Writer. Empath. Escapist. Young, gifted, and Black. Shanelle Genai is a proud Southern girl in a serious relationship with celebrity interviews, The Fresh Prince of Bel-Air, and long walks down Sephora aisles. Keep up with her on IG @shanellegenai.
There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image by Visual Vic/Getty Images
The James Room’s Co-Owner Justin Miller On Inclusive Nightlife & Atlanta’s Growing Cultural Scene
The career path we choose sometimes presents itself to us during our childhood. One entrepreneur's desire to maintain and run his own business began around age 12.
Justin Miller, one half of the duo responsible for running Atlanta’s premiere gathering place, The James Room, began his entrepreneurial pursuits by selling his drawings at school.
“I think I was always an entrepreneur,” he tells xoNecole during an interview for Hyundai’s Best In Class series, highlighting entrepreneurs making a difference through their businesses who also happen to be HBCU alumni.
“I just had different hustles, as they call them, growing up. When I went to law school, that was my first big entrepreneurship. I started my own law firm right after law school in 2006, and I’ve been an adult entrepreneur ever since.”
Alongside his business partner, Harold “Poncho” Brinkley, Miller and his team aim to fill a niche that hasn’t been seen before in Atlanta—an upscale lounge environment that is diverse and in alignment with what is currently available to patrons in cities like New York, Los Angeles, or Chicago. Located in Atlanta’s Krog Street District, The James Room offers a wide range of entertainment. From weekly events like live music on Tuesdays, slow jams by a live DJ set on Wednesdays, and b-side vibes on Saturdays.
“People are a little bit segregated in Atlanta,” Miller explains. “People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
"The James Room fills that niche, and Poncho and I, when we started thinking about getting into this field, both of us enjoyed that type of thing. We both enjoyed environments where people are together and enjoying each other’s company, and it’s not separated by Black and white or age, that kind of thing, more just people who enjoy good, fun stuff.”
“People are a little bit segregated in Atlanta. People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
As a product of Morehouse College, Miller also shared how being a graduate of a historically Black college or university (HBCU) has played a significant role in his work as an entrepreneur.
“My network started from, of course, Morehouse, and then branched off to Clark Atlanta, Morris Brown, Spelman, those schools close to Morehouse,” says Miller. “When I was there and made the connections that you need to be an entrepreneur, I think that the network you get when you go to an HBCU is second to none for anybody, but especially a Black person trying to start their own business.”
He adds, “The network you get at Morehouse for a Black man is even double because it’s like becoming a member of the network and a member of a fraternity simultaneously. So you can reach out to people vertically and horizontally, and you all share the same background in a certain way, so people will listen to you that normally would not.”
By day, Miller’s passion for law shines brightly through his work at his law firm, Stewart Miller Simmons, which he and a few friends started with a people-first mindset. One of their first big cases involved representing the daughter of George Floyd after he was murdered by Minneapolis police officers in 2020.
In addition to that high-profile case, Miller shares that the team has also represented the family of Rayshard Brooks, the young Black man who was killed by police in front of an Atlanta Wendy’s restaurant. They’ve also represented the mother of Ahmaud Arbery, the 25-year-old who was killed by two white men while jogging in a neighborhood near Brunswick in Glynn County, Georgia.
“We have some of the biggest cases in the world,” says Miller, reflecting on the nature of his business within the law field. “But my passion, the thing that I love the most, is doing things like The James Room, being able to create things where I can go myself and decompress, So I know if I like it in the environment, it’s good, and it’s relaxing for me, I know it will be for everyone else. This is one of my driving forces.”
Miller’s biggest lesson as a business owner, especially regarding The James Room, is that "you can really have whatever you want.”
“You can do whatever you want. It just requires a commensurate amount of work,” says Miller. It’s completely up to you. If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
When it comes to the legacy that he and Poncho aim to leave behind with The James Room, the sentiment is simple: They want the business to be remembered as providing a different type of space in Atlanta.
"If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
“I don’t want it to be the last of that type of space or one of the few of that type of space. I’d like it to be the beginning of those types of spaces in the city,” Miller notes. “Atlanta is growing. It’s now very multicultural because I am from here. My family’s from Atlanta. I grew up between Athens and Atlanta, Georgia. So I’ve seen Atlanta grow from where it used to be to what it is now.”
“I want the legacy of The James Room to be as Atlanta grows into the multicultural, big city that it is turning into, that the nightlife also corresponds and gives people options other than hookah and chicken wings. There’s nothing wrong with hookah and chicken wings, but you should have other options… sometimes you might just want an espresso martini.”
As their business continues to serve young professionals and creatives alike, Miller and Poncho take pride in continuously creating a place where everyone can come together, mix, and mingle, but in a more relaxed setting where everyone’s story can be heard.
“What I would ultimately like to see for The James Room is it being a nationwide brand. A brand where you could put a James Room in Houston, or you could put a James Room in Nashville,” Miller concludes. “You could put a James Room anywhere because all these places need this type of nightlife. Also, the entrepreneurs there, the people doing the nightlife there, need to see that this thing can work.”
He adds, “We have a proof of concept, and I believe the world needs to see and have it. I am a person who believes that more is better. So if you have more people putting this kind of entertainment out for consumption, you’ll have more people who have choices and more people who can enjoy themselves differently than what’s normally offered to them in their city.”
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Feature image @jmilleresq/ Instagram