We all started 2020 ready to step on necks and let the entire decade know who's boss. But it's also safe to say we can't do it alone.
I've been working from home for a little more than a year now, and it took months before I realized still being in my robe with my hair wrapped when my husband came home from work was not OK. I needed to find a way to link up with other like-minded women, whether it was just to bond over our femininity or just get out there and network.
Fortunately, tons of sheroes (and heroes) are on the same page and offer conferences and events for women to level up, learn, and glow up this year. You seriously need to save the date for these.
Pajamas & Lipstick
xoNecole/Pajamas & Lipstick
This is the ultimate gathering of all things #girlpower. I can personally attest to the power of this event. With super raw conversations and girl talk that has a "What happens at Pajamas & Lipstick stays at Pajamas & Lipsticks" vibe, this event is a must for your travel plans. Fortunately, this year it's set to expand to a three-city tour, making its first stop in Atlanta on March 20. If you're attending solo, you definitely won't feel that way once you arrive. If you're bringing your girl tribe, Pajamas & Lipstick will bring you even closer as you link up with women who will inspire you to become your best self.
CultureCon
CultureCon
CultureCon and The Creative Collective is the brainchild of Imani Ellis and will be taking over ATL on May 16 and NYC on Oct. 10. There, you'll rub elbows and shoulders with nearly 3,000 fellow creatives and leave super inspired to say the least. Tracee Ellis Ross, Regina King, Spike Lee, and John Legend are a handful of the influential superstars who have graced the stage for the conference in the past. From a small business market featuring Black-owned businesses to a job fair, Forbes has called CultureCon an event "every creative should attend."
BYOB – May 22-24 – Miami, FL
BYOB
The catchy name isn't the only thing that will spark your creativity. BYOB (Build Your Own Brand) was launched to not only give you the tools to establish and grow your ventures in the best way, but it also encourages quite a bit of self-care indulgence (anyone who's built their brand knows that self-care is a must). Taking place in Miami on Memorial Day Weekend, this year's speakers and guests are notable entrepreneurs, CEOs, digital creators, music artists, and more to be announced.
#BlogHer20: Parenting – April 24 – Nashville
#BlogHer20
It's not every year you come across a conference for moms in the media. That's exactly who #BlogHer20 will be for this year. For the first time in the history of the conference, more than 300 women are slated to join forces to give and receive tips for the mommy curators, or those with a family-friendly target audience (attendees will also learn how to make money with their blogs, which never hurts).
GirlBoss Rally – April 25 – Los Angeles
GirlBoss Rally
This one-day workshop is for the entrepreneur, working female, and the woman who's on the journey of finding herself through it all. If you have questions about money, your career, or life topics like managing stress and avoiding burnout, GirlBoss has something for anyone who wants to take control of their life. The event features three different types of experiences: The Explorer, The Leader, and The Founder, and I'm convinced all three of them will be a-mazing.
The Great Girlfriends Conference – June 12-14 – NYC
The Great Girlfriends Conference
We all need at least one close girlfriend! Whether you go to the Doers & Disrupters Conference on the hunt for a new group of girlfriends or bring your awesome ones with you, you won't be disappointed with what this one has to offer (from the workshops and panels to the refreshing dance breaks). Ultimately, this was created for you to find your sweet spot in your friendships and relationships, careers, businesses, and more.
AfroTech – Nov. 12 -14 – Oakland, CA
It's never too early to claim your spot for AfroTech. If you're an engineer, venture capitalist, recruiter, technologist or a tech novice, AfroTech should certainly be on your to-do list. You'll be able to bond with people of color in the tech industry and trade unique ideas. With more than 10,000 attendees on the regular, it's one of the largest tech gatherings in the country.
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RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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