October is a month of dreams coming to fruition, finding gratitude, and gaining new ground. The month begins with a New Moon Solar Eclipse in Libra on October 2, and relationship matters are experiencing a renewal. This Eclipse is significant because it is the final Libra Eclipse on the Aries/Libra axis, which has been going on since 2023 and will conclude in March 2025 with Aries.
This New Moon isn’t about setting new intentions or manifesting; it’s about embracing what has come to fruition for you today and focusing on where love strengthens in your life.
Jupiter has been in Gemini since May 25, expanding our perspectives and building new bridges of connection, and will be in this curious air sign until June 9, 2025. This month, on Oct. 9, however, Jupiter goes retrograde until Feb. 4, 2025, and will be highlighting the importance of introspection, spiritual guidance, and clear communication. When Jupiter is in retrograde, luck is what you make it, and it’s all about perspective right now and seeing things with a more open-minded and positive outlook when you can.
On Oct. 11, Pluto goes direct in Capricorn after being retrograde since May, and this is good news for feeling empowered, resilient, and confident in the life changes you are moving through right now. Pluto direct lifts previous restrictions and enhances a sense of greater freedom and strength. Mercury enters Scorpio a few days later, on Oct. 13, and Mercury in Scorpio has a distinct intensity to matters of the mind.
Mercury will be in this water sign until Nov. 2, and communication should be handled with more care and consideration rather than emotional impulsivity right now. Overall, with the Sun in romantic Libra and Mercury in emotional Scorpio, intimate and vulnerable conversations are taking place this month, creating a more solid ground for relationships to grow.
What October 2024 Has In Store For Your Zodiac Sign
In October, we have a Supermoon in Aries occurring on Oct. 17, and this is the Hunter’s Moon of the year. This Full Moon is about embracing who you are and where your life is today and finding gratitude in what surrounds you. Emotions are running high in mid-October, and this is the time to let go of previous limitations, find your ground, and get settled into where you want to be right now and where you feel empowered in your life.
Venus also enters Sagittarius on the day of the Supermoon until Nov. 11, and a certain excitement and freedom are being enhanced. It’s all about being yourself and allowing that energy to be a magnet for the type of love and connection you are looking for. Scorpio Season officially begins on Oct. 22, and we end the month with things getting even more exciting in love, dreams coming to fruition, and the full picture in clear view.
Read for your sun and rising sign below to see what the month has in store.
AriesKyra Jay for xoNecoleARIES
October is about prioritizing your peace and finding balance, Aries. This is the month where you will need to be flexible and flow with the currents of change rather than fight them. The month begins with a New Moon Solar Eclipse in your 7th house of love, and you are seeing breakthroughs in romance. One-on-one partnerships are a key theme for you this month, as you find your balance between your needs and those of others.
Jupiter in Gemini goes retrograde on Oct. 9, and what this means for you is a change of perspective. Jupiter is currently guiding you toward reconnection and alignment in communication matters and reminding you that you deserve to have a voice and to be heard. On Oct. 17, we have a Supermoon in your sign, and you are turning the heat up as the month ends. This is your time to let go of what is not serving you, your goals, or your health, and to seek resolution of the heart.
TaurusKyra Jay for xoNecoleTAURUS
This is a hopeful month for you, Taurus. You are focused on manifesting your desires and feeling excited about what is possible for you ahead. You have overcome a lot this year, and right now you are feeling like a lot of that is finally behind you. With Jupiter officially retrograde from Oct. 9 until Feb. 4, 2025, you are overall thinking about your plans for the future, especially financially, and how you want to implement a new strategy or greater growth here.
On Oct. 17, a Supermoon in Libra is occurring, and this Moon will be flowing through your 12th house of closure. You are doing a lot of emotional processing right now and are seeing your life with a little more clarity. There is a lot to grasp at this time as you see a chapter close in your life. On the same day of the Supermoon, Venus moves into your 8th house of intimacy and transformation and you are going to be seeing a lot of changes and healing in love over the next few weeks.
