

The New Year has finally arrived after the wild ride that was 2020. This month we've got Mars finally shifting out of impulsive Aries after a six-month stint into down-to-earth Taurus for the next couple of months, gifting us with a more grounded, steady approach to our 2021 resolutions. When Venus and the Moon meet up in Capricorn, it's time to get serious, whether that's taking a relationship to the next level or committing to that new career goal. The middle of the month could shake things up once Uranus goes direct. Towards the end of the month, things are getting a little weird with our first Mercury Retrograde of the year. Read more to see how this month's cosmic blueprint affects your zodiac sign!
Aries
The New Year starts off on a high note with Mars leaving your sign and transitioning into Taurus to help mellow you out. When Mars enters Taurus on the 6th, you're taking a slow and steady pace towards your financial goals. On the 8th, Mercury shifts into Aquarius reigniting the flame of passion towards your dreams. Rally the troops, Aries. There are people that can't wait to be a part of what you're creating! When Venus and the Moon meet up on the 13th, you're attracting positive feedback from an influential figure that could help boost your own social status through an opportunity extended to you.
On the 14th, Uranus goes direct which could require you to switch up your approach to making money. Don't limit your abundance by pigeon-holing yourself into one lane when you have the ability to expand in other directions. When Jupiter squares this part of your chart you're encouraged to embrace the changing tide guiding you toward a new tribe. Aquarius season officially begins on the 19th, assisting you in making new friends and growing your social media following. The Full Moon on the 28th invites you to nurture your inner child by going on an adventure or doing something creative. Some of you may even announce a pregnancy around this time. January winds down with Mercury going retrograde, giving you a chance to revisit some old connections that may have the potential to be integrated into your life again.
Taurus
January begins with Mars transitioning into your sign after a six-month long stint in Aries. Over the next couple of months, you'll have a lot more energy to get things done with a slow and steady approach. When Mercury enters Aquarius, you're focused on strategizing your way up the career ladder. On the 13th, Venus meets up with the Moon which could have you attracting romance from overseas or from someone who is culturally different from you. When it comes to finances, imports and exports are on the brain as you come up with some ways to work around the current shipping delays.
Uranus goes direct on the 14th which could have you feeling a little agitated. Be mindful of your temper leading up to Jupiter squaring off with Uranus on the 17th. Either your supervisor, or someone in a position of authority, is getting on your last nerve. Don't let them take you there! On the 19th, the Sun enters Aquarius which could have you receiving recognition for handling a recent career challenge with such grace. The Full Moon on the 28th could stir up some tension within the home environment or family unit. Take a deep breath and count to ten before responding. The month closes with Mercury going retrograde, inviting you to reassess your strategy for success. Work smarter, not harder.
Gemini
The New Year kicks off with Mars entering Taurus on the 6th which could have your energy levels lower than usual. Avoid doing the most during this transit and pace yourself when it comes to achieving your goals in the year ahead. When Venus and the New Moon meet up on the 13th, financial support lands in your lap from an unexpected source. On the 14th, Uranus stations direct after disrupting your subconscious for the past five months. The greatest revolution is our personal, inner transformation. When Jupiter squares this part of your chart, you may feel like someone is trying to enforce their way onto you as if they're some Higher Power. Avoid getting sucked into their drama of self-righteousness and continue along your own path.
The Sun enters Aquarius on the 19th, encouraging you to expand your horizons and making this a good time to go back to school or sign up for that workshop to refine your knowledge. On the 28th, the Full Moon motivates you to use your gift of gab to catapult you into the spotlight. It's your time to shine, superstar! January winds down with your ruling planet going retrograde, making it a good time to review any travel plans, study material, or written work to make sure everything is in order. If you're taking a trip, make sure to arrive at the airport earlier than usual to avoid delays!
Cancer
You can finally breathe a sigh of relief now that Mars has exited fellow cardinal sign Aries and transitioned into slow and steady Taurus. The troops are rallying around in support of you so make sure you're using your social network to your advantage. When Mercury shifts into Aquarius, you're focused on analyzing your emotional landscape which could have you feeling a bit disconnected from others. On the 8th, Venus enters Capricorn which has you considering a long-term commitment with your current partner. If you're single, the New Moon on the 13th could orchestrate a fated encounter with someone who will be significant to you in the year ahead.
On the 14th, Uranus goes direct which could be the lucky break you've been waiting for to catapult your brand or business to the next level. Unfortunately, with your success comes jealousy from those intimidated by your will power to make sh*t happen. The Sun enters Aquarius on the 19th, inviting you to take a more objective look at some of the painful experiences you typically cling to, but this energy helps you healthily detach that old sob story. The Full Moon on the 28th helps you resolve any financial issues by clearing out debt and those frivolous spending habits you've developed during the quarantine. January wraps up with Mercury going retrograde, guiding you to uncover another layer of your healing process.
Leo
There's a lot of action taking place for your sign this mont,h starting off with Mars transitioning into Taurus which has you feeling the pressure to make an impression within your chosen career path. When Mercury enters Aquarius on the 8th, you're having some important conversations with a significant other, business partner, or employer. On the 13th, Venus links up with the New Moon in Capricorn inviting you to get more disciplined when it comes to your health. A new workout plan could be just what you need to jumpstart your fitness resolutions.
Lay low around the 14th as there will likely be a bit of a shake up when Uranus stations direct. Between your boss and your spouse, you may feel like you've had enough of everyone's demands when Jupiter squares Uranus on the 17th. The Sun enters Aquarius on the 19th, encouraging you to partner up with more like-minded people that can help you achieve your dreams. The Full Moon in your sign on the 28th is a great time to reveal your new hairstyle or ensemble you've been dying to show off. The month winds down with our first Mercury retrograde of the year giving you a chance to revise existing contracts and agreements so they serve all parties involved.
Virgo
After a crazy 2020, you're still feeling pretty optimistic about the New Year, thanks to Mars finally letting up on the gas in Aries and transitioning into Taurus on the 6th. Over the next couple of months, your energy will be exerted towards higher learning, international affairs, and long-distance travel. When Venus and the New Moon meet up in Capricorn, you're feeling the romance in the air. Work can wait another day. Schedule some time to cuddle with bae or have a coffee date with a new suitor. On the 14th, Uranus goes direct, gifting you a much-needed "a-ha" moment about something that has been holding up your spiritual growth.
Be mindful of how much time you're spending on online—whether you're researching your latest topic of interest or casually scrolling through Twitter. When Jupiter squares Uranus on the 17th, you could be experiencing technology burnout. Close your laptop and put your phone on DND for a day. On the 19th, the Sun enters Aquarius encouraging you to find a community to hold you accountable for your health and fitness goals. The Full Moon on the 28th motivates you to wrap up a cycle in which you've been dimming your shine. January comes to a close with Mercury going retrograde, inviting you to revisit an old routine that contributed to a more balanced lifestyle.
Libra
The New Year kicks off with Mars entering Taurus, directing your energy towards healing emotional wounds and traumas that affected your self-esteem. On the 8th, Mercury enters Aquarius encouraging you to indulge in some romance. If you're single, you could actually wind up getting lucky on a dating app over the next few weeks. When Venus and the New Moon meet up in Capricorn, you're setting new foundations with some long-term investments, making this the perfect time to buy a new home or rental property.
Uranus goes direct on the 14th which could cause some emotional disruptions, especially when Jupiter squares this part of your chart on the 17th. You'll be a little more sensitive around this time so be gentle with yourself and avoid harsh people that ruffle your feathers. On the 19th, the Sun enters Aquarius, reminding you to let your freak flag fly. Most people know you to be prim and proper but it's time to let your wild side out to give voice to your creative genius. The Full Moon on the 28th could be a time of sudden growth, especially if you're an aspiring influencer. January wraps up with Mercury going retrograde and some former romantic interests hitting you up in your DMs.
Scorpio
January is packed with a lot of action for you this month, starting out with Mars entering Taurus which has you directing your energy towards relationships, business partnerships, and contractual agreements. Over the next couple of months, you could find yourself solidifying more solid connections, whether professionally or romantically. When Mercury enters Aquarius, home and family matters receive much of your attention. On the 13th, Venus nestles up with the New Moon in Capricorn which has you on the receiving end of some important communications about your career and finances.
