March is a turning point and is when massive changes begin to occur. This is the time of the year when there is an inner awakening for more, and the curiosity that blooms opens new doors. In the stars, March is the month that ushers in Eclipse Season, when two eclipses occur back-to-back, and the transformations that come with it are inevitable. However, you are the leader of your life and are the one who can guide and embrace these changes as they come. March is the month to turn a new page, gain clarity, and get inspired.
March 2024 Monthly Horoscopes: The Month Ahead
Pisces Season opens the month for us, and being in this water sign energy always brings more emotions to the surface than usual. With Saturn also being in Pisces right now, there is a balance needed between what we are flowing forward with and what needs to be taken more seriously and grounded in. Mercury enters Aries on March 9, directing our will, passions, and integrity to where our most powerful ideas are flowing right now. Mercury in Aries tends to speak before thinking, however, and communication should be handled with a little more tender love and care for the time being. Be careful with impulsion, and write down your ideas and insights as they come.
On March 10, there is a New Moon in Pisces, and this New Moon is beckoning us to move forward with our creative passions, interests, and spirituality. What have you been inspired to learn more about or dive deeper into? This New Moon is a good time to set your inventions for any creative projects and also for where you want to see the magic grow in your relationships and love life.
Venus enters Pisces the following day on Mar. 11, and this is bringing in some sweet, romantic, and dreamy energy into matters of the heart until Apr. 5.
Aries Season begins on Mar. 19 this year, and we enter a time of fire sign energy as we close out the month. Aries Season is when the changes and transformations begin to light up the sky, and when things get moving for the collective. Mars enters Pisces on Mar. 22, and Mars in this sign is motivated toward love, creativity, and closure. Mars in Pisces is healing energy and is a good time to let go of anything heavy that has been weighing you down. With the Sun in Aries and Mars in Pisces, this time is all about feeling things through, not letting change overwhelm you, and seeing the light at the end of the tunnel.
At the end of the month, we have the first eclipse of 2024. This eclipse will be a Penumbral Full Moon Lunar Eclipse in Libra and will be on Mar. 25. This is the Worm Moon of the year and the time when powerful changes often take place. Remember, though, Eclipses tend to shake things up and make things unsettled for a bit before their permanence takes shape. Since this Full Moon is happening in Libra, the transformations now are typically ones to do with love, relationships, finances, and inner and outer harmony.
March is an awakening and opening to a new way of seeing the world, love, and the manifestations you want to occur.
Read for your sun and rising sign below.
1.ARIES
ARIESKyra Jay for xoNecoleThis is your month to let go and rewrite your story, Aries. You are moving through culminations and new beginnings in March, and it’s best to go with the flow with the changes of the month. Emotions are high, and you are especially sensitive right now, so give yourself grace as you move through this time. Mercury enters your sign on Mar. 9, and this is helping you find the clarity and inspiration you have been looking for.
The New Moon on Mar. 10 is a chance to see the gifts of what has been let go from your life. You are processing your emotions this month and wiping away the pain of the past. Aries Season officially begins on Mar. 19, and you are ready to shine and create a new day. The end of the month is an enlightening time for you and once the eclipse occurs on Mar. 25, your heart is filled with gratitude for the love and new beginnings that are flowing in.
2.TAURUS
TAURUSKyra Jay for xoNecoleMarch is awakening your inner magic, Taurus. This is the time to stay open to the mysteries of life and to give yourself a second chance at a new beginning. It’s about looking at your life, where your happiness is, and where you want to continue to grow. Friendships and your community are playing a key role in your life this month, and the New Moon on Mar. 10 is when you are going to see some of your intentions here manifest for you.
Venus, your ruling planet and the planet of love, moves into your 11th house of friendships, hopes, and dreams on Mar. 11, and this is the energy that you need to be in right now. Your heart is feeling the magic that comes from opening up and believing in yourself this month. On Mar. 19, Aries Season begins, and the sun moves into the very bottom of your chart, a preparation phase before your season begins. As the month comes to a close, allow yourself a little more time to rest, get grounded, and enjoy where things are.
3.GEMINI
GEMINIKyra Jay for xoNecoleYour strength is needed this month as you overcome some mountains you have been climbing, Gemini. This is a month to turn the focus inward and to heal and regain your strength from there. Mercury, your ruling planet, moves into an area of your chart at the beginning of March that brings your dreams and inspirations into focus. You are thinking a lot about the future this month, and this energy is helping you move through the closures you are experiencing.
Once the Sun moves into Aries on Mar. 19, the energy is more favorable for you and you are no longer feeling stuck in your current circumstances. Obstacles move away, and you have more opportunities for happiness. The Full Moon Lunar Eclipse happening at the end of the month is happening in a fellow air sign, Libra, and is bringing some love and romantic energy into your life, and you are growing flowers from the weeds as March ends.
4.CANCER
CANCERKyra Jay for xoNecoleMarch is about getting grounded, moving forward, and taking the lessons along with the blessings, Cancer. This is a month of growth, and also a time when you are finding your inner peace and settling more into the present moment. You flow well with the energy of the month with Pisces Season here, and the Sun is in your 9th house of adventure. This is a good month to think big picture, connect with nature, and honor the magic and wisdom within you.
The Full Moon Lunar Eclipse happening at the end of the month is shaking things up for you when it comes to the home, family, and foundations, and will be bringing things here into focus. Emotionally, you may be feeling some highs and lows this month, and this eclipse is helping you find a safe space to renew. Before the month ends, Vesta enters your sign, and this energy reminds you to tend to your emotions and the sacred fire within you. In March, you are breaking free.
5.LEO
LEOKyra Jay for xoNecoleThis is a month of honoring your free spirit, Leo. The pace is picking up for you in March, and there is a lot of happiness and opportunity surrounding you. You are feeling liberated in being your authentic self, and you are shining in the new spaces you are finding yourself in. The New Moon at the beginning of the month is awakening something within you emotionally, and you are moving through a rebirth in your life right now, one where you are seeing more of your inner power that has always been there.
Aries Season begins on Mar. 19, and the Sun moves into a fellow fire sign, further heightening the positive energy you are moving through this month. You are setting your intentions and seeing dreams coming true. Before the month ends, a Lunar Eclipse is happening in your 3rd house of communication, and you are allowing who you are to come to the surface as you express yourself. You are letting go of insecurities and allowing yourself to take up space this month.
6.VIRGO
VIRGOKyra Jay for xoNecoleThis is a month of reflection, setting your intentions, and focusing on the bigger picture, Virgo. You are remaining patient with what is coming to light for you, and seeking inspiration and empowerment in the present moment. Most of the energy in March is happening in your 7th house of love and partnerships, and you are finding your balance between your needs and those you are close to. The New Moon on Mar. 10 is a good time to set your intentions for love and to expect a blessing here.
Venus and Mars both enter your house of love this month as well, and there is something to say about loving yourself just as much as you yearn for the love of others. March is reminding you where it all starts, and showing you the beauty within and around you. The Lunar Eclipse happening on Mar. 23 is a time of closure for you financially, and you are ending a journey here as you prepare for another, more lucrative one.
7.LIBRA
LIBRAKyra Jay for xoNecoleYou are one of the power players of the month, Libra, with a Lunar Eclipse happening in your sign at the end of March- the first one of the year. This is a month of moving from closures into a new door, and you are finding yourself in the middle of these transformations that are occurring. The Sun is in your 6th house of health, daily routine, and well-being for most of the month, and this is a good time to focus on what is going to be the healthiest path for you moving forward.
Aries Season begins on Mar. 19, and the Sun moves into your opposite sign. This energy brings in a time when the focus is more on your partnerships and the love you want to see grow here. On Mar. 25, there is a Full Moon Lunar Eclipse in your sign, and you end the month walking through a big change in your life. You may need some time to process and regroup at the end of March as old dreams are fulfilled and new ones are fueling you forward.
8.SCORPIO
SCORPIOKyra Jay for xoNecoleMarch is bringing romance into your life, Scorpio, and is a time when you are leading yourself forward and letting go of the past. You are the creator of your world, and you are creating from the heart right now. With the Sun in your 5th house and a New Moon here on the 10th, this is a month to express yourself, get creative with life, and believe in a miracle in love. You deserve to receive the love and dedication you give, and it’s time to open up to allow it in.
Mars, your ruling planet, moves into your 5th house on Mar. 22 as well, fueling even more of your passion and intentions into being more confident and expressing who you are to the world. This is the month to get out of your shell and shine your light. The eclipse happening at the end of March is a big time of closure for you as you let go of what hasn’t been working out, heal, and breathe a little easier in the process.
9.SAGITTARIUS
SAGITTARIUSKyra Jay for xoNecoleThis is a month of adventure, empowerment, and divine purpose, Sagittarius. You are feeling inspired by the new doors that are opening for you now, and you are walking into them diligently. With Mercury moving into a fellow fire sign at the beginning of the month, you are moving into March feeling inspired, loved, and full of hope. This is an exciting time for you, and one where adventure is calling.
On Mar. 25, a Lunar Eclipse is occurring in your 11th house of friendship, community, and manifestation, and you are coming full circle with matters here. You are seeing some changes in who you surround yourself with at the end of the month, but you are also opening up to more of what is possible for you here. Pallas goes retrograde in your sign on the 29th, and this energy is reminding you to trust your inner wisdom and to think things through thoroughly this month.
10.CAPRICORN
CAPRICORNKyra Jay for xoNecoleMarch is about making yourself proud, Capricorn. You are focused on the dreams you want to be fulfilled and the responsibilities you need to tend to, and your priorities are intact. The Sun is in your 3rd house of communication for most of the month, and this is a time filled with clarity, perspective, and hope. You are ready to take action on the things you have been pondering over, and you are in a good headspace to do so right now.
On Mar. 19, the energy moves from the mind and into the home, and the second half of March is more about tending to your needs at home, taking care of your emotional world, connecting with family or loved ones, and building your foundations. On Mar. 25, a Lunar Eclipse is occurring in your house of career and reputation, and you are seeing old projects come full circle, and congratulations are in order. The end of March is shaping things for you moving forward and setting the tone for the changes that will be happening within your career and professional ventures this year.
11.AQUARIUS
AQUARIUSKyra Jay for xoNecoleThis month is about acceptance and letting go, Aquarius. The year has just begun, but you have already been moving through more changes and opportunities at clarity than most, and March is no different. With the energy in a financial area of your chart this month, this is a good time to plan for the future financially, to let go of any unhealthy habits here, and to surrender to the good.
The New Moon on Mar. 10 is one of the best times of the year for you to set your intentions for abundance, and this month is about focusing on the fact that you are worthy of the things you seek in life. The Lunar Eclipse on Mar. 25 is happening in a fellow air sign, and you are feeling enlightened and hopeful as the month ends. This eclipse is closing a door of stagnation in your life and opening a new one of excitement and adventure. You’ll find that the gifts of your life come from acceptance this month.
12.PISCES
PISCESKyra Jay for xoNecoleYour season is here, and it’s your time to shine and thrive, beautiful. With Pisces Season underway and the Sun in your 1st house of self, you are moving through March feeling empowered, loved, and divinely guided. A lot of the astrological transits of the month are happening in your sign, so emotions are also running high right now. The New Moon in Pisces on Mar. 10 is a time to set intentions for your future and to go where you feel guided towards.
Venus, the planet of love, enters your sign on Mar. 11, and relationship matters move through a time of healing this month. Love is flowing toward you, and you are feeling a positive transformation from it. Pisces Season ends on Mar. 19, but Mars enters your sign on Mar. 22, and you are still feeling motivated by your personal goals and dreams. This is a month to trust yourself and where things are moving and to be confident in the life you are leading right now. You deserve love and respect, and it’s coming your way right now, Pisces.
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Featured image by Kyra Jay for xoNecole
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff