
Getting engaged is a really special time in a couple's life. Hmph. Let me tell it, a lot of folks miss out on just how beautiful that season can be because they are so busy "acting married" before the proposal (meaning, they put marriage expectations on each other without being married yet), then they are rushing to get down the altar once it happens. According to many marriage therapists and counselors, it's a good idea to wait between nine months to a year to officially say "I do" (over two years oftentimes means that somebody isn't really ready yet). To a large extent, I would agree. That's because the season of engagement isn't just about planning a wedding; it's also when two people shift from seriously dating to being intentional about becoming husband and wife. That requires a different kind of focus and energy.
A couple of years ago, I wrote "The 'Pre-Commitment Interview' Every Dating Couple Should Have" for any two people who are considering going from casual dating to something more exclusive. In some ways, this is an extension of that. If this feels like the year that you and your boo thang are ready to take your relationship to another level, please be certain that you are both on the same page when it comes to the following seven issues. The future of your marriage—and sanity—will depend on it.
1. Knowing Why You Both Want to Get Married
Something that I find really interesting is when, say a company does some racist BS to someone and the person demands a public apology. Once the story gets enough press, oftentimes the company will relent (more like concede). Then that same person will shop in that same store again. What in the world? The only reason the company apologized was that, while they still don't like our blackness, what they do appreciate is our green. The "sorry" is insincere. They need to feel it where it hurts—their pockets.
I might step on some toes with this, but I'd rather help people to not prematurely get engaged than end up in divorce court a couple of years later. Take a deep breath, now. About half of the married men (some of which are divorced now) who I know told me that while they were dating, an ultimatum was given by their girlfriend. A literal, "If you don't propose, I'm outta here." I know folks like to romanticize ultimatums 'n all but, to me, they are nothing more than a threat. Marry me or else? Why would you want a man who feels like he has to be forced to choose you?
That's why, when it comes to the things that are important for a couple to ponder before getting engaged, what tops my list is WHY they want to jump the broom at all. Not just why the woman wants to but why the man does as well. And if his answer is a simple (or even flippant), "What do you mean? Because I love her"—listen, you can love a lot of people and still not be ready to share your entire life with them until death parts you. You need a little bit more of a reason than that and it also needs to include you not being pressured into doing it. If the follow-up response is, "Reasons, like what?", let's keep going.
2. Knowing (and Understand) Each Other’s Purpose
I think I've shared before that when my mother was carrying me, she had plans to name me "Ryan" whether I was a boy or a girl (Ryan means "little leader", by the way). She said that when I came out, though, God told her to name me "Shellie". For years, I didn't get that until an Israeli woman told me in my 30s that my name meant "Mine; Belonging to Me" in Hebrew. Then I read Ezekiel 16 about covenants and dots started to immediately connect. Now that I'm a marriage life coach, doula and writer on relationships, my name—and the fact that in Hebrew and African culture, names speak to one's purpose—makes so much sense. My purpose in this life is all about helping people to embrace covenant-based relationships in a world that seems to do any and everything but. And you know what this means for me personally? It means that my future husband will absolutely have to complement my purpose as well.
For the record, complementing me doesn't mean that "he" has to do what I do; after all, my future Black king has his own reason for why God put him on this planet. Complementing me and my purpose simply means that he supports it, he seeks to understand it and he most definitely doesn't throw obstacles up in the way to hinder it (check out "Ever Wonder If Your Man Is Actually Holding You Back In Life?"). You know, I work with a lot of couples who are in trouble because one or both of them doesn't really respect what their partner does in the realm of their purpose, or they try and "compete" with the passion that their partner has for their calling. That's not good because if you are in the way of someone's purpose for being here, you aren't being a suitable fit.
I don't care how in love you are. If you're in a serious relationship right now, spend a significant amount of time discussing what your purposes are and if you both are willing to rally around each other. If you're not sure, at the very least, wait. Purpose is essential to one's health and well-being. Marriage should never compromise it.
3. Discussing Religion and Politics
A couple of years back, I wrote an article for this platform that addressed the fact that currently, 4 out of 10 marriages are interfaith. Now for the Christians who frown on that, it bears remembering that biblical couples like Ruth (Moabite) and Boaz (Hebrew) and Esther (Hebrew) and King Xerses (pagan) were interfaith and they helped to change the trajectory of history. Still, it didn't come without some big-time sacrifices—and that reality continues to ring true today.
One of the closest people to me is in an interfaith marriage. It has affected everything from her going to church alone and a lot of their views on child-rearing to how they observe holidays and resolve conflict. The fact that they are still together is a testament to their love; however, the wife has told me often that if she had known just how much their faith systems clashed, they would've probably remained just friends.
As far as politics go, I've got another friend who's been married for a few decades now. She's an independent and her husband is a Republican (a Black Republican). When I tell you that last year was super bumpy for their marriage, that is an understatement because here's the thing—your political views say a lot about your values.
I don't know who it was who came up with the rule that you shouldn't discuss religion and politics with other people but I'm over here like, whatever. When it comes to the individuals who are close to you (and it doesn't get any closer than an actual spouse), you'd betta! Your life running smoothly and peacefully depends on these two things—more than you would probably ever imagine.
4. Talking About the Expectations for the Relationship
I've got another friend who once said something to me that I didn't really like hearing at first (because I used to be this kind of person) yet it holds loads of wisdom. When I was ranting about a guy in my life not doing what I thought he should be doing, she calmly said, "Says who? Shellie, 'should' is a really big word." What she meant by that was, just because I had a certain level of expectation based on what I would or wouldn't do, that didn't automatically mean that he needed to be faulted for seeing things very differently.
Ever since that chat, I've come to get that a lot of the "should-ing" that I used to do was more about my ego than anything else. Now, what I've learned to do is communicate, almost ad nauseum, what my needs are in a relationship—any kind of relationship—and then let people decide if they want to meet them or not. If not, there's no point in bitching and complaining about it. It simply means that we need to relate to each other on a different kind of level.
Whenever I'm working with an engaged couple, something that I like to share with them is "276 QUESTIONS TO ASK BEFORE YOU MARRY". Usually when I do, the first thing they will ask is, "You really want us to ask each other almost 300 questions?!" Umm…yeah. You're really going to share a name, house and life with someone yet you're not making sure you know as much about them as possible? Including what they expect from you and the marriage?
You can love someone all day long and still come to realize that you should be guests at each other's wedding rather than the couple standing at the altar. A part of what can bring you to this conclusion is if you can't meet each other's expectations. Which you can only know if you thoroughly discuss them. Please make sure that you do.
5. Establishing Family/Friend Boundaries
It's one thing to be with a man who loves his mama. It's another thing for him to be a mama's boy. What's the difference? That's an article all on its own. For now, I'll say that if the man in your life doesn't get that once he has a wife, his mother is no longer his number one priority (when it comes to the women in his world) and/or his mother doesn't get that and he doesn't set boundaries until she does—that's a mama's boy.
I dig the Bible. I really do. What Genesis 2:24-25 tells us is when a man's wife is brought to him (in the Garden of Eden, Adam did not chase his wife; she was brought to him by the Lord—Genesis 2:22), he is to leave his mother and father and cling to his bride. God is all about boundaries in a marriage. Couples should be as well because a boundary is a limit and when you decide to take on a spouse, there should absolutely be mutually agreed upon limits that are set when it comes to your close relationships with other people. What should and shouldn't be discussed. What other folks' expectations should be now that you're functioning as a unit. How to deal with toxic family members. Stuff like that.
I've heard many people who have conflict with the person they are dating's family say, "Well, when we get married, I'm not marrying their family." You aren't. However, if they don't have some boundaries in place, those loved ones can affect—and even infect—your marriage in ways that you would never expected. Set those jokers now. It is one of the wisest moves you could ever make.
6. Being Aware of Each Other’s Financial History and Spending Habits
Do you know something that I request couples who are considering getting married share up front? Their credit history. Do you know how many people get pissed whenever I do? Most of 'em. Now how in the world do you think that you are ready to say "I do" and you think that your credit—credit that is going to directly affect your future spouse's lifestyle—is none of your partner's business?
Another "ouch" that a lot of folks don't want to deal with is the fact that there is some truth to a person's financial history and current spending habits speaking volumes when it comes to their character. After all, bills are basically promissory notes. When you say you are going to pay something, you should (the IRS and I have this chat semi-often…SMDH). You know, there's a recently divorced woman that I know who irrevocably broke her husband's trust because she was good for getting credit cards without his knowledge, racking up thousands in debt, and because her selfishness and recklessness had a direct impact on his credit, he would end up paying all of her debt off. Not one time. Multiple times. She is financially suspect as hell.
The IRS is the only place where I struggle. It's because, as a freelancer, I failed to get an accountant and pay quarterly for years. Now that I'm getting all of that together, I have no desire to marry until the debt is clear. It's because personally, I want to be a blessing to my future husband; not a burden straight out of the gate.
Everyone is different. Just make sure that you and your partner are very open about what your finances are like, what your views on money tend to be, and what your future financial plans and goals are. A top cause of divorce is financial mayhem. Get your coin perspective out of the way so that you don't end up being a statistic.
7. Stating Your Deal-Breakers
Honestly, if you're planning to take the sacredness of marriage seriously, there should be very few deal-breakers after you're husband and wife. That's because "for better or for worse" isn't about you getting mad one day or your partner disappointing you from time to time. Marriage is serious. Oh, but when you're still single—and to me, that is the case until your tax documents say otherwise—you can have as many deal-breakers as you want. At the end of the day, a deal-breaker is something that can't be compromised or negotiated. It doesn't matter how much you love someone. It doesn't matter how much you want to be with them. Your deal-breaker is where you firmly draw the line.
Sadly, a lot of people are so caught up in "being in love" that they either don't set or they romanticize their deal-breakers until after getting married. Please don't do that. Figure out where you are unwilling to bend when it comes to values, roles in a marriage, sex, your partner's relationships with others (especially those of the opposite sex), children, and anything else where compromise just can't happen.
You know, I get so tired of people acting like marriage is some sort of burden to bear. Marriage is absolutely beautiful—when two mature and emotionally intelligent people know that it's something that needs to be taken seriously. Very seriously. If engagement is on the horizon, hopefully these points will help you and yours to understand whether you both do or not. So that you can choose wisely—either way.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