A minor shake up in a significant partnership can occur when Uranus goes direct on the 14th. When Jupiter squares this part of your chart, be mindful of reacting strongly to other people's annoying behavior. The Sun enters Aquarius on the 19th, encouraging you to redefine what family means for you. Planning for renovations or a relocation is also supported. You could be celebrating a long-awaited career breakthrough around the Full Moon in Leo. See where hard work and consistent effort gets you? The month comes to a close with Mercury going retrograde. Avoid signing a lease or closing on a house until mid-March to avoid issues later down the line.
Sagittarius
The New Year kicks off with you setting some intentions to improve your health when Mars enters Taurus on the 6th. Although this is a time in which you'll likely want to lean into what makes you comfortable, you're encouraged to create some new habits and routines that truly support your well-being. When Mercury enters Aquarius, you're strategizing ways to expand your reach on within your local community, making this a good time to embrace your humanitarian side. On the 13th, Venus meets up with the Moon in Capricorn, helping you attract a new opportunity that will help you achieve more long-lasting financial security.
When Jupiter squares Uranus on the 17th, be mindful of erratic communication, particularly with people in the workplace. With these planets duking it out in fixed signs, there could be a clash of opinions. Do your best to handle it with grace. On the 20th, the Sun enters Aquarius, making this a great time to work on that novel, blog, or website you want to launch. Revamping your social media aesthetic is also favorable during this time. The Full Moon on the 28th illuminates your path through some sort of spiritual breakthrough. The month wraps up with Mercury going retrograde, giving you a chance to make some final touches for your big debut.
Capricorn
Creativity and romance are lighting up your world when Mars enters Taurus on the 6th. If you've been wanting to start a project, now is the time to get to work. Just make sure to carve out some time for your inner child to play as well. When Venus enters your sign on the 8th, your personal magnetism has you on the receiving end of some amazing opportunities that can help you establish long-term wealth. The New Moon on the 13th invites you to reinvent yourself in some way, making this the perfect time for a new hairstyle or an overhaul of your wardrobe.
Around the middle of the month, Uranus goes direct, resulting in a pleasant surprise from a romantic suitor or someone that admires your creative gifts. You never know who's watching you these days. When Jupiter squares Uranus on the 17th, be mindful of making erratic decisions about your money. Aquarius season officially begins on the 19th, encouraging you to explore innovative ways to get in your bag. The Full Moon on the 28th motivates you to overcome any fears of standing out from the crowd. January wraps up with Mercury going retrograde, making this a good time to reassess your budget, debt, and savings plan.
Aquarius
January is packed with action for you this month starting off with Mars directing your energy towards your home environment. The next couple of months invite you to indulge in your creature comforts. When Mercury enters your sign on the 8th, life is getting busy and everybody wants to be all up in your business. Don't be afraid to use the DND option on your phone when you need a break. On the 14th, Uranus goes direct which may require you to think on your toes if a sudden change arises on the home front. Emotions may be on edge when Jupiter squares Uranus so be mindful of family drama around this time.
Your birthday season officially begins when the Sun enters your sign on the 19th. It's time to reintroduce the world to the new you. The first quarter moon in Taurus helps you smooth out any tension that may have occurred with your family or roommates. A significant relationship or business partnership could be going through some changes as you choose to strike out on your own. The month comes to a close with Mercury retracing its steps through your sign, giving you the opportunity to double-back on an important conversation that was left open-ended.
Pisces
The month begins with Mars directing your energy towards all of the amazing money-making ideas you've had lately but lacked the vitality to follow through on. Roll up your sleeves and get to work. Your disciplined effort can have you seeing big results in a short amount of time. When Venus enters Capricorn, you could find yourself attracting a lot of attention online, making this an opportune time to gather supporters for your dream team. The New Moon on the 13th encourages you to shoot for the stars and surround yourself with people that truly want to see you succeed.
On the 14th, Uranus goes direct which could have you striking gold with a genius idea. When the Sun enters Aquarius take some time to disconnect from the daily grind to reconnect with your Higher Power. The Full Moon on the 28th could reveal some hidden motives from someone in the workplace but it's nothing you can't handle with some nice, assertive boundaries or a simple "No, thanks. I'm not interested." January wraps up with our first Mercury Retrograde of the year inviting you to tie up loose ends so you can start your new solar year baggage-free.
