Your October Horoscopes Are About Becoming The Trailblazer Of Your Own Destiny
We have officially transitioned into the fall season, which encourages us to reclaim a sense of balance in our lives. The New Moon on the 6th invites us to recognize where we are giving or taking too much. When Venus shifts into Sagittarius, there's a desire for a wild, romantic adventure to shake up our routine. This month, we have three planets going direct—Pluto, Saturn, and Mercury—helping us feel a greater sense of forward momentum. The fiery Full Moon on the 20th liberates us from a need to fit in with the crowd and to, instead, become a trailblazer of our own destiny.
Towards the end of the month, the Sun and Mars motivate us to lock in on our goals and see through to completion. Check out how your zodiac sign is affected in the month ahead:
Aries
AriesLaci Jordan for xoNecoleThe month kicks off with a New Moon on the 6th inviting you into partnerships that are more in alignment with your personal evolution. On the same day, Pluto goes direct and the changes you've been making internally are more evident. You've spent a lot of time unlearning old programming and confronting your fears in regards to your career, authority, and success. Now it's your time to shine. On the 7th, Venus enters Sagittarius, making this an ideal time to plan a baecation or take a solo trip. If you're single, there's a possibility of meeting someone special during your travels.
When Saturn goes direct on the 10th, you're ready to put those lessons you've been learning about friendship and community into action. On the 18th, Mercury goes direct to help clear up any miscommunications within your closest connections. The Full Moon in your sign on the 20th is the much-needed spark that you've been craving since Leo season. It's time to reveal more of your magnificence to the world. By the end of the month the Sun and Mars team up in Scorpio inviting you to do a deep dive into your psyche and your most valuable relationships. Sexual healing, transformation, and intimacy await you during this transit.
Taurus
TaurusLaci Jordan for xoNecoleYour health and wellness are top priority around the New Moon on the 6th. Implementing new routines, habits, and a fitness regimen will help get you back into alignment if you've been feeling off lately. On the same day, Pluto goes direct, giving you the opportunity to walk your path with more confidence after spending the past several months redefining your spiritual beliefs and personal philosophies. When Venus enters Sagittarius on the 7th, you're invited to get clear on the kind of people that you want close(r) to you. Fickle energies just won't do for a fixed sign like you.
On the 10th, Saturn goes direct to get you back on track with some of your longer term career goals and the legacy you're building for yourself. When Mercury goes direct on the 18th, you're able to integrate any recent changes you've wanted to make within your work environment or daily schedule. On the 20th, the Full Moon stirs up some inner tension and frustrations--possibly more so within your dreams. Find healthy outlets for your anger to avoid getting snappy with others. The Sun shifts into Scorpio on the 23rd, then meets up with Mars on the 30th, bringing your attention to your partnerships, marriage, and contractual agreements. Hidden resentments can come to the surface but it's all about how you address them so you and the other party can get on the same page moving forward.
Gemini
GeminiLaci Jordan for xoNecoleThe month begins with a romantic New Moon in Libra inviting you to put yourself out there--especially if you're single. It's time to ditch the sweatpants and oversized t-shirts for some real clothes. This is a particularly creative, sweet, and playful time for you, so make the most of it. On the same day, Pluto goes direct, coaxing you out of hermit mode to rejoin the rest of the world after spending the past several months in cocoon mode. When Venus enters Sagittarius on the 7th, you're attracting some interesting partnerships and collaborations meant to expand your worldview.
When Saturn goes direct on the 10th, you're ready to move forward without all of the karmic debris you've been clearing out in relation to your spiritual beliefs and practices. On the 18th, Mercury goes direct to push along any projects that have stalled due to reasons beyond your control or procrastination. The Full Moon on the 20th encourages you to showcase what makes you stand out. Ultimately, this will align you with the right crowd that can support you in fulfilling your vision. On the 23rd, the Sun shifts into Scorpio, then teams up with Mars on the 30th giving you a much-needed boost of energy to handle your daily responsibilities and still have enough fuel to squeeze in a workout, too.
Cancer
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Home and family matters have your attention around the New Moon on the 6th. Investing into property or family planning may be on the list around this time. On the same day, Pluto goes direct, helping you move forward in your most significant relationships with more ease after confronting some of your fears these past several months. Financial partnerships are also highlighted, making this an auspicious time for opportunities that will bring you more power, security, and success. When Venus enters Sagittarius, you could start feeling restless with your routine, making it a good time to switch up your approach or environment in some way. If you're looking for remote work, this could be a lucky time to find the perfect opportunity.
