Black Women, You Deserve More: How Over-Giving Is Holding You Back In Love & Life

As a Black woman who has been conditioned to over-extend, overgive, and carry the weight of everyone else, I am going to hold your hand when I say this: Putting yourself first is no longer an option, it's the only option, sis.
In a world that demands our self-sacrifice, expects us to bend until we break, and labels us “strong” so we never dare complain or grow weary as we lift others ahead of ourselves, the journey to living authentically and prioritizing our own needs can feel radical. We’re taught to prove our worth through resilience and endurance, but at what cost? Too often, that cost is losing ourselves in roles that don’t truly honor who we are or what we truly need. And that is far too expensive of a cost.
I know this for a fact because a lot of my healing journey has involved unlearning what I learned about love as a child and unpacking the rhetoric around what Black women are expected to be for everyone, even if it's a danger to ourselves. I realized I was tired not because of life or the people around me but because of the things I was passively choosing for myself by not choosing myself.
Living more authentically has meant unlearning the belief that love is earned through over-giving and people-pleasing. It has meant learning how to advocate for myself even in discomfort in order to advocate for my wants and needs instead of settling for less. More than anything, it has also meant learning how to prioritize myself out of self-love and doing so as a daily practice.
Authenticity is not just a buzzword making its rounds on social media. It's a necessity and is arguably one of the most powerful things you can do for self.
That's why this conversation with Samantha Saunders, Licensed Professional Counselor & Authentic Relationship Expert, is so important. The host behind the Moving Beyond You podcast knows firsthand what it means to lose yourself in the pursuit of being enough for others. "When I was in my first marriage, I was so focused on being the ‘perfect wife’ and avoiding the stigma of divorce that I completely lost myself," she shares. "I thought if I just worked harder, sacrificed more, and ignored the red flags—like my husband’s repeated affairs—I could make it work. But all I did was make myself smaller and smaller until I didn’t recognize who I was anymore."
Through her own journey of self-reclamation, Saunders has learned that authenticity isn’t just about being honest with the world, it’s about being honest with yourself. In this interview, she opens up about her path to living an authentic life, her insights into breaking unhealthy relational loops, and how embracing abundance can help you reclaim your narrative and live a life that truly speaks to you.
If you’re ready to shift from over-giving to choosing yourself by living authentically, keep reading.
The Power of Authenticity in Self-Prioritization
For many women, particularly Black women, putting yourself first presents a unique challenge. Between societal expectations and personal obligations, self-prioritization can not only feel uncomfortable but also selfish, a word we've been conditioned to fear. From an early age, we're taught to swallow and shrink ourselves as we shape-shift into whatever the moment calls for. But what happens when those roles consume us to the point that we no longer recognize ourselves, or even disappear?
Like so many of us, Saunders had a similar story. After over 30 years of living according to what society told her she should be, she had a realization: In her pursuit of checking off the "right" boxes (i.e. being married, having kids, staying strong), she had lost herself.
"I didn’t know who I was outside of what other people needed or expected from me," she tells xoNecole. "So when you ask how living authentically plays a role in putting yourself first, the truth is—you can’t fully know yourself without checking in on what you truly want, not just what others say you need."

