
It's the struggle that every single woman over the age of 25 has gone through, at one point or another: the inevitable soft curve of the nice guy in favor of the bad boy. It's not that women are crazy, in fact, there's scientific evidence to support why women are biologically attracted to fuckboys.
Why Do I Keep Attracting Fuckboys?
But before we get all scientific, I want to get clear on the word fuckboy. If you've ever encountered one in real life, I'm sure you have concluded what that word means to you, but for those who have not, allow me to give you a brief description.
What Is a Fuckboy & Why Do I Keep Attracting Them?
Urban Dictionary has many definitions of the word, but let's sum it up with the all-encompassing description of "a boy who plays with a girl's feelings and doesn't really like them but would do or say anything a girl wants to hear to have sex with them or to get something they want." I will also introduce three categories of fuckboys: the Narcissist, the Machiavellian, and the Psychopath, which make up a sector known as The Dark Triad.
I can point to a number of reasons for an attraction to this type of guy. For starters, there's the perceived thrill of the chase or the potential risk of dating a "forbidden fruit" which also seems thrilling. It's like when we want something we know we shouldn't want, it makes us want it even more. Nonetheless, for the intent of this article, I want to stick to the facts, the scientific proof, in order to answer the age-old question: why do we find people that we know are bad for us so damn attractive? The answer lies in a number of scientific studies:
Women are drawn toward men who possess desirable traits to pass on to their offspring.
If you've ever heard of the phrase "alpha male," it dates back to evolutionary theories of mate selection in which individuals observe the characteristics of a potential mate before engaging in a relationship. This idea supports the aptly named "good genes theory" which hypothesizes women as more likely to choose a mate with strong qualities, such as physical fitness, because they are more likely to increase the reproductive success of her offspring.
Hormonal changes cause women to be attracted to certain types of men, especially "bad boys."
Specifically, during certain times of a woman's cycle, typically when she is ovulating, she's more likely to be drawn to sexually attractive qualities, such as specific facial features and dominant behaviors, according to a 2012 study by Kristina Durante. There is, however, research to the contrary, thank the Lord. Martie Haselton, Ph.D, describes in her book that outside of ovulation, women are better judges of character and may opt for a man who's more responsible, nurturing, and attentive to her needs. However, the temptation to satisfy our cravings still exists...and when given the options of a slice of cheese and a slice of cheese pizza, we tend to choose the one that will best satisfy our appetites.
The Thrill of the Chase

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This metaphor refers to what psychologists and communication theorists call attachment theory. Attachment theory seeks to explain the link between behaviors in child-parent relationships and adult romantic relationships. While there are four "attachment styles," the anxious-avoidant combination best describes some women's attraction to bad boys. In these instances, the avoidant personality type sends mixed signals to their (anxious) partner. For example, he takes hours, even days, to respond to your text messages, even if it's something as simple as "Wyd".
Or, he enjoys spending time with you, as long as it's late at night and inside the house, but never out in public. Each time you engage in an interaction with him, your "attachment system" is activated and you are only comforted when your lover employs a mediocre act of affection to assure you that he cares and re-establishes your trust. However, this exercise is the equivalent of putting a band-aid on a war wound as this is only a quick fix. Over time, you become fixated on the burst of emotions associated with your partner's run-of-the-mill actions. Meanwhile, your brain equates these anxiety-induced feelings with chemistry, passion and love.
The Dark Triad of Personality: The Narcissist, the Machiavellian & the Psychopathic

