
I'm a quotes person, right? Well, one of my all-time favorite ones is, "Complain to someone who can help you." While I certainly don't profess to have all of the answers when it comes to sex, after working with couples for many years now, there are 10 major problems that I tend to hear, on loop. So, I figured that there's a pretty good chance that some of y'all may either be experiencing them as well or, you know someone who says their sex life currently sucks and they're looking for the reason(s) why that could be the case.
These aren't all of the challenges that couples face. Yet I do think that if fireworks aren't currently going off in your world, reading this might help to connect some dots, create some solutions and get you back to being all hot 'n bothered, in the best way possible, tonight.
1. Boredom

I'm not the least bit ashamed to say that one of my favorite movies is The Fault in Our Stars and one of my favorite lines in it is when one of the characters says, "A lot of times, we don't understand the promises we make when we make them." Man, if I could provide a bottom line statement for why so many married couples divorce, that would have to be it. A lot of folks don't take the "my word is bond" approach to their marriage vows and so, they'll call it quits, for just about any reason these days; including boredom. Yep. More and more, boredom is becoming a leading cause for why relationships are ending and sex lives are suffering. The love can be there. The chemistry can be there. And still, if folks feel like things have become too routine and ho-hum, they'll dip out.
If you're reading this and nodding your head up and down because, while you're not thinking about ending your relationship, you're literally bored to tears, it's not OK to simply — pardon the pun — lay down and take it. If you do, it could lead to resentment and/or faking it and/or cheating. If you're bored, you definitely need to let your partner know. Not just outside of the bedroom, inside of the bedroom too because if having sex with your partner is basically like watching paint dry, you deserve sooooo much more.
Solution: You and your partner should consider putting together a sex bucket list on an annual basis. Have each of you jot down 12 things that you'd like to try and then attempt to do two of them (one from each person's list) every month. It's an easy way to break up the monotony, add more spice to your boudoir and give you something to look forward to too.
2. Different Sleep Schedules

According to several studies, around 75 percent of long-term couples do not go to bed at the same time. While on the surface, this might not seem like such a big deal, the reason why this isn't something to shrug off is, due to hectic schedules, a lot of people aren't able to get any quality time in with their boo until they are able to crawl into bed and pillow talk with them. Not to mention that it can be hard to get some if you're a night owl, your partner is an early riser and you'd prefer to have sex at midnight while they want it at 5 a.m. The result? Only sex on the weekends or sometimes, even less than that.
Solution: There are many couples I've worked with where having different sleep schedules has been a huge cause of why they have sex less and less. My suggestion has been to compromise. While it might not be realistic to expect you and your partner to cuddle up together, at the same time, each and every night, there should be at least two nights a week that it does indeed occur. It ups the chances for some much-needed quality time, feeling emotionally connected and…getting some as well.
3. Body Changes

I don't care how old you are when you get into your relationship, at some point, your body is going to change. Age changes us. Hormonal shifts change us. Having children changes us. The list goes on and on. Thing is, if we don't stay on top of these realities, when we find ourselves having less sex, less stamina or fewer orgasms, it could result in us thinking that something is wrong with our relationship when really, it's just that physically, we are going through a bit of a transition.
Solution: I can't tell you how many people I know — mostly Black folks — who rarely ever go to the doctor. Listen, while I'm the first person to give westernized medicine the perpetual side-eye, there is something to be said for not "Google diagnosing" everything and actually having an annual physical. One of the benefits is so you can get your body — and hormone levels — checked out so that you can confirm that things are running smoothly.
Another thing to consider when it comes to body changes is to be intentional about remaining body positive when it comes to how you see yourself and your partner (check out "These 10 Hacks Will Help You Love Your Body More" and "10 Sensuous Ways To Boost Your Sexual Self-Esteem").
You know, I once had a blog that featured different married couples. When I asked one of the husbands what he loved about his wife's body, he said, "I love that when God created her, he had me in mind." This was a few years in and after kids, by the way.
Body changes are bound to happen. Taking care of your health while embracing your transitions is the key to remaining confident and maintaining a thriving sex life.
4. Mediocre Foreplay

I believe I shared before that, one time, when I was about to close out a series of sessions (years' worth, in fact) with a particular married couple and I asked both of them what they desired sexually from one another, moving forward. The wife said that she wanted to stop using her own saliva to make herself wet. What. In. The. Entire. World? She went on to share that while the intercourse itself was pretty on-point, the foreplay, oftentimes, was mediocre at best. And yes, while I know that can sound crazy on the surface, when you stop to really think about it, some folks can get the positions and strokes down yet the warming up stage is a bit subpar. This can oftentimes be the case with a couple who's been having sex for a while and has taken the seduction phase for granted or a couple who never really made mastering foreplay a priority in the first place.
Solution: A very basic definition of foreplay is a prelude to intercourse that consists of acts that lead to sexual stimulation. Earlier this year, when I wrote the article, "Mental Foreplay Hacks That Ultimately Takes Intercourse To New Levels" for the platform, it was to serve as a reminder that the best foreplay masters are people who know that it's important to stimulate the mind, body and spirit. Flirt. Cultivate ambiance. Be more romantic. Play around with phone sex. Dress up sometimes. Try things like orgasmic meditation. Up your oral sex game. Bring in some ice, fruit and chocolate. Get out of your bedroom. TAKE. YOUR. DAMN. TIME. When foreplay is treated like a part of the experience and not just "a way to get him hard or her wet real quick", it can make sex so much better — from beginning to end.
5. A Bonging Biological Clock

Babies are a blessing. I am reminded of this very fact, every time I am afforded the honor and privilege of helping to bring a baby into the world (as a doula). Unfortunately, for some couples, conceiving is way more difficult than it is for others. Believe you me, I get that. However, sometimes the desire to get pregnant can become so all-consuming that it ends up taking a real toll on a couple's relationship, including their sex life. Case in point, I know a wife who shared with me that she and her husband almost ended up getting a divorce while they were trying to have their daughter because a couple of years of "trying" resulted in sex that was so planned that it became mechanical which caused both of them to become turned off by the very act. A husband recently shared with me that he's considering cheating on his wife because all that she ever talks about is getting pregnant. It's gotten to the point that he doesn't even want to talk to her — or have sex with her — at all.
Solution: Sex is the most natural way to become pregnant. However, that is not the only purpose of the act. Shoot, the oxytocin boosts (which help you to feel closer to your partner) alone help to confirm that it's an activity that's also about emotionally connecting with your partner and experiencing an immense amount of physical pleasure. Y'all, something that I tell people who are trying to have a baby is it's a lot like making homemade chocolate chip cookies in the sense that, even when you've got all of the right ingredients together, you've still gotta give the oven time to do its job. Timing, along with good health and low stress, play a significant role in conception. CHILL. Besides, you don't want to be so obsessed with conceiving and/or your biological clock that it ultimately costs you a good sex life and, quite possibly, your relationship too.
6. Shifts in Sex Drives

It's kind of unfortunate that, when a couple isn't having as much sex as they typically do, the natural assumption tends to either be that someone is cheating or that someone isn't interested in their partner anymore. While both instances are sometimes the case, it should also go on record that certain medications, fatigue, anxiety, worry, too little or too much exercise, the abuse/misuse of alcohol or drugs, low self-esteem and even straight-up aging can play a direct role too. In other words, sometimes the mind is willing while the body or emotions are waning just a bit.
Solution: When it comes to this particular sex-related issue, it's a good idea to go by process of elimination. One way to approach this most effectively is to do a little sex journaling. Try and think back to when your sex life was pretty consistent. Then jot down any changes that have happened between now and then. If they're lifestyle-related, you'll know what to add or eliminate. If it's something that requires a professional's attention, make an appointment to see a doctor and/or a reputable therapist/counselor/coach. Very rarely does a sex shift (especially an abrupt one) transpire out of thin air for absolutely no reason. Be intentional as possible about getting down to the root cause and then sharing the results with your partner (encourage them to do the same). It's an effective way to get back on the same page — and consistency levels — again.
7. Going to Bed Looking…Not the Best

I'm a woman and sometimes, even I look at some women like, "Y'all are doing the most right now." And by "most", I mean not a helluva lot. Take how pissed a lot of Black women were when Mo'Nique admonished us about wearing bonnets in public. Listen, as someone who had grandmas, on the sides, who instilled the "Don't go out looking a hot mess" mentality to me, I get where she was coming from. However, what really made me be like, "Sometimes we as women just wanna be contrary to be contrary" is when I also recalled all of the hell that Derrick Jaxn's wife was sent through, again by Black women, for having a bonnet on in his "confession" (and her follow-up) video.
We've all got different styles. Noted. Still, why we would want to look like we just rolled out of bed in public is a little beyond me. Plus, as a wife of 35+ years had to say about it, "If you don't want to look the best for yourself, that says a lot about you. It's also going to cause issues in your relationship, whether you want to accept that fact or not." She's not wrong.
When it comes to what a lot of couples tell me is a huge hindrance in their sex life, you'd be amazed by how many times I hear that how their partner comes to bed is annoying AF. It's not just men who feel this way either. I mean, think about it — how is a big ass bonnet, footie PJs and older-than-most-of-your-kids boxers a turn-on? It isn't.
Solution: No one is saying that you've got to relive your prom when you're turning in. All I'm saying is there are too many different varieties of sleepwear out here for you to be looking like who-shot-Johnny. Even a tank top, some boy shorts and your hair up in a pineapple can be cute as hell. Some new boxer briefs for your man are pretty sexy too. Or, you can always do what is even more seductive and healthier for you. You can sleep naked. Amen? Hallelujah.
8. Laziness