On the 10th, Saturn goes direct which has you feeling more empowered in your ability to make the right connections and build upon your ideal community of people that can help you achieve your bigger goals. When Mercury goes direct on the 18th, this is a more favorable time to sign a new lease or close on a property. Any rifts with family members, roommates, or a live-in partner can also be resolved more easily. On the 20th, the Full Moon requires you to step up to the plate and flex your boss muscle. You've got what it takes to handle any challenges in your career. Towards the end of the month, the Sun and Mars shift into Scorpio, intensifying both your libido and creativity. Baby-making season is in the air!
Leo
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The month begins with a New Moon in Libra inviting you to negotiate your way to the bag. Networking figures strongly into your life during this time. Stay ready so you don't have to get ready. You only get one chance to make a first impression. On the same day, Pluto goes direct empowering you to implement positive habits and routines into your life. A little bit of discipline goes a long way. When Venus shifts into Sagittarius on the 7th, your sex appeal is out of this world. If you're open to romance, just have fun without putting too much pressure on things (at least for the time being).
On the 10th, Saturn goes direct, helping you get more clear with your boundaries in existing relationships (including your relationship with your work). Mercury goes direct on the 18th, moving forward any stalled communications. The Full Moon in Aries on the 20th stirs up your wanderlust which could have you planning a great escape to some far-off land. On the 23rd, the Sun shifts into Scorpio then meets up with Mars on the 30th, bringing your focus to settling down a bit.
Virgo
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The New Moon at the beginning of the month invites you to explore new ways of making money. As multifaceted as you are, there's always another way of getting the bag. On the same day, Pluto goes direct, empowering you to express your creativity in ways like never before. This energy is extremely cathartic and supportive of you creating some of your best work to-date. When Venus shifts into Sagittarius on the 7th, your home environment could have you feeling a bit restless. A need to expand beyond your comfort zone is hard to ignore which could have you considering a more nomadic lifestyle.
On the 10th, Saturn goes direct, making it a lot more easy for you to get back into a structured routine. A week later, your ruling planet, Mercury, goes direct, giving you the green light when it comes to new business partnerships and opportunities. The Full Moon in Aries on the 20th motivates you to release your perfectionist tendencies so you can finally pursue your hidden desires. On the 23rd, the Sun enters Scorpio which could have you feeling exposed in your vulnerability. Be mindful of who you're sharing your secrets with during this time. Once Mars meets up with the Sun, there's potential that someone may just be trying to gather intel on you as a part of some bigger scheme.
Libra
LibraLaci Jordan for xoNecoleThe month begins with a New Moon in your sign inviting you to make a wish for what you want to accomplish in the next year around the Sun. On the same day, Pluto goes direct after being retrograde since the Spring. An inner transformation related to your upbringing and family has now been completed empowering you to stand in your truth. You only have one life to live. Make sure you're living it for yourself. When Venus shifts into Sagittarius on the 7th, your natural flirtatious ways are enhanced making this an auspicious time for attracting romance into your life. Keep your expectations light during this time and just have fun getting to know people. Be open to connecting with someone from a completely different walk of life. There's so much to learn from an experience that differs from your own.
On the 10th, Saturn goes direct which has you more clear about the kind of long-term commitment you want. Don't be afraid to explore unconventional ways of going about a partnership. What works for someone else may not be a good fit for you. The Full Moon in Aries on the 20th helps you release your people-pleasing tendencies so you can start establishing more sovereignty in your life. Towards the end of the month, the Sun and Mars transition into Scorpio, motivating you to initiate new financial partnerships and streams of income. Know your worth and add tax!
Scorpio
ScorpioLaci Jordan for xoNecoleThe beginning of the month invites you to reflect on situations that need some closure. Your karmic debt has been paid, so there's no need to prolong your suffering. Make peace with what hasn't worked out the way you thought it would. The Divine has something way better in store for you anyway. On the same day, Pluto goes direct after spending the past six months retrograde. Your inner dialogue has gone through a major transformation that will ultimately support you in aligning with the life of your dreams. On the 7th, Venus enters Sagittarius which has you dreaming up a way to make money while not having to be confined to one space. When it comes to romance or financial partnership, be open to connecting with someone from a different walk of life. You can learn a lot from their perspective.
On the 10th, Saturn goes direct, helping you get more clear about what family, home, and tribe means to you. If you've felt restricted in any of these areas in the past several month, the energies ease up moving forward. When Mercury goes direct on the 18th, you're clear on what (and who) needs to be left behind. You've gone as far as you can within this situation and now it's time to venture into new territory. The Full Moon in Aries on the 18th breaks you out of a lethargic funk to reinvigorate your sense of passion and purpose in your daily affairs. On the 23rd, the Sun enters Scorpio and meets up with Mars on the 30th, enhancing your drive, motivation, and will power. This an opportune time to tackle your to-do list and make some major moves.