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I'm sure you've heard your fair share of narcissistic lovers, but have you heard of Machiavellianism and psychopathic traits? This charming cluster makes up what is known as the Dark Triad. In short, the Narcissist is known for their grandiose behavior, while Machiavellian personalities are considered to be master manipulators and psychopaths are characterized as being empathy-deficient.
Typically, individuals in this group prefer short-term flings rather than serious relationships, thus, their initial efforts to attract a mate may seem extremely attractive, as they'll pull out all the stops in the beginning. Additionally, and this may not even be fair, research maintains that individuals who possess dark triad personality traits also possess physical features that make them more attractive.
1. Narcissists
Most narcissists can be spotted by behavioral features such as grandiosity, a need for admiration and an inflated self-image. According to Dr. Gregory Carter, a psychologist who specializes in Narcissistic personality disorders, narcissists, in particular exhibit charisma, charm and tend to be well-dressed. Moreover, these individuals indulge in efforts to make themselves more appealing, using these strengths to the object of their affection's weaknesses. The good news is that our attraction to people with dark triad characteristics is often short-lived once the nature of their true identity is revealed.
2. Machiavellianism
In regards to attachment styles, the Machiavellian scores high on the dismissive-avoidant scale. Studies have revealed these individuals as skilled liars, egocentric lovers and very successful in manipulative behaviors. As far as romantic relationships go, these individuals score low in emotional attachments, thus making it hard for them to invest in their partners.
3. Psychopaths
OK, moment of transparency, here. In my mind, whenever I thought of the word "psychopath", I heard full-on background music from The Twilight Zone, but that's far from the reality of what it means to be diagnosed as a psychopath. While I am not a medical doctor or licensed to diagnose or treat anyone with a mental or medical illness, I hold a Master's degree in Applied Communication and my educational pursuits have led me to research characteristics of these individuals at great length. And what I can tell you is that people on this spectrum lack the ability to care about others. They react favorably to high impulses, being in control and are thrill-seekers, according to studies I've read. This can be equated to risky behavior when it comes to "dating and mating", as these individuals often behave erratically in sexual matters.
The Reason You're Attracting Fuckboys & Why You're Attracted to Them

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The irony in dating a bad boy is the perception that he'll be strong enough to keep us safe. We've seen this idea of the "tough guy" in movies or adopted this fantasy from our favorite music artists and we hope it will apply to us. The sad reality is that these men aren't equipped to protect us because they are the ones causing us harm. Perhaps the most damning reason for our flawed attraction to f*ckboys is that our picker needs a tuneup. Say what now?
Hear me out…
I'm suggesting you may be more interested in a project than a partner. If I'm correct, then this would explain why we continue to carry on with men when we know they are bad for us...even when we know how it's going to end, we still hold out hope.
Sometimes, even when we see the bright red flags, we proceed, granted with caution, down a dangerous road in hopes that it will be a smooth ride. I once saw a meme that said, "She was the type of woman that makes an unprepared man ask God to prepare him", and I think that's an unrealistic idea to begin with.
At the same time, I believe that some women secretly hold on to this notion. When dating these emotionally unavailable men, we realize that the odds are against us, but we feel like if we can get them to commit, it feels rewarding to us. Moreover, if we can get them to change their f*ckboys ways, it in some way validates the power of our womanhood. The tragic end to this idea is how it substantiates our worst fears when he doesn't choose us and we end up feeling like we are not enough.
How to Break the Cycle of Attracting Fuckboys
Learning to curb this attraction is going to take time. Remember when I mentioned that your attachment system becomes activated by the drama of going back and forth with your lover? This happens over the course of weeks, months and in some cases, years, so don't expect your desires to disappear overnight. One of the first things you'll need to do is recognize when your attachment triggers are at play. Get clear about what it is you're feeling. Oftentimes, we get so accustomed to dysfunction in relationships that it seems normal. It's not. And might I interject that we should NOT normalize this behavior.
In the same way that certain activities activate your attachment system, there are also deactivating strategies that can help turn your attention away from a person. Instead of focusing on how good the sex is, replace those thoughts with how bad the communication is. When you're tempted to meet up for a "Netflix & Chill" session, remember how bad you felt the last time they ghosted you for days after you hooked up. Learn to employ these strategies so that you can outgrow your attraction to boys and finally get a man.
Be advised, the same way you're learning to break the cycle of this relationship, the f*ckboy is also taking notes, learning which strategies are most effective to lure you back in and continue with his f*ckboy behavior, so stay woke.
Are you a member of our insiders squad? Join us in the xoTribe Members Community today!
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
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Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









