
While I'm personally not that big on making resolutions at the top of each year, I must admit that it is around the time when I tend to do a lot of self-reflecting; especially when it comes to the habits that are a part of my daily lifestyle and routine. Yeah, habits are a trip because, just like the definition of it states, if you're not paying close attention to the things that you do (and don't do), you might not even realize which practices are unhealthy, counterproductive or even straight-up harmful to your mind, body, spirit or all of the above.
Since habits are involuntary patterns, I figured that there's no time like the present to bring some really popular—and pretty bad—habits up; ones that typically are never broken because they aren't detected as easily or as much as they probably should be. With that being said, something tells me that if you make a point to remove these from your life, 2020 will be calmer, easier and so much more fulfilling than if you don't.
Are you ready to let some bad ish go so that you can start putting into practice what is truly so much better for you? Then commit to no longer participating in the following 10 behavior patterns.
10 Habits To Break Before The New Year
1. Saying “Always” and/or “Never”

When it comes to this first bad habit, I must admit that initially I was going to put down "exaggerating" instead but honestly, since using the words "always" and/or "never" are the way that a lot of us tend to do it, I'll leave the title of this point the way that it is. You might've heard somewhere that "always" or "never" never really happens and, for the most part, that is true. No one is "always" taking advantage of you and it's not the case that things "never" go your way. But if you choose to speak in these kinds of extremes, not only is it a peak form of exaggeration, it can also alter the way that you view reality.
So in 2020, why not only reserve those words for the very—and I do mean very—few times when they actually apply? That way, you'll be able to speak (more) in absolute truths so that you can make decisions from a much clearer perspective.
2. Breaking Promises

A wise person once said, "People with good intentions make promises but people with good character keep them." And just what is a promise? It's "a declaration that something will or will not be done, given, etc., by one". Y'all, when it comes to one of my absolute favorite people on the planet, sometimes we have conflict and it's really only due to one thing—they make promises and don't keep them. Although they say it's because 1) they are overwhelmed most of the time and 2) they don't want to disappoint me by not making said promise in the first place, when they redundantly break them, it tends to backfire. For one thing, it affects my level of trust in their word and them overall and two, saying "I promise" continues to mean less and less.
The way I see it, adult people are too grown to be using the word "promise" anyway. We need to be mature enough to believe that our word is our bond, period; that if we say we're going to do something—or not do something—that really is all that needs to be said.
But either way, if you have a habit of assuring people that you are going to do—or not do—a certain thing and you don't follow through, commit to building trust and strengthening your bond next year by keeping your word. It's how character is built. It really is.
3. Eating Fast Food

Last summer, I wrote an article entitled "Why You Should Consider Leaving Fast Food Alone". Some of the reasons that I shared included the fact that fast food is bad for your brain, kidneys and even your hair and skin. Although I personally don't think that it's an unpardonable sin to have a burger and fries every once in a while, if you find yourself sitting in a drive-thru three days out of every week, love your body—and budget—enough to do more grocery shopping and food preparation at home. Oh, and also do yourself a favor and check out "We Present: America's 20 Most Unhealthy Fast Food Chains". It just might surprise you what food joints actually made the list. Why sit up here and pay to get sick via your diet? Amen? Amen.
4. Getting Less than 6-8 Hours of Rest. EVERY NIGHT.

Sleep is not a luxury. I repeat—sleep is not a luxury. And that ridiculous quote, "I'll sleep when I'm dead"? Nooooo, you'll be dead when you're dead. According to the Centers for Disease Control and Prevention, 1 in 3 individuals do not get enough of the z-z-z's that they need. And since sleep deprivation can lead to moodiness, fatigue, a lack of productivity, poor eating habits, a low libido and so much more, if you happen to suffer from any of these things, before you chalk it up to aging or a potential health crisis, ask yourself if you're constantly getting less than six hours every night. If you are, check out our articles like "'Team No Sleep' Is A Ridiculous Concept", "10 Simple & Effective Ways To Improve Your Quality Of Sleep" and "Meet The Mattress That's Reinventing The Way We Rest", then commit to not making anything (except perhaps a newborn) so important that you're walking around here like a zombie. It simply isn't worth it.
5. Investing More in Others than Yourself

One of the most cryptic forms of low self-esteem is when you constantly find yourself making choices that convey that everyone else's needs and wants are far more important than your own. As someone who has a spiritual gift of giving (if you've never taken a spiritual gifts test before and you want to, a test that I really like is found here), I know what it's like to not only give a lot of yourself but even enjoy doing it. But real talk, I used to give so much of my time, attention and resources away without rarely getting anything back in return that it started to make me resentful…and drained…and broke.
What did I do to change that? I made sure that I invested in myself—first. I pampered myself. I made sure to "disconnect" and recharge whenever I started to feel overwhelmed. I set aside a budget that was for no one other than myself and for no other purpose than to do fun and random things. I made time to read, brainstorm and listen to the little girl in me to make sure that she was good. All of this got my all of me to a point and place where I was able to give more freely. All because I made the choice to invest in myself.
There are two definitions of invest that I totally dig; two that I don't think get nearly as many props as they deserve. One is "to use, give, or devote (time, talent, etc.), as for a purpose or to achieve something". Another is "to furnish with power, authority, rank, etc." Whatever it is that you set out to do in 2020, don't forget to fuel your own purpose and to feed your own power. Doing that will benefit you and those around you, in the best way possible, moving forward.
6. Not Guarding Your Heart (in a Healthy and Productive Way)

Guarding your heart is biblical—"Keep and guard your heart with all vigilance and above all that you guard, for out of it flow the springs of life." (Proverbs 4:23—AMPC) What I find to be so impacting about this particular Scripture is it says that life comes from "the center of our emotions" which is the definition of what the heart is. This means that we need to be intentional about who we let into our life because they have the ability to bring out good and bad emotions in us. At the same time, guarding doesn't mean that there should be such a high wall or a metaphorical barbed wire fence up that fear, bitterness or a lack of forgiveness prevents people from ever getting close to us.
At the end of the day, guarding your heart is really all about setting boundaries and honoring them. It's about knowing yourself, your triggers and your desires and needs so well that when someone comes along who unsettles your peace, you know not to let them into the "inner temple" of your feelings or your life, in general. It's not about closing yourself off so much as operating in the wisdom of who to open yourself up to. And yes, safe people do actually exist. Let discernment tell you who they are. That's a habit you won't regret further developing in the upcoming months.
7. Being Consumed by Drama—Online or Off

I'm not on social media. I haven't been for about a decade now and I have absolutely no regrets. But most social platforms even let non-members see what's going on. And if there is one hill that I'm pretty ready to die on, it's the crusade to get Black men and Black women to stop spending (or is it wasting?) so much time putting each other down. I can't tell you how many tweets and posts that I notice, pretty much on a daily basis, that totally degrade both genders. Hmph. Let me tell it, there is some PTSD from slavery that has us doing that because if anything is a superpower, it's how Black people are able to love each other.
Anyway, I try and only peek in to see what's going on a few times a week because I don't want to be consumed by all of that drama and negativity; especially since there are more and more articles creeping up like "New Studies Show Just How Bad Social Media Is For Mental Health" and "11 Ways Social Media Is Ruining Your Physical and Mental Health". So yeah, if you know that social media has you all pent up and upset, resolve to at least fast off of it more often in 2020.
As far as offline drama goes, two quotes express great points about it. One is "If you want to know, ask—don't assume. That's how drama starts." Another is "Don't start drama when you say you hate drama." Toxic people? Drama. Cyclic unhealthy relationships? Drama. Constant chaos? Drama. Nothing comes from drama but more drama. Be super vigilant in leaving all of that behind you next year.
8. Not Physically Detoxing

Here are some pretty telling signs that you need to go on a detox. You're always stressed out. You can't ever seem to get enough sweets. Your skin is a mess. You're constantly tired. Your joints ache. Your hormones are all over the place. You can't seem to sleep straight through the night. You're anxious. Your allergies are getting worse. Your immune system is weak.
If any of these things are a relentless reality for you, you'll be doing your body a real favor if you detox your system. It could come in the form of eating strictly fruits and veggies (and drinking nothing but herbal tea and water) for a couple of weeks. It could be a juice fast, a liver cleanse or a colon cleanse too. Just know that if you could use more energy, you want to reduce bodily inflammation and/or you want your digestive system to be better, detoxing once a season is the way to go.
9. Not Having a Personal and Professional Mission Statement

One bad habit that a lot of us need to break, just as soon as possible, is having a lack of focus. If this has become such an innate part of you that you're not even sure if this personally applies, here are some signs to pay close attention to—you have a hard time making decisions (and sticking to them); you struggle with completing tasks; your plans seem to be all over the place; you can emotionalize yourself in and out of just about anything and/or you constantly feel like you're doing a ton of things but still aren't really getting anywhere.
If that's you, something that can help to better center you is putting together a personal and professional mission statement. It doesn't have to be anything super long or elaborate. Just a couple of paragraphs stating what you want your personal and professional world to look like in the upcoming year. If you've never put one together before, click here for tips on how to make a personal one and here for how to make a professional one.
10. Settling

This is how much we hate the entire concept of settling over here. We've published "Self-Truths That Will Stop You From Settling For Less". We've published "7 Reasons Not To Settle In A Relationship". We've also published "No, Your Standards Aren't Too High As Settling For Crumbs Will Leave You Starved". All of these pieces point to one common belief—we are all too beautiful, valuable and purpose-filled to stay at a job that doesn't appreciate us, in a relationship that isn't going anywhere or around people who don't appreciate what we bring to the table.
It's been my personal experience and observation that settling is birthed out of fear; the fear that if we don't let go of the little that we have now, somehow we'll end up with nothing. 2020 needs to be the year that we break out of that mindset. I don't care if it's a person, place, thing or idea—if it's not bringing out the best in you, if it doesn't confirm all of the positive thoughts you think (or should be thinking) about yourself, and if it doesn't challenge you to accomplish so much more than what you currently are, you—clap—are—clap, clap—settling.
And settling is so beneath you. If you agree, this is the time to release, whatever it is you are settling for, so that you can be free, open and ready for what won't even cause you to settle in the first place. A new decade is on its way. Leave the bad habits behind so that you can receive the good!
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
Say These Self-Affirmations To Start Your Day On The Right Note
Wake-Up Call: Here's How To Make Your Dreams A Reality
Adopting These Habits Can Totally Change Your Life
10 Bona Fide Hacks To Add More Time To Your Day
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Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









