6 Solid Reasons To Consider A Season Of Abstinence In The New Year

A couple of months ago, I was catching up with a male friend of mine who knew me back when I was throwin’ it back. OK, I guess I need to qualify that a little better because, he has never known me in the biblical sense; what I mean is, he knew me back when I was sexually active. “OK, so how many years is it about to be?” he asked. What’s funny is he sounded more stressed out about my abstinence than I did! It’s actually going to be 15 years this coming January 9 and chile, CHILE. I never would’ve thought. As far as my own journey, you can read about some of it via an article that I wrote on the topic a whopping three years ago (“I've Been Abstinent For 12 Years. Here's How.”).
And while I know that a lot of y’all probably think that it is beyond insane that I’ve been “without” for so long when I write about sex so much, to that I’ll just say — when I was having sex, I was having sex (check out “14 Lessons I've Learned From 14 Sex Partners”). Plus, I did used to work with a ministry that people out of porn (check out “Working For A Porn Ministry Got Me Over Watching Porn”) and I do work with couples for a living as a marriage life coach. All of this can serve as a myriad of cautionary tales.
Don’t get me wrong — I like sex. I LIKE SEX A LOT (yes, I am yelling it!). It’s just that my season of abstinence has taught me how to approach it differently, including how to see it from more angles than merely relational maintenance and physical pleasure. The 15-year bit (or bid — LOL) is more about, the more I learn about myself, the purposes of sex and watch how the world is damn near losing its mind over the “surface level benefits” of it, I just want to make sure that I don’t return to the hamster wheel from which I came. Not only that but I value “her” (you know what I mean) more than I ever have.
Plus, it can help me to share all of what I’m about to say from so-much-clearer perspective. Because while I get that most of y’all will never (EVER) wanna say you’ve gone without some good-good for 15 years of your life, I do hope (if you’re single, of course) that you’ll consider at least a few months to a year of abstinence at some point in the game. Here’s why.
1. You Can Fully “Detox” Your Past
For the most part, I’m cool with all of my past sex partners. I’m not saying that we’re homies or anything yet there is enough peace between us to the point that we can run into each other and genuinely be happy to see each other too (check out “Why Every Woman Should Go On A 'Get Your Heart Pieces Back' Tour”; it helped). In fact, not too long ago, I ran into a past partner and we chopped it up in a grocery store parking lot for about an hour or so. It was actually really refreshing to be in his space, laugh and joke, and then walk away not…feeling some type of way, especially since he was one of my “climbing the ceiling” guys (it was good and I ain’t ashamed to say it). While we were both fully aware that we had been sexually involved for a few years back in the day, it now seemed like a lifetime ago and whatever happened/didn’t happen back then was pretty much irrelevant now.
The same thing goes for my first love. After us both emotionally going round and round and round for decades (literally), I finally came to a place where I didn’t want to try and relive anything. I’m pretty sure you’ve heard that until you learn your lesson, the universe will keep on bringing it back to you. Well, there has always been a part of me who wanted us to get back together because he was young the first round and I wanted to because I was “green” the first round. Sex was not exempt from this. However, because I have been able to purge him out of me — him, along with the other 13 guys — I can now see things, not from the angle of being on my back (pun intended) but a 30,000 feet view of sexual sobriety. I have been able to separate how the sex made me feel from how the relationship did and why I chose the people that I did. It has been revelatory like a mug too.
Detoxing is literally about going through a process of getting toxins out of your system so that you can overcome physical as well as psychological dependence on something — or someone. It’s real easy to say (or think) that you don’t need to do this when it comes to sex and people…until you’re actually abstinent and can look at things from the perspective that it provides.
2. You Can Figure Out What You Want Besides Good…Well, You Know
Another article that I once wrote for the platform is about casual sex and why I think that term is one of the greatest oxymorons of our time (you can check it out here). One of the reasons why it literally grates my soul is because casual means things like “without definite or serious intention; careless or offhand; passing” and “seeming or tending to be indifferent to what is happening; apathetic; unconcerned” and even if, for some reason, you see sex this way, why in the world would you want someone to approach you in this kind of headspace and heart space?
