Watchen Nyanue Is Making Space For Black Women To Climb The Ladder Of Success On Their Own Terms
The ability to advocate for oneself can be one of the greatest tools in our arsenal of personal and professional growth. For Black women in the corporate world, specifically, this is a unique rite of passage earned through speaking up on your behalf for promotions, negotiating salaries, or even overcoming workplace bias and discrimination. This process, though challenging, can reveal to us the inner voice that will serve as both a guide and champion for our upward mobility. Thankfully, women like Watchen Nyanue, founder and CEO of I Choose the Ladder, are creating space for Black women to find their voice in the workplace to climb the ladder of success on their own terms.
Watchen grew up in Liberia during a time of civil war and national unrest. From the ages of six to eight, she watched as her country was tugged between war and peace, exposing her to the worst of what the world could be, and ultimately reshaping her views on fear. "I think living through that trauma gave me an appreciation for life, but it took fear away from me. Life can be very fleeting, so I always tell myself, 'Why not just try it?'"
After her family emigrated to the US, music and television served as a guide for who Watchen saw herself becoming. Unlike most traditional immigrant households where becoming a doctor or lawyer is revered, Watchen's parents gave her the license to discover her passions and explore her skills outside of these trades. "My dad is an engineer, and because he understood what it took to become that, he would say, 'Go find what you want to do and be the best at that.'"
Courtesy of Watchen Nyanue
This freedom to explore granted Watchen the space to gain clarity on the purpose of her work and the legacy she would shape in the long run to impact women like her. Because of her tenacity and the relationships she built along the way, Watchen has a resume that extends from companies like Comedy Central, Johnson Publishing Company, and now serves as the Senior Vice President of the WNBA, Chicago Sky; one of the youngest Black women to hold that position.
Today, Watchen applies the wisdom she's gained in her professional career to her work as the founder of the career summit, The Climb, and career consulting company, I Choose The Ladder, which bridge the gap between ambitious Black women and the corporate elevation that awaits them.
"I love us for real. If you get us in position to win, we're always going to make sure that we all win."
On reshaping the Women’s Empowerment/Conference space and launching the Climb Summit.
"For me, I tend to create what I need. If I need it, there are probably other people who need it too. There was a level of frustration that came with conferences. I'd receive all this information, but I don't know what the first step was to do with it. At the I Climb Summit, we take away all the fluff. We make sure we're intentional about the women who are leading and teaching and make sure they identify as Black women and feel comfortable talking about their journey as Black women because the challenges that we face are very unique to us. We don't need to see the highlight reel, we need to pull back the curtain a bit to show what it's really going to take to succeed."
Courtesy of Watchen Nyanue
"We don't need to see the highlight reel, we need to pull back the curtain a bit to show what it's really going to take to succeed."
On giving Black women the tools to advocate for themselves in the workplace.
"We launched our latest product, The Review Planner, because I feel like our annual reviews don't always get maximized. For me, it's always been about keeping receipts and having clarity around how my success is being measured. The planner helps you track your progress all year long so when it's time for your performance review, it's not your manager telling you what they think you did or you telling them what you remember, it's actual data that backs you up. It's your job to bring to their attention how much of a boss you are and what you bring to the table. If you don't find ways to infuse that into conversation with your managers, they may never know."
On how to navigate spaces when you’re the “only” in the room.
"My goal with I Choose the Ladder isn't to convince Black women to leave corporate, it's to make sure that once you do, you leave with as much as you gave. There's a price we pay to be in these spaces, so we need to make sure we're getting the benefits, which can't just be our title or salary because those things can be easily taken away.
"If you plan to be senior in any industry, most of the time, you're going to be the 'only'. But perspective matters: what do you want to get from the people in these rooms? Yes, it's going to be tough, but what reward do you want to receive for having to pay that price? Be very strategic about how you spend your time in these spaces."
"There's a price we pay to be in these spaces, so we need to make sure we're getting the benefits, which can't just be our title or salary because those things can be easily taken away."
On strategic networking and the power of building organic relationships.
"I have a solid squad of mentors and sponsors and everyone that I have, I found doing work -- whether on a committee or volunteering my time. So when they say 'be organic', don't put yourself in spaces because you have an ulterior motive. When you are engaged in the things that you care about, you tend to work harder, people see you as your best self, and you naturally gravitate towards each other.
"Another thing is, I have a natural curiosity about people; people are interesting. Ask folks about themselves, the books they're reading, the art in their office. It doesn't always have to be career advice. Figuring out your intercepting points of interest can take a lot of the pressure off and be a jumping-off point for a conversation that can lead to a relationship."
"When you are engaged in the things that you care about, you tend to work harder, people see you as your best self, and you naturally gravitate towards each other."
On denouncing shame around unemployment and how to pivot during a pandemic.
"If you're in this economy and find yourself unemployed, underemployed or just doing what you need to do to pay your bills, there's no shame in that. Give yourself some grace; it takes time to pivot. You can't control that you got laid off or if a company hires you. What you can control is how prepared you are for your interviews, how intentional you are about growing your network, and how much work you're putting into yourself to develop new skills for when, not if, that new role comes."
On the one piece of advice that shaped her the most in your career.
"Most of the things we fear never happen. And sometimes we don't try things because of fear of the unknown. Whenever I'm feeling uncertain about a decision, I do an exercise called, 'What if? What is?' I write out all my 'what if's' and in the 'what is' column, I balance it out with what's true. By the time you reach the end, you'll see that you've already handled a version of what you're afraid of. I tell people all the time that you have all that you need right now to do what you need, right now. Just trust the process."
To connect with Watchen, follow her endeavors on Instagram @ichoosetheladder, and tune into her podcast, I Choose the Ladder.
Featured image courtesy of Watchen Nyanue
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Not too long ago, while in a session with one of my clients, they were talking to me about having strong sex cravings that seemed to have come out of nowhere. After asking some questions for clarity’s sake, I got that the reason why they used the word “craving” is because it’s not like they are hornier than usual all of the time. Nah, it’s more like the urge creeps up at some pretty random and/or unexpected moments. What they wanted to know from me was if I thought that it was normal.
The short answer is “yes.”
Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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Featured image by Giphy