While there is certainly no way around the fact that sexless marriages and even intimacy anorexia are very real issues in long-term relationships, if your sex life is in a lull these days, before jumping to those kinds of conclusions, it could simply be that you and yours are in a bit of a rut. Don't worry. It's something that is pretty common among most couples because, as with all things in life, sex has its peaks and its valleys. The key is not to get comfortable with things remaining in a blah or ho-hum state because, if you do, it could result in you staying there, becoming totally dissatisfied—and that could create a domino effect of other problems between you and yours.
The interesting things about ruts is, even though it's pretty easy to detect when you're in one, sometimes you need some assistance when it comes to pulling yourself out. If you just read that sentence and was like, "Yes. Exactly", I've got some of the leading causes of sex ruts, along with a few suggestions on how to get out of 'em.
SEX RUT PROBLEM #1: You Don’t Make Time for Sex
Whenever I'm in a session with a married couple and they tell me that they don't have time for sex, my right eyebrow immediately goes up. For some reason, that still doesn't prepare them for the question that I then ask them—"So, did you get on social media today?" About 8 times out of 10, the response is "yes", so I follow that up with, "Then, you had time to have sex today."
Did y'all know that most of us spend, on average, 144 minutes each day, just on our social media accounts alone? Hmph. When you take time to ponder that men only need five minutes to climax and we need around 20-25…if there's time for Black Twitter and IG Lives, there is certainly time for orgasms (check out "10 Simple Ways Married Couples Can Make More Time For Sex"). A few orgasms, when you really stop to think about it.
I'm telling you, if there's one thing that sex has the ability to do, it's test the old saying that it's not about having time, it's about making time for what matters. If your sex life is truly important to you, you will sho 'nuf make the time to partake. The question is…is it?
SOLUTION: Aside from the real number that rom-coms have done on a lot of people when it comes to how they think relationships and even romance should always be, I really don't get what the big deal is about scheduling sex. Just because you have a set time to do it, that doesn't mean that it has to always be done the same way, feel me?
What a schedule is designed to do is prioritize your life. That said, if you want to have a healthy relationship, sex should definitely be a top priority.
So yeah, if you're currently having a difficult time "fitting sex in", putting it on your Google calendar could help—'cause isn't it better to have scheduled sex than none at all?
SEX RUT PROBLEM #2: You’d Honestly Rather Do Anything but…Doing It
Back in the day, there was someone in my life who used to say (pretty much all of the time) that she would rather have a hot fudge sundae over sex any day. Years later, I ran into her and she was going on and on about how good the sex she was currently having was. When I asked her about the sundae, she looked at me and said, "Girl, please. Not unless that sundae is in the bed with us." The moral to that lil' story is that if you're in a sex rut and it's because there are 10 other things that you'd rather be doing than "the do", I doubt that has to do with the other activities; sounds more to me like that has to do with the quality of sex (or the lack thereof) that you're getting or how you're feeling about your partner at the time. Anyone who's had some really good coitus before knows that the pleasure is so profound that it's pretty close to being incomparable and indescribable. If you know all of this and you'd still rather binge-watch a television series or go shopping, something tells me that it's been a while since you've "been to the mountaintop"…if you've been there at all.
SOLUTION: I'm a big fan of sex journaling; it's a great way to reflect on the likes and dislikes of your sex life—past and present. If you'd seriously rather wash your hair or do your nails than get it on and in with your partner, take out an hour or two to write down why. It can help you to figure out what's missing so that you can get back to having the kind of sex that you would pretty much push anything to the side in order to have it.
SEX RUT PROBLEM #3: No Foreplay Is Totally Fine with You
I know some people—including women—who don't feel like it should "take all of that" in order to have a great sex session. Noted. But foreplay isn't just about "warming up the engine" so to speak. It's also about enjoying your partner and connecting with them on an intimate level outside of actual and literal intercourse. Whenever a person—especially a woman since it typically takes us longer to "get there"—tells me that they would rather pass on foreplay (and afterplay, for that matter) and get right to it, oftentimes what that means is, "Yeah…I really want to get this over with as soon as possible"; if that's the sentiment, that's a problem. Why do you want to rush sex if you care about your partner and you enjoy being with them? Those are not rhetorical questions, by the way. Matter of fact, if you answer them, you just might get down to the root cause of why foreplay isn't all that big of a deal to you. Because, in my honest and humble opinion, it really should be.
SOLUTION: Foreplay, in the simplest terms, is a prelude to intercourse. It's the build up to the climax. That's essential to keep in mind because climaxes rely on build-ups. In other words, the greater (and even longer) the prelude, the more intense and mind-blowing the climax/orgasm can be. That's why, I fully believe that, if you don't make time for foreplay, you could be missing out on some of the best sex of your life. If you're still over there like "meh", at least take out a few moments to check out articles like, "These 10 Foreplay Hacks Can Take Your Sex Game To Another Level" and even "Ashley Graham & Her Husband Say Prayer Is The Ultimate Form Of Foreplay"; they might just encourage you to give foreplay more of a shot. Also, if the real reason why you don't want to engage is because you want to get sex over with as fast as possible, consider getting into couple's therapy. If this is indeed the case, there's a pretty good chance that it has less to do with the sex and more to do with some dysfunction in your relationship overall.
