
I'm in my 40s. Therefore, I remember mixtapes very well. I'm also a really big fan of music which is why, when it came to some of the guys I slept with, I preferred for there to be no music playing in the background at all. Not because music doesn't set the mood; it's actually because it does it far too well. To this day, if I hear R. Kelly's "Seems Like You're Ready", D'Angelo's "Lady" or "So Anxious" by Ginuwine, my mind immediately goes back to particular people and, umm, activities. And since I actually do want to listen to R&B for the rest of my life, I had to be careful about how songs were able to—pardon the pun—penetrate my mind and heart space during the act.
I thought about all of this as I was talking to a couple who absolutely adores the super sensual and sex-triggering slow jam "Breathe" by Raheem DeVaughn. As they shared with me some of the things that makes each time feel about as good as the first time, even 12 years later—yeah, talk about relationship goals—they told me that they create a new playlist for sex every season. That's right—four times a year. They said that putting the tracks together gets them extra hype. Then, when they play them, it feels like each song was written just for them and their love life—and that makes the intimacy that much more intense. As a bonus, whenever they listen to old playlists, it will take them back to a certain experience, position or technique and that inspires them to replay the moment all over again.
Just so I could put Raheem's song into better perspective, I went home to re-listen to it after having that convo. Apparently he agrees with where they were coming from because, peep this line—"I know your favorite love song and how you like it on repeat/I was born a patient lover, so I'll start with your feet." Wheeeeew…wheeeee.
It's one thing to have great sex moments. Hopefully, we've all had that. But after taking in the pearls of wisdom from the couple who seemed to get so hot discussing their sex life that I wondered if they were gonna strip right in front of me—again, relationship goals—it inspired me to share some of what takes for two individuals to go from having good sex every once in a while to having unbelievable sex, pretty much every single time that they do it.
1. They Really Like Sex. Like REALLY Like It.

Something that I don't think gets talked about nearly enough is how many people actually like sex. I don't mean they're attracted to their partner or that they can get into it once the right spot is touched or kissed. What I mean is, they have a really hard time, even going a week without experiencing the act itself. That it's something they find to be enjoyable, it's something they are super fond of, and it's something that they prefer doing over…a billion other things. These are the kind of individuals who really like sex—and when you like something, you want to do it as often as you can. You also want to get better and better at it so that you can grow to like it that much more.
I can't tell you how many sessions I've sat in where a woman has said to me, "I can go months without sex and I'm good." If you mean "good" in the sense of being a single woman who isn't going to settle when it comes to choosing a partner, I'm with you. If you're a wife telling me this, that is anything but good. What many conversations have revealed is, oftentimes, it has little to do with their relationship and more to do with their views on sex overall. This why, I had to lead off with, if you want to have a consistently awesome sex life, first ask yourself how "into sex" you are to begin with. People who have great sex on a regular basis already know the answer to that question.
2. They See Sex As Being Necessary. VERY NECESSARY.
For the past few years, something that I've been trying to make a regular part of my daily practice is the art of minimalism—figuring out what I actually need while not feeling like all of my wants are something that automatically should be pursued. Since doing this, my finances have stabilized, I have less debt and honestly, I feel lighter because I'm not clouded with so much excess…so much stuff. Where exactly am I going with this? Unfortunately, if a lot of people were asked if sex was a need or not, many of them would say "no". They would probably say something along the lines of it being something that's fun to do and, with the right person, a beautiful experience. But at the same time, if someone were to ask them if they found sex to be a very necessary part of their lifestyle, they might just say "Eh" and shrug their shoulders.
This isn't the case for couples who have consistently great sex. There's food, water, shelter—and sex. And here's the thing about when you see something as being a need—you make provisions for it, you make time for it, you rely on it to provide for some aspect of your life.
The things that I want, I'll get around to those at some point. The things that I need, those are top priorities, no matter what. See the difference? Couples who have the best sex treat their sex life like Column B not Column A.
3. They Practice Sexual Mindfulness

One of the worst things that someone can be during sex is mentally preoccupied. In other words, they aren't completely present or fully in the moment. While their body is doing one thing, their mind is thinking about the project they've got to finish, the bill that needs to be paid or even, someone other than their partner. Meanwhile, couples who have great sex on a consistent basis? Something that is important to them is practicing mindfulness.
"Mindful" is such a trendy self-help word these days but one of my favorite definitions is found in the Merriam-Webster Dictionary—"the practice of maintaining a nonjudgmental state of heightened or complete awareness of one's thoughts, emotions, or experiences on a moment-to-moment basis." Two people who are intentional about being non-judgmental of one another's bodies or performance while sharing each other's thoughts and remaining aware of one another's emotions? Shoot, that's getting me all hot 'n bothered just thinking about it. Yep, sexual mindfulness is the dopest of the dope.
4. They Are Mad Adventurous
While checking out an article that said most women "go off of sex" at some point in a long-term relationship, guess the reason that was given? Boredom. Sheer boredom. I get why too because when we're bored, we're uninspired, creativity has gone totally out of the window and everything is pretty predictable. Hmph. When you apply all of this to sex, the phrase "tedious repetition" (a definition for being bored) comes to mind. Boring sex sometimes isn't bad…it's just…boring. It pretty much comes down to going through the motions, and when sex is like that, checking out a movie you've never seen or even painting your nails a new color can be more compelling.
For couples who have an incredible sex life, they absolutely can't relate to wanting to substitute something for sex…especially while they are having it. A part of the reason why is because of how adventurous they are. They like having sex in new places. They enjoy testing out new positions. Some even have sex-themed vision boards or bucket lists. To them, the key to improving their sex life is figuring out how to top themselves as often as possible. Yeah, their sex life is never boring. More than that, their sex life is always satisfying.
5. They Make Sure They Are Emotionally Connected