GeminiKyra Jay for xoNecoleGEMINI
October is all about feeling content and at peace with where you are in the present, Gemini. This is a fruitful month for you, and you are overall feeling in tune with yourself and the energy in your life right now. The month begins with a Solar Eclipse in your 5th house of romance, and a lot of love is grabbing your attention. You are feeling confident and self-expressive, and you are being met with joy. Emotional receptivity is flowing through your world, and what you have intended for is blooming around you.
This month is also a reminder to nurture your seeds of intention. Jupiter going retrograde in your sign from Oct. 9 until Feb. 4, 2025, is your sign to slow it down, enjoy the present, and renew. If you can find peace within patience, this time will be therapeutic and enlightening. The Supermoon happening at the end of the month will show you some new insight into your friendships, community, hopes, and dreams, and there is a lot of gratitude to be felt this month.
CancerKyra Jay for xoNecoleCANCER
You are shining this month, Cancer. This is a month of claiming your success and being met with recognition, support, and new opportunities. At the beginning of the month, we have a New Moon Solar Eclipse in an area of your life dealing with your home, family, foundations, and emotional stability. You could be moving during this time, experiencing a major change or breakthrough within family matters, or seeing new ways you want to build your close relationships and support systems.
With the Sun also moving through your 4th house of home and family for most of this month, you are focused on your stability and internal happiness in October. Before the month ends, we have a Supermoon in Aries, and this Supermoon for you is all about achievement, success, and feeling supported in your life. Past work or accomplishments are coming full circle for you, and you have a good balance between your personal and professional life and are seeing growth in both areas this month.
LeoKyra Jay for xoNecoleLEO
October is about settling into the happiness you have created for yourself, Leo. A sense of empowerment and self-confidence is what you are feeling this month, and you are moving forward boldly. The month begins with Jupiter going retrograde in an area of your life that has to do with your hopes, dreams, purpose, and community, and you are getting a chance to see how some of your past intentions are coming to fruition for you now. You are getting a big break this month and feeling an overall immense growth in your life.
The Supermoon on Oct. 17 is happening in a fellow fire sign, and you are feeling adventurous right now. This isn’t the time to be impulsive, but you could experience a big relief by letting go a little more and not taking things too seriously. Venus will also be moving into your 5th house of love, happiness, and romance on the same day and you are entering a new journey in love as the month ends. The love you have discovered and rediscovered for yourself is a magnet for the success you are experiencing in October.
VirgoKyra Jay for xoNecoleVIRGO
It’s all coming together for you this month, Virgo. You are experiencing a sense of nostalgia as past dreams and intentions come into reality for you, and you get to enjoy not only how far you have come but, most importantly, where you are now. With a New Moon Solar Eclipse happening in your 2nd house of abundance right as the month begins, you could be experiencing a breakthrough in financial matters in October and are overall moving through a new beginning here, which will continue to be felt over the next six months.
Mercury, your planetary ruler, enters your house of communication in mid-October, and this is a blessing for your connections, communication channels, networking, and creative ideas. You are having some good conversations this month and are discovering new inspirations. Before the month ends, there is a Supermoon in Aries, which will give you time for reflection, healing, and emotional rejuvenation. You are ending October with a renewed vitality for life and an appreciation for all that was because it’s led you to where you are now.
LibraKyra Jay for xoNecoleLIBRA
October is a significant month for you, Libra. Not only is it officially Libra Season, but we also have a New Moon Solar Eclipse happening in your sign. On Oct. 2, the Solar Eclipse in Libra will bring a major shift into your life, how you see yourself and your destiny. You are experiencing an inner awakening and are aligning with what feels powerful, authentic, and right for you. This is your month to be a little more selfish and to ask yourself what you need right now.
On Oct. 9, Jupiter in Gemini moves into retrograde motion and will be retrograde in an area of your chart aligned with travel, higher education, spirituality, and adventure. You could be tempted to take more risks now, but all actions should be thought out intentionally. Emotions are overall higher for you this month with an Eclipse happening in your sign so make sure you are thinking things through. Before the month ends, Venus enters your 3rd house of the mind, and your heart is looking for mental connection, harmony, and excitement moving into November.
ScorpioKyra Jay for xoNecoleSCORPIO
This month is about never losing sight of what is possible for you, Scorpio. You have come a long way and are experiencing a deep sense of accomplishment in October. The month begins with a New Moon Solar Eclipse happening in an area of your life dealing with closure, healing, endings, and what’s hidden. You are gaining the lessons needed to move forward, and new gifts and opportunities are coming into your life through what you have let go of.