SEX RUT PROBLEM #4: You and Your Partner Don’t Discuss Sex—at All
Sex is a form of communication. That's why, I am a firm believer that it is a barometer for how a relationship is going. What I mean by that is, if two people are mentally and emotionally connected, it tends to reveal itself in their sex life. Not only that but if you've been reading any of my stuff on here long enough, you know that I dig the Bible, BIG TIME. Well, the first documented sexual instruction given was for a husband and wife to be "naked and not ashamed" (Genesis 2:24-25). That's why I don't get how two people—especially two people who've seen each other naked before—can be uncomfortable about discussing sex; not in general (like with their friends or whatever) but with each other. I've had some spouses tell me that they are uncomfortable talking about their sexual needs, wants or expectations before. Meanwhile, I'm like 1) if you want to get the kind of sex that you desire, how is your partner supposed to help you out if you don't talk about it?, and 2) you're sharing your entire life with someone, why are you self-conscious about sharing your innermost sexual thoughts? A wise person once said that things don't change until we change them. If your sex rut is because there are crickets on the sexual communication tip, things aren't going to be any different until/unless you decide to speak up.
SOLUTION: If you're uncomfortable discussing sex with your partner because you're self-conscious about doing so, I'm certainly not going to make you feel even more self-conscious about it. What I will recommend is you consider approaching the topic in the form of a game. I recently checked out the article, "25 Naughty Games To Play With Your Partner When You're Bored" that offered some lighthearted approaches to copulation so that, when you do bring the topic up, things won't feel so…awkward.
SEX RUT PROBLEM #5: The Entire Act Is Extremely Predictable
I definitely think that one of the biggest causes of sex ruts is predictable sex. Predictable means "able to be foretold or declared in advance". What I like to equate this to is lazy sex. Still, I can rationalize how it can get to this point and place. When you've been with someone for a while—and you each care about getting one another off—you start to figure out what works and what doesn't. Before long, it can be really easy to gravitate towards the things that you automatically know will work so that everyone can cum and call it a day.
The problem with that is, after a while, predictable sex can get really old, really fast. You know what's coming (no pun intended) and so you find yourself just going through the motions. Even if you do climax, it's more like an automatic physical reaction rather than a heartfelt genuine response.
Yeah, predictable sex might scratch an itch, but it doesn't really get the full job done, if you know what I mean.
SOLUTION: Fantasies. Fantasies are good and everybody has them. One way to get out of the sex rut of total and utter predictableness is to create a sex bucket list with your partner. Then make the mutual commitment to knock off at least one thing on your list a month. Then put a couple of extra bucks into your sex jar (because you do have one, right?) whenever you do. It's a simple way to break out of the calculated copulation hamster wheel that you and your partner have been in all of this time while creating an incentive for doing so along the way.
SEX RUT PROBLEM #6: “Bored” Pretty Much Sums Up How You Feel (Right Now)
While on the surface, it might seem like predictable sex and being bored in the bedroom go hand in hand, I'm going to offer some pushback on that. Boredom is about being weary. Oftentimes, when someone is bored with their sex life, they are weary about their relationship overall. What are some signs that you are indeed mentally and physically exhausted, impatient with or dissatisfied by your partner? For starters, you aren't as attentive to the relationship as you used to be. Some other factors are you nitpick, you find excuses to avoid spending quality time with them, you complain more and more to others about the relationship, you aren't invested in their needs and wants and, you find ways to even gaslight or sabotage your situation. If any of this is going on, it's no wonder that you aren't "thrilled" at the thought of rolling around in the bed—or anywhere else—with your partner. It's also a sign that your relationship is in serious trouble and trying to fix it with sex ain't gonna cut it.
SOLUTION: There are people who try and convince me that a lack of sex in a long-term relationship isn't a big deal. If I can bring the Bible back into this, even Scripture says that it is (check out I Corinthians 7:1-5). If there's one thing that should set your romantic relationship apart from every other relationship that you have, sex should top the list, so yeah—so long as both of you are physically capable, you should definitely be having it. If you aren't, then it's time to get back to the basics of why the two of you came together in the first place. Go on dates. Share the things that you like and love about one another. Become fluent (again) in one another's love languages. Sometimes, being sexually disconnected (or bored) is an indication that the relationship needs some extra attention. Once the foundation (the relationship) is tended to, it's easier for everything else (including sex) to fall (back) into place.
SEX RUT PROBLEM #7: Your Partner Can Relate to at Least Two of These Points as Well
It's my personal opinion that, one of the biggest causes of sexual breakdowns in long-term couples, is ego. Pure ego. It can manifest all sorts of ways too. You might think that if there is a sexual "problem" in the relationship, it's all about your partner because you are the total bomb in bed. You might be worried that if you state your needs, your partner might want you to switch up some things too. You never ask your partner if they are sexually satisfied because you are more concerned about whether their response will hurt your feelings than if they are happy. I could go on and on. But if you want to get out of the sexual rut that you're in, you're not going to be able to do it alone; your partner is going to have to assist and support along the way. So yeah, if you can relate to even a couple of the things that I just shared and you're ready for things to get better, putting your ego aside, getting your partner in on the conversation and being open to what they have to say is necessary. Very much so.
SOLUTION: Create a date night at home. Make sure it's a romantic setting (so that they won't automatically go on the defensive). Then ask your partner how they feel about the current state of your sex life. Be intentional about making it a judge-free zone while remembering that the ultimate goal is to make things better. The mere fact that you and your partner are discussing each other's need to improve what goes on in the bedroom is a HUGE STEP towards getting out of the rut that you're in. Clear, open, honest and loving dialogue (almost) always is.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
9 Sex-Related Questions You & Your Partner Should Ask Each Other. Tonight.
Could Your Home Decor Be Totally Wrecking Your Sex Life?
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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