
Mothers in New York are an entirely different breed. To be fair, mothers in every city should be granted the medal of honor just for managing to get through one week. But here in New York, we are faced with a specific challenge. The average rent for a two-bedroom apartment in New York is around $3,200 per month, while the average income per household is around $50,000. For the childless New Yorker, these numbers are staggering – but for a parent, they can be crippling.
I decided to talk to some of the working moms of New York. Each of them with different stories and different support structures put in place. I like to think, that if women are capable of this, then we are capable of anything. Whether you have children or not, the hustle of a New York mother is inspiration for us all.
*Rachel, 33
Occupation: Seasonal sales person at high-end department store
Income: Less than $50k
Her Story: I'm a mom to a 7-year-old little boy living in Brooklyn. I went to Lincoln University in Pennsylvania and came back to New York after school. I met a guy. We married. Had a baby. Things didn't work out, so I moved to Atlanta as a single mom with my son who was 16 months old at the time. The job market in Atlanta was so rough that I decided to take on a "sugar daddy" to supplement my income. After 2 years of sitting on his lap for money, trying to catch my bearings, and losing my car to the Title Pawn in Atlanta, I decided to come back home to New York. By then, I'd pawned all my valuables: car, jewelry, electronics, cashed savings bonds, depleted CD accounts, and 401k.
I had to get a job – any job. Despite my education, because my child's needs do not cease, that means being underpaid and working schedules that don't agree with my parenting needs. My son is 7-years-old now. He is incredibly smart, he's happy, he's healthy and in a great school and gets good grades. However, in the last three years, we spent 8 months living with my best friend and 20 months at a homeless shelter. I still haven't found gainful employment, so my income is supplemented through food stamps and the $408 a month that the state garnishes from the father.
Before all this, I was an New York socialite on the urban scene. A walking directory for all things lit and fashionable. I had a corporate job and I shopped high end. Shelters, food stamps, and welfare were not a part of the vision I had for our future.
I pray that he never feels the the sacrifice, only the end result, which is fun and love.
*Sabrina, 29
Occupation: Executive Assistant
Income: $50k - $75k
Her Story: Being a mother in New York City is extremely hard. Budgeting has become an everyday struggle in itself – choosing between what is more important week by week. I can't afford to move because of the rapid gentrification in Brooklyn. I'm living in a two-bedroom apartment with several other family members after I was evicted for being unable to pay rent.
My children go to separate schools miles away from one another because of the school district policy in place. There's a good quality public school minutes away from my house however, but it's zoned out of my district and my children cannot attend. Instead, I was told to enroll them into our zone school that is failing academically and farther away.
Because my neighborhood is in the process of gentrification, the only quality schools are charter or private. The people moving in can afford private school, so their children are not enrolling in the public schools. Because my children attend separate schools, more money comes out of my household budget to pay a van driver for drop-off services. To make things work, I'm forced to pay the extra $400 monthly for early drop-off and pick-up.
I also pay for tutoring, which is $450 monthly, swimming lessons for $180 per child, and soccer whenever I can afford it, along with the usual bills rent and car payments. All the while, I have student loans in default.
I've worked 16 hours in one day, causing me to miss quality time with my kids – missing homework, missing laughs, missing their little explanations of their day – all so that I can stay afloat in this beast of a life.
This struggle is never-ending, but as a mom, I put my best foot forward and smile whenever I see my kids.
*Carla, 31
Occupation: Health Care Integrator
Income: Less than $50k
Her Story: We live in a one-bedroom apartment in the Bensonhurst section of Brooklyn. It has been both difficult and somewhat easy raising my child in such an expensive city. It is difficult because there is not much opportunity for working mothers to have assistance. It sometimes seems like I make too much to qualify for anything substantial because programs only see my pre-taxed without considering all of my expenses.
It can be easy because there are a lot of free entertainment programs I can take my daughter to that help expose her to culture. I spend a lot of time on Google looking for free things to do since money always has to go to more pressing things. It's also hard to arrange pick-up and drop-off since babysitters and nannies tend to charge more an hour than I make an hour. I would like to find a bigger apartment that I can afford so she can have her own room but the prices are very high. I continue to put my name on the housing lottery. What helps a lot, though is that I grew up here and I have friends with kids. My daughter receives a lot of hand-me-downs.
*Kim, 33
Occupation: Account Manager and PR Coordinator
Income: $50k - $75k
Her Story: Ever since moving back to New York in 2009, my sole purpose has been to give my daughter a life that will not only meet, but exceed the lifestyle that my mom - who was also a single parent - provided for me. I would have to say, it's not easy financially, but with faith, it is possible to raise my child in this city.
Like everyone, I have general expenses for everyday survival like rent, food, health care, transportation, etc. My daughter's father is married and lives out of state. I can never predict from one month to the next what type of support financial or otherwise I'll receive from him. So, I'm basically handling all of it on my own. That includes school tuition, after-school activities, childcare, clothes, getting her hair done, and weekend fun. I can't even begin to list all the other little things that come up in between.
I take advantage of sales whenever I can and shop for clothes off-season so we can be frugally fly. My mom is a big help. Sometimes, I food shop at her house and take advantage of her babysitting whenever she's in a good mood. I try to make sure my daughter is as comfortable as possible at home with things she's enjoys so I can save money on outside activities.
However, at the end of the day, faith is always my saving grace. I definitely have moments when I'm sitting there thinking, 'Damn, the struggle is real.' Right before I start to get frustrated or overwhelmed and sometimes after venting to my best friend, I realize that I've been here before and made it through.
My faith has trained me to start to recognize blessings and to worry less about my life because God got this.
* Mya, 34
Occupation: Medical Receptionist and student
Income: Less than $50k
Her Story: I moved to Harlem four years ago from Philadelphia after me and my long-time boyfriend broke up. I dropped out of college after I got pregnant with my second child and before moving back to New York, I finished a medical training program and found a job in a clinic. My job can be very stressful, especially because they won't allow me to leave work an hour early to pick my kids up so I have to pay for aftercare, which is a lot for two kids. I do have some help along the way. I have two cousins who also have small children and we take turns babysitting each other's kids to get a break from time to time. Paying for babysitters is not even an option at this point.
I decided to go back to school this year and I'm taking classes at CUNY to complete my degree in Communications. Between raising my kids and school, I hardly have any time for anything else but I've been dating someone for over a year now. He also has a kid, so it helps that he understands my hustle. We try to be supportive towards each other in the ups and downs of parenting.
I have a car, which helps get my kids to school in the mornings and avoid being out in the weather when it's bad. However, I try to use public transportation as much as possible, especially on weekends when we do little activities in the city. It's important to find free things to do so I'm always looking through Groupon or looking up things online.
Honestly, the thing that keeps me focused is that I know raising my kids here in New York will be an asset to their upbringing.
The schools here, the opportunities, the culture – there's no place like it. I'm okay with my hustle because I appreciate the well-rounded life they can have here.
*Names have been changed for anonymity
Are you a New York City mom? Leave us a comment below with your experience raising a child in the Big Apple.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023












