
When I think of the most traumatic stories one can experience, breakups are among the firsts that come to mind. Losing someone that we love can become the source of such a wrenching pain, it draws an indelible trace on our hearts and leaves us changed forever. As bizarre as it may seem, breakup stories are my favorites to write. It's true that they involve a lot of darkness and negativity that the world would gladly pass on. But the reason I find it essential to tell these stories is that they involve the darkness and negativity that most of us go through, yet often refuse to talk about because of fear.
Fear of being judged, fear of being misunderstood, fear of being alone...sometimes we even fear talking about a breakup because it'd mean that we acknowledge and accept the fact that the relationship is over.
For this particular reason, I recently asked four women* about the worst ways they've been broken up with with the intent to share their stories on xoNecole—I wanted to show you that alone and misunderstood is something that you, who's reading this, will never be. Indeed, there'll always be someone out there going through the same things that you're going through. There'll always be someone experiencing your pain. In fact, what you're experiencing is called life, and life is something that happens to every one of us.
Sharing stories you can relate to isn't the sole purpose of this article, though. What was also important to me was to show you that each of these ladies has somehow found a way to bounce back after hitting rock bottom. Each woman was able to find the good in goodbye. Each was able to find joy and glow again. These stories are reminders that no matter how low you may feel, eventually, you'll bounce back too.
*Names have been withheld for the ladies to maintain their anonymity. Pseudonyms have been used so that the ex-lovers could maintain their privacy.
I Moved To Another State For Him & He Dumped Me Soon After

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*Thomas and I met through mutual friends. He's always been pretty upfront about his attraction and desire to get to know me and I wasn't against it. We'd gotten the opportunity to get together (with our friends) on several occasions and I enjoyed our conversations; I thought that he was a cool and funny guy. When he and I began to date exclusively, we did so for almost two years. Within this timeframe, we were serious enough for our families to meet as well as to discuss the serious steps that we wanted to take together as a couple. The first big step, we agreed, was to move from Ohio to Atlanta, GA, where he's from.
At the beginning of our relationship, our similarities, the connection that we had, the way we clicked...the feeling that I was getting from it all was that "we" were too good to be true. But a couple of months in, it became obvious that I'd simply crossed paths with a good person—my person.
Or so I thought.
Thomas was in his last year of law school when I started preparing for our move. Well, it wasn't really our move, it was more my move. I'd decided that, in order to establish myself as well as my professional career over there, I'd move before Thomas graduated so that I could take the time and space I needed to do so. Three months before the big day, what I hadn't noticed was uncertainty at the time began to settle in. "Are you sure you want to do this?" He'd ask me. "Maybe you can wait, just so we can move together?" Neither he nor I were the kind to let doubt creep in during moments or conversations like these. My soul inevitably perceived his words as him looking out for me, not wanting me to go through this on my own while he'd still be stuck in school, unable to protect me should anything happen.
I believe the moment I started feeling that something was off was when I was offered a job in Atlanta. I noticed a significant gap between both our levels of excitement; he wasn't as thrilled as I was. On top of that, there was the fact that, days later, he didn't come to help me move out of my apartment.
My gut feeling, which I was trying my best to ignore on that day, told me that it wasn't normal. Apparently, my cousin didn't think it was either. Being a man himself, I remember him advising me to only move if I wanted to—he, too, was getting a strange feeling from my man's absence.
The moment everything turned upside down came two weeks later, as we were driving to visit an apartment for me. I'd temporarily moved in with my grandmother and was therefore looking for my own place. Since I'd landed in Atlanta, I'd been hanging out with Thomas—who was there to visit—and his family. Despite the good times that we were having, I'd noticed a shift in his attitude, and some things started adding up. All of which started giving me an uneasy feeling. So uneasy that at some point, I felt drawn to ask: "Do you still want to be in this relationship?"

