
May kicks off with a transformational Full Moon in Scorpio leading us into retrograde season. With Saturn and Jupiter helping up redefine our boundaries and Venus reminding us of the importance of communication—we're being equipped with the tools to create better relationship dynamics with ourselves and others. With Mars moving into Pisces, we're feeling the love and compassion for humanity. Once the Sun and Moon join the Gemini party, we're encouraged to connect and collaborate (even if that's just online for now).
Check out your horoscope for the month ahead below!
Aries

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The beginning of the month invites you to slay the metaphorical dragon in your life that makes you want to hide your truth. It's time to show up more boldly than ever before. On the 11th, Saturn goes retro for the next six months, making this the perfect time to redefine what success means to you and to restructure your approach towards that career win. Getting more acquainted with social media marketing may be an important piece to the puzzle.
The energy slows down mid-month, encouraging you to recognize the importance that rest plays in your creative process. Who knows? Your dreams could reveal your next big move. On the 14th, Jupiter goes retro, encouraging you to get into the details of mapping out your legacy. Keep in mind that people matter and the interactions you have over the next month can make or break your winning streak.
Taurus

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It's "mask off" season for you as the Full Moon reveals the true intentions of those around you. Whether you've got a secret admirer or a shady business acquaintance, all cards are finally on the table. Over the next six months, the Saturn retrograde encourages you to reassess your spiritual beliefs and practices. Are they serving you on the path towards greater personal power or are they a constant reminder that suffering is required for you to earn what you desire?
On the 13th, Mars enters Pisces, inviting you to lead with your heart—especially amongst your social circle. Don't dismiss the impact that an inspirational IG post can have on some of your followers at this time. Your personal experiences are a gold mine and once Jupiter goes retro, you'll have the attention span to finally get to work on writing that novel or creating those spiritual workshops. Near the end of the month, much of the action takes place in your money house, granting you the curiosity to explore a new lane and expand your sources of income.
Gemini

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The #StayAtHome agenda may seem like a good excuse to not exercise but the Full Moon this month says otherwise. Put the potato chips down and opt for some carrot sticks instead. On the 11th, Saturn goes retrograde, helping you understand the power dynamics within yourself and in your relationships. It's time to get real about how you're misusing your power or not owning it at all. When Mars moves into Pisces, you'll be put to the test as you gain more authority and influence in your career.
Your self-love journey comes into greater focus on the 13th when Venus goes retrograde in your sign. How have you been nurturing (or neglecting) your curiosity, your ideas, and your throat chakra? On the 14th, Jupiter follows suit, inviting you into the fold for some much-needed soul-searching. This is also a supportive time to invest in your mental and emotional health, whether that's through therapy, self-help books, or your connection to the Divine. Your birthday season officially begins on the 20th and the New Moon on the 22nd encourages you to set some intentions for the year ahead. Stay on the look-out for an important conversation or financial opportunity that presents while Mercury transits through Cancer for the next couple of months.
Cancer

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The weather is heating up and so are you, thanks to a sexy Full Moon in Scorpio at the beginning of the month. Your sacral chakra is overflowing with creativity right now. Whether you're channeling that energy into making art or making babies, you've got the magic touch. On the 11th, Saturn goes retro and this four-month period requires you to make some adjustments in your close, one-to-one relationships. Remember, babe—asserting your boundaries doesn't make you the bad guy.
Around mid-May, take is easy on yourself. Mercury moving into Gemini has your spidey-senses more sensitive than usual. If your insomnia is keeping you up late at night, try to put your phone away an hour before bedtime. On the 13th, Mars enters Pisces, inspiring you to deepen your understanding of your spiritual beliefs and your connection to a higher power. Towards the end of the month, you're invited to tie up loose ends in preparation for your solar return. You don't have to feel guilty about outgrowing your past. With Mercury moving into your sign, communicating your feelings will come a little bit easier.
Leo

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Tensions in the household are high during the week leading up to the Full Moon. All cards are on the table and there's no going back, so make sure you don't say something you'll regret. If you're tired of choosing the high road, it's time to make some preparations to move elsewhere. On the 11th, Saturn begins its retrograde and over the next four months you're given the opportunity to redefine your approach to wellness. What boundaries do you need to assert to protect your peace of mind and physical health?
Towards the middle of the month, things are getting steamy, making this a perfect time to deepen your bond with a significant other or get a little more acquainted with self-pleasure. On the 14th, Jupiter goes retro, helping you get into the details of organizing a more efficient approach towards your goals. Watch out for pushing yourself too hard! Success takes time. Your social life is buzzing towards the end of the month, making it a perfect time to host that private Zoom party so you can fill your friends in on the latest tea. The month ends on a quiet note, inviting you to kick up your feet for a stay-at-home spa day—complimentary champagne included.
Virgo

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The secret is out—whether it's that weird habit you have of saving your toenail clippings, that book you've been writing behind the scenes, or even some hidden feelings you have for your virtual personal trainer. On the 11th, you'll begin a four-month journey of revamping your approach to romance. What power struggles do you often find yourself getting pulled into? Look to your inner child for more understanding. Your one-on-one relationships with others come into focus when Mars moves into Pisces. A healthy connection requires that both parties' boundaries be honored.
It's time to get into the details when Jupiter goes retro on the 14th. If you want to have a baby, this is the perfect time to strategize your fertility plan.This is also a supportive time to revisit an old project or idea that could use a little more TLC. Towards the end of the month, most of your attention is directed towards your career goals. Steer clear of gossip and channel that chatty energy into a podcast instead. An opportunity to flex your gift of gab or the pen may present itself around the New Moon on the 22nd. The month comes to a close, reminding you of the importance of having a soft place to land amongst your tribe.
Libra

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The start of the month sets you up for a much-needed breakthrough related to an experience that had you questioning your self-worth. Recognize how you've given your power away by prioritizing other people's opinion about you over your own. When Saturn goes retrograde on the 11th, you're invited to redefine what family and home means to you. As easy-going as you are, it's important that you assert boundaries when necessary—even when it comes to your Mom calling you every day at the crack of dawn. You've got more important things to focus on like leading a COVID-19 relief fundraiser for low-income families.
Around the middle of the month, Jupiter begins its retrograde and for the next four months, you're encouraged to connect with your ancestors for the wisdom that you seek. Who knows? You could end up receiving a secret recipe for a top-selling product like our good sis Beatrice Dixon—founder of the widely loved Honey Pot brand. On the 20th, the Sun enters Gemini and is shortly followed by a New Moon. You're on a pursuit of higher knowledge whether you're starting up school again or teaching yourself a new language. Towards the end of the month, your kindness and compassion elevates you on the path to greater success and influence.
Scorpio

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All eyes are on you leading up to your Full Moon on the 7th, making this the perfect time to reveal something you've been working on behind the scenes, whether it's that cooking blog or your new protective hairstyle. When Saturn goes retrograde, you'll be spending the next few months on redefining the way you communicate with others. If you're a writer or public speaker, this transit supports you in rolling up your sleeves and getting down to business. On the 13th, Mars enters Pisces whisking you away into romantic fantasies that you plan on making your reality (maybe after the Rona makes her exit).
On the 14th, Jupiter goes retrograde and you're curious about taking your knowledge to the next level, making this a good time to crack one, or a few, of those books accumulating dust on your shelf. Gemini season officially begins on the 22nd with the New Moon following shortly behind. Over the next month, your interest in psychology, self-help, and esoteric studies is heightened. When it comes to your relationships, it's time to go deep and you just might find yourself enjoying some intriguing late night convos with your friend or romantic interest. The month comes to a close bringing news of [delayed] travel and opportunities overseas that you can act on this summer.
Sagittarius

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The beginning of the month can be quite revealing as we lead up to the Full Moon in Scorpio. Pay close attention to your dreams and you just might find out who's been sending the evil eye your way. Never fret, though. Lean on your spiritual support team for discernment to weed out the real from the fake. At this point, you know your worth and Saturn retrograde will help you understand that more deeply. Experiences of the past may have attempted to mark you as damaged goods, but the wisdom you've gained from them empowers you to make choices that reflect your worth moving forward.
Around mid-month, Mars brings your attention to home and family matters, making this a perfect time to smooth out any drama. Connecting with your ancestors through the dream realm, meditation, and prayer is also encouraged for bringing healing to your bloodline. On the 20th, the Sun enters Gemini, your relationship house. With Venus already retrograde in this part of your chart, and a New Moon on the 22nd, this is a supportive time for improving communication with bae or a business colleague. Towards the end of the month, life gets a little more private when Mercury enters Cancer, encouraging a level of emotional transparency in you that may make you squeamish. Surrender to the feels, my love.
Capricorn

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Right out of the gate, you're getting clear on where your loyalties lie as the Full Moon places a spotlight on your friends and social network. Let go of shady folks and invest your energy into people that you know are 100% team Cappie. Your ruling planet begins its retrograde on the 11th and for most of this transit you'll be redefining the boundaries between you and others. This is also a good time to switch up your appearance or revisit that old fitness routine. Just imagine where four months of consistent effort can get you.
Around the middle of the month, you're softening up when Mars enters Pisces. Cat got your tongue? You may have difficulty expressing deep emotions at this time. Journal it out, make a song, or write a poem. Whatever you do—please spare us the sappy subliminal tweets towards that person you've been crushing on secretly for a year. Towards the end of the month, your attention is on improving your mental and physical health. Remember, wellness is a lifestyle. It's not just something you prioritize on occasion. A big part of your well-being has to do with your relationships as well and when Mercury moves into Cancer, you're encouraged to focus on the nurturing connections that bring you good vibes.
Aquarius

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Your life path could be going through some changes at the top of the month. Around the Full Moon, you may decided that a current career path is no longer in alignment with you. If you've been working on a project, this is a favorable time to reveal the final results. When Saturn begins its four-month-long retrograde, you'll be encouraged to face some of the ghosts of your past. Examining your subconscious beliefs and past-life karma is the key for breaking free of limitations. On the 13th, Mars enters Pisces and you've got the magic touch when it comes to making money.
When Jupiter goes retrograde around the middle of the month, you'll be soaking up all of the gems through the Akashic Records, your dream time, and even messages from your ancestors. Gemini season officially begins on the 20th, which has you feeling flirtatious, creative, and adventurous. With a New Moon following shortly behind, you're invited to plant the seeds for a new endeavor that will bring your inner child to life (or even help you procreate if you want to have a baby). The month winds down with Mercury entering Cancer. In what ways do you need to nurture your mental and physical well-being? Instead of high-intensity workouts, opt for dancing or yoga to soothe your sensitive nerves.
Pisces

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We've got a Full Moon in Scorpio early on in the month, making it the perfect time to reveal that new online course or e-book you've been working on. Your intuitive abilities are heightened around this time. Do your best to stay grounded to avoid feelings of paranoia or anxiety. When Saturn goes retrograde, you may be required to adjust your boundaries when it comes to friends or your social media engagement. On the 13th, Mars enters your sign and you're encouraged to embrace your anger instead of suppressing it. Feeling upset doesn't make you any less of a good person. It just makes you human.
When Jupiter goes retrograde, you're gaining the insight you need to take your dreams to the next level. Gemini season begins on the 20th, bringing your attention to home and family. A New Moon on the 22nd can present some communication that gives you the go-ahead for that home loan or apartment lease. If you're interested in investing into property, now is the time to learn all of the ins and outs of the industry. Near the end of the month, Mercury enters Cancer bringing a sweet, nurturing vibe to your life making this a supportive time to create art (or babies).
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









