
We were laying in bed and he said, “If I were going to marry anyone, it would be her.” I heard the words come out of his mouth and I was confused. Partly because we were both laying in my bed after he agreed to spend the night, but more so because after all this time, nothing had changed. He was in bed with me, but had been building a life with someone else, someone he had just confessed he could see himself marrying, someone who wasn't me. We had been “dating” for seven years, off and on, and I had nothing to show for all that time except late nights and broken promises.
There were feelings there, but they were surface-level at best. Deep down, I knew he wasn’t the one. On paper, he had all of the qualifications. He made a good living, he was charming, he was mature and we had known each other for years and shared friends. I knew that he had nothing to offer me, but he was comfortable. We knew each other, and he felt safe. He had been around for so many of my big life moments: getting my first job, moving into my first apartment, traveling internationally without my family for the first time.
However, who he was in my head and who he was in real life were not the same person. I tried to make the two versions of him real, but people are who they are. I knew that the one for me would never create such confusion in my mind, but by the time I realized this, I was already in love.
It wasn’t until a few months after he professed his preferred marriage choice that it dawned on me: He had never explicitly said the words, ‘I do not want you and never will.’ He had never and would never commit to me. Because if he had, I would have stopped years ago.
I spent the better part of my 20s wondering why. What was wrong with me? What could I do differently? What did this woman have that I didn’t? He always gave me just enough hope to make me believe that one day he would suddenly realize how amazing I was and pick me. Choose me. Love me. The day that he said those words was probably the first time I ever heard what he was truly saying to me.
He might have enjoyed my company but he would never see me as someone he could commit to.
I knew that his marriage proclamation was a direct response to the words that we had never said. We were both older now, several years had passed, and he knew that my life plan included marriage and children. So without saying the exact words, he implied that he would always choose me for comfort, but he would never commit to me. And for the first time, I heard the truth.
The truth was, there was nothing wrong with me other than I was accepting less than the bare minimum from a broken man. The truth was he would always return to me for physical comfort, but nothing more. His manipulation tactics worked well for many years because he was charming, but his actions never matched his words.
When we first started dating, he told me he had always been attracted to me. I thought that surely a man who had always wanted me would treat me as a prize, worthy of being earned; not as a toy. Once we established this, we decided that we wanted to get to know each other better as more than friends. He also decided that he would date me and this other woman at the same time because he could.
We knew he was dating both of us, and he clearly enjoyed having the attention of two women because it meant he was never alone, and also it made him feel irresistible. When he could no longer juggle his feelings for both of us, he committed to her while still holding on to me. When he told me that he chose her, I was devastated.
It never occurred to me that in this twisted game, I would lose. I questioned everything about who I was. My appearance, my personality, my intelligence, my accomplishments; I spent almost an entire year mourning what I felt was a loss. Every now and then, he would pop up and, through my pain, I felt honored that despite him choosing her, he couldn’t let me go.
Manipulators turn love into a game and that’s what it was for us. I enjoyed knowing the fact that he would come running whenever I called, and he knew how to give me just enough attention and hope to keep me hanging on. I didn’t see my worth and I didn’t believe that I deserved the love that I was dreaming of. It’s all the questions that kept me holding on past our expiration date. What if he suddenly decides he wants me? What if I walk away right before he changes his mind? What if he’s the one and he’s just scared of his love for me?
It took years for me to see that it was not honor, but selfishness. Unable to choose, he wanted to have his cake and eat it too. Even though once they started dating, I was the other woman, I convinced myself that I wasn’t because we had both been there from the beginning. When their relationship ended, and he finally confessed about our indiscretions, she wasn’t surprised. Looking back I can see how even though we might have been pitted against each other, we were both allowing ourselves to be hurt by someone who claimed to care for us.
It took a long time for me to see how I played a role in my own heartbreak. I knew I was unhappy, but I didn’t believe that I deserved the love that I desired. We were both broken and our broken pieces fit together like a puzzle. He was desperately looking for love to fill the empty places in him, and I wanted to find somewhere or someone who would make me feel fulfilled.
The harder we tried to fit together, the more broken we became. I lied to him and myself by telling him that I wasn’t looking for anything serious, but the truth was I wanted him to want me as deeply as I grew to want him.
I settled for less and ended up getting less than what I settled for.
Movies and society have taught us that true love is messy and complicated. The more true it is, the more complicated it is. And while love can be complicated, because we as people are complicated, it shouldn’t be painful. I spent more nights crying myself to sleep than I would care to admit. I was at the point in my life where I felt that that situation was one of the only things in my life that I could control. I had graduated from college about a year prior and was still looking for a full-time job. Every rejection or unanswered email was a personal slap to me, and it made me dive deeper into the situation because he made me feel desired.
At least somebody wanted me, even if he didn’t want to be with me.
But that night in my apartment, his words finally broke the spell that he had over me. It had been wearing off over years, the more time I spent alone and in therapy. As he said those words and tried to explain himself, for the first time in a long time, his words fell on deaf ears. I had heard all that I needed to hear. I would never be the woman for him. And that was okay. I’m not meant for everyone.
It had been seven years of this ongoing saga, and that night as he lay in my bed and mentioned her name, I saw that he hadn’t changed or grown in seven years, but I had. I had moved into my own place, I had gotten a new job, I had traveled, and I knew that the woman I was and the woman I wanted to be were not compatible with the man that he was. And though the feelings were still there, all he could offer me was the past. Memories and history of what we had done.
Our ending wasn’t dramatic. I just stopped engaging with him, and when he asked me why, I told him that the relationship with him wasn't what I wanted. He tried to manipulate me into a conversation, but I never responded. I had spent years putting my needs on the back-burner and because of that, my needs were not met.
By walking away, I could create the space for someone who will want to be with me, not just use me as a placeholder.
Despite everything, we had shared a lot of time together. Our situation broke me. I had never known heartbreak like that, and I hope I never experience heartbreak like that again. However, I don’t look at it as wasted time, but lessons learned. I wouldn’t know the things about myself that I know now if it weren’t for him.
I wouldn’t know how I need to be loved if I hadn’t been loved. I wouldn’t know the red flags to watch out for if I hadn’t overlooked them with him. I wouldn’t know how to make sure that someone’s actions match their words. I also wouldn’t know that I could be strong enough to put myself first.
It’s been almost two years since we’ve had any contact, and I can honestly say I’ve never slept better.
My bed might be empty, but I’m at peace.
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Featured image by Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









