Author Jennifer K. Dean once said, “A promise is only as good as the person who makes it. The character of the promiser is what gives the promise its value." And boy, when it comes to the sanctity — yes, sanctity — of marriage, if there is one thing that I personally don’t think is said enough to singles and engaged folks alike, it’s “Marry someone who has a profound sense of integrity when it comes to the promises that they make.”
I say that because wedding vows aren’t just something to say; wedding vows are literally a solemn promise, a personal commitment, and an earnest declaration. And if you select someone who chooses to “feel their way” in and out of their promises, commitment, and declarations, one way or another, you are going to be miserable and your marriage is going to be unstable, at best because yes, a promise is only as valuable as the person’s character who makes it to begin with.
However, beyond a married couple’s wedding day vows, I do recommend that husbands and wives make other ones throughout the course of their relationship too. Why? Well, it’s mainly because of another quote that I am particularly fond of: "You don't marry one person; you marry three: the person you think they are, the person they are, and the person they are going to become as a result of being married to you." A writer by the name of Richard Needham said that. Because time does evolve and transform individuals, making annual (other) promises to your spouse can help to further solidify your commitment to them in some very specific, significant, and necessary ways.
And what better time to make these types of recommitments than on New Year’s Eve when you’re right on the brink of a brand-spanking new calendar year? So, if you are married and you would like to go into another year with even more clarity and vigor as it relates to your union, exchanging these seven following promises with your partner, before the ball drops, is a very special (and helpful) way to do it.
1. “I will release all of the things that I already said I’ve forgiven you for.”
GiphyIt really is pretty amazing that the number of people who divorce rather than keep their vows still hovers around 50 percent. And although infidelity and abuse are sometimes the cause, they aren’t even close to being the top reasons. What seems to reign supreme these days? A lack of real commitment and also poor communication — and when you really stop to think about it, forgiveness falls into both of these dynamics. The reason why I say that is because, on the commitment tip, it is Ruth Graham Bell who once said, “A happy marriage is the union of two good forgivers” and she was married to evangelist Billy Graham for over 60 years.
Yes, when you commit to a relationship, a part of what you are signing up for is accepting that your partner is not perfect and therefore, will need forgiveness and that YOU ARE NOT PERFECT and so, you will need forgiveness as well.
As far as poor communication goes, who can connect well with someone when they are holding a grudge? Not only does it create a wall between you and your spouse, but unforgivingness can stress you out, give you depression-related symptoms, make it harder to conceive a child, suppress your immunity, and even give you heart problems. So, whatever it is that you told your partner over the past 12 months that you’ve forgiven them for, make sure you didn’t lie to them and yourself by LETTING THAT ISH GO…for the sake of your relationship and your overall health and well-being as you move forward into a new year.
2. “I will check in more often to see if your relational needs and/or wants have changed.”
GiphyI have shared on more than one occasion that one of my favorite quotes (especially as it relates to marriage) is by playwright Lillian Hellman: “People change and forget to tell each other.” And honestly, that right there is why I think that many couples will say “We grew apart” when they try to explain to others why their marriage came to an end.
Listen, if you think that you are going to marry someone who is going to remain the same for the rest of their lives, you are living in a truly delusional and alternate universe; the same thing goes if they are thinking that about you. So, you know what this means, right?
First, you’ve got to accept that a part of what comes with loving someone is being willing to be flexible and adaptable. Secondly, you’ve also got to be willing to accept what your spouse once needed and wanted from the relationship and you may have shifted — and the only way you will know that is by talking to them about it.
My recommendation? Hold “What’s changed?” meetings once a season (four times a year) to see if something is different when it comes to each other’s needs, expectations, and goals. The more the two of you talk these types of things out, the easier it is to come up with a plan that helps the two of you to “fuel each other”…so that you are able to grow together — instead of apart.
3. “I will make our sex life (more of) a priority.”
GiphyA huge part of the reason why I’ve written content for the platform like, “10 Wonderful Reasons Why Consistent Sex In Marriage Is So Important,” “8 'Kinds Of Sex' All Married Couples Should Put Into Rotation,” “Married Couples, Here's How To Make (More) Time For Sex,” “12 Married Couples Share Keys For Taking Sexual Intimacy To Another Level” and “10 Irrefutable Reasons To Have An Orgasm A Day” is because, so long as you and your beloved are physically capable, sex should always be treated as a staple in a marital relationship — and a staple is something that forms something else.
Scripture says that sex should never be withheld from your spouse (I Corinthians 7:5), one of the things that makes a marriage different from every other relationship you have is sex and there are far too many holistic benefits that come with having sex for it to not be prioritized in your marriage.
You know, there is a quote that serves as a signature in one of my email accounts that author Nick Chellsen came up with; it says, “Boundaries are what you say 'no' to. Priorities are what you say 'yes' to” — and when it comes to sexual intimacy, for every time that you put other people, social media, and whatever else before you and your partner spending true quality time together, you are saying that they aren’t a priority — and that never can end well.
Research says that healthy marriages have sex about once a week. If that is not the case in your household, it’s time to figure out why (even if you need a marriage counselor or sex therapist to help you out).
I recently watched a movie where a wife kept avoiding sex with her husband; then when he decided to leave, she claimed that he was abandoning the relationship. Sis, hate to break it to you but you did first by signing up for a relationship that includes sex and then reneging. And yes, y’all, if that felt like an “ouch” — please take it to heart.
4. “I will shift the people, places, things and ideas that hinder our bond.”
