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Understanding Color Psychology Will Sharpen Your Lens On Life

Inspiration

Ever since you were a little girl, you've probably had a favorite color. Even if it was pink or purple when you were young and now that you're grown, it's something that's more in line with red, yellow or a neutral hue – have you ever thought about why you gravitate to those shades?


If your response is a Kanye shrug followed by "I dunno. I just do." that's probably what most folks would say. But as I was trying to figure out why I like the colors that I do — these days, it's shades of blue, grey, and brown — I did a little research on color psychology. It actually revealed a lot.

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See, the thing about me and color is our relationship is ever-changing. Right now, I'm in a season in my life where I'm focusing on peace, consistency, and figuring out who is truly reliable in my life. And lo and behold, check what blue, grey and brown symbolize:

Blue:

  • serenity
  • wisdom
  • loyalty
  • truth

Grey:

  • reliability
  • dignity
  • maturity
  • dependability

Brown:

  • stability
  • friendship
  • comfort
  • natural

Crazy, right?! Just to make sure this wasn't a random coincidence, I thought about how a couple of years ago, I was really into the color green. At the time, I was focused on doing things to improve my health. And green? It's all about that.

Green:

  • growth
  • health
  • harmony
  • fertility
  • money

That got me to thinking about actor Lisa Raye and the fact that, more times than not, she's in all-white. I did a little digging around to remind myself of why she does that. When she first started doing it, she said that it made her feel like an angel. Then, once she wore white to her father's funeral, she realized that white complemented her personality of going against the grain; of marching to the beat of her own drum. Her story, in combination with my own, was enough for me not to be a skeptic of color psychology anymore. There had to be something to it.

Before thinking about how various colors reflected wherever my mind was at any given point in time, I pretty much only thought about color psychology as it related to establishing a business brand (a good read is "How to Use Color Psychology to Give Your Business an Edge"). But as I kept reading articles on the topic, I got that it really does have a lot of power and influence on our psyches.

Take yellow, for example. How do you feel whenever you see it? Probably brighter and happier.

Getty Images

That's just what yellow symbolizes. Or what about red? When you want to look and feel sexy, it's probably one of your go-to hues. After all, nothing is hotter than the perfect shade of red lipstick. Red is the color of love, passion, and desire.

There are even studies that say the color that you choose to wear can totally alter your attitude for that day.

For instance, if you wake up in a bad mood, you should probably put on a cool color like blue, purple or green because it will help to keep you calm and centered.

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On the other hand, if you have a first date coming up and you want to make a bold impression, go with something warm like orange or red. If you've got a job interview, making a good impression before saying a word by wearing black (it signifies leadership), blue (it conveys being a team leader), or a shade of grey (it represents being a responsible person and logical thinker). Or, if you're somewhere you know your ex is gonna be, rock some purple. You probably know that it symbolizes royalty, but it also represents respect, wisdom, spirituality, sophistication, and mystery.

Am I saying that colors and what they symbolize should run your life? No. Nothing should do that. I'm simply saying that colors affect us more than most of us probably think that it does.

And, thanks to my own color psychology experience, I'm suggesting that whatever colors you gravitate to, you might have a couple of your own a-ha moments if you do some digging into what they represent. By the way, another cool read is "Color Psychology: Does It Affect How You Feel?".

Once you get started, it might cause you to see some commonalities among the people you know, based on the colors they're the most attracted to as well.

Anyway, just some cool food for thought. Life is vivid. Live it in (semi-well-thought out) color!

Featured image by Getty Images.

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