Jupiter goes retrograde the following week in your 8th house of transformation, and October is a big shake-up month for you, however, the things you have been wanting to experience are the energy you are entering now.
Mercury moves into your sign from Oct. 13 until Nov. 2, and you are moving through the rest of the month feeling clear-headed, inspired, and communicative. This is a good time to get your message or idea across to someone or to build bridges of connection. Scorpio Season officially begins on Oct. 22, and it’s your time to shine. This Scorpio Season, all eyes are on you, and you are a force to be reckoned with.
SagittariusKyra Jay for xoNecoleSAGITTARIUS
October is a month for communication and gaining inner clarity, Sagittarius. You are seeing the bigger picture right now and have confidence in what you know and believe in. The New Moon Solar Eclipse happening on Oct. 2 will be in your 11th house, meaning this is a powerful time for seeing your intentions come to fruition and a massive shift occurring in your life. This is about embracing new opportunities, trusting your instincts, and aligning with your truth.
On Oct. 17, we have a Supermoon in fellow fire sign Aries, and this Supermoon is guiding you towards love. You are experiencing a letting go of miscommunication or restriction in love and are moving into greater freedom, happiness, and connection in your romantic relationships. With Venus also moving into your sign on the same day until Nov. 11, the second half of the month focuses on compassion, love, and partnership, and you are feeling more confident in this area of your life right now.
CapricornKyra Jay for xoNecoleCAPRICORN
October is a new beginning in love, Capricorn. Even though there are a lot of responsibilities on your plate, as usual, you are still creating time for your relationships, and romance is taking on a new tone for you. The most significant astrological transit of the month is Pluto going direct in your sign after being in retrograde since May. What this means for you is a sense of feeling stronger, more confident, and more in tune with your inner power after feeling like that was taken away from you or more hidden.
In October, we have another Supermoon, which will be moving through your 4th house of home, foundations, stability, and family. This is bringing some renewal and change within the home, and a letting go of old ways of relating. You have been rebuilding a lot this year, and at the end of the month, this energy is coming full circle for you. Before October ends, Venus, the planet of love, enters your 12th house of closure, and you are ready for healing and reflection as you take some time to process all the changes you have been moving through and where your heart is now.
AquariusKyra Jay for xoNecoleAQUARIUS
This is a fun month for you, Aquarius. You feel light-hearted and at ease with the energy flowing through the world, and your heart is open to new opportunities. On Oct. 9, Jupiter will be going retrograde in Gemini, and you are getting some space to reflect on your heart’s desires, and where you want to go from here in love and in terms of what makes you happy and passionate. Pluto goes direct a few days later on Oct. 11, and this will be encouraging and beneficial for your financial world over the next month as you embrace the abundance you deserve in life
On Oct. 17, we have a Supermoon in Aries occurring, and some of your past intentions and ideas are being recognized and supported now. This is a good time to receive the answers you have been looking for. Venus also moves into your 11th house on the same day, and you are experiencing a lot of emotional growth and happiness within your friendships and community. Look at who is around you at the end of the month, and how much some of your soul connections have really been there for you as of late.
PiscesKyra Jay for xoNecolePISCES
October is all about getting more rest, Pisces. Patience is necessary this month, as you need time to grasp all that has been and all that you want for yourself moving forward. The month starts intensely with a New Moon Solar Eclipse happening in your 8th house of transformation, and you are experiencing a lot of emotional changes right now. There is a sense of needing to find your way through all of the different energy that is presenting itself, and taking your emotional and physical well-being more seriously is necessary.
Jupiter goes retrograde in Gemini on Oct. 2, and this will be a journey of gaining new ground and finding healthy ways to emotionally regulate. You are on a journey of self-discovery and will be learning a lot through your relationships with the people closest to you. Venus enters your 10th house on Oct. 17, and this is when you will begin to see things pick up for you. You will leave October wanting to be more social as you have taken the time to rest and reflect at the beginning of the month.
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Featured image by Kyra Jay for xoNecole
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff