Although I grew up in the church, I've never been someone who is big on church clichés. No matter how popular a phrase might've been, I was the kind of person who didn't simply hop on the bandwagon; I would research things first. That's why I know saying, "This too shall pass" is nowhere in the Bible (it's actually attached to Hebrew and Persian folklore). Or, when I hear a Christian tell a little girl to be like Queen Esther, I often think to myself, "So, you know she spent the night with a pagan king and couldn't reveal that she was Jewish before she married him, right?" (Esther 2:12-14) This means that he probably had sex with her, just like all of those other women that he was "interviewing", so she probably wasn't a virgin on her wedding night. And then there's Ruth. More specifically, Ruth and Boaz. Pretty much every time I hear or read a woman say, "I'm just waiting on my Boaz", I find myself either saying or thinking, "And that just might be why you're still waiting, sis."
Waiting for your Boaz. If there's one thing that I think far too many of us are way too guilty of, it's romanticizing the Bible. Was Boaz a good man? All evidence certainly points to that. But for those of you who wants a man to pursue you and work hard for you, eh, Boaz isn't really your guy.
You'd be better off declaring that you're "waiting for Jacob" since he actually put in hard years of labor (technically, 14 of them—Genesis 29:20-35) for Rachel. Hmph. Even then, some might say that was karma because Jacob tricked his father, Isaac and stole from his brother, Esau "thanks" to his mother, Rebekah's little scheme and then his mother's brother, Laban turned around and tricked him. See what I mean? On the surface, does it seem like a beautiful gesture to have a man toil for your hand in marriage for years on end? Maybe. But if Jacob and his mom hadn't been so sneaky and conniving, perhaps he wouldn't have ended up with a wife he didn't want first (Leah) or he wouldn't have had to work at all.
That's why, I think it's so important to know what you're saying and why you're saying it before you actually do. And when it comes to waiting for your Boaz, as you're about to see in a sec, every time you put that into the Universe (Proverbs 18:21), you are saying more than a mouthful.
Naomi Was the Mastermind
The Book of Ruth really is one of my favorite books of the Bible. It's so rich that there's not enough time to get into all of the details. If you want a blow-by-blow account of each chapter, The Gospel of Ruth: Loving God Enough to Break the Rulesis a pretty stellar read. For now, let's just go over a very brief recap. Naomi was a woman who had two sons that died, leaving behind two widows—Ruth and Orpah (fun fact: Oprah was named after Orpah but her aunt misspelled her name). When Naomi decided to return back to her homeland, Ruth went with her (Ruth 1). With no money and no idea what to do next, Ruth went to glean in a field of one of Naomi's relatives. His name was Boaz.
Boaz was kind to Ruth, no doubt. But other than allowing her to gather as much food as she could handle, he didn't do much else. It was Naomi who started to devise a plan in hopes of getting Boaz and Ruth together. First, that Ruth not go into any other field but Boaz's (Ruth 2:22-23). Next that she do the following:
"One day Naomi said to Ruth, 'My daughter, it's time that I found a permanent home for you, so that you will be provided for. Boaz is a close relative of ours, and he's been very kind by letting you gather grain with his young women. Tonight he will be winnowing barley at the threshing floor. Now do as I tell you—take a bath and put on perfume and dress in your nicest clothes. Then go to the threshing floor, but don't let Boaz see you until he has finished eating and drinking. Be sure to notice where he lies down; then go and uncover his feet and lie down there. He will tell you what to do."—Ruth 3:1-4(NLT)
Nowhere in the Book of Ruth does it say that Boaz asked Ruth out or even that he was pining away for her. It was Naomi who said, "Oh, Boaz? Yeah, I know him. He's my late husband's people. Here's how you can really get his attention." Bookmark that as we move on.
Ruth Did Most of the Legwork
After hearing Naomi's instructions, Ruth simply replied with, "I will do everything you say." (Ruth 3:5—NLT) She then got to work. Literally. Ruth applied some essential oils. She put on her best clothes. She went to see Boaz, uninvited, when, as the New Living Translation of Ruth 3:7 tells us, Boaz had drank and was "in good spirits". It was then that Ruth went into his sleeping space. Now peep what the author of the book that I referenced earlier writes about this part of their journey:
"Clearly, the storyteller has loaded the story with sexual overtones. Language full of double-meanings, the isolated setting, a man and woman alone in darkness, Ruth covering Boaz's "feet" [which some Jewish scholars say could be a euphemism for penis]—all combine to create an aura of ambiguity intended to leave the reader wondering how much of Boaz she uncovers and what Boaz will do with this interesting and unexpected opportunity when he wakes up."—pg. 147
Y'all, Ruth straight-up seduced this man. Only Ruth, Boaz and God Himself know how far things went, but I'll just say that it's not the kind of "date" that you'll hear a lot of pastors or mothers of the church recommend that folks go on. Still, it's in the Bible. And no, Boaz did not come onto Ruth. Ruth came onto Boaz. And there is absolutely no indication in the story that if Naomi had not thought the plan up and Ruth had not followed through that Boaz wouldn't have remained being anything more than "a really nice guy".
So, when you say that you are "waiting on your Boaz"—what are you saying exactly? That you're waiting for a nice man to come along, period? Or that you are waiting for a good man like Boaz to pursue you? If it's the former, I get it. If it's the latter and you intend to not put some real sweat equity into the dynamic, like I said…you could be waiting for a really long time.
A part of the reason why Ruth is my girl is because, like the subtitle of the book states, she didn't follow the rules. She didn't think that only a man should "pursue" a woman in order for a relationship to work (Adam didn't pursue Eve; King Xerses didn't pursue Esther. Both couples still had really powerful and biblical love stories—Genesis 2 and Esther 2). Ruth was bold. Ruth was forward. Ruth was a risk taker. And yes, it paid off. Big time.
Boaz Was a Gentleman but Definitely NOT the Initiator
If you continue to read through the Book of Ruth, you'll see that once Ruth stepped out and made her presence known (and then some) to Boaz, he protected her throughout the rest of the night and then figured out how to make her his wife. Again, all of this wasn't about love and romance, though. She was a Moabite (pagan). Plus, back then, women didn't spend the night with men who weren't their husbands. According to the culture, she could've been severely punished, even stoned to death. Yet, remember how Naomi said that she was gonna find Ruth her own home? Naomi knew all of this. There must've been a part of her that knew Boaz may not ever make the first move. So, she came up with a way to expedite everything. In other words, the story isn't so much "romantic" as it was calculated on Naomi's part and somewhat obligatory on Boaz's. Not to say that he didn't care for Ruth, but again, if you put culture into all of this, his sudden "swiftness" (which ironically is what Boaz means in the Hebrew language; Ruth means "friend") was to protect this woman and ultimately, quite possibly, save her life. He wasn't so much "in love" as he was being noble.
If you continue to read the story (there are four chapters), Boaz does some negotiating for Ruth's hand in marriage, they get married, have sex and conceive a son by the name of Obed who eventually becomes King David's grandfather and someone who is directly in the bloodline of Christ. It's a beautiful story. Yet again, it's not so much because of Boaz. Boaz was reactive. It was Naomi and Ruth who were proactive.
Here's another thing to consider. Remember, the Bible was translated into English. It's originally an eastern culture book with a ton of Hebrew characters in it. According to the Midrash (which is basically a collection of Jewish commentaries), the Shir ha-Shirim Zutta, Boaz and Ruth conceived Obed on their wedding night. Guess what happened the following day, though. Boaz died (he was considerably older than Ruth so, it's quite possible).
Yep. So, think long and hard—are you waiting for a good man who you'll have to seduce, who marries you, partly out of obligation, only for him to die the next day and leave you to raise the son the two of you made alone? Are you really?
Let God Write Your Own Love Story
Y'all, I'm not here to rain on your parade, I'm really not. I'm just here to enforce one of my favorite Message Version verses in the Bible—"It's best to stay in touch with both sides of an issue. A person who fears God deals responsibly with all of reality, not just a piece of it." (Ecclesiastes 7:18—Message) While it can be tempting to treat the coupledom stories of the Bible like they are fairy tales, at the end of the day, they are simply real people, having real experiences, where we are fortunate enough to see how God works in the midst of their good and not-so-good decisions. Their love stories are not told so that we'll mimic them so much as we'll remember that God has His hand in our life, just as much as He did in theirs. Oh, and so we can see what might be a good idea and…what might not.
Maybe at another time, I'll share why the fact that Ruth pursued Boaz doesn't bother me in the least. Yeah, another verse that could stand to be broken all the way down is "he who finds a wife" (Proverbs 18:22); especially since "find" means things like "to come upon by chance", to "realize" and to "consider". Also, since the very first love story did not consist of a man pursuing at all. Adam was asleep. God did it all (words to live by—Genesis 2). I'm simply saying that no, I'm not out here "waiting on my Boaz". I want my husband and I want it to be my individual journey. That was Ruth's. I want my own.
Some women have the "I'm waiting on my Boaz" so deeply ingrained into them that they will say it until the cows—or their husband—comes home (whichever comes first). But as for you, I hope this gave you a little something to think about. Words are powerful. Try and not put things, even "spiritual" things, into the world, just because everyone else might be saying it. Seek out the truth and reality about matters for yourself. You might just realize that you don't want what you thought you did. You might not want to wait on a Boaz. You might want God to simply lead you to your own husband in a totally different way. And sis, at the end of the day, I actually think that's a good thing. A really good thing.
Feature image by Shutterstock
Originally published on March 8, 2020
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
Uwe Krejci/ Getty Images
xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
FatCamera/ Getty Images
xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Delmaine Donson/ Getty Images