Samantha Saunders, LPC & Authentic Relationship Expert
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Saunders ended up reflecting on a question that would prove to change the trajectory of her life: "If nobody had a say in how I lived my life, not my family, not society, not even my own fears, what would I do?"
For her, the answer was clear. It led her to walk away from a marriage that no longer aligned with her truth and to begin living for herself. While every woman’s answer will be different depending on her season of life, Saunders emphasizes that the core takeaway remains the same: Living authentically requires self-prioritization.
"When you’re not true to yourself, it’s easy to fall into patterns of over-giving, people-pleasing, and settling for less," she explains. "But when you honor who you are and what you truly want, you create space for healthy, reciprocal connections. Relationships should add to your life, not drain it. They thrive when two whole, authentic people show up for each other, and that can only happen when you make yourself a priority."
The truth is, that choosing yourself is an essential part of living authentically. Choosing yourself is not just about bold moves and major life shifts, it's a daily practice. It’s about learning to check in with your needs, set boundaries that honor your well-being, or refuse to shrink yourself for the comfort of others, you are choosing authenticity. You are choosing you.
Signs You’re Stuck in an Unhealthy Relational Loop
Old relational patterns might be the hardest thing to unlearn, even as you start to prioritize yourself more. Though they are often rooted in scarcity, those relational patterns feel familiar and because they are familiar, they become almost like second nature, meaning that without even realizing it, you become stuck in an unhealthy relational loop, a cycle of self-abandonment masquerading as duty, connection, and of course love.
According to Saunders, these loops can show up in ways we don't even question because we view them as normal because they are familiar to us. "Unhealthy relational loops can look like this: You argue, there’s yelling, silent treatment, or someone says something hurtful, and then eventually you 'move on.' Maybe there’s an apology, maybe not, but the behavior doesn’t actually change. You feel like you’re stuck on repeat, and deep down, you know nothing is improving," she explains.
Another major sign? Over-giving or over-functioning in relationships. "Maybe you’re constantly doing things for others at the expense of your own well-being because you’re afraid of disappointing them or losing the relationship. A lot of times in unhealthy relationships we are over-functioning for the other person, whether that’s emotionally or trying to get them to change in some capacity. You might also notice you’re always seeking approval, doubting your decisions, or second-guessing your worth," Saunders expounds.
Other signs of unhealthy relational loops can include:
- Over-explaining or justifying your needs
- Feeling emotionally responsible for others
- Staying in cycles simply because they are familiar
"You are not obligated to keep living in a pattern. You don’t have to keep attracting the same dynamics of giving and just because it’s familiar," Saunders reminds us. "Familiar does not mean safe. Familiar does not mean yours. It just means you have been conditioned to accept it."
"Familiar does not mean safe. Familiar does not mean yours. It just means you have been conditioned to accept it."
Saunders reiterates that familiar patterns are often ones that stem from survival mode, a learned response from our past experiences that we had to earn love or fight to be chosen. But she makes it clear that in case no one told you, "you are no longer that version of yourself who had to fight for scraps. You are becoming a grown healed woman who is allowed to choose abundance, especially in your relationships."
But how do you break a cycle that already feels so ingrained in how you move through the world? Saunders offers a framework for recognizing and releasing these patterns:
How to Heal Unhealthy Relational Patterns: 5 Tips
1. Slow down and see the pattern:
"The moment you feel that familiar pull [of] over-explaining, fixing, shrinking... pause. What is your body telling you? What's the urge? And whose voice is in your head when you feel like you have to do it? Awareness is your first step out."
2. Separate reality from fear.
"A scarcity response is fear dressed up as wisdom. It whispers, 'If I don’t do this, I’ll lose them,' or 'If I say no, they’ll leave.' But is that true, or is it just a version of you that still believes she has to work for love?"
3. Interrupt the cycle with something new.
"When you catch yourself falling into an old pattern, ask yourself: 'What would a healed, abundant version of me do?' Maybe that means not texting first. Maybe that means allowing yourself to receive instead of proving your worth. Maybe that means choosing rest over performing. The shift starts with one different choice."
4. Regulate your nervous system.
"These patterns aren’t just in your mind, they live in your body. That anxious pull to do something? That’s your nervous system running old programming. Breathe. Move. Meditate. Teach your body that you are safe even when you don’t over-function."
5. Rewire your beliefs about love, connection, and worth.
"You have to start believing that you are inherently worthy of love and support not because of what you do, but because of who you are. Real love does not require your exhaustion."
From Scarcity to Abundance: How to Stop Over-Giving and Start Thriving
If learning how to break free from unhealthy relational loops teaches us anything, it’s that we are not obligated to stay in spaces that drain us just because they’re familiar. We don’t have to keep choosing relationships, habits, or beliefs that operate from a place of fear, over-giving, or self-sacrifice. But even when we recognize these cycles, it’s not always easy to stop identifying with them. Why? Because of scarcity.
Scarcity conditions us to believe that letting go of what is familiar means that we are losing. Scarcity makes us believe that if not this, what else is there? What if there is not another opportunity after this, another relationship, another chance? What if there isn't more?
According to Saunders, it's this mindset that keeps us from choosing abundance, from leading a life of authenticity, and ultimately from truly choosing ourselves.
"Scarcity is a mindset we inherit from experiences where we felt like there wasn’t ‘enough.’ Enough love, time, opportunities, or support. It keeps us stuck in fear, thinking we have to cling to what we have because something better might not come along. But the truth is, there are billions of opportunities, people, and chances in this world. Your only limit is what you allow yourself to believe."
So how do you actually make this shift? Saunders offers these key steps:
How to Shift from Scarcity to Abundance: 6 Tips
1. Reframe your beliefs.
"To shift into abundance, start by reframing your beliefs. Instead of thinking, 'This is my only chance,' remind yourself, 'There will always be more.' Whether it’s love, success, or community, abundance exists when you stop operating from fear. 'I have to earn love' or 'Opportunities are limited' must be replaced with 'I am already worthy' and 'What’s meant for me won’t require self-sacrifice.'"
2. Set boundaries that honor your worth.
"Scarcity makes us overextend ourselves because we think saying no means we’re losing something. But boundaries create space for what you truly deserve. Ask yourself, 'Does this add to my life, or does it drain me?' Then make decisions accordingly."
3. Let go of over-giving and practice receiving.
"Practicing receiving without guilt is key, allowing love, help, and rest without immediately feeling the need to reciprocate reinforces that you are deserving just because."
"To shift into abundance, start by reframing your beliefs. Instead of thinking, 'This is my only chance,' remind yourself, 'There will always be more.' Whether it’s love, success, or community, abundance exists when you stop operating from fear."
4. Stop settling and raise your standards.
"Setting and maintaining bare minimum standards in relationships, work, and personal care ensures that you no longer settle for less than what aligns with your worth. The real shift happens when you stop moving from desperation and start moving from trust, knowing that chasing or over-giving won’t bring you what’s truly meant for you."
5. Embrace the power of no.
"Embracing the power of saying no without guilt or fear creates space for what actually nourishes and supports you. When you fully believe in your own worth, you stop proving yourself and start choosing what aligns with the life you truly want.
6. Ground yourself in gratitude.
"Focus on gratitude. When you recognize what you already have, it reinforces the belief that more is possible. Gratitude helps you lean into abundance and lets you move through life with confidence instead of fear."
How to Start Putting Yourself First Today
So, how do you start putting yourself first? Well, it starts with small, intentional choices that reinforce your worth and shift you out of over-giving and self-neglect. In terms of practical tips, Saunders emphasizes prioritizing yourself starts with the little things, like recognizing where your energy is going and reclaiming it.
"Take a look at your schedule, your to-do list, or even your text messages. Identify one thing you’re saying yes to out of guilt, obligation, or fear of disappointing someone, and say no instead," she advises. Whether it’s declining a last-minute request, rescheduling something that doesn’t fit your energy, or stepping away from a draining conversation, setting these small boundaries is a powerful way to take back your time.
Just as important as your actions are the thoughts that shape them. "If you catch yourself thinking, ‘I have to overwork to be successful’ or ‘If I don’t do everything, I’ll lose people,’ pause and reframe it," she encourages. Instead, try replacing those thoughts with, 'Success flows when I take care of myself first' or 'I am worthy of love and support without over-functioning.' This simple mindset shift can completely change how you move through life.
And when it comes to boundaries, one of the most freeing things you can do is stop explaining yourself. "You don’t need to justify prioritizing yourself. A simple ‘I’m not available’ is enough," Saunders reminds us. "Watch how much lighter you feel when you stop giving people permission to validate your choices." Letting go of the need for permission or validation allows you to stand firmly in your decisions without guilt.