When you’re out here getting good D, you can kind of rationalize your way out of this point, even if it’s ultimately to your detriment, because sometimes how a person makes you feel during the act of sexual intimacy causes you to think that they value you in other ways when that isn’t always, automatically or necessarily the case at all. I believe I’ve shared with y’all before that I’ve got a male friend of mine who once told me (after I asked him how guys can just have sex with folks and not care about them whatever), “Do you think it’s intimate if I jack off in the shower? Jack off in the shower, jack off in a girl. One just feels better than the other when there is no connection.”
You know, we’ve really gotta free ourselves from thinking that just because we want sex to affect or alter our dynamic with someone then that means that it will. We also need to take some personal accountability for when we ignore what I just said and things don’t go as planned.
Abstinence played a huge role in me getting — and I mean, really getting — these points into the depths of my spirit. It’s also a part of the reason why I can write about sex all day long, sometimes like I just had it last night, and not feel rushed to run out and get some, just to do so. I’ve had good sex — great sex, even — multiple times. What I have only had a handful of, though, is holistically healthy and fulfilling relationships. And like I say often until there is a condom for the heart, I have to make sure that I protect — and by “protect”, I mean fully value — all of me. More has to be good than just the d--k.
Abstinence has helped to raise this bar. Exponentially so.
3. You Can Get Your Health Fully on Track
I do interviews fairly often. Whenever the topic of my past sex life comes up, something that I am sometimes asked is what my "ultimate low” was. Now that I’ve made peace with not having children, I’d probably have to say that my four abortions top the list (check out “Why I Named The Children I Aborted”). Another sucky time was when I found out that I had chlamydia, mono, and strep throat, all at the same time, and was told by my doctor that the STD appeared to have been dormant in my system for a couple of years (chile). Oh, and then there’s the Thanksgiving week when I had unprotected sex with three of my exes (by “exes”, I mean, one ex-boyfriend and two former sex partners). I’m not sure why I did that. What I can say is the sex with all three was physically great in different ways and I remember just not wanting to do a lot of thinking or feeling during that time.
Anyway, during those seasons (and honestly, so many other times too), between bladder infections (check out “BDE: Please Let The ‘It Needs To Be Huge’ Myth Go”), yeast infections (condoms and I weren’t always the best of friends), playing around with different kinds of birth control, pregnancies and pregnancy scares, abortion recovery — my body was pretty worn out. I needed some time to just…be to myself, get to know my body (check out “Why 'Vaginal Mapping' Needs To Be Part Of Your Healing Journey” and “The Art Of Sex Journaling (And Why You Should Do It)”) and get my pH and hormones back on track. The last time I had sex, I was 32 and I must say that from about 36 on, my reproductive health is better than it’s ever been. Honestly, my health, period, is better than it’s ever been.
Sometimes you need a season of abstinence, just to learn about your grown woman self from a physical- and health-related standpoint. You need time to prioritize your well-being outside of sex with a man so that you can understand your womanhood on a whole ‘nother level.
4. You Can Reconcile Your Sexuality with Your Spirituality
Chalk it up to my age if you want to. Maybe my church upbringing has something to do with it too. But to me, it’s really sad how much people think that sex is ONLY a physical act. It’s like folks are out here really thinking that they are no more than talking dogs in heat (which is a part of the reason why I will never get down with calling men “dogs” or us “bitches;” there are many ways subconscious “programming” affects and infects us) when actually, for us humans, sex is supposed to be out so much more than that.
While, on some levels, unfortunately, a lot of us tend to only associate things being spiritual with them being about a particular religion, you can check out articles like “7 Signs You're Spiritually Compatible With Someone”, “What's The Difference Between Being 'Religious' And Being 'Spiritual', Anyway?” and “Here's Exactly How To Start Protecting Your Spirit” to know that I think it goes way past that. For instance, what I’ve oftentimes read is the spirit is defined as being our intellect, emotions, fears, passions, and creativity.
And while yes, I do believe, in part because the Bible says so (I Corinthians 6:16-20 — Message), that there is some sacredness to sex, even if you move past holy books (because the Torah and Quran pretty much advocate for the same points about sex as the Bible does), shoot the mere fact that copulation is an act that can create new human life — doesn’t that mean that it deserves to be approached from a very spiritual space? Doesn’t it make sense that it can affect — and, if we’re not careful, even infect — things like our intellect and emotions…that, if we’re not careful, it can cultivate fear, that it definitely taps into our passions and, it can even expand how we see things creatively?
Sometimes, when you’re too busy out here having sex, you can’t really process things on this kind of level. Committing to a season of abstinence to pray, meditate and consider how it is affecting your life on a spiritual level? That is never not a good thing to do.
5. You Can Define What Good Sex Is to/for You
A couple of articles that I’d like you to check out when you get a chance are “Don't Mistake A Great Sex Partner For A Great Life Partner”, “What If The Sex Is Great? But The Relationship Sucks.” and “What GROWN Women Consider Great Sex To Be”. Oh, and one more —“Question: Is The Man In Your Life Good 'TO' You? Good 'FOR' You? Or...Both?”. Back when I first became sexually active with my first love and then with, as my first book calls it, another guy who was my first lust, sex was super fascinating to me because I was discovering so many things that I hadn’t experienced before. Because of that, I wasn’t really wondering if sex was good FOR me or not; since it was good TO me, that’s all I really cared about.
Oh, but let a little bit of time and a higher sense of self come into the mix and you really do start to ask yourself — both in and outside of the bedroom — if the things that you are doing are actually good for your mind, body and spirit long-term. When it comes to sex specifically, if it’s doing more for you other than making you feel good for a few minutes…you really begin to ask yourself if the days, weeks, and months following can confirm that an hour of your time was really worthwhile.
Only you can answer that. What I will say is when something is good FOR you, it makes you holistically a better person. It doesn’t just make you feel good, it helps to elevate you as a human being. When it comes to this point, not just the act of sex needs to be factored in, so does who you’re having sex with. Again, only you can answer this question; to this, what I will say is you tend to be biased when you’re actually having sex. Going without for a season can help you to be far more objective — about the act and your partner.
6. You Can Figure Out How Sex Should “Fit” into Your Future
One of the main questions that I get asked about my abstinence is when do I think it will end? Ideally marriage, mostly because I’ve done it in every other relational dynamic (including engagement; my fiancé died a long time ago). I just like the level of commitment that comes with that type of union. Plus, this culture is getting stranger and stranger in that lane and the STDs just keep getting more and more resistant to treatment since I was active. We’ll see, though, because something else that life has taught me is, you really do need to be careful about the use/misuse of “always” and “never”. I’d like to be married but I’m in no rush to jump a broom (another article for another time) and so…like I said, we’ll see.
I will say this, though — never again will I take a casual, flippant, or even popular-in-this-society approach to sex. I know, far too well, how an act in the present can totally alter my future. It’s happened a myriad of times before. These days, sex needs to come with as much inner peace as it does physical pleasure. Until I’m as sure as possible that it will play out that way…I’m good.
As for you, whether it’s a couple of months, a year, or more, I promise you that once you return to sex, you too will think about if how you’re doing it and who you’re doing it with is best for you as it relates to who you are, where you are in your life and what you want for yourself, moving forward. A part of the reason why is because a season of abstinence is actually about “reprogramming yourself” to think long and hard with the future in mind. It’s about processing how you want sex to fit into your lifestyle as you continue to evolve.
This was a lot. I already know. Yet you know what? Contrary to popular belief (or ignorance), SEX IS A LOT. Refraining, even just for a little bit, can never be a bad thing when you see all of the good that can come from it. So, as you prepare to go into another year, at least give being abstinent some thought. Anything that can cause you to become a better person is always worth it, even if it takes some getting used to…right? Most definitely.
I am certainly a testament to that.
Featured image by Getty Images
- 7 Tips For Dating While Celibate - xoNecole: Women's Interest, Love ... ›
- The Reason We Stopped Having Sex After Our First Child ... ›
- What You Should Know About Being Celibate - xoNecole: Women's ... ›
- 10 Words That'll Make You Totally Rethink The Word 'Single ... ›
- Tips To Abstain From Premarital Sex - xoNecole: Women's Interest ... ›
- EXCLUSIVE: Author Ayana Gray On Why There’s Power In Being The Hero Of Your Own Story - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
Courtesy
Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
Courtesy
Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
Courtesy
Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
Courtesy
Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
Courtesy
Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
Courtesy
Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
Courtesy
Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
Courtesy
Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
Courtesy
Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
Courtesy
Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
Courtesy
Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
Courtesy
Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
Shutterstock
Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
Shutterstock
Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
Courtesy
Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
Courtesy
Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
Shutterstock
Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
Shutterstock
Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
Courtesy
Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
Courtesy
Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









