
The lead quote that I just shared? For the record, I hope that most of y'all know that it's shared I jest. Well, kinda. While it definitely should be no one's life goal to find ways to annoy someone else (lawd), the reality is we're all human. And when we sign up to share a living space with another person, long-term, there are going to be things that they do that annoys us just like there are gonna be things that we do that annoys them. Not on purpose. Just because.
Another term for annoy is "pet peeve" and if there's one thing that I find myself dealing with, when it comes to married couples, it's them figuring out how to navigate through their own pet peeves about one another, so that they can have more peace—even fun—so that they're less irritated, bothered…annoyed with one another.
Thankfully, 10 couples that I know were willing to share with me how they get through some of the things about each other that would technically fall into the pet peeve category. My goal in you seeing them is, if you take note of their issues and approach, it can either help you to work through what annoys you in your own marriage or, if you're single, further prepare you for what could definitely be in store someday. Are you ready to figure out how to deactivate daily marital triggers? Let's go.
1. The Taylors. Married 3 Years. Morning Routine.
Husband: "The thing that I wasn't prepared for was the fact that my wife is an early riser. I mean, early. And she wakes up hyper, happy and sometimes horny. I know that sounds awesome to you single folks but when you've got kids and sometimes have only had 4-5 hours of rest, someone humming and opening curtains at 5-6 a.m. isn't fun. I used to snap about it which got us off to a bad start. Now, I ask her to cuddle for 10 minutes or so. It helps me to ease into waking up. And not being jolted makes me more pleasant. Even though I prefer sex at night, it can make morning sex more appealing too."
Wife: "Can you see me rolling my eyes? I know you can. Who turns down morning sex? This guy. This guy right here. What caused me to feel less rejected was realizing that I'm basically my husband around midnight when he'd prefer to get it in. As far as him hating the morning, I used to feel like we should begin the day together. For the past year or so, I usually just leave him alone and take advantage of the quiet time by myself. At least once a week, he's got to get up, though. He knows why."
2. The Johnsons. Married 7 Years. Living Habits.
Husband: "I hate a messy kitchen. My wife hates a messy bathroom. For me, when dishes are left in the sink, I'm pissed. For her, if there are towels on the bathroom floor, I won't hear the end of it. The solution? I clean the kitchen most of the time and she cleans the bathroom. Life gets a lot easier when you accept that your spouse isn't gonna see life the way that you do. Rather than us both arguing over why our partner doesn't see things our way, it's best to just figure out the easiest way to get things done. Remember that and you'll have a lot less drama in your life."
Wife: "My husband's closet looks crazy. I mean, CRAZY. It drives me up the wall, but we don't share one. Ladies, men didn't sign up to marry their mama, auntie or big sister. Walking around, dictating how they should live is the best way to cause them to shut down and shut you out. I rarely have to go in his closet for anything, so that's how I handle it. What I don't see won't hurt me. I just make sure he knows that I don't want what's in his closet to be in our shared living space. It took a minute, but we've found our groove on that."
"Life gets a lot easier when you accept that your spouse isn't gonna see life the way that you do. Rather than us both arguing over why our partner doesn't see things our way, it's best to just figure out the easiest way to get things done."
3. The Richardsons. Married 11 Years. Finances.
Husband: "S—t. This is what no one really gets until they get married. It's really hard to always find your spouse appealing when you're arguing over bills and budgeting. A business partner for a wife is A LOT. Plus, my wife and I don't see the same way about money. At all. She's more of a 'If I got it, why not spend it?' while I'm more of a 'We don't have it if we don't have passive income yet'. I used to get really pissed because she seemed reckless with spending. Eventually, we found a way to set aside a certain amount of money each month that she can go ham on and a certain amount that we save. I can't tell you that I'm thrilled with our arrangement because a lot of what she gets seems like a waste of money to me but hell, marriage is about compromise, right? If you ain't ready to do that, damn near every day, don't get married. Don't. Get. Married."
Wife: "When we were dating? Girl, my husband could romance with the best of 'em. A big spender too. That's why I was thinking that we saw money from the same perspective. We absolutely don't. It was like the minute he put my three-carat ring on my finger, he damn near became a miser. What I had to learn was a man wooing you and providing for you can be very different things—he wooed me to get me and now he's more concerned with providing for my needs. That way of thinking is something that I had to learn to respect and appreciate. Don't get me wrong, a brotha still has to date a sistah. I've just learned that him pulling back the coins is about making sure I'm good."
4. The Talberts. Married 5 Years. Sex.
Husband: "Married sex is better than a lot of my friends said that it was. I think some of them chose the wrong partner but that's on them. My main pet peeve is that sometimes my wife can get lazy when it comes to sex. Like, she's always down to have it but she's sometimes like, 'How can we get this done in under 10 minutes?' when I like to draw it out like we did when we were dating. She says it's because she likes sex but has a ton of other things to do. I've just learned to get in where I fit in and try and create romantic scenarios where she wants to have sex for longer periods of time. It's not perfect but it's ideal."
Wife: "I married a lover and I love that. The sex is so good and, I'm not just saying this because he's in earshot but, my hubby really is the best partner I've ever had. The thing I wasn't prepared for is having to have sex all of the time. Like, all of the time. When I was single, if I wanted to do it every day for a week or only once a month, it was all good. Everything was on my terms. Married sex isn't like that. You have to take your partner's needs into account. Negotiating sex can be annoying. It's definitely not sexy. But if you want to keep your marriage, afloat, you've gotta do it. Marriage is one big negotiation test. It really is."
"When I was single, if I wanted to do it every day for a week or only once a month, it was all good. Everything was on my terms. Married sex isn't like that. You have to take your partner's needs into account. Negotiating sex can be annoying. It's definitely not sexy. But if you want to keep your marriage, afloat, you've gotta do it."
5. The Wilkersons. Married 15 Years. In-Laws.
Husband: "I can't stand my wife's mother. I really can't. She's nosey. She's controlling. And she is way more involved in my marriage than she needs to be. For the first half of our marriage, it was so bad that I wasn't sure we were gonna make it. Singles, when the Bible says to 'leave and cleave', take that to heart. If you can't leave your family to start your own, marriage may not be for you. My wife still lets her mother into our business more than I would want her to, but counseling has helped us a lot. It's helped my wife to see that her mom has never been good with boundaries. It's also helped her to understand that no one should cost you your marriage. I don't care who they are."
Wife: "I've got to admit that I still have some resentment towards my husband because of how he feels about my mom. What I've had to learn is she's not his mother. She's mine. I've also had to get that just because I really like his parents, that doesn't mean that he has to like my mom, even though I wish things were different. My mother? She's not gonna change. I don't even really want her to. But I have had to let her know that my marriage is important to me. I've also had to learn, sometimes the hard way, that she's not my go-to about him. He is. I still hope things will change someday. I'm not holding my breath. I have found a way to keep them both close without expecting them to be the best of friends. I'm not thrilled but it's finally become much more tolerable."
6. The Andersons. Married 13 Years. Child-Rearing.
Husband: "We've got two kids and didn't realize how different our approach was to parenting until after they were born. Our parents reared us very differently when it comes to spirituality and discipline and it has caused all kinds of fights that we didn't have before our children got here. Assuming that things will just 'work themselves out' is ridiculous when it comes to raising kids with another person. Get as clear as you can on the front-end and be open to seeing a therapist about child-rearing in the process. We've done it to learn how to communicate and compromise. I'm not sure our marriage would've made it without it."
Wife: "Having kids is hard. Lord, have mercy! And you don't really think about how different your spouse sees things until they get here. My husband is right. We have had to walk through some really murky waters when it comes to how we chose to raise our children. I think what has spared us is we ultimately want the same goals for our kids, long-term. We want them to have a spiritual center. We want them to be kind and giving. We want them to value education and be financially independent. Our approaches aren't the same most of the time, but the end goal is. We work on ways to meet in the middle to reach those goals. That has saved us."
"Assuming that things will just 'work themselves out' is ridiculous when it comes to raising kids with another person. Get as clear as you can on the front-end and be open to seeing a therapist about child-rearing in the process. We've done it to learn how to communicate and compromise."
7. The Kendricks. Married 5 Years. Hygiene.
Husband: "Lawd. I didn't live with my wife before we got married. I had no sisters and my mom was super private. So, adjusting to periods was something for me; I ain't gonna lie. My wife does something called 'free bleeding'. I don't know if you know what that is but f—k, it's a lot. For a while, she would come at me on some, 'I'm a woman, deal with it' but when I shared that it affects our sex life, we found a way to make it easier. I've tried having sex with her when she's on her period. It's not my fave but it's not as bad as I thought it would be. And she will wear, what's that thing called, a cup during her heavier days. I'll just say that hygiene habits need to come up before marriage. It can be more of a deal-breaker than people think it is."