Wanna know a clear indication that either you are taking your partner for granted or they are doing it to you? It's if one of you is super lazy in bed. And just what does that even look like? Lazy lovers do the bare minimum. Lazy lovers are fine sticking to the same routine all of the time. Lazy lovers aren't that impressive when it comes to foreplay or afterplay (hell, a lot of them don't even know what afterplay even is). Lazy lovers barely ever go a second round. Lazy lovers lack creativity, seduction moves or ways to bring more spice into the relationship. And the crazy thing is, even if a lazy lover is able to get their partner off, after a while, that person is still going to feel like something is missing because, well, something is. Good lovers know that great sex isn't just about achieving a climax; it's about blowing your partner's mind before and afterwards too. Enough to go another round or two, for sure.
Solution: Two things that many lazy individuals have in common is a lack of planning and a ton of procrastination. That said, it's a good idea to keep in mind that synonyms for lazy include words like inattentive, passive, neglectful, out of it and dull. If you or your partner seem to reflect any of these words, on any level, it's time to reenergize your sex life. Plan a sexcation. Try some new sex positions. When's the last time you and your partner did it in the shower (check out "So, This Is How To Make Shower Sex So Much Better")? Have an oral sex "competition" to see who can go without having an orgasm the longest. Ask your partner to share a fantasy and then work to make it come true. The challenging thing about laziness when it comes to sex is it low-key sends a message of disinterest. No one feels desired or appreciated when that kind of energy exists.
9. Not Enough Emotional Intimacy

Something that a lot of men and women will certainly vouch for is, while you can enjoy the mechanics of sex with many people, the experience is so much better when there is a strong emotional connection between two people. When folks who are in a serious or long-term relationship feel a disconnect, this can definitely translate in their boudoir. The main reason why is because a lot of relationships get to a point and place that it's not so much the physical attraction that makes sex outstanding. Don't get me wrong, being physically drawn to your partner is important (some folks forget or underestimate this part). Still, knowing that you are loved, respected and adored, for reasons well beyond what you look like, can be a type of aphrodisiac that is truly unmatched.
Solution: When's the last time you wrote your partner a love letter? When's the last time you told them all of the things (that you can think of at the time) that you love and like about them? Can you recall the last truly memorable date that you went on? When's the last time you asked them what their goals and dreams are and really just sat there and listened? When you've been wrong, have you owned it and apologized (builds trust) or found some way to deflect and justify your actions (cultivates distrust)? Can you recall the last time you and your partner did nothing but joke around and laugh (was it longer than a couple of weeks ago)? When's the last time the two of you just cuddled up and talked until sunrise? Some of the best sex is when both people feel extremely safe in each other's presence. Emotional intimacy is definitely what can help to make that happen.
10. Faking Orgasms

I promise you, while I understand some of the whys behind why some women (and men) fake orgasms, you will never convince me that they are a good idea. For one thing, no matter how you cut it, faking is a form of dishonesty and secondly, if you're basically lying to your partner, how in the world is sex going to get any better? Case in point. There's a wife I know who's been faking orgasms her entire marriage (over 10 years) because she "doesn't want to hurt her husband's feelings". A couple of years back, they were going through a rough patch and she had an affair with an ex — a man who always made her climb the walls. Her husband doesn't know about either lie to this day. Tell me how that is a healthy situation. It's absolutely not one.
Solution: There's a male friend of mine who is oh so very confident that he's made every woman he's been with cum. When I asked him to provide me with the evidence of his confidence (eh hem, borderline arrogance), he talked about all of the screaming and shaking most of them would make. I simply asked, "Did you feel their vaginal walls contract?" What I got were crickets.
As we come to the end of this piece, the best solution for giving up fake orgasms for real ones is open and honest communication, followed by being highly attentive, so that you can learn your partner's body. That needs to be followed up with a willingness to be as patient, generous and willing to learn as possible. After all, orgasms are more of an art form than anything else. Meaning, oftentimes, they don't "just happen". They must be made to happen. That said, if there's one thing that will almost guarantee that you won't have (many of) them, it's faking it. So…don't. It's the first step to getting this particular sex problem…solved.
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff







