Building My Vegan Nail Empire Taught Me The Power Of My Wildest Dreams
As Told To is a recurring segment on xoNecole where real women are given a platform to tell their stories in first-person narrative as told to a writer.
This is Rachel James' story, as told to Charmin Michelle.
A few weeks ago, I was watching Alicia Keys host the 2020 Grammys while wearing my brand.
One of the largest artists in the world was real-life modeling this Chicago girl's wildest dream in front of millions, on one of the country's most historically prominent award shows. What a beautifully major moment for my entire team. I've hustled for so long for that moment, I've worked so hard. I'm still amazed by every milestone.
And my parents were pretty geeked, too.
A Star Is Born
Let me introduce myself: I am Rachel James—a learner, a wanderer, a lover, a fighter and way too blunt at times—a true Sagittarius. I'm a dreamer simply trying my best to teach my sons everything I can, put my life into my work, and have the best time doing both.
My business is Pear Nova, a vegan, cruelty-free lacquer brand based in Chicago. Pear Nova is, in essence, a combination of my experiences—clothes I've worn, art I've admired, music I've danced to, foods I've tasted, countries I've traveled to and women I've wanted to be like all bottled up—full pun intended. We've somehow managed to translate hustle into success, and have now been worn, and mentioned, by some of our industry faves.
Alchemy.
Image Courtesy of Pear Nova
I've always known that I would somehow be working in the fashion industry, and nail polish turned out to be the perfect little accessory that sat between the beauty and fashion world. I remember my last day of fashion merchandising school; I was 7 or 8 months pregnant with my second-born, giving a marketing presentation on a fake brand for my final. My professor was so blown away that all of the feedback literally awakened the entrepreneur in me. That very day, I went home, googled "how to start a nail polish line," and began building my business.
Defining Herstory
I grew up in the south suburbs of Chicago with my parents and brothers. From an early age, I witnessed what hard work actually looked like, as my dad went from working as a janitor to becoming a principal, and my mom, assistant to VP. They taught each of us money management, standard practices of business, and going after our passions. I would always run behind my brothers, laughing and trying to keep up. In school, I was loud, outward, and always trying to figure out ways to make money so I could buy lip gloss. It's funny to think about how I was all about my business, even then.
Pear Nova was unfortunately born through tragedy. I named my company after my late sister-in-love, Nova (who we aren't blessed to experience anymore due to domestic violence). I began googling one day and came across a nova pear tree, which is known to withstand extreme temperature. It was so fitting for both Nova, and what I was creating. It was perfect.
From there, what seemed like an overnight success to you, had been a decade in the making for me. Now, we've built our portfolio and have been featured in Essence, Vogue, ALLURE, and more. We bought a full studio space, invited some techs to do nails, and created a full-service beauty lounge.
The Truth About Entrepreneurship
Has the success been trying at times? C'mon guys, of course. Everything you've heard about entrepreneurship is true, ten times over. I'm often asked for advice I would give to women who are pursuing the next step in their career journey, and there's plenty. And I'm forever open to feeding queens.
At Pear Nova, we even make it a point to speak life into our customers through polish names:
B Positive
The time to start is now. I don't know about you but I look for black women-owned businesses to give my money to. So, please do something EVERY SINGLE DAY that will get you closer to entrepreneurship because we need you, ladies. We need your vision.
Cleo F*ckin Patra
You have to strongly believe in your own crazy. Learn to trust and fall into your madness. Welcome your fears. Tell them to get comfortable because they aren't going anywhere. You will just learn to work through them.
Diana Boss
Being a creative that happened to end up an entrepreneur, as someone who likes to sit alone in their own magical bubble with their head up in the sky generating ideas and creating, you have to pop the damn bubble and be open to learning every other aspect about entrepreneurship. I thought, Oh, I'll just make all these dope things! And then it was like, No, girl. Order those books on marketing, branding, and accounting too.
Frida Be Free
I'm speaking to myself and all introverts when I say this: step way out of your comfort zone and connect with more people! You're already going to get where the universe sees fit, but connections will get you there much quicker. And always remember that absolutely nothing is personal in business.
—
The Real Me
When I'm overwhelmed, honestly, I cry. That's just the truth. I actually cried about two hours ago... Afterwards, I take a break from anything that's contributing to that feeling.
But after a 12-hour work day, and an evening with my kids, I'm simply exhausted, but I know I kicked ass that day—
That's when I'm at my most fulfilled.
Image Courtesy of Pear Nova Studio
I love to meditate and I love to write. I'm currently writing a journal for my children to read one day. I'll let them know what is happening and what I learned at that moment. It's killing two birds with one stone because it serves as a release for me, and more wisdom for them.
For 2020, I plan to release new classic lacquers, gel lacquers, and a brand new beauty product for Pear Nova. I'm going to make Pear Nova Studio the top beauty lounge in Chicago. I plan to grow more meaningful business relationships and utilize my social media more (ugh, I low-key hate social media). The fact that manicurists rarely get credited for their work is an industry pet peeve of mine, so I plan to lead the culture in being a part of that change. And personally, I just really want to be better at forgiveness, so I'll be working on projecting a more forgivable energy into the universe.
I have so many ideas and things that I want to do—a lip lacquer collection being next. I actually haven't told anyone that yet but now that I have, it's for real, for real. Thankfully, my team and I, we always figure it out. We always find a way to make it happen.
It's crazy because both my ideas, and the ocean, are what scare me more than anything. It's the unknown that's both terrifying and captivating.
But I always manage to be the first to jump right in.
To keep up with Rachel, you may follow her on Instagram. You may also visit Pear Nova Studio's Chicago location for beauty services, or shop polishes by visiting their website.
If you have a story you'd like to share, but aren't sure about how to put it into words, contact as at submissions@xonecole.com with the subject "As Told To" for a chance for your story to be featured.
Featured image by Charles Andre' Thomas
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Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Do You Want To Be A Wife? Or Do You Just Want To Have A Wedding?
Even though it’s my life, sometimes I look at it and totally trip out over certain things.
For instance, even though I am aware that both Hebrew and African cultures put a lot of stock in the name of a child (because they believe it speaks to their purpose; so do I) and I know that my name is pretty much Hebrew for divine covenant, it’s still wild that in a couple of years, I will have been working with married couples for a whopping two decades — and boy, is it an honor when they will say something like, “Shellie, we’ve seen [professionally] multiple people and no one has been nearly as effective as you have been.”
Yep, me. Little ole’ never-been-married-before me. Yeah, y’all better quit letting people tell you what you’re called to do in this world. That is between you and the One who made you.
Okay, but let me stay on track. When it comes to the engaged couples specifically, who have crossed my path, something that I believe I’ve said to each and every one of them (especially the bride-to-be) is — “You better enjoy every single minute of your wedding day because you deserve a big ‘ole party for all of the work that you’re about to do.” And then I look at the woman as intensely as I can and say, “And you? Remember, you are a bride for a day. You are a wife for the rest of your life.”
Why do I emphasize that point so much? It’s because those two things are not one and the same. Hmph. Let me tell it, a huge reason why 70 percent of divorces are initiated by women, however, is because a lot of them think that it is. And so, in the effort to do my part to help make marriages last longer and cause the divorce rate to go down, I think it’s important for more women to ponder if they really want to be a wife — or if they just want to throw a big party (a wedding), go on a trip (a honeymoon) and not much more than that.
Buckle in. This one might be a bit of a ride (for some, at least).
It’s Time to Stop “Living for the Fairy Tale”
GiphyIf you’ve been reading my content for a while (and if so, thank you), it will not shock you in the least that I’ve spent many years studying the origins of things as they directly relate to marriage. I know that the engagement ring is not about love but about a jewelry company that was about to go bust. So, they came up with the slogan “A diamond is forever” and then made some serious bank from it (you can read about that here).
I know that white wedding dresses have nothing to do with purity and virtue; in fact, women in the Bible often wore lots of bright colors during their more-than-one-day wedding celebrations. Actually, white comes from Queen Victoria making it famous back in the 1840s. I also know that a lot of people were pretty obsessed with evil spirits back in the day because things like wearing a wedding veil and bridesmaids wearing the same dresses were all about hiding from said spirits. Another pretty popular wedding day tradition? Well, I’ll just let you read Insider’s “Here's the horrifying truth about why grooms carry brides across the threshold,” if you’re interested.
And as far as marriage goes, don’t even get me started on the whole “I’m living for the fairy tale” narrative that gets pushed incessantly. I’ve said in other articles before that "fairy tale" literally means “a story, usually for children, about elves, hobgoblins, dragons, fairies, or other magical creatures” and “an incredible or misleading statement, account, or belief.” Who wants to live for childish stories that are incredibly misleading? And the ones that have a character like Prince Charming in it? The Bible literally says that “charm is deceitful” (Proverbs 31:30).
Know what else the Bible says? It states that death and life are in the power of the tongue (Proverbs 18:21). So, what’s up with all of this wedding/marriage rhetoric that’s so popular and also, so… “silly” is the first word that comes to mind, “unrealistic” is the second and “unnecessary” is the third?