Oftentimes, when someone hears the phrase "emotional connection", love or even being in love is what comes to mind. While this tends to be the case for a lot of sexually active couples, there are some individuals who have great sex, even if love isn't exactly on the radar (or on the radar yet). How is that possible? They listen to each other. They esteem each other. They make sure that they both feel safe in one another's presence. They feel close even when there is no physical interaction taking place. When it comes to their personal dynamic, they don't question if the other values them or appreciates having them in their lives. There is peace without drama. This is what a healthy emotional connection looks like. And when you feel secure and comfortable with your partner, it's the foundation for the kind of sexual relationship that only gets better and better with time.
6. They’ve Got a “Nasty Meter”
OK so, y'all. Our managing editor is someone that I communicate with, at least a couple of times a week. If you check for her article byline (Sheriden Chanel), you'll notice that most of her content is sex-related, so it's not like it's a secret that she's a free spirit. But after listening to the xoHappyHour Podcast episode "What My Parents Never Told Me About Sex"? Let me just say this—if you're still trying to figure out the differences in the three voices, Sheriden is going to be the one who says the most "Umm…wow" stuff when it comes to sex and sexuality. Truly, her nastiness meter knows no bounds. NO. BOUNDS. I'm willing to bet that she has had some pretty phenomenal experiences because of it too.
And why am I using the word "nasty" instead of uninhibited? Whenever I think of intense, sweaty, no holds barred sex, for some reason Janet Jackson's track to "Nasty" plays in my mind—"I don't like no nasty car, I don't like a nasty food/The only nasty thing I like is the nasty groove/Huh, will this one do?/Uh-huh, I know".
Nasty grooves. No inhibitions. Let's. Do. This…FOR REAL. If there are a list of rules for folks who consistently have great sex, those phrases would about sum it up.
7. They Are Open, Honest and Real
Anyone who is in a healthy relationship, they are going to say that communication is a main component to a satisfying and lasting connection with someone. When you're truly able to communicate, you are able to be open, honest and real. Well, when it comes to sexual activity, this means being open about what your desires are, honest about what is and isn't working for you and real—really real—about what you want your overall sexual experience to be like.
While we're on the word "open", folks who have great sex on a regular basis also tend to be open-minded. Certain things that they naturally might not have been willing to try before, because they trust their partner, they are willing to explore more than usual. This doesn't mean that they allow themselves to be forced or even manipulated into doing what they don't want to do. But what it does mean is because their relationship is so safe and authentic, certain things are definitely up for negotiation.
8. They Don’t Overthink Everything

Does my body look good with the lights on? Will she think I'm big enough? Is my vagina ugly? What if I cum too quick? What if I can't climax at all?? Is she excited? Am I wet enough? Goodness. If there is a super underrated reason for why more couples aren't having consistently fulfilling sexual experiences, it's that one or both individuals are thinking way too hard—and for the life of me, I don't know why. The more research I do on overthinking, the more toxic I see the habit actually is. Overthinking brings forth anxiety. Overthinking tends to create negative hypothetical situations that will probably never manifest. On the sexual tip, overthinking can prevent us from relaxing, letting loose and totally enjoying our partner.
Couples who have amazing sex on a constant basis know this. That's why they don't spend a lot of time worrying about body image or even their performance. As the late great Luke Perry, as Dylan McKay on Beverly Hills, 90210, said on the night he and Brenda had sex for the first time, "We're not going to be judging each other. We're going to be enjoying each other." Words to live by. Very much so.
9. They Are More Focused on Giving than Receiving
If someone were to ask me what my favorite sex-related word was, in this season of my life, the answer would probably surprise them. Generous. There is nothing like experiencing copulation with someone who is a generous individual. When you're generous, you're liberal in how you give. When you are generous, you're unselfish. Generous people are also considerate, thoughtful, willing, ungrudging and totally free. They are the kind of lovers who enjoy giving oral sex because they like to see their partner happy. They are the type of partner who doesn't feel like sex is complete unless their partner climaxes.
Individuals who only give to get deserve all kinds of side-eye because, not only does that represent having a self-centered mentality, but it also reveals a lack of sexual maturity too. However, couples who are happiest when their partner is happy—how can the sex not totally be off-of-the-chain?
10. They Seek to Affirm and Heal with Every Experience

This one right here is probably my favorite. The reason why I say that is because, there are some sex partners and experiences that I've had that, as far as the act itself, things were pretty cool. But when it came to the actual person, in hindsight, they ended up doing me more harm than good.
Since sex is the kind of act that involves our mind, body and spirit, it's important to share the experience with someone who affirms every aspect of your being. It's even better when you are able to walk away feeling like some part of you was even healed in some way.
This is what I try and convey with the married couples that I work with. When they took vows to commit to the "becoming one process", a part of what should come with that is using sexual intimacy as a conduit to uphold and support their partner, to remind their partner of their beauty and worth—to make them feel like if there is anyplace where they can truly be "naked and not ashamed", it's with them.
And when you know that you know…that you know that you're sharing a bed with someone who wants to even use the act of sex to improve your quality of life as well as to soothe and restore you—whew! Why wouldn't you want to be in the presence of that kind of greatness, just as much as you possibly can? Anyone reading this who has great sex on a regular basis, I am confident that they are nodding their head in total agreement because this is exactly how they feel about their partner. And you know what, y'all? It doesn't get much better than that. Do it. (Pun totally intended.)
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
What GROWN Women Consider Great Sex To Be
How To Orgasm With Your Partner At The Same Time
Here's How To Make Morning Sex...Sexier
Why We Should Stop Using The Phrase "Make Love" So Much
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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