Sagittarius
SagittariusLaci Jordan for xoNecoleThe month begins with a New Moon in Libra on the 6th inviting you to expand your social network and reconnect with friends you haven't seen in a while. On the same day, Pluto goes direct which has you feeling more in control of your finances moving forward. Investments and wealth building are your top priorities in the months to come. When Venus shifts into your sign on the 7th, your luck factor increases even more as you find yourself on the receiving end of a lot of attention, opportunities, and blessings.
On the 10th, Saturn goes direct, setting you up with the right mindset that you need to achieve your goals. Don't throw in the towel just because your growth isn't happening quick enough. On the 18th, Mercury goes direct, supporting the forward movement of your long-term endeavors and ironing out any communication kinks you've had with a team member that may be helping you in the process. The Full Moon in Aries encourages you to indulge in some pleasure and romance. Towards the end of the month, the Sun and Mars in Scorpio are kicking up some suppressed frustrations (and possibly revealing some hidden enemies). Make sure you're viewing someone's actions objectively, minus all of your idealizations.
Capricorn
CapricornLaci Jordan for xoNecoleMatters of career take precedence at the beginning of the month with the New Moon in Libra and so the next phase of your journey begins. Be mindful of power struggles with anyone in a position of authority. If you don't like being bossed around, then create an exit strategy to become your own boss. On the same day, Pluto goes direct in your sign, empowering you to recognize just how effective you are at making shit happen. Unlike some, you don't have a problem rolling up your sleeves and getting into the nitty gritty for the sake of the legacy you're building. When Venus enters Sagittarius on the 7th, your love life blossoms behind the scenes, making this a good time to enjoy some privacy at home with that special person in your life.
On the 10th, Saturn goes direct, moving money matters forward. Where you once felt restricted, the energy starts to open up again in the months to come. Mercury goes direct on the 18th, making it a good time to finalize any negotiations and contracts that have been hanging up in the air. On the 20th, the Full Moon in Aries brings an issue to the head amongst the home or family. The pressure to make a quick change to your environment may be looming over you at this time. When the Sun and Mars shift into Scorpio by the end of the month, your friends may be the source of stability that you need. Don't be afraid to ask for help if you need it. You've got more people on your side than against you.
Aquarius
AquariusLaci Jordan for xoNecoleThe New Moon in Libra on the 6th has you ready to spread your wings to take off on a new adventure, whether that involves you traveling to a place on your bucket list, enrolling in a spiritual workshop, or applying to go back to school. On the same day, Pluto goes direct and you can finally come up for air after doing some pretty intense soul-searching these past six months. Now it's time for you to apply these lessons you've been resolving into your daily life. When Venus shifts into Sagittarius on the 7th you're feeling the love amongst your friend group and may even want to celebrate your bonds with a long-awaited girls' trip.
On the 10th, Saturn goes direct encouraging you to embrace a little more structure and discipline. You're full of brilliant, progressive ideas. It's just time for you to really commit to them and follow through on your goals. When Mercury goes direct on the 10th, you could find yourself in the position of teacher or mentor to those that look to you for your expertise. Writing and public speaking figure strongly into this energy, making it a good time to get your message out there. The Full Moon on the 20th grants you the courage to say what you mean without fear of backlash. Some people are intent on misunderstanding you which is their problem—not yours. Towards the end of the month, the Sun and Mars enter Scorpio, giving you a much-needed boost to conquer your career goals.
Pisces
PiscesLaci Jordan for xoNecoleThe beginning of the month starts on a more quiet note for you with the New Moon in Libra. A silent partnership may be in the works for you around this time, which can grant you the leg up that you need to move your financial and business endeavors forward. On the same day, Pluto goes direct, helping you take a different approach to your friendships and social networks. After re-evaluating this area of your life these past six months, you're now more clear about who you want to join forces with. When Venus enters Sagittarius on the 7th, you're feeling the heat—whether it be from the pressure to step up to the plate in your career or a romantic attraction that is brewing between you and someone with a whole lot of influence.
On the 10th, Saturn goes direct, continuing this process of cleaning out the metaphorical trash in your subconscious. Limiting and restricting beliefs have to go for you to fully embrace your magic. When Mercury goes direct on the 18th, you're given the green light to sign off on any financial contracts. The Full Moon in Aries on the 20th liberates you from playing small. It's time to recognize your worth, raise your prices, and add tax. On the 23rd, the Sun shifts into Scorpio and is followed behind by Mars on the 30th inviting you to step into your power and role as a leader. You have no idea how many people you're inspiring on a daily basis but soon enough it will be made evident.
For more about zodiac signs, horoscopes, and astrology, check out xoNecole's Horoscopes section here.
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Kelly Rowland Reveals Her Recipe For A Good Time Through Food, Family, And Giving Back
Kelly Rowland has been a beacon of light for little Black and brown girls since she first arrived on the scene through Destiny’s Child in the 1990s, yet, despite her success and accolades, her road to self-discovery is still underway.
The Fantasy Football actress says this era of her life is rooted in constant discovery and the realization that the possibilities in life are endless.
“I’m in constant discovery and learning about myself, about life, about love, about communicating, and I just say discovery is my current era, and to me, the possibilities are endless of what my capacities are,” the “Motivation” singer told xoNecole during an exclusive interview.
A part of that discovery is acknowledging all of the different looks she’s trademarked over the years, whether it’s her classic short red cut or the blonde she’s been known to lean toward recently. She attests a lot of her iconic looks to her bonus mother, Tina Knowles.
“I’m really grateful to Mama T for that because since she owned and worked in a hair salon, she would say, ‘Well, let’s try this. Let’s cut it off. Let’s grow it back. Oh, it’s just hair,’ you know what I mean?” the 43-year-old recalled.
“I’m definitely in that spirit when it comes to hair and glam and just seeing what pops and what doesn’t. I think that there are no rules.”
“For a long time, brown girls were told you can’t do this, you can’t do this, and you shouldn’t do this. It won’t look good on your complexion. That’s not our story. That does not belong to us at all.
"Our possibilities are endless. If anything, we make the trends and we make it look good. We make gem tones look wonderful because of the brown skin that pops off of the gem tone. We make it look wonderful.”
As the mother of two boys, Noah and Titan, Rowland still aims to create tradition through a good meal. She notes how she manages to balance maintaining quality time with her family as a woman who wears many hats.
“One thing that we’re trying to stay on top of right now is one-on-one quality time,” she shared. “I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates. Noah and I were sitting at this ice cream spot in LA the last time, and we just sat there and talked. It also made me sad because I was like Oh my God, this three-year-old is growing up so fast. I can’t believe he’s even three, and we’re sitting up here and having this whole conversation.”
“One thing that we’re trying to stay on top of right now is one-on-one quality time. I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates.”
Rowland added, “Then, with Titan, he likes a sushi spot that we go to for hand rolls, and so, we definitely bond over food and over certain outings that we might have. I just like for them to be one-on-one so that we can create our memories together, and they feel seen by me, their mother, and we just enjoy each other’s time. We laugh, and that means a lot to me.”
She is also very intentional in stressing the importance of giving back, something that was instilled in her at a young age by her mother that Rowland is ensuring her sons get a taste of.
“For Christmas, we like to be home, but we also like to give back,” said Rowland.
“Around Christmastime, I want my kids to understand how important it is to give back. So this year, I think we will pile it on because both of them will understand now even more.
"The three-year-old might miss it, but the nine-year-old is definitely starting to catch on. My mom poured that into me about the spirit of giving, and I want my kids to have that same tradition that my mom gave me.”
Today, she continues to give back by pouring into a locally owned eatery that made her, even having a meal named in her honor in a new partnership centered around spreading the love when it comes to patronizing local restaurants nationwide.
This Is It! is one of her childhood favorite Black-owned restaurants in her home city of Houston. During the earlier DC days, she recalled bonding with her bandmates-turned-family members over a delicious plate of soul food at This Is It!, a fourth-generation, family-owned establishment known for its comfort dishes.
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“I love the idea that a huge corporation like Pepsi wants to make sure that in their budget, they’re giving back to communities that have supported them for many years,” she said.
Rowland added, "This Is It! is a place that grew me up and helped me to keep my feet on the ground. This always brings back such fond memories for me.”
In honor of Rowland’s favorite This Is It! meal being named after her, which includes pepper steak with rice and gravy, green beans, peach cobbler, and an ice-cold Pepsi, the “Like This” crooner discussed her recipe for a good time.
“I would say good food,” she laughed. “Not that I need it, but a good Espresso Martini or a French white wine. Sometimes, I might lack energy, so I need a Pepsi to pick me right back up.”
“What else? Good energy. You need good energy. Like, good people with good energy who know how to have a good time. Who aren’t going to look around and see what the other person is doing," Rowland added.
"Because just when people are so good in their body and self-aware and self-assured, they are the funnest people to hang out with because they don’t give a crap about what’s happening around them. They just want to have a good time. I like those people.”
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