How you start your day can very well determine how it will go and even how it will end. Kicking off your morning with self-affirmations can be a major game-changer for your entire day. It can up that confidence and help you accomplish so much more because you'll feel the strength to do it. I know I've had so many mornings when I just wake up in a funk, and that messes up my attitude for an entire day.
Adding these self-affirmations to my morning regimen, and then even repeating them throughout the day (because it's very clear that things and people can test us), has seriously helped me learn that I can control how my day goes and how I feel throughout it. Check out some of my favorites below.
"I'm More Than Enough"
As women, it's so easy to think we're not doing enough. We're constantly facing this battle and balance between self-care and providing for everyone else around us, and that's before rejection is thrown into the mix.
Having an off day can definitely make any woman come down way too hard on herself and make her feel like she's slipping. Having this daily reminder that you're not just enough but that you're more than enough can serve as a constant notice that you're doing an amazing job.
"I Don't Sweat The Small Stuff And Choose To Be Peaceful"
One night this week my husband and I had the smallest disagreement you can think of. I woke up the next morning and thought, "Am I still supposed to be mad at him?" I couldn't even remember what happened. I told him, and we laughed it off, but we haven't always been able to do that.
When it comes to marriage, work, or anything that can have unexpected challenges, it's so easy to sweat the small stuff and make it a much bigger deal than what it is. Going beyond just making the decision to not overexaggerate little things, and literally confessing that you won't do it, can help you laugh off the small conflicts that could have otherwise brought down your entire day and spirit.
"I Can Succeed In Anything I Put My Mind To"
Before you take on the day, say and believe that anything you go after will be successful. It doesn't have to be like every other seemingly ordinary day.
While this affirmation is pretty self-explanatory, it also calls for action, because you can't be successful at something if you don't know what success looks like for you. Think about writing down everything you want to accomplish. Later, you'll be able to look back at the day and see it as a great one. Then, go after every aspiration that you wrote down with the belief that you can do it.
If it doesn't turn out the way you plan, at least you'll be one step closer and can try again tomorrow.
"I Love Myself Just The Way I Am"
The morning seems to be the time where self-doubt and insecurities reign supreme. While we should be bright-eyed and twerking in front of the mirror from excitement about what the day will bring, it's easy to find ourselves picking apart every little detail of our inner and outer features.
At some point, we just have to tell ourselves that we're perfect the way we are. Saying this affirmation will help you start the day with confidence instead of anxiety and self-doubt. Feel free to repeat it when you're tempted to look into the mirror in your car and examine every part of you. Whatever flaws you have, doesn't mean that you're not worthy of self-love.
"I Don't Let Fear Stop Me From Trying New Things"
While it's easy to hate fear, it's even easier to let it rule over us. With it, we tend to stay in the box that we've always rocked. Without it, there's no limit to how far we can go.
I've always heard the statement fear stands for is False Evidence Appearing Real. So what are we afraid of? Confessing this affirmation about fear at the beginning of the day can help you tap into your bravery for something small like trying new food that you would never eat, to something major like starting a business.
"I Choose To Be Happy & Content Where I Am, On The Way To Where I'm Going"
This affirmation is an amazing one because it not only makes it clear that you'll be happy no matter what situation you're in but also says you don't plan on staying there.
It presents this perfect balance between being content and striving for more. It's a reminder to you that your life is an amazing one, but that there's so much more out there for you to experience. Saying this can not only make you feel better but inspire and push you to go after better.
"I'm Healthy And Make The Best Decisions For My Body"
If you're on this lifelong journey of living healthily, this affirmation will help you start your day off the way you've hoped. I know for me, there are days when I'll say I'm eating healthy and then eat five pieces of chocolate before I even realize what happened.
You might feel weird at first but making this confession in the morning and repeating it when those tempting moments come (because they definitely will) can get you closer to your goal than you might think. Soon you'll start feeling yourself like, "aayyyee I got this."
"I Choose To Get Rid Of Old Negative Habits And Embrace New Positive Ones"
What's one habit that you've been trying your hardest to break but can't? Write it down and remind yourself every morning that you're going to stop doing it. It's easy to fall into a habit for long periods of time without even recognizing that we're doing it. Before we know it, we've started doing something we feel like we can't stop.
Making this declaration daily is a reminder but can also let you know you're strong enough to overcome whatever you feel is holding you back.
"I Know My Own Self-Worth And My Confidence Is Amazing"
I think we can all benefit from saying this when we're scrolling on social media, or when we're at work and someone is coming for our patience.
Either way, letting yourself know that you're worth whatever you want and more helps boost that confidence and makes it clear to you more than anyone else that you're valued. Pairing this affirmation with other ones listed previously like, "I am enough" and "I love myself the way I am," can seriously bring your self-love to a new level and make your days so much better.
"The Best Is Yet To Come And Today Will Be The Best Day I've Ever Had"
No matter how great or bad your life is going, your best days can still be ahead. I was at an event recently and it seemed like the DJ refused to play songs outside of the 2003-2008 era, but I was completely fine with it because it reminded me of the amazing times I had in high school and college.
Sometimes it's so easy to glorify our past that we don't realize the life-changing moments we're in now and have ahead of us. Proclaiming this statement lets you know that while you've had some amazing times, the best is yet to come sis.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023