Why are there so many expectations, especially when it comes to the wedding day, that push folks to the point where a whopping 49 percent of couples end up going into debt right after jumping the broom — all because they wanted to live for the fairy tale and throw a big party that they basically couldn’t afford? SMDH.
It really is wild, just how much human nature tends to do things without even really knowing WHY it does it — even when it comes to marriage. And so, if you are someone who desires this type of union, be honest with yourself: what is your “why”?
When it comes to becoming a wife someday, WHY do you want to do that?
A man needing to spend three times his salary on an engagement ring, WHY?
When it comes to having a big traditional wedding, WHY is it necessary?
Marriage is a goal for you (and don’t get me wrong, marriage is a beautiful thing) — WHY is that the case?
When it comes to being married, WHY do you think it will better serve you than your single state?
Motivational speaker Eric Thomas once said, “When you find your ‘why’, you will find a way to make it happen.” And when it comes to something as big (and supposed to be lifetime lasting) as marriage, perhaps a big part of the reason WHY so many of them do not go the distance is because there aren’t enough “why” questions, on the front end, that are asked (which is why you should partake in premarital counseling before your wedding day). Oh, but there should be.
Because saying “why” you want a huge wedding is nothing more than “because I want to” or “why” you chose the man that you did is simply “I love him” — I’ve been doing this couples work thing long enough to assure you that those answers simply aren’t good enough. You need to know what it means to be a wife and why a marriage and a wedding are not the same thing…not by the longest country mile that you can imagine.
What It Means to Be a Wife
GiphyIf you’ve been reading my content for a while now, you know that I’m good for throwing some Scripture in; it’s a part of my foundation and I make no apologies for it. And so, when it comes to what it means to be a wife, the first word that’s used to define it in the Bible is “helpmate” (Genesis 2:18). A helpmate is a companion, a helper and someone who assists another individual — in this case, a husband.
While we’re here, a helper is not helping unless the help is actually needed and it’s good. Lawd, I can’t tell you how many wife clients I’ve had who have totally missed that part. So, what does “good help” look like?
- A good helper ASKS the person they are assisting what they need.
- A good helper does not try to control another person or make them do what they want.
- A good helper gets that needs can shift based on what is transpiring at any given time.
- A good helper makes things easier and less stressful.
- A good helper learns how to master good listening, effective communication, and wise timing.
And yes, in many ways, this is what it means to be a good wife. So, if you are someone who desires marriage, when it comes to what is required to be not just a wife but a GOOD WIFE, how much have you factored helping your man into the dynamic?
Not mothering him. Not bossing him around. Not trying to manipulate him into being a version of a husband that you would prefer. No, how much thought have you put into “Am I equipped to help another person be their best self? Am I ready to be supportive, encouraging, and nurturing? Was it even modeled to me, while growing up, to know what a proper helpmate looks like? Have I realized how much sacrifice goes into that type of role? Am I even selfless enough to be a consistent helper?”
I know this is probably gonna ruffle some feathers yet, you know something that I’m not big on? Women saying that their man should give them the “princess treatment.” Every time I hear that, the first thought that comes to my mind is “Fathers make their daughters princesses while men make their wives a queen” — and little girls are treated differently than grown women. And to that, Proverbs 12:4(NKJV) says, “An excellent wife is the crown of her husband, but she who causes shame is like rottenness in his bones.”
My point? There is a MATURITY that is to come from going from princess to queen. A queen does have more privileges, yet, at the same time, she also has way more responsibility. It’s not about sitting around and being catered to all day long. Queens have work to do — and it’s not always comfortable or pretty. Same thing goes for being a wife.
Y’all, I could go on and on (and on and on and on) about what it means to be a wife in a marriage. For now, I’ll just end this part of the article with, “If you’re not ready to help, each and every day of your relationship, you’re not ready to be a wife.” Plain and simple.
Weddings Are Not Marriages (and Vice Versa)
GiphySo, why do so many people jump brooms (I’m writing this with Black folks in mind first; jumping brooms is for us only), only to turn around and get divorced a few years later? Oh, I could go on and on as well about how a lot of people don’t have much integrity when it comes to the promises that they make. Listen singles, when you’re dating someone, pay very close attention to whether the person you’re seeing keeps their word — and if you do the same.
It makes absolutely no sense to keep letting someone slide when it comes to reneging now, only to act shocked when they do the same thing after saying “I do.” And while we’re here, being a man or woman of your word is a character issue. Maybe folks are not strong in character when it comes to this.
Yet another reason why folks will get all dolled up, stand before God, family, and friends, look someone straight in the eye, and promise to never leave, only to do just that, is because many people honestly don’t see past their wedding (and maybe their newlywed years). That is why you will hear so many people describe their perfect wedding day, down to the last detail, and yet, if you ask what their five-year plan for their marriage is, they have absolutely not one clue.
I mean, I get it — to a certain extent. A wedding is a big party where you get to dress to the nines, have people come to celebrate you and you get to have everything go your way — down to the font on the programs and reception napkins. Oh, but what a “trick” that can be if you think that your marriage is going to move like that, all of the time, moving forward. I liken it to The Bachelor franchise. Who wouldn’t feel like they are falling for someone when they’re able to live in a mansion with no bills, have fantasy dates that cost thousands of dollars, and a big ole’ rock that a famed jeweler donates?
Meanwhile, folks should watchUnREAL (the television series from several years back where some former producers of the franchise talk about what really happens behind the scenes) to get a reality check. To a certain extent, the same thing goes for marriage: while weddings produce this belief that marriage will be one big party where everyone focuses on you and everything goes your way, that isn’t even close to being the reality of being married.
Honestly, the real deal is 1) if you don’t want to learn how to love on a supernatural level; 2) if you don’t want your strengths to be refined and your weaknesses to be challenged; 3) if you don’t want to be held accountable in ways that you would never be if you remained single; 4) if you don’t want to compromise on a daily basis and, 5) if you don’t want to be challenged to become a truly selfless individual — marriage isn’t for you.
You’d be far better off just throwing a big ass party for yourself, just because (and no, I don’t mean marry yourself; you are already “one” with you; no need for that), and call it a day. Spare yourself and another person the heartache of divorce because…divorce is A LOT to go through.
Lawd, I can only imagine how much drama could be spared if folks simply took into their spirit that weddings ARE NOT marriages and marriages ARE NOT weddings. Weddings are a party to celebrate your union — yet your union? That requires daily energy, effort, and time. It’s not a party. It’s a relationship. BIG DIFFERENCE.
Please Don’t Get Married Until You’re Sure That You Want…BOTH
GiphyAnd this is why, whenever someone tells me that they are going to get married, I don’t immediately respond with, “Congrats! That’s awesome.” NOPE. The very first thing that comes out of my mouth is something along the lines of, “For real. Why?” WHY? Because, it never fails that, about 7.5 times outta 10, folks will be caught off guard and say, “What do you mean ‘why’?” and then follow that up with, “Because I’m in love” or…they don’t really know what to say at all.
Is being in love a good answer? I mean, it explains why you picked the person that you did; it doesn’t really explain why you are choosing to commit to them for the rest of your life, on a marital level, though. Are you getting married because you know that the two of you will make each other better people? Are you getting married because you want to raise your children in a two-parent dynamic? Are you getting married for biblical reasons like wanting to love like Christ loves his bride (the Church and the Church sent him through A LOT — Ephesians 5)?
Are you getting married because you think you’ve gone as far as you can in your evolution as an individual without the assistance of another? Are you getting married because you want to serve another person as they do the same for you (perhaps not in the same ways because you’re both different people)?
Is that asking the most? Chile, that’s not asking enough. I don’t care how much people mock marriage in the media by changing partners like they change cars or homes. I don’t care how much divorce has been normalized. I don’t care how much folks like to act like a husband is a 2.0 boyfriend (it’s not) and having a wife is a 2.0 girlfriend (it’s not) — marriage is special, sacred, and needs to be honored as such. A wedding should be seen as a happy occasion where two people publicly acknowledge what I just said…not simply a time to get a lot of attention and presents only to come home and go from heaven to hell in six months.
And honestly, that’s a bit part of the reason why I do what I do: it’s because I actually think the covenant of marriage is SO MAGNIFICENT that I want to make sure that people know, as much as possible, what they are signing up for — not an endless wedding; a very real relationship that will challenge them and mature them like nothing else ever will in this lifetime.
____
This was a lot. I already know. Still, it beats spending thousands of dollars on a wedding to stand before a chaplain only to spend thousands of more dollars several years later on a divorce lawyer and therapy while standing before a judge.
Weddings are awesome; you’ll get no argument from me there. Still, I think if I was to narrow all of this down into one statement, it would simply be this: “When it comes to marriage, if the thought of being a wife doesn’t excite you more than being a bride — wait. You’re not ready yet.”
Thank me later, sis. YOU WILL.
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Featured image by CoffeeAndMilk/Getty Images