
Normal. Geeze. I was recently talking to a 90-plus-year-old woman and she was literally crying as she was sharing with me how crazy the world is to her now. In the midst of her thoughts, she even said, "And I was born before the Civil Rights movement." Shoot, I've only been on the planet less than half of the amount of time that she has and I feel the same way. What even is "normal" anymore? Whew.
This is a part of the reason why I think it's interesting that sometimes I'll be working with a married couple who will ask me if their sex life is "normal" or not. Off the rip, it already lets me know that there is probably less sex in the relationship than there should be. It also confirms that sexual patterns, in marital unions, aren't discussed, nearly as much as they probably should be.
So today, let's dig in. When it comes to the standard, what is common and considered natural about marriage and sex, what does it mean to have a so-called normal sex life?
First Up: Sex Needs to Be a Top Priority
I believe I've shared before that a huge flag in counseling sessions that I notice is when a person (it's usually the wife, I'm gonna be real) shares a long speech about how sex shouldn't be a main focus in a marital relationship; that once you've been together for more than a couple of years, it's not that big of a deal. What in the world? WHAT. IN. THE. WORLD? I will say it until the end of time (because that's just about how much I believe it)—one of the main things that should set your marital relationship apart from all others is the fact that you have sex with your spouse. The Bible backs it (I Corinthians 7:5, for starters). Research reveals it (many studies state that married sex is much more fulfilling). It's kinda irrefutable.
So, before getting into if your sex life is normal or not, I have to say that if you're currently not having sex—and you're physically capable of doing so—then that is already pretty problematic. The first thing to do is accept that fact. The next move is to ask yourself—and your partner—why that is your current reality. Because, what is abnormal, is not having sex with your spouse at all. It's not the standard. It's not a common thing (15-20 percent of people are in sexless marriages). It's not considered natural. And again, it's because, if there's any relational dynamic where sex is supposed to be a very top priority, marriage would be it.
How Often Do Married Couples Have Sex (on Average)?
OK, with that out of the way, let's get into how often married folks, on average, actually have sex. Well, according to a particular survey that happened to get a lot of media traction, 25 percent of couples copulate once a week. 16 percent say they do it 2-3 times a week. 17 percent said once a month. 7 percent said 1-2 times in the past year (geeze). 5 percent said more than five times each week (by the way, if you think this is all about "young folks", another survey revealed that 25 percent of women over the age of 70 actually "engage" in sexual activity a whopping four times a week). So clearly, it appears that far more couples are out here doing it and doing it well (hopefully) about once a week. And guess what? The ones who are, they tend to have a pretty fulfilling sex life and are happier in their relationship than those who have sex less than that.
You know what all of this means, right? If you're wondering how "normal" your sex life is, if you're having sex once a week, for the most part, you're all good. In fact, you're doing better than A LOT of folks out here.
What Are Some Red Flags That Your Sex Life Has Gone Awry?
And what if you're not having sex that much? Is it a cause for concern? Yes. And no. The reason why that answer is a bit of a mixed bag is because, as we all know, there are factors that play a role in how this all plays out. Work. Kids. Hectic schedules. Things like these are what can cause marital sex to have seasons, for sure. However, if it's been months of the same and not one thing has changed, that isn't something to just shrug off. It is definitely a red flag.
Let's explore a few others:
You have no interest in sex. If you didn't have any interest in eating or sleeping, we would say that's a problem, right? Along these same lines, sex needs to be treated as a staple in a marital union. So, if you suddenly have no interest in engaging in it, that isn't something that you should simply shrug off. See your doctor first. Be open to seeing a therapist after. Sexual disinterest doesn't typically "just happen". There is usually an underlying cause. Be intentional about discovering what they may be.
You keep making excuses to not have sex. George Washington Carver once said, "Ninety-nine percent of the failures come from people who have the habit of making excuses." That said, please believe that a lack of physical intimacy continues to be a leading cause of divorce. Typically, we make up excuses either because we don't want to take any personal accountability or we're looking for a way to distract and "buy more time". When it comes to sex specifically, it's not long before our partner either gets super frustrated or feels extremely rejected because of our excuses—neither is healthy or beneficial. So, if you're making excuses to not have sex, what are you skirting around? What is it that you're trying your hardest to not address? Don't excuse it. Get to the root of it.
You constantly fantasize about other people during sex. There are some things in life that none of us want to admit and yet, most of us actually do or have done at some point. Fantasizing about another person during sex is on this list. Am I a fan of it? Not really. I just get that it sometimes naturally transpires. Still, if you are at a point where you've got to rely on the image of another individual—whether you personally know them or not—don't take this lightly either. Sex is supposed to connect your mind, body, and spirit to your partner. That's hard to do when your mind is wandering off…elsewhere.
You find sex with your partner boring. I'll tell you what—a word that folks underestimate as being a top cause of a relationship's demise is "boring". Something that is boring is dull. Something that is boring is tedious and repetitious. Something that is boring is unwelcome. And yes, sex can most certainly become boring, even if you find your spouse to be attractive, even if you love them to pieces. So, if you've been dodging sex more and more, being bored is another thing to consider.
Could it possibly be because Black Twitter and Hulu seem a whole lot more exciting than going into your bedroom? If so, what are you trying to do to change that (check out "This Is How To Create The Best Kind Of 'Sex Bucket List'", "8 'Kinds of Sex' All Married Couples Should Put Into Rotation", "15 Sex Hacks To Take Your Bedroom Action To The Next Level", "10 Married Couples Share The Keys To Their Totally Off-The-Chain Sex Life" and "10 Things Couples Who (Consistently) Have Great Sex Do")? Sexual boredom doesn't just…go away. Creativity must be cultivated in order to reignite sexual sparks.
Your partner is the only one who initiates. There are some spouses I know who are fine with having sex, so long as their spouse is the one who initiates it all of the time. Otherwise, they can easily go weeks and months without it. Not only is this unfair to their partner, but it's also a red flag because having a desire for sex—yes, to the point of sometimes wanting to initiate it yourself—is a very natural thing. If you can't remember the last time you came on to your husband, what's up with that? Whether it's ego, habit, or something else, your man deserves to feel wanted and desired, just as much as you do. Your lack of initiating is producing the opposite effect. That is nothing to feel good—or flippant—about.
5 Tips to Get Your Sex Life Back on Track
Figure out where things went "wrong". Believe you me, I know more than a few couples whose sex lives derailed from the wedding night on (one day, we'll explore that). However, they are actually the exception and not the rule. A huge part of a healthy relationship is having good sexual chemistry, so if you consider your marriage to be thriving overall, this means that your boudoir at least used to be too. What happened? Not in general—specifically? What caused you to have a lot less sex than you used to—whether that's several times a week, once a week, or even a few times a month? You can't fix anything until you know exactly what is wrong. Sex journaling may help you to get down to the core issues. You can learn more about what that is by checking out "The Art Of Sex Journaling (And Why You Should Do It)".
Talk to your partner. When a married couple signs up to be with each other for the rest of their lives, for better or for worse, their sex life was certainly not exempt. Your spouse should be the first person you can go to, especially if you are sexually dissatisfied, distressed, or disconnected. Whether it's something that has absolutely nothing to do with the bedroom itself (which isn't uncommon) or there is a sexual concern that is brewing within you (check out "Are You A Good Sexual Communicator? You Sure?"), you're not going to be able to make sex better all by yourself. Take your concerns to your partner. Preferably not during sex or even when he's trying to initiate it (no one likes rejection or constant critiquing). Choose a time when you're both calm and relaxed and able to have an open and honest discussion.
Bring some seduction into your relationship. How good are you at seducing your partner? The art of seduction is all about attracting, enticing, and even persuading. When you've been caught up in the routine of marriage for a while, you can find yourself not wanting to create ambiance, be romantic or come up with ways to make the thousandth time feel like the first one. Yet I don't know one husband on this planet who doesn't do a double-take when his wife meets him at the door with barely anything on in a room that is filled with nothing but candles. When's the last time that happened in your house? Hmm.
Make time for sex. Any time a husband or wife tries to tell me that they don't have time for sex, I promise you that I give them the biggest eye roll. You have time to go to work. You have time to eat. You have time to talk on the phone to your friends and scroll through your social media pages. Know why? Because these things are priorities to you. Know why else? Because each of these activities is able to offer up some sort of a payoff in your mind. It takes men, on average, five minutes to climax and us, on average, 25. There are 168 hours every week. You've got 30 minutes each week to make something happen. It's all about if sex is a priority to you—or not. If it's not, it most definitely should be.
See intimacy, not as a want but as a relational need. Sex is an essential part of marriage. I'm thinking that we all can agree on that, right? Well, if it's a part of what makes a marriage, a marriage, shouldn't sex be seen as a need more than "a want"? If that sounds ridiculous to you, there are actually some states that will grant a divorce based on a lack of sex due to it being seen as the alienation of affection and/or constructive abandonment. Why? Because, in most instances, when two people decide to marry one another, it is understood that sex is a part of the relationship—that sex is needed in order for the relationship to flourish.
When we actually stop seeing sex as just "a fun thing to do" and rather it as a foundational element for a marriage to thrive, it tends to shift from being just a want to a bona fide need. And what we need, we figure out how to get it. We strive to cultivate some sense of sexual "normalcy" in our lives. And our marriage is all the better, directly so, for it.
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
Featured image by Shutterstock
- The "Seasons Of Sex" That Married People Go Through - xoNecole ... ›
- 10 Wonderful Reasons Why Consistent Sex In Marriage Is So ... ›
- Is Sex A Love Language? - xoNecole: Women's Interest, Love ... ›
- High Sex Drive, Definition and Meaning - xoNecole: Women's ... ›
- Spiritual Awakening Loss Of Libido - xoNecole: Women's Interest ... ›
- Miss Sex With Your Ex? Here's What To Do Instead. - xoNecole ... ›
- Americans Are Having Less Sex. Here's How To Avoid Being A Statistic. - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Questions You Should Ask Before You Have Sex - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Signs You And Your Partner Should See A Sex Therapist - xoNecole ›
- 10 Married Couples Share The Keys To Their Totally Off-The-Chain Sex Life - xoNecole ›
- How Do You Manage To Make Time For Sex? Ways To Make Time - xoNecole ›
- 8 Fun Places To Have Sex - xoNecole ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