GiphyOne thing that really irritates me about social media (and there are oh so many things to choose from) is watching married people talk to bitter and/or completely clueless individuals about their relationship — or shoot, life, in general. Now mind you, I didn’t say that it bothers me when married people talk to single folks (check out “Single Women: Yes, You Are Qualified To Talk About Relationships” and “Yes. Married Folks Need Single Friends (Male And Female).”). I mean, I’m single, I’ve been working with married couples for two decades at this point and just yesterday, a wife of almost 20 years told me that I am the best counselor that she and her husband have ever had (and they’ve had several).
No, what I mean is you need to listen to folks who respect marriage, are supporters of your marriage, and will do things that will add to and not subtract from your union. That said, I don’t care if it’s a family member (person), a church (place), a habit (thing), or some form of media (that plant seeds of ideas into your mind) — if you are spending time in an environment that makes it harder rather than easier to be married, it’s time to shift out of that space.
And sis, if your husband feels this way about certain people, places, things, or ideas, you need to listen to where he is coming from.
Being your provider and protector isn’t just about the monetary and the physical. If he discerns that there is stuff around that is causing the two of you to struggle, unnecessarily so, he very well may have a point.
5. “I will become (even more) solution-oriented rather than problem-oriented.”
GiphyIt might be hard to hear but if you’re someone who finds yourself talking about what’s wrong in your marriage instead of what steps should be taken in order to make things right, you definitely need to consider making this particular promise to your partner because being a problems-oriented type of person benefits absolutely no one. And what does it look like to be a problem-oriented individual?
Negative people are problem-oriented individuals. Naggers (which is also something that Scripture frowns upon — Proverbs 21:9) are problem-oriented individuals. Folks who compare their relationship to others are problems-oriented people (always remember that you ain’t them). People who dwell more on feelings than truth, facts, and logic (because feelings can be fickle) tend to be problem-oriented individuals. Please hear me when I say that perfectionists are usually problem-oriented individuals (nothing and no one on this earth is perfect).
Close-minded folks who don’t know how to compromise are problem-oriented individuals. Impatient people are problem-oriented individuals. Hypercritical folks are problem-oriented individuals. Folks who rarely encourage or celebrate the “small wins” in life are typically problem-oriented individuals (because they are never truly satisfied). Folks who would rather be right than do what is right for the ultimate betterment of their relationship are problem-oriented people.
Marriage is an ultimate collaboration which means that if you want to be solution-oriented — you need to listen to your spouse; you need to be flexible in your approach to things; you need to take on a positive attitude; you need to be (more) patient; you need ask questions to gain a better understanding of where your partner is coming from; you need to think about what helps the future and not just what feels good in the present, and you need to say and do things that cultivate peace and harmony instead of stress and drama.
Y’all, a husband and wife who decide, daily, that they are a team and so, they are going to work together to do what is better for the team — they are rarely defeated. That’s just the plain ole’ truth.
6. “I will be better at taking accountability.”
GiphyAsk any engaged couple who comes to me for counsel and they will tell you that one of the things that I will say, on repeat, is if you don’t want to be held accountable, on some level, each and every day of your life, DO NOT GET MARRIED. I say that because one of the main purposes of marriage is to help two people to grow and mature and that requires allowing your partner to hold a “mirror” up and show you some things that you may not like about yourself or may be uncomfortable to address.
Hmph. Let me tell it, that is actually an “unsung” reason why so many people call it quits: they don’t like what they see in their “marriage mirror” and so they leave in hopes of finding someone who will praise them more than challenge them. SMDH.
Listen, if everything that I just said stepped on your toes, this is definitely a promise that you need to make to your spouse before the new year because you should be able to trust your spouse enough for them to encourage you to act more responsibly in various areas of your life. Again, that is a part of what they are there for. Very much so.
7. “I will like you more, respect you better and choose you daily.”
GiphySomething that many of my clients will tell you (and I also think I’ve said in articles before) is when couples tell me that they’re not (currently) “in love,” I’m not nearly as concerned as when they tell me that they don’t LIKE each other anymore. My usual response: love, as far as the feeling of it goes, has ebbs and flows; however, if you two still like each other, we can get back to love. And yes, that is a hill that I will forever-and-a-day die on. I mean, friends like each other, right? Is your husband your friend?
Because, when you really do adore someone, appreciate someone, enjoy someone — you tend to find enough things about them that will make you want to stick out the challenging ones about them and/or the trying season that the two of you may be going through. So yes, over the next year, purpose in your mind to find more things to LIKE about your spouse; you’ll be amazed at how helpful that one tip can be.
Respect? When you respect someone, you esteem them. When you respect someone, you honor their boundaries. When you respect someone, you take their insights into serious consideration. When you respect someone, you present them in the best light to other people. When you respect someone, you speak to them with kindness and consideration. When you respect someone, you validate their feelings, give them space when they need it, and affirm them just because. That said, do you respect your husband? Better yet, ask him if he feels respected by you (especially since it’s a biblical instruction — Ephesians 5:33).
And finally, love is a choice. Children? They only go by what they feel. Mature people? They get that sometimes what you feel like isn’t what’s most important — what you choose is. And I promise you, waking up every day, looking your spouse in the eye, and declaring, “Today, again, I CHOOSE YOU” — can give you the “oomph” that you need to get through whatever the day brings because you are saying, both to them and yourself, that loving you is a conscious decision and I’m willing to say and do things that support that choice.
____
One of my favorite lines from the movie The Fault in Our Stars is when one of the characters says, “Oftentimes, people don’t understand the promises that they make when they made them.” Yeah, don’t get me started on why that’s a huge reason why every engaged couple should get premarital counseling.
Anyway, it’s my sincere hope that I broke down these seven promises well enough that you and your husband can toast to these words — so that you can go into the new year, better than ever, as far as your vow-based bond is concerned.
Salute to the next season of your marriage. You’ve made it this far. You deserve it.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
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It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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