Wife: "He's over here talking about my period while I'm still trying to figure out how grown men can hit the toilet and not clean up the pee they leave behind. Ugh. When you're dating, everything is sexy because you're both always trying to turn each other on. When you're married, you see it all. I mean, IT ALL. Having a sexual relationship with someone who does things that can seem pretty gross is a fine balance. I would just say, always remember why you chose him, remember that you've probably got some stuff that he doesn't like and always be open to improving. Marriage isn't for folks with a weak stomach. You heard it here."
8. The Gordons. Married 10 Years. Personality Differences.
Husband: "I could go on for days about this. I'll just start and stop with the fact that my wife is an extrovert and I'm absolutely not one. When we were dating, I thought it was cute that she liked to be the life of the party. In marriage, it has definitely been a pet peeve that I've had to manage just because she likes to host things, she wants to be out with her friends a lot and she wishes I wanted to go out more. We spent the first 3-4 years pretty mad at each other because we both were like, 'Why are you like this?' Now, we've learned that we balance each other. Sometimes, going out with her gets me out of my shell and my head and getting her to stay in gets her to slow down and enjoy peace and quiet. You can be 'in love' all you want but if you don't find a way to discover each other's personality needs, you can end up hating each other."
Wife: "My husband can be boring. He's loving. He's affectionate. He's a great listener. He's spiritual. He's fine. And he is BORING. I hate being bored. I really thought that because we love each other so much that, once we got married, we would be the best of friends who would do everything together. Nah. And that's disappointing for me. The good thing is my husband is very confident and not jealous, so he's cool with me hanging out even if he doesn't want to come. I'm still working on that 'balance' thing that he's talking about and I definitely wish he was less of an introvert, but love is about acceptance. I choose to accept how he is."
"We spent the first 3-4 years pretty mad at each other because we both were like, 'Why are you like this?' Now, we've learned that we balance each other. You can be 'in love' all you want but if you don't find a way to discover each other's personality needs, you can end up hating each other."
9. The Moores. Married 8 Months. Space.
Husband: "I can summarize this pretty quickly. Ladies, please stop asking us what we're thinking. If we've got a thought that we want to share, we'll let you know and if you ask that and we say 'nothing', that's what we mean. I really like being married. So far, there are no regrets. But I do think that men and women both have to learn that we are very different people. We shouldn't be out here trying to make our partner think and feel like we do. Just accept the differences and chill TF out. The space to be me is what I've had to fight for the most. We're getting there, though."
Wife: "We're still newlyweds, so I'm sure some more curveballs are coming. What I've had to get used to is just having someone who is always around. You're always sharing a bed. They might always be in the room you're in while you're having a conversation [with someone else]. And even though you love them more than anything, sometimes you really just want to be by yourself; especially if you're in a mood that you can't really explain that you want to just be alone to deal with. My husband isn't clingy, but his top love language is physical touch, so I've had to navigate through not making him feel rejected when I just want some room to breathe and process. He's very different so, just saying what I need usually does the trick. It's when I expect him to know that I want space that things get dicey."
10. The Deckards. Married 7 Years. The Future.
Husband: "It's funny that you would ask me about my marital pet peeve because it's kinda weird. I love just about everything about my wife. But if there's one thing I wish she would do, it's chill TF out more. I'm someone who lives in the moment—you know, I take things as they come. She, on the other hand, wants to have a plan for everything. A plan for tonight. I plan for next weekend. What we're going to do 10 years from now. And don't get me started on all of her damn lists. The first couple of years of our marriage, all of that drove me crazy because I'm calmer than she tends to be. But her focus on looking ahead has helped us to save some money, dodge a few blindsides and get organized in some ways that I've gotta admit probably wouldn't have happened without her. Damn, I never really told her that I appreciate that. I'll get her some flowers or something today, so thanks for asking."
Wife: "He told you that? That's funny because we just got into it last night about making a plan for a summer vacation. Yeah, I'm definitely the planner of the two. I spent a lot of time thinking it was my job to make my husband see things the way I do. That's not what marriage is about. It's about seeing how your strengths and weaknesses can work together to make each person better. If he wasn't with a planner, I'm not sure he'd been financially where he is now. If I wasn't with someone more relaxed, I very well could've stroked out from always being on-10. Recognizing what your spouse does for you gets you through the annoying times. Don't change them. Just see them for what they are."
That last line? It's a keeper. Through pet peeves 'n all.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