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Your July 2025 Monthly Horoscopes Are All About Reflection & Reclaiming Your Power
July is a month of reflection, trusting the process, and gathering your resources. July marks the beginning of Retrograde Season, and there is a lot to move through and understand this month. We enter the month in Cancer Season, and emotions are running high. This month is a reminder that when we can take a moment for a pause, reflect on all we have learned, and remain open to what is ahead of us, we can experience true peace today.
On July 4, we have Venus entering Gemini and Neptune going retrograde in Aries. Venus in Gemini brings an interesting dynamic to matters of love and creates an atmosphere of fun, flexibility, and communication in partnerships. Neptune going retrograde in Aries brings a sense of empowerment regarding reflection and contemplation, and guides us to ask ourselves the important questions. This Neptune retrograde is about getting clear on who you are or who you want to be, and about clearing any confusion in that.
July 2025 Astrology Overview
Uranus Enters Gemini
Uranus makes an important transit this month and enters Gemini on July 7 after being in Taurus since 2018. Uranus in Gemini is a wildcard, and anything can happen during this time. With Uranus being the planet of change, upheaval, and breakthrough, and Gemini being the sign of communication, there is a new opening appearing in life, especially regarding creative and business matters.
A few days later, we have a Full Moon in Capricorn, grounding all the energy we have experienced the past month. This Full Moon is about creating space for more security, understanding, and purpose to enter your life, and to own your power in creating your dreams.
Saturn Goes Retrograde, Then Mercury
Saturn goes Retrograde on July 13 until November 27, and Saturn Retrograde brings a push towards growth, but also examines what has been restricting you from doing so. With Saturn currently in Aries, you may be feeling more challenged in standing up for yourself and your beliefs and owning your growth. It’s about reminding yourself how far you have come and knowing that things can get better for you at any moment.
A few days later, we have Mercury going retrograde in Leo, and this Mercury Retrograde is also feeling more personal. It’s about examining how you express yourself and live in your confidence, and overcoming miscommunication with others by showing up exactly as you are authentically.
Leo Season Begins, Chiron Goes Retrograde & Venus Enters Cancer
Leo Season officially begins on July 22, bringing more sunshine after the emotional waters of Cancer Season. Even though we are in Retrograde Season now, with the Sun in Leo, we find the power to overcome even the most trying times. On July 24, we have a New Moon in Leo, making this a powerful New Moon to set intentions for your inner power, creativity, hobbies, self-expression, and where you want to shine in life. Chiron goes retrograde on July 30, and Venus enters Cancer on the same day, and we leave July, entering a new door in love.
One that is more healing and passionate than before. Overall, July is a month of closure and one that is creating the new ground for more purpose, excitement, and love to grow. Keep reading for your Sun, Moon, and rising sign below to see what July has in store for you.
Jump to Your Sign
Aries | Taurus | Gemini | Cancer | Leo | Virgo | Libra | Scorpio | Sagittarius | Capricorn | Aquarius | Pisces
Aries (March 21 - April 19)
A lot of things are brought to your attention this month, Aries. Neptune entered your sign this year for some time to come, and this month Neptune goes retrograde in Aries until the end of October. For you, this means you need some more time to process, understand yourself and your emotional world better, and you are clearing the fog. You are entering Retrograde Season with a deep inner clarity, but also an understanding that your healing doesn’t need to be rushed.
Mid-month, Saturn goes retrograde in Aries until September 1, and it’s important not to be hard on yourself right now. You have a strong urge to transform your life this month, but things may not be happening as quickly with the retrogrades in your sign. On July 30, Chiron also goes retrograde in Aries until 2026, and you end the month in introspection, with the need to take care of your health more. This month is a reminder that you can make plans, but divine timing will always have a say.
Taurus (April 20 - May 20)
July is a month of closure for you, Taurus. You begin the month with Uranus going retrograde in your 2nd house of income, and it’s a good time to prepare for a rainy day. Uranus is going to be shifting the dynamics in your life when it comes to your financial investments, earnings, and sense of stability, and it’s time to open your mind to what is possible for you and your abundance in life. You are learning to be fearless when it comes to owning your authenticity, and knowing that who you are is unique and worthy of love.
On July 10, we have a Full Moon happening in your 9th house, creating an opportunity for travel plans to follow through, or you just feeling more adventurous in general. Mid-month is about letting go of old belief systems that don’t resonate with your heart, and clearing the way for the new to be built in your life. You end the month with Chiron retrograde in your 12th house of endings, and you are learning through what is transforming in your life.
Gemini (May 21 - June 20)
You are a powerhouse this month, Gemini. This is a month of achievement, success, and growing more deeply into your power. We begin the month with Venus entering your sign from July 4 until July 30, and love is taking you to new heights. This is a good month for making relationship developments, and for being received well. You are growing in your inner confidence and self-love, and this is creating more harmony in your partnerships as well.
One of the most important astrological transits of the year happens for you this month, and that is Uranus entering your sign on July 7, where it will remain until 2033. With Uranus now being in your sign, you are entering a journey of freedom, rebellion, self-expression, breakthrough, and immense change. You are dancing to the beat of your own drum and will be surprising others by how much life changes for you over the next eight or so years. We end the month with Mercury going retrograde in your 3rd house of communication, remember to think things through as you close out the month.
Cancer (June 21 - July 22)
July is a month of communication, creativity, and self-expression, Cancer. Cancer Season is here for you, and you are moving through the month claiming your power, speaking from the heart, and balancing your needs with others’ needs in your life. The Full Moon of the month on July 10 is your opportunity to let go of anything that has been weighing you down in your close partnerships, and to create room for more stable, committed, and fulfilling love to enter.
On July 24, we have the New Moon of the month, which will be happening in your 2nd house of income, abundance, and self-worth. You are evaluating how you want to show up and ask for what you need, and are preparing for a financial breakthrough. This is a good New Moon to set your intentions for your financial world and to see new ways to create a stronger foundation for yourself here. We end the month with Venus entering your sign from July 30 until August 25, and love feels a little more intense, passionate, and purposeful now.
Your guidance for the month overall is to know that you are the magnet for the things you want in your life, and that you have the power to rise above and claim them.
Leo (July 23 - August 22)
Joy is what this month is about for you, Leo. You are entering a fulfilling time in your life, where everything comes together for you better than you have ever imagined it to. Mercury goes retrograde in your sign this month from July 18 - August 11, but it’s not stopping you from enjoying your life and living out your truth. You are moving through this Retrograde fearlessly and learning more about yourself in the process.
Leo Season officially begins on July 18, and it’s your time to shine your light, Leo. With the Sun in Leo, you feel like your authentic self is being recognized and loved, and you are healing from a space of feeling like you have to do it all alone. A few days later, we have a Leo New Moon on July 24, and this is the time to set your intentions for your future and for how you want to show up in the world moving forward. July is your month of fulfillment through growth, compassion, and community, and for feeling like you have everything you need.
Virgo (August 23 - September 22)
July is all about perspective, Virgo. You are getting inspired this month, creating new plans for your life, and owning an adventurous side to yourself. With the Sun in your 11th house of aspirations for most of the month, July is a great time to manifest your dreams and to feel more powerful in creating your reality. Some Virgos could be traveling this month and seeing previous plans through, and you are gaining clarity on a lot of aspects of your life by doing things in a new way right now.
Your ruling planet, Mercury, goes retrograde this month and will be retrograding through an area of your life that has to do with healing, closure, spirituality, and your dream world. Pay attention to the messages you are receiving during this time, because they are guiding you towards your healing and personal empowerment. The New Moon on July 24 will also be highlighting your need to close one chapter of your life and begin another, and you are closing out the month with a new perspective in your heart and soul.
Libra (September 23 - October 22)
This is a month of fulfillment for you, Libra. A lot of things are falling into place for you in July, and you are owning your freedom and independence right now. Uranus enters your 9th house of travel at the beginning of the month, and you are entering a new journey in your life where you do things in your own way and when you break free of the status quo. You are growing so much mentally this year, and July is when the work you have done internally is being reflected externally.
On July 10, we have a Full Moon in your 4th house of home, family, stability, and emotional harmony, and you are finding your balance. This is a Full Moon of forgiveness, and one where you are recognizing the power in self-care and taking care of your inner world. Before the month ends, we have a New Moon in Leo, and you are seeing a breakthrough happen within your friendships, community, and support system. You have some exciting opportunities coming your way this month, and you are living life in your own way and on your own terms.
Scorpio (October 23 - November 21)
July is about protecting your energy, Scorpio. You have been setting your intentions and creating the life you dream of, and it’s important to create boundaries from those who don’t understand your vision or support you right now. With Uranus moving out of your 7th house of love and entering your 8th house of transformation, after changing things up in your relationships for the past eight years, you are ready to break free from old pain, experiences, or uneasiness in love.
Mercury goes retrograde this month on July 18, and will be retrograde in your house of career. This is the time to take a step back, go over your goals, and give life time to catch up to your dreams. The New Moon on July 24 will be activating this same area of your life, and you are getting glimpses of what is possible for you and your sense of success as you end the month. Overall, your main message this month is to not give up on who you are and what you are building towards, and to know that you are on the right path.
Sagittarius (November 22 - December 21)
This is a powerful month of growth for you, Sagittarius. You have the Midas Touch, and you are creating abundance in your life. With Venus and Uranus moving into your 7th house of love, partnership, harmony, and wealth, there are a lot of new opportunities coming your way right now. You are someone who is out-of-the-box and does things their own way, and this energy is serving you well right now and making you a magnet for new opportunities to enter your life.
Mid-month, we have a Full Moon in your 2nd house of abundance and self-worth, and you are feeling more appreciation and value in your life. Previous financial intentions and plans are coming to fruition for you now, and you are ready to let go of the self-doubt of it all. At the end of the month, we have a New Moon in fellow fire sign Leo, and this New Moon is asking you to take more creative risks and to trust that you are on the right path, even if it looks different than others. If it feels right for you, it probably is, Sag.
Capricorn (December 22 - January 19)
Everything comes to fruition for you this month, Capricorn. July is your month of achievement, closure, and claiming your power, and you are doing so confidently. The Sun is in your house of love and partnership for most of the month, and July creates a space of happiness and commitment within your close relationships. On July 10, we have a Full Moon in Capricorn, and life comes full circle for you. Everything you have been building in your life over the past year is being reflected to you now, and you are feeling a lot of gratitude for where life is today.
Mid-month, your ruling planet Saturn, goes retrograde, and this is shifting the energy in the home. Whatever dynamics that have felt a little shaky for you in the home or with family are being addressed now, and you are learning the importance of healing your inner world and doing the work internally. With a New Moon in your 8th house of transformation to end the month, you are getting a little more vulnerable in July, and it’s surprising others, but even yourself. This is your month of closing one door in your life in peace, and seeing a new one bloom in the process.
Aquarius (January 20 - February 18)
July is about taking things slow and thinking things through, Aquarius. Relationship dynamics in your life could be causing some challenges or confusion, and it’s best to choose your battles wisely right now. With the Sun in your house of health and daily rituals for most of the month, it’s important to take care of your well-being before you try to fix anything else. On July 10, we have a Full Moon in your 12th house of healing, closure, and spirituality, and this is a good time to reflect on everything you want to let go of in your life right now and what you no longer want to carry forward with you into your new beginnings.
Saturn, one of your ruling planets, goes Retrograde in your house of communication this month, and over the next few months, you are going to be learning about the power of your words. Make sure you are only speaking of things you want to bring forth into existence, and be careful with jumping to assumptions right now. Before the month ends, Mercury goes Retrograde in your 7th house of love, and your heart is seeking forgiveness. Know that you can find clarity during this time by being honest with yourself and your heart.
Pisces (February 19 - March 20)
There is a lot to process this month, and your mind is healing, Pisces. July is your month of overcoming past challenges and letting go of habits and routines that don’t serve you in the long run. Neptune, one of your ruling planets, goes Retrograde this month, and will be bringing your attention to your values and income world during this time. This transit is allowing you to gain clarity on your financial reality, establish greater self-worth and confidence, and get inspired by what is possible for you and your sense of abundance in life.
On July 18, Mercury goes retrograde in your 6th house of health, and you are ready to let go of the daily rituals or working routines that have been limiting your personal growth in some way. It’s time to examine what your body, mind, and soul are asking for right now, and to have the power to let go of what doesn’t resonate with your overall well-being. Before the month ends, Chiron goes retrograde in your 2nd house as well, joining Neptune, and there is a lot of healing to be done this month.
You are being asked to see yourself as a powerful, worthy, and loved being you are, and to know that you deserve to feel good about your life and to feel secure in what you are building for yourself and your future.
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The Acne Expert-Approved Skincare Routine This Author Swears By
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
For historian and influencer Blair Imani, beauty is in the details. Because she never really had acne outside of the occasional zit, she never really saw the importance of creating a skincare routine. However, the year 2020 marked a change for her and the way she approached taking care of her skin. “I had to make peace with the fact that I was getting acne in my adulthood,” she recalls. “It made me step back and realize that I was not taking care of myself, and I was putting a lot of value in whether or not I had acne. Choosing to confront that insecurity and focus on recognizing my beauty despite what I’d been taught has made all the difference.”
In addition to a newly implemented skincare regimen, the Los Angeles-based creator takes care of herself through her anxiety and ADHD medications, prayer, stretching, reciting mirror affirmations, and intentional forms of self-care. She tells xoNecole, “Self-care for me has been shifting to adding more plant-based proteins to my diet and pausing before I react to things. I’ve been learning the importance of amplifying the good instead of shouting at the bad and trying to apply that in my work.”
As an author, self-expression is something Imani knows a thing or two about. In our conversation, the 28-year-old recalls leaning into makeup at the age of five. Whereas her peers had parents who stigmatized makeup, her parents fostered her freedom of creativity and self-expression through makeup. It would eventually lead to one of her most significant beauty lessons: “You can just wear lipstick. You don’t need to wear a full face of foundation and concealer to justify it.” For Imani’s biggest beauty lesson to be centered on lipstick is quite the alignment as the woman behind the best-selling book, Read This to Get Smarter, has also created a beauty line where lipstick is the star of the show.
The Blair Imani x Fempower Beauty Smarter Lip Sets launched early last month and is a collection of matte/dewy lip color duos that include bold shades, nude shades, as well as shades paired with affirmations of mirror decals. Her favorites from the collection? “For a basic [shade], it’s 'Self,' and for a statement, it’s 'Ubuntu.' But my must-have is 'Ujamaa' which is our bold scarlet red with a message about resource sharing and cooperative economics.”
Kaelan Barowsky
Courtesy of Blair Imani
Imani shares about entering the beauty space with her own collection, “It was so aligned. It didn’t feel like a departure, it felt like a continuation of my work in a new arena.” She continued, “Turning it into a business partnership that was mutually beneficial and was helping folks to get smarter through the medium of lipstick was an obvious path forward.”
Keep scrolling for more insight into Blair Imani’s morning and night skincare routines.
Blair Imani’s A.M. Skincare Routine Looks Like…
Step One: Double Cleanse
Face Reality L-Mandelic Face and Body Wash
Face Reality Skincare
“In the morning, I start with a double cleanse. I use Face Reality’s Ultra Gentle Cleanser first and follow that with the Face Reality L-Mandelic Face and Body Wash. I love that these are a gentle way to remove excess oil. At first, I was on the fence about washing my face twice, but it actually helps because I need different kinds of oil removal.”
Step Two: Tone
Face Reality Calming Facial Toner
Face Reality Skincare
“I follow that with my Face Reality Calming Facial Toner, which I have in a spray bottle and spritz on my face. Sometimes I mix it with the Thayers Cucumber Facial Toner. I love how they make my skin feel refreshed and hydrated.”
Step Three: Moisturize
Bloom Effects Royal Tulip Moisturizing Nectar
Bloom Effects
“I also add the Royal Tulip Moisturizing Nectar from Bloom Effects for moisture. It’s really gentle and I love how my skin feels after I’ve let it soak in.”
Step Four: Lip Care
Smarter Lip Set "The Nudes"
Fempower Beauty
“I make sure to put on a Smarter Lip Set even if it’s one of the sheer glosses because of the hydrating hyaluronic acid that Fempower infused into the formula. Don’t forget that lip care is part of skincare too!”
Blair Imani’s P.M. Skincare Routine
Step Five: Acne & Spot Treatment
Face Reality Sulfur Spot Treatment
Face Reality Skincare
“In the evening, I do my exact morning routine, but I add in two products: the Face Reality 10% Acne Med and the Face Reality Sulfur Spot Treatment. I love putting these on in the evening so that they have time to take effect while I’m sleeping. Then, I wake up and I do it all again!”
Featured image by Kaelan Barowsky, illustration by Kyra Jay
Originally published on April 13, 2022