
The lead quote that I just shared? For the record, I hope that most of y'all know that it's shared I jest. Well, kinda. While it definitely should be no one's life goal to find ways to annoy someone else (lawd), the reality is we're all human. And when we sign up to share a living space with another person, long-term, there are going to be things that they do that annoys us just like there are gonna be things that we do that annoys them. Not on purpose. Just because.
Another term for annoy is "pet peeve" and if there's one thing that I find myself dealing with, when it comes to married couples, it's them figuring out how to navigate through their own pet peeves about one another, so that they can have more peace—even fun—so that they're less irritated, bothered…annoyed with one another.
Thankfully, 10 couples that I know were willing to share with me how they get through some of the things about each other that would technically fall into the pet peeve category. My goal in you seeing them is, if you take note of their issues and approach, it can either help you to work through what annoys you in your own marriage or, if you're single, further prepare you for what could definitely be in store someday. Are you ready to figure out how to deactivate daily marital triggers? Let's go.
1. The Taylors. Married 3 Years. Morning Routine.
Husband: "The thing that I wasn't prepared for was the fact that my wife is an early riser. I mean, early. And she wakes up hyper, happy and sometimes horny. I know that sounds awesome to you single folks but when you've got kids and sometimes have only had 4-5 hours of rest, someone humming and opening curtains at 5-6 a.m. isn't fun. I used to snap about it which got us off to a bad start. Now, I ask her to cuddle for 10 minutes or so. It helps me to ease into waking up. And not being jolted makes me more pleasant. Even though I prefer sex at night, it can make morning sex more appealing too."
Wife: "Can you see me rolling my eyes? I know you can. Who turns down morning sex? This guy. This guy right here. What caused me to feel less rejected was realizing that I'm basically my husband around midnight when he'd prefer to get it in. As far as him hating the morning, I used to feel like we should begin the day together. For the past year or so, I usually just leave him alone and take advantage of the quiet time by myself. At least once a week, he's got to get up, though. He knows why."
2. The Johnsons. Married 7 Years. Living Habits.
Husband: "I hate a messy kitchen. My wife hates a messy bathroom. For me, when dishes are left in the sink, I'm pissed. For her, if there are towels on the bathroom floor, I won't hear the end of it. The solution? I clean the kitchen most of the time and she cleans the bathroom. Life gets a lot easier when you accept that your spouse isn't gonna see life the way that you do. Rather than us both arguing over why our partner doesn't see things our way, it's best to just figure out the easiest way to get things done. Remember that and you'll have a lot less drama in your life."
Wife: "My husband's closet looks crazy. I mean, CRAZY. It drives me up the wall, but we don't share one. Ladies, men didn't sign up to marry their mama, auntie or big sister. Walking around, dictating how they should live is the best way to cause them to shut down and shut you out. I rarely have to go in his closet for anything, so that's how I handle it. What I don't see won't hurt me. I just make sure he knows that I don't want what's in his closet to be in our shared living space. It took a minute, but we've found our groove on that."
"Life gets a lot easier when you accept that your spouse isn't gonna see life the way that you do. Rather than us both arguing over why our partner doesn't see things our way, it's best to just figure out the easiest way to get things done."
3. The Richardsons. Married 11 Years. Finances.
Husband: "S—t. This is what no one really gets until they get married. It's really hard to always find your spouse appealing when you're arguing over bills and budgeting. A business partner for a wife is A LOT. Plus, my wife and I don't see the same way about money. At all. She's more of a 'If I got it, why not spend it?' while I'm more of a 'We don't have it if we don't have passive income yet'. I used to get really pissed because she seemed reckless with spending. Eventually, we found a way to set aside a certain amount of money each month that she can go ham on and a certain amount that we save. I can't tell you that I'm thrilled with our arrangement because a lot of what she gets seems like a waste of money to me but hell, marriage is about compromise, right? If you ain't ready to do that, damn near every day, don't get married. Don't. Get. Married."
Wife: "When we were dating? Girl, my husband could romance with the best of 'em. A big spender too. That's why I was thinking that we saw money from the same perspective. We absolutely don't. It was like the minute he put my three-carat ring on my finger, he damn near became a miser. What I had to learn was a man wooing you and providing for you can be very different things—he wooed me to get me and now he's more concerned with providing for my needs. That way of thinking is something that I had to learn to respect and appreciate. Don't get me wrong, a brotha still has to date a sistah. I've just learned that him pulling back the coins is about making sure I'm good."
4. The Talberts. Married 5 Years. Sex.
Husband: "Married sex is better than a lot of my friends said that it was. I think some of them chose the wrong partner but that's on them. My main pet peeve is that sometimes my wife can get lazy when it comes to sex. Like, she's always down to have it but she's sometimes like, 'How can we get this done in under 10 minutes?' when I like to draw it out like we did when we were dating. She says it's because she likes sex but has a ton of other things to do. I've just learned to get in where I fit in and try and create romantic scenarios where she wants to have sex for longer periods of time. It's not perfect but it's ideal."
Wife: "I married a lover and I love that. The sex is so good and, I'm not just saying this because he's in earshot but, my hubby really is the best partner I've ever had. The thing I wasn't prepared for is having to have sex all of the time. Like, all of the time. When I was single, if I wanted to do it every day for a week or only once a month, it was all good. Everything was on my terms. Married sex isn't like that. You have to take your partner's needs into account. Negotiating sex can be annoying. It's definitely not sexy. But if you want to keep your marriage, afloat, you've gotta do it. Marriage is one big negotiation test. It really is."
"When I was single, if I wanted to do it every day for a week or only once a month, it was all good. Everything was on my terms. Married sex isn't like that. You have to take your partner's needs into account. Negotiating sex can be annoying. It's definitely not sexy. But if you want to keep your marriage, afloat, you've gotta do it."
5. The Wilkersons. Married 15 Years. In-Laws.
Husband: "I can't stand my wife's mother. I really can't. She's nosey. She's controlling. And she is way more involved in my marriage than she needs to be. For the first half of our marriage, it was so bad that I wasn't sure we were gonna make it. Singles, when the Bible says to 'leave and cleave', take that to heart. If you can't leave your family to start your own, marriage may not be for you. My wife still lets her mother into our business more than I would want her to, but counseling has helped us a lot. It's helped my wife to see that her mom has never been good with boundaries. It's also helped her to understand that no one should cost you your marriage. I don't care who they are."
Wife: "I've got to admit that I still have some resentment towards my husband because of how he feels about my mom. What I've had to learn is she's not his mother. She's mine. I've also had to get that just because I really like his parents, that doesn't mean that he has to like my mom, even though I wish things were different. My mother? She's not gonna change. I don't even really want her to. But I have had to let her know that my marriage is important to me. I've also had to learn, sometimes the hard way, that she's not my go-to about him. He is. I still hope things will change someday. I'm not holding my breath. I have found a way to keep them both close without expecting them to be the best of friends. I'm not thrilled but it's finally become much more tolerable."
6. The Andersons. Married 13 Years. Child-Rearing.
Husband: "We've got two kids and didn't realize how different our approach was to parenting until after they were born. Our parents reared us very differently when it comes to spirituality and discipline and it has caused all kinds of fights that we didn't have before our children got here. Assuming that things will just 'work themselves out' is ridiculous when it comes to raising kids with another person. Get as clear as you can on the front-end and be open to seeing a therapist about child-rearing in the process. We've done it to learn how to communicate and compromise. I'm not sure our marriage would've made it without it."
Wife: "Having kids is hard. Lord, have mercy! And you don't really think about how different your spouse sees things until they get here. My husband is right. We have had to walk through some really murky waters when it comes to how we chose to raise our children. I think what has spared us is we ultimately want the same goals for our kids, long-term. We want them to have a spiritual center. We want them to be kind and giving. We want them to value education and be financially independent. Our approaches aren't the same most of the time, but the end goal is. We work on ways to meet in the middle to reach those goals. That has saved us."
"Assuming that things will just 'work themselves out' is ridiculous when it comes to raising kids with another person. Get as clear as you can on the front-end and be open to seeing a therapist about child-rearing in the process. We've done it to learn how to communicate and compromise."
7. The Kendricks. Married 5 Years. Hygiene.
Husband: "Lawd. I didn't live with my wife before we got married. I had no sisters and my mom was super private. So, adjusting to periods was something for me; I ain't gonna lie. My wife does something called 'free bleeding'. I don't know if you know what that is but f—k, it's a lot. For a while, she would come at me on some, 'I'm a woman, deal with it' but when I shared that it affects our sex life, we found a way to make it easier. I've tried having sex with her when she's on her period. It's not my fave but it's not as bad as I thought it would be. And she will wear, what's that thing called, a cup during her heavier days. I'll just say that hygiene habits need to come up before marriage. It can be more of a deal-breaker than people think it is."
Wife: "He's over here talking about my period while I'm still trying to figure out how grown men can hit the toilet and not clean up the pee they leave behind. Ugh. When you're dating, everything is sexy because you're both always trying to turn each other on. When you're married, you see it all. I mean, IT ALL. Having a sexual relationship with someone who does things that can seem pretty gross is a fine balance. I would just say, always remember why you chose him, remember that you've probably got some stuff that he doesn't like and always be open to improving. Marriage isn't for folks with a weak stomach. You heard it here."
8. The Gordons. Married 10 Years. Personality Differences.
Husband: "I could go on for days about this. I'll just start and stop with the fact that my wife is an extrovert and I'm absolutely not one. When we were dating, I thought it was cute that she liked to be the life of the party. In marriage, it has definitely been a pet peeve that I've had to manage just because she likes to host things, she wants to be out with her friends a lot and she wishes I wanted to go out more. We spent the first 3-4 years pretty mad at each other because we both were like, 'Why are you like this?' Now, we've learned that we balance each other. Sometimes, going out with her gets me out of my shell and my head and getting her to stay in gets her to slow down and enjoy peace and quiet. You can be 'in love' all you want but if you don't find a way to discover each other's personality needs, you can end up hating each other."
Wife: "My husband can be boring. He's loving. He's affectionate. He's a great listener. He's spiritual. He's fine. And he is BORING. I hate being bored. I really thought that because we love each other so much that, once we got married, we would be the best of friends who would do everything together. Nah. And that's disappointing for me. The good thing is my husband is very confident and not jealous, so he's cool with me hanging out even if he doesn't want to come. I'm still working on that 'balance' thing that he's talking about and I definitely wish he was less of an introvert, but love is about acceptance. I choose to accept how he is."
"We spent the first 3-4 years pretty mad at each other because we both were like, 'Why are you like this?' Now, we've learned that we balance each other. You can be 'in love' all you want but if you don't find a way to discover each other's personality needs, you can end up hating each other."
9. The Moores. Married 8 Months. Space.
Husband: "I can summarize this pretty quickly. Ladies, please stop asking us what we're thinking. If we've got a thought that we want to share, we'll let you know and if you ask that and we say 'nothing', that's what we mean. I really like being married. So far, there are no regrets. But I do think that men and women both have to learn that we are very different people. We shouldn't be out here trying to make our partner think and feel like we do. Just accept the differences and chill TF out. The space to be me is what I've had to fight for the most. We're getting there, though."
Wife: "We're still newlyweds, so I'm sure some more curveballs are coming. What I've had to get used to is just having someone who is always around. You're always sharing a bed. They might always be in the room you're in while you're having a conversation [with someone else]. And even though you love them more than anything, sometimes you really just want to be by yourself; especially if you're in a mood that you can't really explain that you want to just be alone to deal with. My husband isn't clingy, but his top love language is physical touch, so I've had to navigate through not making him feel rejected when I just want some room to breathe and process. He's very different so, just saying what I need usually does the trick. It's when I expect him to know that I want space that things get dicey."
10. The Deckards. Married 7 Years. The Future.
Husband: "It's funny that you would ask me about my marital pet peeve because it's kinda weird. I love just about everything about my wife. But if there's one thing I wish she would do, it's chill TF out more. I'm someone who lives in the moment—you know, I take things as they come. She, on the other hand, wants to have a plan for everything. A plan for tonight. I plan for next weekend. What we're going to do 10 years from now. And don't get me started on all of her damn lists. The first couple of years of our marriage, all of that drove me crazy because I'm calmer than she tends to be. But her focus on looking ahead has helped us to save some money, dodge a few blindsides and get organized in some ways that I've gotta admit probably wouldn't have happened without her. Damn, I never really told her that I appreciate that. I'll get her some flowers or something today, so thanks for asking."
Wife: "He told you that? That's funny because we just got into it last night about making a plan for a summer vacation. Yeah, I'm definitely the planner of the two. I spent a lot of time thinking it was my job to make my husband see things the way I do. That's not what marriage is about. It's about seeing how your strengths and weaknesses can work together to make each person better. If he wasn't with a planner, I'm not sure he'd been financially where he is now. If I wasn't with someone more relaxed, I very well could've stroked out from always being on-10. Recognizing what your spouse does for you gets you through the annoying times. Don't change them. Just see them for what they are."
That last line? It's a keeper. Through pet peeves 'n all.
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
Featured image by Portra Images/Getty Images
- This Is How To Avoid Taking Your Spouse For Granted - xoNecole ... ›
- 10 Things Husbands Wish Their Wives Truly Understood - xoNecole ... ›
- Men On How They Feel About Marriage Pressured - xoNecole ... ›
- Here's How To Avoid Becoming A "Pandemic Divorce" Statistic ... ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
Courtesy
Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
Courtesy
Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
Courtesy
Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
Courtesy
De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
Courtesy
Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
Courtesy
Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
Courtesy
Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
Courtesy
Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
Courtesy
Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
Courtesy
Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
Courtesy
Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
Courtesy
Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
Courtesy
Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
Courtesy
Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
Courtesy
Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
Courtesy
Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
Courtesy
Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









