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When I think about successful people, all roads seem to point back to the effectiveness of having a proper morning routine in place. And why shouldn't it? Our mornings literally set the tone for the kind of days we intend to have -- "intend" being the operative word. If you look into any CEO, entrepreneur or business owner, the intention they pour into creating a purposeful morning routine truly seems to be what separates the basics from someone with a boss mentality.
For those of you who aren't familiar with what a morning routine is, it is a set of actions you perform in the morning before you start your day. For those of us with success on the brain, it has become increasingly popular to finetune your mornings in a way that starts you on the right foot, cultivates mindfulness, and helps you to maximize productivity to ensure you are ready to conquer your to-do list when it's officially grind time.
I don't always do my morning routine, however I do notice a distinct difference in my day when I am intentional about completing my routine versus when I'm flying by the seat of my pants and just trying to get things done. During the former, I am at ease, I am happier, there is more of a flow and a sense of effortlessness as I move throughout my day. But the latter? I feel overwhelmed, tense, short with people around me, and chaotic energy charges everything I do or don't get around to doing for that day (or days if slacking off on my mornings is a pattern for a few days at a time).
If you want a glimpse into what a perfect morning looks like for me, routine included, read on below.
Wake Up
Photography by Taylor S. Hunter
An integral part of beginning your day on the right note is waking up well-rested. In a generation that proudly touts how grind season involves "no sleep", let me just say, I'm proud to be a contrarian. Sleep is important for memory, learning, stress relief, immunity, improved mood, better interpersonal relations, and more. While a lack of sleep could potentially prove detrimental to your overall health and well-being. Operating at E isn't a vibe, and certainly shouldn't be a wave for anyone.
Any given night, I aim to sleep for 7-8 hours. As of late, my quality of sleep has been just as important as the quantity of sleep I get. And lately, I have been achieving incredible restful nights of sleep thanks to my new Tuft & Needle mattress (read more about that here). Creating a space that invites sleep is a great foundation for achieving a lot of it. So, if you don't love sleeping, think of ways to make your bedroom more inviting -- be it removing technology, changing your bed frame or buying a new bed, or investing in a new mattress. Your peace of mind will love you for it.
Sidebar: Secure the bag and the mattress by using this link when you purchase your very on Tuft & Needle Mattress. In honor of Cyber Monday, T&N is offering $300 Off T&N Hybrid Mattress, $200 Off Mint Mattress, and 15% Off Furniture & Accessories.
Skincare
After drinking a glass of room temperature water, because hydration is key, I really like to force myself awake once my alarm does its thing. One of the best ways to facilitate that is to go to the bathroom, wash my face, and brush my teeth. There's nothing quite like the wakeup call of a cool splash of water to your skin. And ever since Evelyn From The Internet put me on to the fact that you should wash your face for 60 seconds to allow products to truly do their thing, I've been humming The Fresh Prince of Bel-Air theme song as my official time clock.
I bounce between two cleansers depending on what I feel like any given morning, so sometimes it's Kiehl's Ultra Facial Cleanser and other times it's Mario Badescu's Glycolic Foaming Cleanser. Then, I use Mario Badescu's Facial Spray With Aloe, Herbs and Rosewater, followed by Black Girl Sunscreen SPF 30 and then some tea tree oil (diluted, of course) if I have any blemishes I want to go away.
Journal
Writing is an important part of my day-to-day but as the managing editor of xoNecole, I don't often get as much time to write personally or creatively. Journaling has become an intersection where my purpose and my passion can meet, and it's great to just write and the only intention being to get closer to self. Admittedly though, I used to have a tricky relationship with journaling. I'd only journal if I had something I was upset about or needed to vent over. In making it a daily practice, I've found it beneficial to do morning pages where I allow streams of consciousness to flow, spill out, and fill three pages at the top of my morning. I learn a lot about myself in those moments and find some of my best ideas.
If morning pages aren't your thing, you can definitely get reflection time in through a gratitude list, writing down your intentions, or just gathering your thoughts for what your to-do list might look like for the day ahead.
Read
I think it was Stephen King who said, "Read a lot, write a lot" and it's a definitely a quote to live by, especially if you're a writer. The writers I respect most tend to have bookshelves upon bookshelves of books and are constantly consuming other people's words to ignite sparks that will allow them to more strongly create their own. I've been on a self-help wave for the past year and have recently peeled open Material Girl, Mystical World: The Now Age Guide to a High-Vibe Life by Ruby Warrington. We're all about the vibes outchea. I try to read at least 1-2 chapters every morning. One of the most satisfying parts of reading for me is being able to highlight the things that resonate with me the most. I find this habit to be incredibly therapeutic.
Set The Vibe
Let me tell you something about aromatherapy, it works. The role that our noses play in terms of scent and which smells trigger and settle which emotions will never be something that ceases to amaze me. Whether it's with my oil diffuser (and some grapefruit oil or lavender oil on deck) or a good-old fashioned candle, the vibe is set by the scent you choose as its signature. Some mornings, I'm known to light some palo santo or sage but most mornings (and days if I'm being perfectly honest), a soy candle stays lit for hours. My most recent favorites have been "Blush Orchid" (pictured above) and "Tea Leaves" by Chesapeake Bay Candle as well as "Calm Down" by Ryan Porter Candle.
Breakfast
I typically start checking the site (xoNecole.com) around this time to make sure everything is running as it should. Are there any posts that I need to update and republish? Are there any new articles that trickled overnight that can get the greenlight to fast-track to being a post set to publish that day? Are there daily news articles that our fabulous Senior Editor Taylor Honore has waiting in the cut for me to review? Are there urgent emails that need returning? So, I spend 15-30 minutes addressing those things before making my way to having my first meal of the day. My favorite breakfast of the moment is either overnight oats with dried cranberries and apple slices, or eggs, spinach, and some sausage. I then prioritize drinking my remainder 1.5 liters of water before noon, as well as consuming my daily supplements by Binto which is a packet of two multivitamins and one probiotic.
After I've done these things, I feel ready to officially start my day and face the whirlwind of my day, well-rested and well-armored by intention and self-care. Now that I've shown you mine, what does your morning routine look like? Share with me in the comments down below.
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Featured image by Taylor S. Hunter
- Create a Lasting Morning Routine by Making Two Key Changes ›
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- Create a Morning Routine That Works For You | Psychology Today ›
- The 5 Productive Morning Routines Of Highly Effective People ›
- How to Craft Your Very Own Daily Morning Routine - The Monk Life ›
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- How to Create a 'Success-Based' Morning Routine ›
- The Everygirl 30 Day Challenge: Create a Morning Routine - The ... ›
- 50 Ideas to Help You Design Your Perfect Morning Routine | Inc.com ›
- Build-your-own morning routine | Steve Corona ›
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023