
I'll be honest. When it comes to a lot of the content that I write, on some level, I am able to personally relate to the topic. People-pleasing, though? Eh. Not so much. If anything, I'm a recovered-codependent-anti-people pleaser which comes with its own pros and cons, believe you me. At the same time, I do have a close friend who is a self-professed people-pleaser. We talk about it fairly often. "It" being how, on the surface, being a people-pleaser seems like a selfless way to live your life. But man, when a people-pleaser shows clear signs of being super needy, a doormat or the kind of individual who constantly has their kindness mistaken for weakness, that can be a really hard—and counterproductive—way to live your life.
Take my friend's marriage, for example. She's a people-pleaser while her husband is semi-controlling. Yeah, I know that semi-controlling is almost as contradictory as being "a little pregnant"; the reason why I phrased it that way is because he's not so much abusive as he just…he doesn't really get how to be in a partnership. He likes to run the show and, since she's a people-pleaser, sometimes he has to be reminded that his wife is not his child. It's taken years of therapy for them to strike up a balance between both "vices".
It's actually because of what she sometimes has to go through that I was inspired to pen this piece. Because again, although people-pleasing may seem altruistic on the surface, at the end of the day, all it really ends up doing is depleting you of time, energy and, to a certain degree, your very best self.
How can you know for sure that you are a people-pleaser? See if you can personally relate to the following seven signs. If so, that is definitely your starting point onto the way towards healing and recovery.
You Take Responsibility for Other People’s Stuff

She talks crazy to you and you apologize to her for it. He breaks another date and somehow you find a way to make it be your fault. Your boss doesn't finish their part of a project (for the fifth time, mind you), so you stay late to complete it and still let them take the credit. These are just a few examples of what it means to take responsibility for other people's stuff. To a people-pleaser, it's usually done to either keep the peace or so that the person who should be held accountable will appreciate or like them more. But usually, all it does is put the pleaser in the position of being taken advantage of or being treated like a doormat. Because, as the old adage goes, "People do as much as you allow them to."
How to Stop This Habit: A responsible human being is accountable for their own actions. You know what else they are? They are someone who makes sure to hold others accountable for their actions as well. If someone gets out of pocket in how they communicate with you, tell them. If ole' boy has already broken off a couple of dates, let him know that you're good with taking a pass on the next one. Your boss? Hold a meeting with them to go back over your job description. If they blow you off, as I always say, just about every boss has a boss. Report 'em. It's one thing to grant someone a little mercy and grace when they mess up, but that doesn't mean that there shouldn't also be consequences for their actions; especially when the actions are repetitive. Real talk, some people do not learn any other way.
You Freak Out When Others Are Upset with You

I don't know anyone who really likes to have someone upset with them. Well, gaslighters and folks that like to kick up drama do; hopefully, you are self-aware enough to keep a lot of them out of your personal space. Anyway, another sign of being a people-pleaser is you get really upset when someone else is upset with you. This tends to happen if you tell them "no" and they get mad. Now you're all shook up. Or you tell them something about themselves that they don't want to hear, they pull back a little and now you're imagining worst-case scenarios about y'all's relationship. Or—and these folks are the worst—someone is passive-aggressive or suddenly giving you the silent treatment and you can't sleep or are a total wreck over it.
This is kind of a weird sign of being a people-pleaser because, low-key, it's got some controlling tendencies attached to it. When you get upset because someone is upset with you, it's kind of like saying that you are mad or hurt because they expressed how they felt about something. It's like you are taking in their energy just because you don't want them to have a particular emotion in the first place. But remember, they have a right to feel, however it is that they do. Let them. Oh, and try not to make their emotions a bigger issue than it is. If they are upset, give them the space to process. Don't look at it as being any deeper than that…unless or until they tell you otherwise.
How to Stop This Habit: Own what's yours. Let them own what's theirs. What I mean by that is it takes a lot of maturity and emotional intelligence to know that no one really and truly has the power to make anyone feel a certain type of way. So, if someone in your life is upset because of something that you said or did, yes, be caring enough to address it and hear them out. But always remember that you don't have to get all in shambles about it. More times than not, all that tends to do is make matters worse in the long run.
You’re Constantly Apologizing (Even When It’s Not Your Fault)

Off top, I think the reason why a lot of people apologize for things that aren't their fault is it probably is connected to something in their childhood. Children are so innocent and resilient in the way that they love that a people-pleaser who was around a lot of abuse or turmoil, they might've said "I'm sorry" in hopes that it would immediately make things better. Another scenario could be something that one of my friends (who is a self-professed people-pleaser) once told me. She said that she apologizes a lot because she feels like when someone is disappointed, somehow, even if it's just a little bit, it has to do with her.
While it's admirable to be humble enough to apologize when you do need to take ownership for your actions, the problem with apologizing for things that aren't your fault is you take on responsibilities and burdens that you shouldn't own; even if it's just in your own mind. Before long, that can really start to take an emotional toll on you. Or it can do what the title of an article says that it can—"Stop saying 'I'm sorry.' Research says it makes others think less of you—here's what successful people do instead".
How to Stop This Habit: When it comes to breaking this particular habit, first, stop saying "I'm sorry." Even when something is your fault, you should stop doing that. You are not "sorry"; you apologize. And if you're trying to break the habit of apologizing when it's not your fault, before you allow those words to come out of your mouth, stop and think about if whatever it is that transpired really is connected to something you did do or should have done. If it doesn't, don't apologize. None of us is perfect. You'll have plenty of opportunities to take ownership for things that you did do wrong (or could've done better). Don't unnecessarily stress yourself out by also piling on words and actions that, at the end of the day, have absolutely nothing to do with you.
You’re Non-Confrontational. To Your Detriment.

Being non-confrontational is soooo not a part of my personality wheelhouse. I'm the kind of person who is more in the lane of "The sooner we get this thing addressed, the sooner we can move on to what's next." Next. But I know some people who are the opposite of me. When something or one bothers them, they will bite their tongue or suppress their feelings. In their mind, they think that it's "keeping the peace". But if it's at the cost of them being happy, toxic patterns never changing or even their health being at risk, how peaceful is it?
How to Stop This Habit: If you know that this is your biggest trait when it comes to being a people-pleaser, my first recommendation would be to read articles like "How Being Non-Confrontational Has Held Me Back in Life", "The Hidden Cost of Being Non-Confrontational" and "6 Ways To Conquer The Fear Of Confrontation", just so you can see how much it is actually costing you.
Now, I'll be the first to say that being confrontational should not mean that you should go on the attack, say everything that's on your mind or that you should be rude or mean. As India.Arie once said, as you're mastering the art of confrontation, you will have moments when you'll need to learn how to come "Back to the Middle" between saying nothing and being "on 10" all of the time. But the more that you learn the value in your voice, the more you'll be able to find ways to please yourself as much as you're trying to please others too. There will be a balance and balance is always good.
You’re Scared to Set Boundaries

A violation of boundaries. Chile, I just recently had this happen to me. Anyone who knows me knows that if there is something that is an ultimate pet peeve, it's showing up at my place unannounced. I don't think it's cute or sweet or anything of the sort. Well recently, someone who I explicitly told not to did. Not only did they come but they tried to regulate what I said in response to them doing so. They had already pushed it way too far by showing up at all, but when they tried to dictate my reaction, my immediate response was, "It's time to get out." I don't feel the least bit bad or guilty about it either because my home is my place of peace. Not only were they not invited to my home, they brought any and everything but that into it. Plus, they straight up violated a boundary which is the epitome of disregard and disrespect.
If you're a people-pleaser, you probably read that and was like, "I could never put a person out of my house." Instead, you probably would've kept letting the drama ensue. That's because people-pleasers don't really get the concept of boundaries; especially when it comes to setting some. But trust me, boundaries, even if they are uncomfortable at first, are one way for you to develop a backbone while setting limits for yourself so that you know how to make the most of your time, effort and even emotions.
How to Stop This Habit: I plug this book often because that's how bomb it is. Boundaries is something that I think every person should have in their personal library. It's a read that serves as a great reminder that boundaries are healthy, necessary and beneficial to every human being. It's all about setting limits and then enforcing them to people who try and push past them. In learning how to set my own boundaries and respect the boundaries of others, I have learned, firsthand, that boundaries are a form of respect. I've also learned that once boundaries are clearly made and they are ignored, that is a form of disrespect. A lot of people-pleasers are very unhappy deep down inside because their lack of limits (boundaries) result in them being disrespected time and time again. There ain't nothin' helpful or beneficial about that.
You Tolerate Abuse. Any Form of Abuse.

When it comes to abuse, there are other kinds besides the physical. You can be emotionally, mentally, financially, sexually (this includes if you're in a relationship with someone and they force you to do something that you don't want to do) and even spiritually abused. Another form of abuse is abandonment or neglect. Unfortunately, when it comes to abuse, people-pleasers are oftentimes the victim of it.
There are a few reasons why. One is because a lot of people-pleasers are compassionate individuals; they are more concerned with helping the person through their abusive traits than protecting themselves. Another reason is that they are horrible when it comes to boundaries. Oftentimes this is because they weren't properly taught them while they were growing up. Another reason is because they believe that if they love someone enough, give to someone enough, and tolerate their poor behavior long enough, the person will change. Actually, the reality is, that abusers can only change when they want to. And, it's best for them to do it when they are working on things with a therapist, not via a relationship.
The really sad thing about a people-pleaser is folks who can see what is transpiring aren't always able to pull a people-pleaser out of the mire. That's because, if they're not careful, something else that people-pleasers have a tendency to become are mini-saviors. They want to "save" their abuser rather than release them so that they can learn how to stand on their own two feet.
How to Stop This Habit: One of the best things for this kind of people-pleaser to do is to get into their own therapy. There's a pretty good chance that the reason why they tolerate abuse is either because they don't think they deserve better or they were in a toxic situation while growing up; the kind that made them think that they were supposed to "grin and bear" through abuse with their own relatives. The reality is when a people-pleaser is involved with an abuser, it takes a lot of work to break the habit. Almost as much as the abuser needs, to be honest with you.
You’re a Chameleon

Chameleons are fascinating; at least they are to me. Although they tend to think that they are flexible and adaptable to their surroundings, what they really come across as being, more times than not, is disingenuous. Oh, and inconsistent. While they are with their church-going crowd, they are one way. When they are with their friends, they are another way. When they are alone, they are someone else. It's almost like they have multiple personalities. Like I said, they're fascinating individuals. (If you want to dive deeper into what a chameleon is like, check out "The Social Chameleon Personality: Traits, Pros, Cons, And More".)
Some people? They're chameleons because for them, it's a form of hustling. They change themselves into whomever they need to be in order to get whatever it is that they want from someone else. Then there are those who are that way because they want to please whoever they are around at the time. They want to be accepted and liked so much that if they've got to "switch up" in order to get along, they'll do that.
Hmph. The problem with being this kind of people-pleaser is if you're out here always accommodating others, when do you possibly get around to figuring out who is at the core of your being so that you can know what you like, need and want in order to live your own best life?
How to Stop This Habit: This one is pretty simple. Be yourself. Everywhere you go. Take out a month and be intentional about being the same person in every circle that you're in. I won't lie to you, if you've never done that before, you might go through a bit of an identity crisis. Work through it by spending more time alone, taking personality tests and even asking some of the nearest and dearest to your heart just how they perceive you—the good, bad and indifferent.
The more time you spend getting to know you at your core, the more you'll be able to silence the chameleon, feel confident that people like you for your real self and you won't have to go through all of the internal upheavals that come with always changing who you are in order to please others. Whew, chile. Talk about freedom!
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
The Art Of Saying "No" To Things You Don't Want To Do
6 Signs You Are WAY Too Self-Critical
Self-Truths That Will Stop You From Settling For Less
Allow These Things To Happen Before Calling Someone "Friend"
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff