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"No," he said. "There are things that I don't like about you which I feel you'll never change because this is just who you are. And the truth is, I don't see myself married to someone like you."
This whole car conversation was a gut punch. I was furious—and extremely sad at the same time. I'd move to Atlanta for a very specific reason, him, and he was bluntly showing me how huge the mistake I'd just done was. He left me. I found myself isolated in a new city that had broken its promise for a future filled with love and which then lost all its appeal.
Both physiologically and psychologically, having my heart broken changed a lot of things: I lost thirty pounds in the matter of a month, and navigating life was very painful. Later finding out that he'd been cheating on me didn't help. The only way for me to get over Thomas, I figured, was to run away. As far as possible. So, I used my connections. I called one of my friends who always told me to feel free to reach out if I was ever looking for a job and he did all he could to help me pave a way out of Atlanta.
The distance, time, having something to do career- and purpose-wise, meeting new people, allowing myself to fall in love again is the medicine that helped me fix my broken heart.
Over the years, I became open to receiving feedback from the men I was dating. Some of them pointed out the same flaws in me which eventually made me realize that I was probably not the easiest person Thomas had to deal with. No excuse for how he did what he did; he should have broken up with me. He just should have done it differently. All in all, my breakup with Thomas was the catalyst for me to grow up and learn how to take full ownership of the role I play in my relationships instead of just blaming the other person.
Our New Year Resolution Talk Led To The End Of Our Relationship

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I believe that human beings fall in love three times during their lifetime. The first time, obviously, is our first attempt at love. We tend to believe that we'll spend the rest of our life with that person—which may happen—but basically, this is mainly the first experience. Then comes our second love: the hardest. It's the love that teaches us about ourselves and changes us at our core. And finally, the third love, which is supposed to be our happily ever after.
*Dorian was my second love. Had I not experienced life with him, I wouldn't be the woman I am today. I wouldn't have been able to know exactly what I want in a relationship, I'd still be insecure and trying to find somebody to fill the void.
When I was introduced to Dorian, I was still dating someone. Funny enough, the work friends that we had in common and who wanted me to meet him believed that my boyfriend at the time wasn't right for me, so they insisted for me to hang out with them all so that Dorian and I could get to know each other. To make a long story short, Dorian didn't impress me at all in the beginning, although I did think that he was a cool guy. With that said, because we shared the same workplace, we got to spend a lot of time together, and, eventually, we built a bond. A bond that I must admit rapidly became ambiguous as, even though Dorian didn't impress me when I first met him, I grew to like him enough to break up with the guy I was dating.
Our relationship wasn't all sunshine and rainbows, though. We loved each other deeply, indeed, but because we both had a lot of growing up to do emotionally, it didn't take long before we somehow began tearing each other down. As I said, I was insecure—and he was too. He didn't know how to express himself, so he would often project his insecurities on me. As for me, I kept some parts of my life before him to myself because I feared he would reject me. The lack of trust is something that truly affected him.
One day into that new year, we agreed that, after being together for almost four years, it was time to start off on a clean slate. We spoke a lot on the morning of New Year's Day. However, when I felt safe enough to finally share my truth with him, the conversation took a turn that I did not expect. I thought he'd be understanding and that he'd give me his support. Instead, he completely blew up on me—and put an end to our story.
Losing my best friend isn't the way I expected the first day of 2019 to go. Generally, New Year's Day is supposed to be a little happier than that. At worst, meant to recover from a strong hangover from the night before. But being broken up with? I wasn't prepared for that.
The days that followed were terrible. I felt as though I had nobody to turn to anymore when things turned bad. Back in the day, I was diagnosed with high-functioning depression and panic disorder. Dorian was the only one who'd seen me have panic attacks and the only one who actually tried to help me overcome that. He used to be my rock—and now I was left to deal with life on my own. Until I remembered that this is what therapy is actually for.
The first four times I saw my therapist, all she heard me talk about was [my relationship with] Dorian. I was going through a roller coaster of emotions and had the hardest time grieving. But once the whole topic of "us" was covered, it was then time to shift the focus of the conversation on me. Me, my feelings, the reason why my love for him was so strong, the necessity for my well-being to move on, and my inabilities to let go.
The most defining lessons that I learned while going to therapy are, one, although my love for Dorian was real, the reason it grew so big was that it came from a place of self-doubt. I was dealing with self-esteem issues and was unconsciously depending on him to fix me.
However, the cure to our problems can't be found in other people. They must be found within. If you are to love someone, it's because that person adds to your life, meaning you're already whole all by yourself. Two, things start getting better from the moment you decide that they will.
My separation from Dorian forced me to level up to a higher version of myself. When I started elevating, taking some distance, I began seeing the situation from a whole other point of view. I was able to witness the bigger picture and as soon as it happened, I knew I'd just been provided with all the evidence I needed to believe that, in the end, I was better off on my own. At least during that season of my life.
He Broke Up With Me Through A Text & Took Off To Africa

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Until he decided to abruptly end our relationship through text and take off to Africa right after pressing 'send', *Cameron and I dated for a year. Our story was special. We'd known each other for approximately 10 years before we started dating; it was the kind of love story you see in Hallmark movies. You know when the man has the longest crush on his friend but she has no idea, although she has a lot of love for him as well. And then, the timing of their respective love life never gives them the chance to explore what they don't know exists between them until, 10 years later, singleness finally finds them both at the same time. Yes, it was that kind of romance.
The both of us together formed a great pair; we had the same sense of humor, had a strong connection, traveling was one of our favorite activities to do together…
I couldn't say that our relationship wasn't healthy—if anything, we were best friends who were romantically involved and there have never been any signs of a red flag in sight. This is probably why the breakup caught me so off-guard; everything was fine.
However, when I visited him in Boston that time I had no idea it would be the last—I'm from New York; we were in a long-distance relationship—I noticed a shift in his energy. He was strangely acting as though my every move, not to say my presence as a whole, bothered him. I couldn't pinpoint what it was that I did or said that put him in such a mood. Of course, he wouldn't tell me either—later after the breakup, he admitted that his behavior had nothing to do with me and was in fact due to the struggles he was going through at the time. That was the most uncomfortable I've ever felt around him—and frustrated because he'd asked me to come only to make me feel unwelcome in the end.
Eventually, the time finally came for me to travel back home and get back in my own space and to my own routine. His bad mood had faded a bit before I left, but my senses were telling me that something was still off. And indeed, as well all know, intuition never lies.
No more than 24 hours after I left Boston, a notification popped up on my phone. It was a text from him, a goodbye text. I was at work going through a roller coaster of emotions while reading all these paragraphs that he'd written. So many words simply to tell me that he didn't want to be with me anymore and that, on top of everything, he was about to board a plane to Africa.
It was hurtful. Not so much the breakup, but his behavior. You know a person for so long, you have this built-in trust with him and then, he lets you down... It's hurtful. It makes you question everything, especially who can you trust if you couldn't even trust the person you thought you knew so well? I debated whether or not it was worth responding to his text for a week. After endlessly writing, erasing, and rewriting my response, I ultimately got it off my chest. I had to.
Sometimes, people will tell you to "kill them with silence." While it's a wise thing to do, I believe that there are some situations where you must stick up for yourself. That was one of those for me.

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You see, long-distance relationships come with a lot of sacrifices, whether it's time, money, or [something] else. During that weekend, the sacrifices that I made weren't considered which was very disrespectful, so I had to speak up for myself and show him that what he did wasn't right, nor was it fair.
All in all, it was the worst way I've been broken up with, but I'm happy to say that it didn't shatter me. Quite the contrary, it made me realize what he was capable of; his exit was so big and intense, I couldn't go past it. And focusing on that instead of all the reasons why I loved him opened the way for me to heal and move on quite quickly. I must also admit that the timing couldn't have been better for it happened at a moment in my life where I was finding myself at an intersection. I'd just graduated from college, I was being presented with tons of opportunities, I could decide to do whatever I wanted to do, become whoever I wanted to become; the only one I'd need to look after was me.
A month or so later, I received another text from him, this time saying that he missed me. "I get it," I replied. "I'd miss me too."
After Fake Proposing To Me, He Confessed That He Wanted To See Other People. “People” Included His Homeboy.