4 Ways to Put Yourself First Without Feeling Guilty
For Black women, self-prioritization is more than self-care, it’s self-preservation. This radical act of choosing ourselves is about reclaiming our time, our energy, and our wholeness. But just because we are learning that pouring endlessly into others leads to our own unraveling doesn’t mean there isn’t room to prioritize the people we love. It simply means we can no longer afford to do so at the cost of losing ourselves in the process.
"Balancing self-prioritization while nurturing healthy relationships starts with the understanding that putting yourself first doesn’t mean neglecting others—it means making sure you’re showing up fully, not resentfully," says Saunders. "This will include setting boundaries, communicating clearly, and ensuring that your relationships are built on mutual respect, not self-sacrifice."
The truth is, that healthy relationships don’t require self-abandonment. They don’t thrive on exhaustion or performance. They require both individuals to show up fully and authentically. And prioritizing yourself does not mean neglecting others. It means making sure you are included in the love and care you so freely give.
It means no longer depleting yourself in relationships just to be seen as worthy. "Many people, especially Black women, have been conditioned to believe that prioritizing themselves means neglecting others, but in reality, when you care for yourself first, you show up in relationships from a place of fullness, not depletion."
So how do you balance both? How do you nurture your relationships while making sure you don’t disappear in the process? Saunders shares the following key steps:
1. Get Clear on Your Non-Negotiables
"What do you need to feel like you? Whether it’s alone time, a morning routine, therapy, or simply not answering calls after a certain time, those things matter. When you make space for them, you show up in relationships from a place of wholeness, not depletion."
2. Set Boundaries & Communicate Them Early
"Healthy relationships thrive on clear expectations. If you need a night to yourself, say it. If a conversation is draining you, step away. Boundaries aren’t walls; they’re guidelines for how you can love and be loved without losing yourself in the process."
3. Check in With Yourself Regularly
"We check in on others all the time—How are you? But how often do you ask yourself that? Take a moment each week to pause and ask: Am I honoring my needs, or am I slipping into over-giving? Your well-being shouldn’t be an afterthought."
4. Release the Guilt
"You don’t have to prove your love by over-sacrificing. The people who genuinely care about you will respect your need for balance. Love should feel mutual, reciprocal, and energizing not something that drains the life out of you.
"At the end of the day, the healthier you are mentally, emotionally, [and] physically the healthier your relationships will be. You don’t have to choose between taking care of yourself and being there for others. You can do both. The key is making sure you don’t disappear in the process.
"So ask yourself: 'Am I showing up from a place of love, or from a place of obligation?' The answer will tell you everything you need to know," Saunders concludes.
For more of Saunders, cop her 7 Days to Reclaim Your Peace and Start Healing journal here.
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
If there is one thing that I am going to do, it’s buy myself some scented soy candles. And, as I was looking at a display of them in a TJ Maxx store a couple of weekends ago, I found myself wondering just who decided which scents were considered to be “holiday” ones. The origin stories are actually pretty layered, so, for now, I’ll just share a few of ‘em.
I’m sure it’s pretty obvious that pine comes from the smell of fresh Christmas trees; however, scents like cloves, oranges, and cinnamon are attributed to two things: being natural ways to get well during the cold and flu season, and also being flavors that are used in many traditional holiday meals.
Meanwhile, frankincense and myrrh originate from the Middle East and Africa (you know, like the Bible does — some folks need to be reminded of that—eh hem — Trumpers) and ginger? It too helps with indigestion (which can definitely creep up at Thanksgiving and Christmas dinner tables); plus, it’s a key ingredient for ginger snaps and gingerbread houses. So, as you can see, holiday-themed scents have a rhyme and reason to them.
Tying this all in together — several years ago, I penned an article for the platform entitled, “Are You Ready To Have Some Very Merry ‘Christmas Sex’?” Well, in the spirit of revisiting some of that content, with a bit of a twist, I decided to broach some traditional holiday scents from the perspective of which ones will do your libido a ton of good from now through New Year’s Eve (check out “Make This Your Best NYE. For Sex. EVER.”).
Are you ready to check some of them out, so that, whether it’s via a candle, a diffuser, some essential oil, or some DIY body cream (check out “How To Incorporate All Five Senses To Have The Best Sex Ever”), you can bring some extra festive ambiance into your own boudoir? Excellent.
1. Vanilla

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When it comes to holiday desserts, you’re going to be hard-pressed to find recipes that don’t include vanilla — and that alone explains why it is considered to be a traditional holiday scent. As far as your libido goes, vanilla is absolutely considered to be an aphrodisiac — partly because its sweet scent is considered to be very sensual. Some studies even reveal that vanillin (the active ingredient in vanilla) is able to increase sexual arousal and improve erectile dysfunction in men. So, if you adore the smell, here is more incentive to use it.
2. Frankincense

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Although, typically, when people think about frankincense (and myrrh), it’s in the context of the gifts that the wise men brought Christ after he was born; it’s a part of the biblical Christmas story. However, frankincense goes much deeper than that. Sexually, since it has an earthy and spicy scent, some people like to use it to meditate (check out “What Exactly Is 'Orgasmic Meditation'?”). Also, since it has the ability to put you in a better mood, soothe and soften your skin and maintain your oral health — with the help of frankincense, every touch and kiss can be that much…sexier.
3. Cinnamon

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I already gave cinnamon a shout-out in the intro. Personally, I’ve been a fan of it, in the sex department, for a long time now (check out “12 ‘Sex Condiments’ That Can Make Coitus Even More...Delicious”). When it’s in oil form, it can be very sweet to the taste while sending a warm sensation throughout the body — which is why the giver and receiver of oral sex can benefit from its usage. Beyond that, cinnamon helps to increase blood flow to your genital region, elevate sexual desire and, some studies say that it can even help improve fertility. Beautiful.
4. Peppermint

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If there’s a signature candy for the holiday season, it’s probably a candy cane — which automatically puts peppermint in the running for being an official holiday scent. Pretty much, in any form, it’s got your sex life’s back because it’s hailed as being a sexual stimulant; in part, because its smell is so invigorating. Plus, it helps to (eh hem) ease headaches, it gives you more energy and it can definitely help to freshen your breath. Also, that minty sensation? The same thing that I said about cinnamon can apply to peppermint too (if you catch my drift).
5. Ginger

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Whether it’s in a meal or in your bedroom, ginger is going to produce results that are hella spicy. On the sex tip, science has praised ginger for being able to increase sexual arousal, improve blood circulation (which intensifies orgasms) and strengthen fertility for many years. Scent-wise, I find it to be one that both men and women enjoy because it is both woodsy and sweet. So, if you’ve got some massage oil in mind, adding some ginger is a way to please you both.
6. Pomegranate

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September through December is the time of year when pomegranates are considered to be in season. And, as someone who is a Rosh Hashanah observer, I have a personal adoration for them because I am aware of the various things that they symbolize in Hebrew culture including the fact that they are a fruit that represents love and fertility. So yeah, they would absolutely be an aphrodisiac — one that is perfect for this time of the year. While consuming it helps to boost testosterone levels in both men and women, the floral bittersweet smell that it produces can help to reduce stress while promoting relaxation (like most floral scents do) — and the more relaxed you are, the easier it is to climax.
7. Nutmeg

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Another signature seasoning during the holiday season is nutmeg. It’s perfect in Thanksgiving sweet potato (or pumpkin) pie and Christmas morning French toast. And yes, it can also make your sex life better. If you consume it, it can intensify your libido and, overall, its warm-meets-spicy-meets-sweet smell is so inviting that it is considered to be a pretty seductive scent.
8. Cloves

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I ain’t got not one lie to tell you — if you’ve got a toothache, put some clove oil on that bad boy and send me a Christmas present for putting you on game. Aside from that, as I round all of this out, cloves are another holiday scent that can do wonders for your sex life. For men, it has the ability to significantly increase sexual arousal and improve stamina and endurance. For men and women alike, it also has a reputation for strengthening sexual desire. And for women solely? Well, if you want an all-natural way to increase natural lubrication down below — the scent and and feel (in DILUTED oil form) can make that happen. It can make the holidays especially special…if you know what I mean.
Ah yes — the atmosphere of the holidays and what it can do.
Take it all in! Scent ‘n whatever stimulating that comes with it! #wink
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