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Have you ever found yourself in a relationship that you initially didn't want, yet you ended up the most hurt when it ended? That's exactly what happened to me with *Devin, the most toxic spiritual encounter I've ever had in my life.
I met Devin at a bookstore located in Flint, MI, where he happened to work. My spiritual advisor introduced us. Devin was different from all the other men I'd met before. He was this fine, chocolate man with big almond-shaped brown eyes. He wore his hair like a Black nerd—but a sexy Black nerd. He was nothing like the men I'd dealt with before.
Somehow, that bookstore became my new coworking space. I'd go there to get some work done and whenever he had some free time, Devin would sit with me to help me and give me new ideas for my projects. I remember we'd also talk about entrepreneurship—he was trying to get his feet wet in public relations—and spirituality. The best part was that we started by building a friendship by connecting intellectually, which made him even more attractive to me.
With all of that being said, believe it or not, I wasn't trying to date him. At the time, a relationship wasn't part of my priorities at all; all I wanted to focus on was school and my future. But I'd be lying if I told you that the latter stopped me from accepting his invitation to take me out on a date.
If anything, this man whom I considered my friend made me feel safe. I was comfortable with him, comfortable enough to completely allow him into my life. By that, I mean allowing him to spend time with me at my place and sometimes stay overnight, plus introducing him to my family.
After some time, though, his actions began reminding me of a manipulation technique called love bombing. He would overwhelm me with love, shower me with gifts, and would become passive-aggressive when he'd hear me say that I wasn't ready to commit to him. The times he visited me at my place, I noticed, he'd leave some of his stuff around, probably as a way to mark his territory. In all honesty, the situation began giving me a strange feeling, I wasn't at ease. But my friends kept insisting that I was overthinking it. In their eyes, Devin was only a good man and they maintained that I should just accept receiving his love.
Eventually, spending so much time together led us to become more intimate. Not because I wanted to, but because I felt giving myself to him was the right thing to do as he'd been such a gentleman to me—and according to other people, I'd been so hard on him.
I'll never forget that night when I saw a Black figure leave my room as he was getting off of me. Immediately, I knew that something had changed within me spiritually-speaking. It was like I'd just lost my mind.
From the moment we had sex, we created the strongest soul tie. I couldn't get rid of him, even in spite of the many signs that I received from God urging me to run away. If I felt safe in his presence before, being involved with him then made me feel depressed. I was also sure that he'd brought the spirit of pestilence into my home, added to the fact that I found myself at the hospital quite a few times because of ruptured cysts and twisted ovaries. One night, as I was dealing with my suicidal thoughts while on my way back from work, a deer suddenly hit my car. The accident shook me so much, I knew it wouldn't take any more signs for me to understand that it was time to save myself. With a lot of difficulties, I ultimately found the strength to tell him that we were over.
Fast forward to several months later, Devin reached out to me again. He was being very apologetic and told me that he wanted us to meet up. I know I shouldn't have but I agreed.
At the time I was still really suppressing and dishonoring my intuition. Somehow, I began questioning whether I'd made the right decision when I left. I thought that maybe I was really missing out on something, so I gave him another chance.
Soon after Valentine's Day—that he celebrated with his new homeboy, whom he'd met during the time we were broken up because I was out of town—he came over to my house. It was a sweet moment because we hadn't seen each other in a long time. And at some point during the night, he pronounced some words that sounded a lot like a proposal to me. "If I was to propose to you, would you marry me?" he asked. Although I'd said that I didn't want to commit to him before, the fact that life seemed to keep bringing us back together despite our arguments and disagreements, I was then convinced that he was my soulmate. So, with a glowing heart, ready to hand him my hand, I said, "Yes, I would."

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Until, Devin flipped the script on me. Immediately, he admitted that he simply wanted to hear what I'd respond, which was far different from what he'd imagined because to him, it was clear that we weren't a good match in the end. He also briefly mentioned his desire to see other people. Other people that, from my understanding and to my greatest surprise, included the man he spent Valentine's Day with.
If there was one lesson to learn from my story, it'd be to never doubt the signs that God is sending you. I was upset at myself for not listening, also very angry because choosing to get involved with him was similar to choosing to abandon myself.
One of the ways that I found to bounce back from this emotional deception was to get back to my roots, to the essence of who I am. I moved back to my hometown, started spending more time with my family, and my childhood friends. I went back to visit the places that held cheerful memories and made it a priority to do more of the things that made me happy. On the bright side, however, even if this whole experience destroyed me inside, it was the catalyst that allowed me to live my dream to write a book and become an author. All of which has shown me that, if you let them, major breakdowns can actually lead you to the biggest breakthroughs.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
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It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









